COMMUNICATIONS & CONTENT PRODUCER POSITION DESCRIPTION

Transcription

1 COMMUNICATIONS & CONTENT PRODUCER POSITION DESCRIPTION Position Title: Responsible To: Council Program: Communications & Content Producer Communications & Digital Marketing Consultant Marketing & Communications Classification Level: Salaried, Level 5 Overview of Program The Marketing & Communications Program helps Council to deliver services to the city that enhance liveability, improve prosperity and stimulate economic growth by seeking community input into decisions and communicating the benefits of being a Smart, Green, Liveable and Creative city. The Marketing & Communications Program will also deliver an authentic and highly effective marketing and brand strategy that improves the City s brand, reputation and experience for the benefit of our ratepayers, city users and the wider community. Key Relationships / Interactions Internal External Staff members across the Marketing & Communications program City of Adelaide staff members across all portfolios and programs Relevant industry bodies External consultants and service providers Public and private sector counterparts

2 As part of the Marketing & Communications Program the Communications & Content Producer will: Primary Purpose Create and produce marketing and communications content for a wide range of channels, in line with the marketing and brand strategies. Assist with the development and implementation of communication strategies, content plans & calendars, social media and public relations activity targeted at the City of Adelaide key market segments. Maintain and update the brand and organisational web, digital and social media platforms and manage responsibility for City of Adelaide blogs. Operating across a range of mediums the Communications & Content Producer is responsible for: Developing content calendars, content plans and creating engaging content and PR stories for brand and marketing activities and campaigns across all City of Adelaide communication channels including direct, digital, EDM, and print. Developing and overseeing brand and organisational social media activities including monitoring, posting and scheduling of communication messages. Analysing and interpreting brand marketing data and statistics and reporting as necessary. Responsibilities Writing creative, engaging and interesting stories for use across a range of marketing and communications channels in support of the marketing and brand strategy and aligned to Council s Strategic Plan themes. Copywriting and editing high quality content across a range of mediums including websites, blogs, brochures, magazines, advertisements, digital newsletters, print, posters, planning/strategy documents and on line channels. Edit web pages with CMS editors and basic HTML 5 (HTML, CSS and JavaScript). Maintaining the brand integrity of the CoA websites and digital assets including images, videos and other media. Collecting information, maintain and update data bases and provide administrative support to the Communications and Digital Marketing Consultant as required. Editing and proofreading all marketing and communications collateral, as guided by relevant style guides. Keeping abreast of emerging trends within digital, print, social media and communications content. Salaried Communication & Content Producer Nov 2017 PD Pos#tbc - Final Page 2

3 Workplace Health and Safety & Additional Responsibilities All employees are also responsible for; Complying with the Local Government Code of Conduct for Council Employees at all times. Supporting the application of and demonstrably engaging in the CoA s Equal Employment Opportunity, cultural diversity and ethical practice policies. Taking reasonable care to ensure their own safety and not placing others at risk by any act or omission. Attending WHS training and following instructions and advice provided. Complying with the requirements of the CoA WHS management system. Using and caring for equipment, including personal protective equipment, as instructed. Not intentionally or recklessly interfering with or misusing workplace equipment and supplies in a manner that could adversely affect health, safety or welfare in the workplace. Salaried Communication & Content Producer Nov 2017 PD Pos#tbc - Final Page 3

4 Selection Criteria Candidates should ensure that their application clearly demonstrates their ability to meet the Criteria detailed below. Qualifications A tertiary qualification in Business Management, Marketing, Communication, Digital Marketing, Public Relations, Arts, Journalism or related field and/or significant demonstrated experience in lieu of formal qualifications. People Management Ability to be collaborative, enabling and solution oriented. Financial Skills & Acumen Ability to understand broad financial impacts within project scope. Technical Knowledge & Experience Project Management Demonstrated experience in copywriting with the outcome effective storytelling and connection with audience. A sound understanding of best practice communications processes and practices. Working knowledge of marketing principles and practices to also include digital marketing, content planning, PR and communications strategies. Strong writing and editing skills and being able to adapt to various target audiences and for a range of purposes including publications, web and reports. Ability to recognise potential news angles and write copy accordingly. Ability to think creatively and work effectively in a high-pressure environment and to specified deadlines. Demonstrated experience working with web content management systems, social media management platforms and other digital marketing skills. Substantial experience in the maintenance, administration and development of a range of digital channels and programs across complex organisations. Working knowledge of HTML5 (CSS and Javascript) coding& editing skills, proficiency with MS Office and familiarity with design & editing software. Expert in web analytics technologies, with the ability to extract meaning and suggest action items from data, not just report metrics. A sound understanding of current and emerging trends within content marketing, with experience in writing content accordingly e.g. using Search Engine Optimisation. Sound organisational skills and the ability to successfully manage competing priorities, meet deadlines and maintain focus on attention to detail. Demonstrated ability to plan and operate efficiently under pressure. Salaried Communication & Content Producer Nov 2017 PD Pos#tbc - Final Page 4

5 Innovation & Initiative Demonstrated ability to think conceptually and creatively, and creatively interpret data and other forms of information and strategic approaches. Resource Management & Decision Making Professional Development Customer Commitment & Integrity Collaboration & Communication Administrative Skills Proven high level of initiative and self-discipline with ability to make decisions and prioritise a broad range of tasks. Ability to problem solve and be solutions focussed. Ability to prioritise and be flexible when responding to changing priorities and demands. Demonstrated commitment to ongoing professional development and continuous learning. A commitment to internal and external customers demonstrated through the provision of timely, reliable and expert advice on matters within area of responsibility. Ability to communicate effectively and build constructive relationships internally and externally. A demonstrated ability to work effectively in a multi-disciplinary team environment, to work under pressure, and to meet deadlines. Sound written and verbal communication skills including the ability to communicate status of projects clearly and concisely. Ability to manage the administrative requirements of significant multifaceted projects. Strong time management and prioritisation skills. An awareness of Occupational Health Safety & Welfare issues, standards and actions in the work place. Government Experience Experience working in a government environment. Desirable Salaried Communication & Content Producer Nov 2017 PD Pos#tbc - Final Page 5

6 Our Values Our values will guide us towards becoming a stronger, more effective organisation with a positive and mutually beneficial work environment for everyone. Salaried Communication & Content Producer Nov 2017 PD Pos#tbc - Final Page 6

7 Special Conditions Performance will be based upon the delivery of the agreed goals recorded in your Performance Review documentation. Some out of hours work may be required in order to meet the requirement of the role. An unencumbered South Australian Drivers Licence may be required. A satisfactory Police Clearance may be required. A satisfactory Medical Clearance may be required. I have reviewed and understand the delegations associated with this position. Physical Demands The below table summarises the physical demands of this role. Task Work Area Physical Demand Rating Office Workstation Various Very Light Work Physical Demand O F C Description FCE Notes Sitting Ergonomic adjustable chair Critical Range of Motion: Standing Walking Accessing folders, p/copier, talking to others Meeting with others, moving between rooms Climbing Option to take the stairs Bending Squatting Reaching down to low shelves, p/copier Reaching down to low shelves, p/copier Gripping Mouse, stationary, phone Forward Reach Lift Carry Typing, using the mouse, phone usage Light items, folders, paper and documents Short distances with in the building /office O = Occasional (1 33%), F = Frequent (34 66%), C = Constant (67 100%) Shoulder to 90 flexion. Lift Capacity: Up to 2kg (ream of paper). Push / Pull Force: N/A Environmental Factors: Indoor. Carpet in most offices. Lift access in most buildings. Task Rotation: tasks are varied by the worker. Pause exercises, stretches and standing up are self-directed by the worker. Workers can alternate sides with the computer mouse. PPE: Office attire and appropriate footwear. *This is a general statement regarding the physical requirements of the role. The inherent physical requirements are underpinned by Job Dictionaries, which can be accessed by contacting the MySafety Team (OSCAR). Salaried Communication & Content Producer Nov 2017 PD Pos#tbc - Final Page 7

8 Agreement This Position Description is only descriptive of the type of duties to be undertaken by your during your employment and you accept the Corporation may require you to carry out any duties which are within your skills and competence. ** Electronic Offer** By accepting your letter of offer electronically you are agreeing to the work profile / job description attached to your offer. Manager / Team Leader Signature Date / / Manager / Team Leader Name Employee Signature Date / / Employee Name Salaried Communication & Content Producer Nov 2017 PD Pos#tbc - Final Page 8