UNICEF CSR Market Assessment UK Topline

Transcription

1 Ipsos MORI/ UNICEF CSR Market Assessment UK Topline 150 interviews were carried out with a senior business audience We have used a carefully constructed sample to reflect the views of companies in a range of different industry sector categories, based on groupings of standard industry classification codes, and to reflect the views of companies of different sizes (excluding the smallest companies with less than 250 employees in the UK). The data have not been weighted. We used screening to identify the most appropriate people to approach for the interview, namely the person responsible for CSR/corporate responsibility and similar issues in each company. Interviews were carried out via telephone All interviews were carried out between 21 May and 13th July 2012 Please note all figures are expressed in percentage terms. When they do not sum exactly to 100, this will be due to computer rounding or multiple response answers S3. Which of the following best describes the industry sector of your company? By that I mean what are its main activities? Actual numbers of companies Banking, finance, insurance Information, communications 7 11 Heavy and light manufacturing, construction Logistics, transportation, sewage & refuse, storage Mining, Extraction, oil & gas, energy, water 3 4 Real estate, property, business professional and legal services Other industries & consumer services: Retail, wholesale, agriculture, Leisure, hotels & food service, recreational, arts & entertainment, sporting activities S4b. Roughly how many employees work for this company in the UK? employees 36 Actual numbers of companies 1,000-1,999 employees ,000-4,999 employees ,000+ employees

2 Q1. Firstly, around how much of your job, if any, is currently concerned with the company s CSR/corporate responsibility? SINGLE CODE ONLY All or almost all 33 More than half 6 Around half 11 Less than half 39 None or almost none 11 Don t know 0 Q2.a. I am now going to read out some statements relating to your company. Please tell me whether you agree, or neither agree nor with each one. My company is committed to acting on CSR/corporate responsibility The senior managers in my company recognise the business benefits that CSR/corporate responsibility can bring CSR/corporate responsibility is a low priority for my company at the moment agree agree Neither agree nor Don t know Q2.b. I am now going to read out some statements about companies in the UK in general. Please tell me whether you agree, or neither agree nor with each one. I believe that business people in the UK think that CSR/corporate responsibility is important I believe that more needs to be done to explain the business benefits of CSR/corporate responsibility to business people in the UK agree agree Neither agree nor Don t know

3 Q3. At what stage would you say your company is in including CSR/corporate responsibility issues into its day-to-day activities and decision making? Would you say it is? SINGLE CODE ONLY Q4. DELETED Q5. DELETED Not something my company is concerned with 1 Being planned, but not yet in action 1 In the early stages 9 Partly established 48 Well-established 41 Don t know 0 Q6. For how long would you say your company has been active on CSR/corporate responsibility issues, if at all? SINGLE CODE ONLY. Base: All respondents (150) Not active 1 1 year or less 1 Over 1 year, up to 2 years 7 Over 2 years, up to 3 years 9 Over 3 years, up to 5 years 16 Over 5 years, up to 10 years 33 Over 10 years, up to 20 years 13 Over 20 years 18 Don t know 3 Q7. In five years time, at what stage do you think your company will be in including CSR/corporate responsibility issues into its day-to-day activities and decision making? Do you think it will be? SINGLE CODE ONLY Q8. DELETED Not something my company will be concerned with 0 Being planned, but will not yet be in action 1 In the early stages 3 Partly established 14 Well-established 81 Don t Know 1

4 Q9. I am going to read out a list. For each item, please tell me if your company currently has it in place, is planning to put it in place in the next year, or has no immediate plans on this? Or please say if the issue is not relevant to your company. SINGLE CODE EACH ONE A policy or set of principles or values setting out the company s approach to CSR/corporate responsibility issues A Board member or senior manager with designated responsibility for CSR/corporate responsibility issues Published targets or quantified commitments to improve the company s CSR/corporate responsibility performance Public reporting on its CSR/corporate responsibility including hard copy or online, stand alone reporting or integrated in an Annual Report, etc Requirements for your suppliers on CSR/corporate responsibility criteria Environmental management certification, such as ISO or BS 8555 Employee training which covers CSR/corporate responsibility issues Financial incentives for employees which take into account CSR/corporate responsibility performance Has in place Planning in next year No immediat e plans Not relevant to my company Don t know Q9 SUMMARY OF RESPONSES I am going to read out a list. For each item, please tell me if your company currently has it in place, is planning to put it in place in the next year, or has no immediate plans on this? Or please say if the issue is not relevant to your company. SINGLE CODE EACH ONE Any in place 99 2 or more in place 95 5 or more in place 75

5 Q10. The UN Guiding Principles on Business and Human Rights were developed by UN Special Representative John Ruggie last year. Before this interview, how familiar were you with the UN Guiding Principles on Business and Human Rights, if at all? Would you say you? SINGLE CODE ONLY Know them very well 3 Know a fair amount about them 15 Know a little about them 30 Heard of them, but know nothing about them 19 Never heard of them 33 Don t know 0 Q11. At what stage would you say your company is in embedding the UN Guiding Principles on Business and Human Rights into its day-to-day activities and decision making? Would you say it is? SINGLE CODE ONLY. Not something my company is concerned with 17 Being planned, but not yet in action 9 In the early stages 10 Partly established 19 Well-established 22 Don t know 23 Q12. Different companies tend to focus on different issues which are relevant to their business. How far, if at all, are your company s CSR/corporate responsibility activities focused on the issues of children s rights and children s welfare? Would you say this is? SINGLE CODE ONLY Base: all those active on CSR (150) One of the main focuses of your CSR/corporate responsibility 11 activities One of the issues you address 29 alongside several other issues An issue you have some activities on, but your main focus is 19 elsewhere Not an issue you address to any great extent in your CSR/ corporate 39 responsibility activities Don t know 1

6 ASK ALL Q13. Now I am going to read out a list of issues. For each issue, please tell me if your company is currently acting on it, is planning to start acting on it in the next year, or has no immediate plans to act on this? Or please say if the issue is not relevant to your company. SINGLE CODE EACH ONE Offering good working conditions to employees who are parents or care-givers, e.g. parental leave, childcare facilities, flexible working arrangements, etc Improving the environmental impacts of the company, which will benefit future generations Helping young people develop job-related skills and find work Contributing to educational programmes in schools, or other community programmes aimed specifically at children Contributing to other social programmes benefiting communities more widely, for example, health, social mobility, local infrastructure, etc Contributing to emergency relief efforts benefiting communities in need Working to ensure products or services are not harmful to children Addressing the issue of child labour throughout the supply chain Working to ensure the advertising and promotion of products or services are appropriate for children Respecting children s rights when acquiring or using land, for example minimising impact from a business site on children in the local community Working to ensure that unsuitable products or services are not sold to children Developing products or services with a social benefit to children Acting on this Planning to act in next year No immediate plans Not relevant to my company Don t know

7 Q13 SUMMARY OF RESPONSES Now I am going to read out a list of issues. For each issue, please tell me if your company is currently acting on it, is planning to start acting on it in the next year, or has no immediate plans to act on this? Or please say if the issue is not relevant to your company. SINGLE CODE EACH ONE Marketplace any acting on this 63 Marketplace Workplace - any acting on this 100 Workplace Community and environment - any acting on this 99 Community and environment Q14. Overall, how active, if at all, would you say your company is on these issues around responsibilities to children? Would you say it is? SINGLE CODE ONLY Q15. DELETED Q16. DELETED Very active 25 Fairly active 38 Not very active 19 Not at all active 13 Don t know 5

8 Q17. Why does your company take action on its responsibilities to children, or why is it planning to do so? What was it that encouraged your company to start acting on these issues? Base: all active/planning action on children (150) It is the right thing to do/reflects the company s spirit/ethos/principles/we represent families/families are important to us/we are an educational 40 establishment Want to give something back to community/society/those less fortunate/we have a responsibility to the wider/local community/to engage 16 with Health and safety/wellbeing/nutrition 13 Part of our supplier policy everywhere/education/housing/looked after/refusing to 7 work with companies exploiting child labour Children are the future of the society/country 4 To attract/retain/motivate employees/talented people/to keep a happy working environment/flexible 4 working/part time working Pressure from government/required by legislation/regulation 3 Benefits the company s reputation 3 Children represent the company s future workforce/customers/market 2 Pressure from customers/clients 2 Pressure from other stakeholders, e.g. NGOs, campaigners, media 2 Pressure from investors/owners 1 Pressure from employees 1 Creates publicity/pr for the company 1 Managing risks to company/reputation, preventing things going wrong/scandals 1 To get an edge over competitors/to keep up with competitors/for good business reasons/obtaining work 1 We do local fundraising/give to charities 1 Not relevant to this industry/company/not a high priority 14 Other 9 Don t know 3 No answer 2 Q18. You said your company already has or is planning a policy or set of principles or values setting out its approach to CSR/corporate responsibility. Does or will this specifically include the company s responsibilities to children? SINGLE CODE ONLY Base: all who have/are planning policies/principles on CSR (142) Yes fully included 23 Yes partly included 27 No not included 14 No issues around responsibilities to children are relevant for this company 32 Don t know 4

9 Q19. You said your company already has or is planning public reporting on its CSR/corporate responsibility behaviour. Does or will this specifically include the company s responsibilities to children? SINGLE CODE ONLY Base: all who have/are planning reporting on CSR (129) Yes fully included 21 Yes partly included 29 No not included 16 No issues around responsibilities to children 29 are relevant for this company Don t know 5 Q20. Does your company collect any of the following measures to evaluate its activities on CSR/corporate responsibility in general, or its activities related to responsibilities to children? So, firstly? MULTICODE OK. Measures of the outputs/impacts for the company, such as the return on investment, or evaluation of the impacts on employee motivation/ retention Measures of the inputs made, e.g. Budget spent/money invested, amount of staff time spent on activities, or other inputs Measures of the outputs/impacts for the beneficiaries or for society as a whole, such as the number of people benefiting, or evaluation of the impacts on individuals or for society Yes measuring for CSR/ corporate responsibility activities in total Yes measuring for some individual CSR/ corporate responsibility initiatives (not related to children) Yes measuring for some individual initiatives related to children No not currently measuring Don t know

10 Q21. In five years time, overall how active do you think your company will be on its responsibilities to children, if at all? Do you think it will be? SINGLE CODE ONLY Very active 31 Fairly active 39 Not very active 14 Not at all active 11 Don t know 6 ASK ALL Q22. I am now going to read out some statements. Please tell me whether you agree,, or neither agree nor with each one. Base: all respondents (150) My company is committed to acting on its impacts on children s rights I believe that over the next 5 years the issues around company responsibilities to children will become more important to companies in the UK I believe that more needs to be done to assist companies in the UK to act on their responsibilities to children agree agree Neither agree nor Don t know

11 Q23. Do you think each of the following types of support would be useful or not for companies like yours to help them take more action on their responsibilities to children? SINGLE CODE EACH ONE Best practice examples of what other companies are doing Advice for companies in different industry sectors on their likely impacts on children Signposting to other organisations providing support and information on these issues Updates giving a summary of the latest research and other developments on companies responsibilities to children Advice for companies on particular issues, such as responsible marketing to children or child labour Guidance on including indicators on companies responsibilities to children in public reporting Summary of the business case for action on responsibilities to children Awareness raising on particularly challenging issues, such as the root causes of child labour Yes No Don t know

12 Q24. Do you think each of the following would be useful ways for your company to receive this guidance, or not? SINGLE CODE Yes No Don t know Advice via professional bodies and trade associations Authoritative articles in business press Short guides, brochures or publications on particular thematic or sectoral issues Interactive online tools to assess your own company s impact on children s rights Training provided in the workplace Full workbook giving a comprehensive overview Conferences, seminars or networking events Open days or site visits to best practice companies Q25. Thinking now about UNICEF, how well do you feel you know UNICEF, if at all? Would you say you? SINGLE CODE Know it very well 5 Know a fair amount about it 33 Know a little about it 54 Heard of it, but know nothing about it 9 Never heard of it 0 Don t know 0 Q26. How appropriate do you think it is, if at all, for UNICEF to give companies guidance on acting on their responsibilities to children? Would you say it is? SINGLE CODE Base: all who have heard of Unicef (150) Very appropriate 53 Fairly appropriate 40 Not very appropriate 6 Not at all appropriate 0 Don t know 1

13 Q27. The Children s Rights and Business Principles were launched in March 2012, having been developed by UNICEF, the United Nations Global Compact and Save the Children. Before this interview, how familiar were you with the Children s Rights and Business Principles, if at all? Would you say you? SINGLE CODE Know them very well 2 Know a fair amount about them 10 Know a little about them 25 Heard of them, but know nothing about them 20 Never heard of them 41 Don t know 1 Q28. How useful do you think the Children s Rights and Business Principles will be, if at all, in encouraging companies in the UK to take action on their responsibilities to children? Would you say they will be? SINGLE CODE Very useful 31 Fairly useful 51 Not very useful 8 Not at all useful 0 Don t know 10 Q29. I am now going to read out some statements. Please tell me whether you agree,, or neither agree nor with each one. UNICEF needs to make sure it collaborates effectively with the UK Government on companies responsibilities to children UNICEF has an important role to play in raising awareness among companies of the importance of acting on their responsibilities to children Voluntary principles are a good way of encouraging companies to take action on their responsibilities to children agree agree Neither agree nor Don t know

14 Q30. What recommendations, if any, do you have for UNICEF if it is to encourage more companies in the UK to act on their responsibilities to children? More awareness of the work they do/principles/best practice/case studies/raise their profile via the 23 media/more advertising/press coverage/highlight issues Targeted campaigns/target individual companies/industries/countries/companies with social 11 responsibility issues Engage with/teach/don t preach to businesses/make it clear that UNICEF ties in with what companies are 10 already committed to doing Act through/work through government/national government/make principles mandatory/take action 9 against companies not complying/assessing companies effectiveness on this issue Communicate more/better/keep in touch with companies/regular updates/ensure information reaches 9 the correct person/decision makers Make recommendations relevant/they need to 9 demonstrate the moral/business benefits Information/guidelines keep it clear/simple/easy to 5 understand/make it easier Encourage companies to make checks on/be more 5 responsible for their supply chain Information make it accessible/online/more literature 3 rather than seminars/workshops Make recommendations practical/not to 3 restrictive/effective Engage/work more with trade/business bodies 3 Other 6 Do not have any recommendations/keep doing what 24 they are doing/none Don t know 5 No answer 3