Applied Communications and PR Programme (5 days) SHORT COURSES FOR PROFESSIONALS

Transcription

1 Applied Communications and PR Programme (5 days) SHORT COURSES FOR PROFESSIONALS

2 Applied Communications and PR Programme (5 days) Course overview This intermediate-level public relations training programme covers five essential pillars of professional development in PR. You will learn innovative approaches to social media strategy, crisis communication management, communication strategy development, PR planning and corporate social responsibility. 2 / Applied Communications and PR Programme (5 days)

3 LEARNING OUTCOMES After this course, you will be able to: Create an online communication strategy for your organisation Establish readiness for crisis communication to mitigate reputational damage Lead the process of creating a crisis strategy Analyse, map and prioritise your organisation s stakeholders Select the most effective communication channels for your messages Design a clear, concise, integrated communication strategy Plan a communication campaign rigorously using practical tools Design and implement a CSR strategy for your organisation Who should attend? This is an intermediate-level course designed for learners with existing knowledge and several years of experience in communications or PR. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques. This course is recommended for communications and PR specialists seeking a mid-career boost and skills update as part of their professional development. Applied Communications and PR Programme (5 days) / 3

4 Course agenda Day 1: Social media strategy This module covers how to create a strong and effective social media strategy. Social media communications landscape Strategic implications and case studies Social media strategy development Social media governance and policies Day 2: Crisis management This module covers how to repair corporate reputation in a crisis by communicating rapidly and effectively. Crisis communication strategy Crisis radar: risk assessment and issues mapping Crisis systems, teams and protocols Crisis communication resources and planning Day 3: Communication strategy This module covers how to create a rigorous communication and PR strategy using a powerful but straightforward development model. Principles and essentials of communication strategy Stakeholder mapping and channel segmentation Channels and tactics Positioning and messages 4 / Applied Communications and PR Programme (5 days)

5 Day 4: PR campaigns This module covers the complete process of translating communication strategy into real-world results. Communication campaign planning Universal platforms for effective campaigns Practical communication project management Managing suppliers and working with agencies Day 5: Corporate Responsibility This module covers how to build goodwill through holistic business practices, community and employee engagement. Principles and essentials of corporate responsibility Building best practice into a CSR strategy Designing CSR programmes Implementing CSR programmes Applied Communications and PR Programme (5 days) / 5

6 Training at ISOC About ISOC The International School of Communication is a private institution of higher learning. We run training centres in London and Dubai and also train in-house for clients in more than 75 countries. ISOC has been delivering specialist courses on communication for more than 15 years. We work for public and private organisations of all sizes, including blue-chip companies and national governments. We are inspected and accredited by two UK government-regulated training authorities: Pearson Edexcel and the British Accreditation Council (BAC). 6 / Applied Communications and PR Programme (5 days)

7 WHAT TO EXPECT Learning at ISOC is fun, stimulating and effective Classes are based on interactive learning not lectures Training is built on real-world skills, not abstract theory Courses are short and intensive, designed for busy professionals Content is updated to continually to reflect innovations in best practice ISOC Accredited Trainer Programme faculty are senior industry professionals ISOC courses are fun, stimulating, interesting, and designed around practical skills that you can put to work straight away Applied Communications and PR Programme (5 days) / 7

8 LONDON +44 (0) Grosvenor Place London SW1X 7HH United Kingdom DUBAI +971 (0) Training: Media One Hotel Office: 408 Loft 2C, Media City PO Box , Dubai, UAE BOOK ONLINE