Virginia Workforce Council

Transcription

1 Virginia Workforce Council March 14, 2013 Commonwealth Center for Advanced Manufacturing 5520 West Quaker Road Disputanta, VA

2 Commonwealth Center for Advanced Manufacturing 5520 West Quaker Road Disputanta, VA Thursday, March 14, :00 a.m. 11:30 a.m. Industry Sectors and Career Pathways Committee Chair, Tim Tobin Room: Café 10:00 a.m. 11:30 a.m. Performance and Accountability Committee Chair, Danny Vargas Room: Board Room 11:45 a.m. 4:00 p.m. Full Business Meeting Chair, Huey Battle Room: Board Room 2

3 Virginia Workforce Council Members: The Virginia Workforce Council business and committee meetings will convene on Thursday, March 14, The agenda and supporting documents are enclosed. All Virginia Workforce Council meetings are being held at Commonwealth Center for Advanced Manufacturing (CCAM), 5520 West Quaker Road, Disputanta, Virginia. For details regarding the meeting, go to For those members that requested hotel reservations, lodging has been secured with Hilton Garden Inn- Southpark, 800 Southpark Boulevard, Colonial Heights, Virginia, (Phone: ) Hilton Garden Inn, Southpark Members that selected lodging will receive a reservation confirmation in a separate . The cost of lodging and parking will be included on the direct bill. PER CCAM STIPULATION, Members of Council, staff and guests are required to provide in advance, to Jean Thomas-Banks, their country of citizenship. A list will be kept at the entry point to the meeting at CCAM, where all participants will be checked in. Every visitor must present their photo identification upon entry and sign in. Parking at CCAM is complimentary. If you have additional questions about the meeting, please do not hesitate to contact me. Thank you, Jean Thomas-Banks VCCS, Workforce Development Services James Monroe Building, 17th Floor 101 North 14th Street Richmond, VA PH: Fax: /1698 Jthomas-banks@vccs.edu 3

4 Virginia Workforce Council Huey Battle, Chair Mark Dreyfus, Vice-Chair Tim Tobin, Chair, Industry Sectors and Career Pathways R. Danny Vargas, Chair, Performance and Accountability Virginia Workforce Council s Committees Executive Committee Huey Battle Mark Dreyfus Delegate Kathy Byron Secretary James Cheng M. Elizabeth Creamer Secretary Laura Fornash Secretary William Hazel Delegate Daniel Marshall III Senator Frank M. Ruff, Jr. Tim Tobin R. Danny Vargas Industry Sectors and Career Pathways (ISCP) Tim Tobin Jeanne Armentrout John Broadway Elizabeth Creamer Doris Crouse-Mays Glenn DuBois Barry Duval Mark Frantz Delegate Daniel Marshall III Toney Rigali Brian T. Warner Brett Vassey Performance and Accountability (P&A) R. Danny Vargas Deborah Parsons Buchanan Mark Herzog Mayor Linda Johnson Christine Kennedy Rumy Mohta Morton Savell William Thumel 4

5 Virginia Workforce Council s Members Huey Battle, Chair Virginia s Community Colleges System James Monroe Building, 101 North 14 th Street, Richmond, Virginia Telephone: Facsimile: Voice/TDD: The Honorable Robert McDonnell Governor Patrick Henry Building 1111 East Broad Street Richmond, VA M. Elizabeth Creamer Office of the Governor Director of Education and Workforce Patrick Henry Building 1111 East Broad Street Richmond, VA Huey J. Battle, Chair Regional Manager, Community Involvement Washington Gas 101 Constitution Avenue Washington, DC Mark B. Dreyfus, Vice-Chair President, ECPI University 5555 Greenwich Road Virginia Beach, VA Jeanne S. Armentrout Executive Vice President and Chief Administrative Officer Carilion Clinic 1212 Third St. SW Roanoke, VA John R. Broadway Commissioner Virginia Employment Commission 703 East Main Street Richmond VA Debra Parsons Buchanan Chairperson, Henry County Board of Supervisors 265 Station Drive Martinsville, VA The Honorable Kathy J. Byron Virginia House of Delegates 523 Leesville Rd. Lynchburg, VA The Honorable James Cheng Office of the Governor, Secretary of Commerce and Trade 1111 East Broad Street Richmond, VA Doris Crouse-Mays President, Virginia State AFL-CIO 5400 Glenside Avenue, Suite E Richmond VA Dr. Glenn DuBois Chancellor Virginia s Community College System (VCCS) 101 N. 14 th Street Richmond, VA Barry Duval President The Virginia Chamber of Commerce 9 South Fifth Street Richmond VA The Honorable Laura Fornash Office of the Governor Secretary of Education Patrick Henry Building 1111 East Broad Street Richmond, VA Mark Frantz 8280 Greensboro Drive Suite 100 McLean VA The Honorable William Hazel Office of the Governor, Secretary of Health and Human Resources Patrick Henry Building 1111 East Broad Street Richmond, VA Mark Herzog Health Diagnostic Laboratory, Inc. 737 N 5th Street, Suite 200 Richmond, Virginia Mayor Linda T. Johnson City of Suffolk P.O. Box 1858 Suffolk, VA Christine Kennedy Lynchburg Regional Chamber of Commerce 2015 Memorial Avenue Lynchburg, VA The Honorable Daniel Marshall III Virginia House of Delegates P.O. Box 439 Danville, VA Rumy Mohta Atlas Consulting Tech 6008 Watch Harbor Road Midlothian VA Toney Rigali Virginia Pipe Trade Association C/o Plumbers and Steamfitters Local Union Stockton Street, 2 nd Floor Richmond, VA The Honorable Senator Frank M. Ruff, Jr. 15 th Senate District P. O. Box 332 Clarksville, VA Morton H. Savell President, A-1 American Services 1648 Lake Christopher Drive Virginia Beach, VA Bill Thumel President Abacus of Hampton Roads, Inc Virginia Beach Boulevard Virginia Beach VA Tim Tobin President and CEO Spotsylvania Regional Medical Center 4604 Spotsylvania Parkway, Suite 100 Fredericksburg, VA R. Danny Vargas President, Varcom Solutions Windsor Hall Way Herndon VA Brett Vassey President & CEO Virginia Manufacturers Association 2108 West Laburnum Avenue Richmond, VA Brian T. Warner Commonwealth Center for Advanced Manufacturing 5520 West Quaker Road Disputanta, VA

6 LOCAL WORKFORCE INVESTMENT AREA REGIONS For more information about the local workforce area that serves your county/city, choose one of the links below. To contact the WIA service provider near you, check out the One Stop Career Center list. To contact your local Workforce Investment Board Director, click here. I. Southwest Virginia Norton, Buchanan, Dickenson, Lee, Russell, Scott, Tazewell, Wise II. New River/Mt. Rogers Bristol, Galax, Radford, Bland, Carroll, Floyd, Giles, Grayson, Montgomery, Pulaski, Smyth, Washington, Wythe III. Western Virginia Covington, Roanoke, Salem, Alleghany, Botetourt, Craig, Franklin, Roanoke IV. Shenandoah Valley Buena Vista, Harrisonburg, Lexington, Staunton, Waynesboro, Winchester, Augusta, Bath, Clarke, Frederick, Highland, Page, Rockbridge, Rockingham, Shenandoah, Warren VI.Piedmont Workforce Network Charlottesville, Albemarle, Culpeper, Fauquier, Fluvanna, Greene, Louisa, Madison, Nelson, Orange, Rappahannock VII. Region 2000/Central Virginia Bedford, Lynchburg, Amherst, Appomattox, Bedford, Campbell VIII. South Central Amelia, Brunswick, Buckingham, Charlotte, Cumberland, Halifax, Lunenburg, Mecklenburg, Nottoway, Prince Edward IX. Capital Region Workforce Partnership Charles City, Chesterfield, Goochland, Hanover, Henrico, New Kent, Powhatan, City of Richmond XI. Northern Virginia Fairfax, Falls Church, Manassas, Manassas Park, Fairfax, Loudoun, Prince William XII. Alexandria/Arlington Alexandria, Arlington XIII. Bay Consortium Fredericksburg, Accomack, Caroline, Essex, King and Queen, King George, King William, Lancaster, Mathews, Middlesex, Northampton, Northumberland, Richmond, Spotsylvania, Stafford, Westmoreland XIV. Greater Peninsula Hampton, Newport News, Poquoson, Williamsburg, Gloucester, James City, York XV. Crater Area Colonial Heights, Emporia, Hopewell, Petersburg, Dinwiddie, Greensville, Prince George, Surry, Sussex XVI. Hampton Roads Chesapeake, Franklin, Norfolk, Portsmouth, Suffolk, Isle of Wight, Southampton, Virginia Beach XVII. West Piedmont Danville, Martinsville, Henry, Patrick, Pittsylvania 6

7 Virginia Workforce Council Commonwealth Center for Advanced Manufacturing 5520 West Quaker Road Disputanta, VA Committee Meetings Thursday, March 14, :00 11:30 a.m. VWC Industry Sectors and Career Pathways Committee Chair: Tim Tobin Room: Café I. OLD BUSINESS A. Information Only- CRC Update: Incentives/Sanctions for LWIA Performance II. NEW BUSINESS A. Virginia Workforce System 1. Virginia Workforce Center certification: Outline Phase 2 and Review Teams 2. Action Item: Branding Strategies B. Executive Order 55: Supports Virginians with Disabilities in the Commonwealth s Workforce James Rothrock, Commissioner, Virginia Department for Aging and Rehabilitative Services VWC Performance and Accountability Committee Chair: R. Danny Vargas Room: Board Room I. OLD BUSINESS A. Update and Progress on WIA Scorecard B. Action Item: WIA Incentive Awards C. Business Measures Implementation II. NEW BUSINESS A. Action Item: Consideration of Revised Policy on Incentives/Sanctions for LWIA Performance LUNCH 11:30 a.m. 12:00 p.m. 7

8 Thursday, March 14, 2013 Virginia Workforce Council Commonwealth Center for Advanced Manufacturing 5520 West Quaker Road Disputanta, VA Full Business Meeting Agenda Board Room I. Organizational Items 12:00 p.m. A. Call to Order and Roll Call B. Welcome and Overview of Commonwealth Center for Advanced Manufacturing (CCAM) and Workforce Development Brian Warner, Rolls-Royce North American-Crosspointe Overview of the Boston Consulting Group Report Barry Johnson, University of Virginia C. Approve Minutes from meeting of November 1-2, 2012 D summer meeting date II. Public Comments 12:30 p.m. III. Chairman s Report 12:35 p.m. IV. Governor s Report 1:00 p.m. The Honorable Laura Fornash, Secretary of Education Carrie Roth, Deputy Secretary of Commerce and Trade V. Committee Reports 1:40 p.m. VI. Member Roundtable 2:40 p.m. VII. Announcements 3:00 p.m. VIII. Tours CCAM 3:15 p.m. IX. Adjourn 4:00 p.m. 8

9 TITLE: CRC Update Old Business (Industry Sectors and Career Pathways, Agenda Item I.A.) BACKGROUND: Information Only CRC Update: Incentives/Sanctions for LWIA Performance This agenda item will be discussed with the Performance and Accountability agenda item II.A.-new business. Each year, based on VWL policy #05-02, the Virginia Workforce Council offers incentive awards to local workforce investment areas. These awards recognize the hard work of local areas to meet past performance standards and offer an incentive to local areas to increase partnerships both locally and regionally to meet the changing needs of the economy and Virginia s workforce and to improve performance through WIA common measures. The awards are available through four major areas: (1) regional collaboration, (2) local coordination, (3) exemplary performance, and (4) most improved. The first two focus on methods to improve local and regional partnerships within and across WIB areas, while the last two focus primarily on performance. As with last year, $175,000 in funds are available for incentive awards. Competitive Awards: The Regional Collaboration and Local Coordination award categories are issued through a competitive grant application process. At the November 2012 Performance and Accountability meeting, the committee agreed to use the same application, review criteria and award amounts as the prior year. In February 2013, VCCS issued the RFP and provided WIBS and provided a webinar to review the application and guidelines. Three awards of $75,000 each are available for the top applications. Staff from eleven of the 15 WIBS attended the webinar. Applications are due May 1 with an expected award date of July 1, Copies of the grant application, guidelines and recorded version of the webinar are on the VCCS Workforce Grants page. Performance Awards: The performance awards are based on performance based on the criteria provided below. A total of $25,000 is available for areas that meet these criteria: Exemplary performance: WIBs must meet or exceed the same number of targets as the state. For FY 2012, the state met or exceeded all 9 performance targets. Most Improved: For the most improved category, selection criteria are based areas that improve the most based on increases in performance in each area from the prior year. Next steps: At the November VWC meeting, four council members volunteered to participate in the incentive award process: Jeanne Armentrout, Mark Herzog, Elizabeth Creamer and Bill Thumel. In early May, these members will meet via conference call to review RFP criteria and scoring template. Members will have the month of May to review and score applications. In early June, members will participate in a conference call to discuss final scores and determine awardees. Note: In prior years, the Council approved recommendations by the committee at the June meeting. However, it is expected that the Council may meet after the July 1 timeframe. Staff propose an option for the Council to approve the overall funding award and provide the authority to the Committee members listed above to make the final award determinations. 9

10 ACTION RECOMMENDED: It is recommended that the Performance and Accountability Committee review and edit policies pertaining to incentive awards and/or sanctions to move forward to the full Council. It is recommended that the Virginia Workforce Council approve the incentive awards. PREVIOUSLY REVIEWED BY: VCCS Workforce Development Services Staff RESOURCE PERSON: Wendy Kang Assistant Vice-Chancellor Workforce Research and Evaluation Workforce Development Services Virginia Community College System

11 TITLE: VIRGINIA WORKFORCE CENTER CERTIFICATION-New Business (Industry Sectors and Career Pathways Committee, Agenda Item II.A.1.) BACKGROUND: The aim of WIA is to create a comprehensive workforce investment system. This system is intended to be customer-focused, helping jobseekers access the tools they need to manage their careers through information and high quality services, and helping businesses find skilled workers. The cornerstone of WIA is the one-stop service delivery method, which unifies numerous training, education and employment programs into a single system in each community, via one-stop centers. In Virginia, one-stop centers are Virginia Workforce Centers. VWC Policy Virginia Workforce Council Policy conveys that the WIA administrative entity will periodically lead an evaluation of local workforce areas to determine certification of comprehensive one-stop centers. The Virginia Community College System office of Workforce Development Services (WDS) has developed a Virginia Workforce Center certification process to assist local workforce areas in preparing for such evaluation and certification. There are currently 25 comprehensive Virginia Workforce Centers, and 43 information or satellite centers in the state. The goal of the certification process is to ensure each local workforce investment area in Virginia has at least one comprehensive Virginia Workforce Center that has been determined to meet uniform standards such that businesses and job seekers can expect to encounter a high level of quality services regardless of location. Ongoing Certification Process Virginia Workforce Center certification is currently being implemented in two phases. The initial phase was completed in December 2012; it entailed a desk review to validate compliance with the basic requirements of Policy Phase two of certification will be completed in 2013, and has an emphasis on assessing quality indicators. Subsequent certification efforts will build upon the 2013 certification standard; Virginia Workforce Centers will have to demonstrate evidence of continuous improvement to maintain certification. Technical assistance will be provided if a Virginia Workforce Centers is unable to meet certification standards. ACTION RECOMMENDED: Phase two of the certification process requires review teams to conduct on-site assessments of at least one center in each local workforce investment areas. Members from the Virginia Workforce Council are needed to serve on certification review teams. Additionally, final certification of centers should be designated by signature of the Council Chair on an official Virginia Workforce Center Certification document. PREVIOUSLY REVIEWED BY: VCCS Workforce Development Services Staff 11

12 RESOURCE PERSONS: Najmah Thomas, PhD Workforce Investment Act Programs Administrator Workforce Development Services Virginia Community College System Valaryee Mitchell Virginia Workforce Center Statewide Coordinator Workforce Development Services Virginia Community College System ATTACHMENTS: Virginia Workforce Center Certification Overview Virginia Workforce Center Certification Review Team Member Time Commitment 12

13 Virginia Workforce Center Certification Review Team Overview Background The Workforce Investment Act (WIA) of 1998 establishes requirements for local one stop delivery systems for the employment and training services of multiple partner agencies to be accessible to job seeker and employer customers in a convenient manner. The Commonwealth of Virginia currently has 15 local workforce investment areas with approximately 27 Workforce Investment Board designated comprehensive centers. The Virginia Workforce Council Policy in part conveys that the WIA administrative entity will periodically lead the evaluation of local workforce areas to determine certification of comprehensive one stop centers. The first phase of certification included a self-assessment and desk review. The initial phase ensured the basic premise of VWC Policy was being followed in the Virginia Workforce Centers. The first phase laid the foundation for implementation of quality benchmarks in the Virginia Workforce Centers. Purpose The goal of Certification is to ensure that each local area in Virginia has at least one Virginia Workforce Center that has been determined to meet uniform certification standards such that businesses and job seekers can expect to encounter high quality services regardless of location, which may be tailored further at the local level based to reflect additional region-specific needs or defined elements. Certification Standards Partners will agree on a shared vision for a customer-driven service delivery system The physical lay-out of the Virginia Workforce Centers reflects an integrated approach to customer services Operational decisions will be designed with customer needs in mind Each Virginia Workforce Center will be a high-performance workplace with staff that has visible passion for quality service Each Virginia Workforce Center will implement local the WIB s common marketing strategy, marketing will reflect an integrated approach to customer service Virginia Workforce Centers will be driven by customer needs and customer feedback, and continually look for ways to raise the bar to keep the center as a leader in customer satisfaction Quality customer service will be delivered at all levels of services Quality core services will provide job seekers with relevant and up-to-date informational resources and connect job seekers to appropriate services Quality job seeker services will be delivered at intensive and training levels Quality business services will be delivered to businesses Virginia Workforce Center staff participates in professional development activities Continuous quality improvement will occur throughout the Virginia Workforce Center 13

14 Process The second phase of certification is an intensive process that furthers the emphasis on quality in the Virginia Workforce System. The second phase includes a self-assessment, desk review, and onsite review. Virginia Workforce Centers that achieve One-Stop Certification will receive an embossed certificate that is signed by the Chair of the Virginia Workforce Council. VCCS will lead an onsite review that may include other state partner agency or local Virginia Workforce Center and partner staff from neighboring local workforce investment areas. Review teams will bring a knowledge base from the field with perspectives from Virginia Workforce Centers and partners. Members of review teams will also learn from their exposure to a different Virginia Workforce Center s operations and their involvement in the process. The onsite review process will include a tour of the Virginia Workforce Center and interviews with the center s manager/operations staff, onsite partners, frontline staff, and customers. Review Teams Eight review teams will be developed with approximately five reviewers per team. Each team will responsible for reviewing Virginia Workforce Centers in two local workforce investment areas (LWIAs). Teams will be comprised of staff from Virginia Community College System Workforce Development Services, Virginia Workforce Center partners (DARS, VDSS, VEC, Local Community Colleges, Goodwill, etc.), Virginia Workforce Council members, WIB Directors, and Virginia Workforce Center managers. Team members will not be assigned to LWIAs in which they work or serve. 14

15 Time Commitment Expectations for Virginia Workforce Center Certification Review Team Members Participate in a one-day reviewer training session. Accept assignment to one or two local workforce investment areas. Team members will not be assigned to LWIAs in which they work or serve. Review the application and self-assessment for your assigned area(s). These will be submitted in late July. Participate in a conference call (approximately hrs.) with your review team (approximately 5 people) prior to on site review. Conference call will allow team members to discuss the Center s self-assessment and determine areas of focus for the on-site review. Participate in the on-site review to assigned area(s), approximately 8:30 am to 3:30 pm. Site visit(s) are tentatively scheduled to occur between August and October Review and comment on the feedback report for the region(s).the estimated time is approximately 1 hour in early May. Respond to a web-based survey about your experience as a reviewer. The estimated time commitment is approximately ½ hour. Team Member Activity Estimated Time Required Projected Timeframe Review feedback reports (2) 2 hours May 2013 Certification Review Team training session Review application and selfassessment areas (2) Review Team pre-site visit conference calls (2) On-site Reviews (2) Complete online survey on Review Team experience 5 hours June hours July hours July August hours (travel time not included in estimate) August October minutes November

16 TITLE: BRANDING: BUILDING VIRGINIA S WORKFORCE SYSTEM - New Business (Industry Sectors and Career Pathways Committee, Agenda Item II.A.2.) BACKGROUND: The Workforce Investment Act (WIA) of 1998, as amended, requires the governor of each state to submit a WIA/Wagner-Peyser (W-P) Act State Plan to the U.S. Department of Labor (DOL) outlining a five-year strategy for its workforce investment system. States must have approved state plans in place to receive formula allotments under WIA or financial assistance under W-P. Virginia s WIA/W-P Integrated State Plan ( WISP ) was developed over a five month period (May September) and approved by DOL in December Virginia Workforce Council Chairman Huey Battle identified branding as an important focus for the Council in 2011, and it is a key area of focus in the WISP adopted by the Council in An objective for the next four years is that Virginia will build a strong workforce brand that integrates multiple components, including customer interactions and employee communications in all forms of print and online media outreach efforts. The branding strategy will include techniques to help stakeholders effectively convey why and how the workforce system adds value to localities, regions, and the state. Brand consistency throughout all levels will help Virginia maintain a system that exemplifies innovation and responsiveness in a continuously changing economic landscape. EXISTING BRANDING EFFORTS & CHALLENGES: Virginia Workforce Network The Virginia Workforce Council adopted a logo and brand name for the network of one-stop centers and partners in 2001: the Virginia Workforce Network (see logo inset). Resources were provided by the state for local workforce investment areas to implement uniform signage and print media in accordance with the Virginia Workforce Network brand. The Council did not establish a specific branding policy at that time, but a VWN Logo Use Guide was developed and provided to areas to ensure appropriate use of the brand identity and professional image. Challenge of Multiple Brand Identities During the past decade, local workforce investment areas also established brand identities (and logos) that are well recognized by regional and local workforce stakeholders. In most areas, these brands are used in tandem with the VWN brand. For many areas, workforce activities are partially funded by local government and other nonprofit organization resources; this often requires an additional layer of brand adherence. The US Department of Labor also recently announced a national brand and encouraged states and local workforce investment areas to consider voluntarily adopting the American Job Center brand. While various reasons for the use of multiple brand identities is understandable, this practice makes it difficult for key stakeholders, and business customers in particular, to identify with the statewide workforce system and connect to available services. 16

17 Branding the Workforce System In January 2013, Rumy Mohta, owner of a marketing firm, and Virginia Workforce Council member, facilitated a special WISP session specifically designated to discuss the issue of workforce branding. The goal of the session was to help stakeholders gain consensus about how to identify who we are, what we do, and who our customers are; and to create a clear message for all stakeholders. Representatives from the Governor s office, local WIBs, and several workforce program agencies, including the Virginia Employment Commission, Virginia Community College System, and the Department for Aging and Rehabilitative Services participated in the initial branding session or subsequent discussion. Stakeholders agree that statewide branding efforts should be equally targeted to job seeker and business customers. There is also consensus that maintaining local agency/organizational identity is important and will present a challenge to future statewide branding efforts. However, stakeholders believe it is essential for future efforts to focus on branding the entire workforce system in Virginia, versus individual programs or services. ACTION RECOMMENDED: Direct staff to work with stakeholders in the development of potential branding strategies, and present findings at the next VWC meeting. PREVIOUSLY REVIEWED BY: N/A RESOURCE PERSONS: Najmah Thomas, PhD Workforce Investment Act Programs Administrator Workforce Development Services Virginia Community College System nthomas@vccs.edu Valaryee Mitchell Virginia Workforce Center Statewide Coordinator Workforce Development Services Virginia Community College System vmitchell@vccs.edu ATTACHMENTS: VWN Logo Policy (see link: WIA/W-P State Plan Branding Session Summary 17

18 Workforce Investment Act &Wagner- Peyser Integrated State Plan ( WISP ) Branding Session Summary January 29, 2013 WISP Implementation Session II November 27, 2012 Page 1 of 6

19 Table of Contents Background and Purpose 3 Branding Discussion...4 Summary of Comments: Key concepts to include in messaging Options for Messaging & Branding.. 5 Session Action Items...6 Session Attendees Workforce System Branding Session I January 29, 2013 Page 2 of 6

20 Session Purpose Virginia s WISP: Building Career Pathways to Success! A 5-month joint planning effort, led by a team from the Virginia Community College System and the Virginia Employment Commission, has resulted in a road map to success for Virginia s Workforce Development System. The WIA/W-P Integrated State Plan or WISP sets the stage for achievement in workforce development over the next five years. Although the planning activity is a requirement by the US Department of Labor, stakeholders in Virginia took this planning opportunity as a chance to build and enhance critical relationships between agencies, programs, and partners. With Career Pathways as the guiding principal, the WISP outlines the Governor s vision, and the partner agencies operational objectives to prepare individuals for the careers of today and tomorrow, and connect businesses to a highly skilled workforce. The WISP is more than just a plan it is a living document, to be consulted by multiple levels of stakeholders within the workforce system on a regular basis. This plan will guide the deployment of resources, the development of partnerships, and the overall delivery of public workforce services across the Commonwealth for the next half decade. Authors of the plan, and a much larger network of stakeholders, are committed to using the WISP as a tool for enhancing Virginia s workforce system. To that end, a series of WISP Implementation Sessions will be scheduled for 2012 and 2013; the first session was held on October 16 th 10am, at the Virginia Information Technology Agency in Chester, VA. Stakeholders considered three items from the WISP in detail, and established concrete action items to move the plan forward. Session Rules of Engagement Three brief ground rules were established to guide productivity in the sessions: 1. Discussion format - In keeping with the format used during a May 18, 2012 Stakeholder Input Session for the WISP, discussion on session topics will be initiated using the start, stop, keep prompt. Session participants will work in small groups to identify things that the system should start doing, stop doing, and keep doing, for each topic. 2. No dominant voice In order to ensure that all participants have ample opportunity to contribute to the overall discussion, individual comments should be limited to the 2-minute rule 3. Think SMART Suggestions offered on each discussion topic should be specific, measurable, attainable, relevant, timely Workforce System Branding Session I January 29, 2013 Page 3 of 6

21 Branding Discussion Branding was a primary topic of discussion During the November 29 th WISP Implementation Session. The branding discussion concluded with all participants agreeing that there needs to be a comprehensive marketing plan for Virginia s Workforce System. This plan must include strategies and products that make it clear how the different components of the system are integrated. Further, the strategies and products must make it real to individuals and stakeholders who are not directly connected with the system. Several participants agreed to support a joint-funding effort in order to secure a professional marketing firm to conduct an initial consultation session and ATLAS Communications was selected. The objective of the session was to address the primary challenge of preserving individual stakeholder identities, while simultaneously articulating one message to our customers. ATLAS Communications lead facilitator Rummy Motha was charged with helping stakeholders accomplish three specific tasks during the session: 1. Reach consensus on one message to our customer (job seekers & businesses); 2. Articulate our expectations concerning the quality of products and services for our system; 3. Identify the next steps in order to get the message out to our customers ATLAS Communications presented an overview of critical components of branding, in order to set the context for the group s discussion. The full branding presentation is available on Following the presentation, participants worked in small groups to brainstorm a potential message that would resonate with jobseekers and business customers. Several potential messages and branding options were considered, and three messages were voted on by the group. The group s initial consensus is that the following message is clear, accurate, and valuable for our customers (businesses and jobseekers) as well as our stakeholders: Your Job Is Our Business Your Business Is Our Job. The group also agreed that a list of expectations concerning the quality of products and services for the system have been outlined by the Virginia Workforce Council. While this list may require updating, it provides a solid foundation to build upon: Career-focused Collaborative Continuously Improving Customer Driven Fact-based Inclusive Proactive Workforce System Branding Session I January 29, 2013 Page 4 of 6

22 Summary of Comments Key Concepts to Include In Message: Accommodating Compassionate Connections Customer First Customization Dedication Economic Development Efficiency Execution Expecting Success Holistic Approach Linking Non-judgmental Preparing Quality Resources Responsive Seamless Success Welcoming Options for Messaging & Branding: A Talented Workforce for Virginia s Growth and Prosperity Is Our Business Better Skills, Better Jobs Bridging the Gap Between Job Seeker and Employer Needs Connection Resources to Create Opportunities Creating Economic Security Prepare, Connect, Success. Preparing You for Careers In Demand Talent Solutions/Talent Development Virginia Workforce Network, A Driver for Innovation Virginia Works Working Together to get Virginia Working Working Together To Get You Working! Your Job Is Our Business Your Business Is Our Job WISP Implementation Session II November 27, 2012 Page 5 of 6

23 Next Steps What? Who? When? Branding Session I Summary Najmah Thomas Draft by 2/6/13 Follow-up with additional Najmah Thomas By 2/15/13 stakeholders, agency leadership WISP Group Conduct Branding Session II WISP Group Facilitator (as needed) 2/26/13 Session Attendees Name Organization/Association 1. Abraham, Carolyn Virginia Employment Commission 2. Adkins, Kim Local Workforce Investment Area 17 (West Piedmont) 3. Ashley, Joe Department for Aging and Rehabilitative Services 4. Austin, Adam Resource Workforce Center (LWIA 9 Capital Region) 5. Baker, Susan Virginia Community College System 6. Begland, Judy Local Workforce Investment Area 16 (Hampton Roads) 7. Berry, Debbie Shenandoah Valley Workforce Investment Board 8. Brown, Jeffrey Virginia Employment Commission 9. Dehetre, Paula Virginia Community College System 10. Jameson, Leontine Resource Workforce Center (LWIA 9 Capital Region) 11. Kretzer, Harold Virginia Employment Commission 12. Lingut, Liz Resource Business Solutions (LWIA 9 Capital Region) 13. Mitchell, Valaryee Virginia Community College System 14. Pacheco, Aida Virginia Community College System 15. Rastberger, Vanessa Virginia Community College System 16. Stamper, Randall Virginia Community College System 17. Sullivan, Levin Crater Regional Workforce Investment Board (LWIA 15) 18. Thomas, Najmah Virginia Community College System WISP Implementation Session II November 27, 2012 Page 6 of 6

24 TITLE: EXECUTIVE ORDER 55- Supports Virginians with Disabilities in the Commonwealth s Workforce New Business (Industry Sectors and Career Pathways Committee, Agenda Item II.B.) BACKGROUND: Governor McDonnell issued Executive Order 55 which includes responsibilities assigned to the Virginia Workforce Council, stating Within 120 days of the signing of this order, I call upon the Virginia Workforce Council to work in conjunction with the Virginia Employment Commission and with the Workforce Development Services Division of the Virginia Community College system in order to convene a workgroup to identify and develop strategies for expanding the employment of individuals with disabilities in the private sector in the Commonwealth. The workgroup should include representatives of the Departments for Aging and Rehabilitative Services, Blind and Vision Impaired, Veterans Services, Behavioral Health and Developmental Services, and other experts in the employment of persons with disabilities along with decision makers from large, small and mid-sized businesses from throughout the Commonwealth. ACTION RECOMMENDED: Requesting Council volunteers who are representatives of business and industry to serve on workgroup. PREVIOUSLY REVIEWED BY: VCCS Workforce Development Services Staff RESOURCE PERSON: Jim Rothrock Commissioner Virginia Department for the Aging and Rehabilitative Services James.rothrock@dars.virginia.gov Paula Dehetre Staff Director, Virginia Workforce Council Workforce Development Services Virginia Community College System pdehetre@vccs.edu 18

25 Executive Order No. 55 (2012) Supporting Virginians with Disabilities in the Commonwealth's Workforce Importance of Employment for Virginians with Disabilities Importance of the Issue The last United States Census concluded that out of 3.6 million Virginia residents who were employed, 154,985 Virginians with disabilities were included in that total. These numbers indicate an under representation of people with disabilities among the gainfully employed. The Commonwealth of Virginia should work to provide a Commonwealth of Opportunity for all Virginians; therefore it is appropriate to initiate steps in order to expand employment opportunities for its citizens who are disabled. Directives for the Employment of Virginians with Disabilities By virtue of the authority vested in me as Governor by Article V of the Constitution of Virginia and under the laws of the Commonwealth, including, but not limited to, Section of the Code of Virginia, and in conjunction with Section of the Code of Virginia which states that it is the policy of the Commonwealth to encourage and enable persons with disabilities, including our wounded soldiers, to participate fully and equally in the social and economic life of the Commonwealth and to engage in remunerative employment, with the goal of enhancing the employment opportunities for Virginians with disabilities. I hereby call upon the Department for Aging and Rehabilitative Services and the Department for the Blind and Vision Impaired to increase coordination in the provision of information and support to both public and private sector employers particularly in efforts to use assistive technology to support individuals with disabilities in the Commonwealth s workforce. I hereby call upon relevant agencies to work together in order to better promote the value and benefit

26 of employing individuals with disabilities. I hereby call upon the Departments of Education, Medical Assistance Services, and Behavioral Health and Developmental Services to review all of their programs to assure that vocational opportunities are supported in addition to non vocational programs I hereby call upon all state agencies to work with the Department for Aging and Rehabilitative Services and the Department for the Blind and Vision Impaired vocational rehabilitation programs to provide a range of career building opportunities for these clients to include, but not be limited to: internships, mentoring opportunities, unpaid work experiences, and situational assessments. I hereby call upon the Department for Behavioral Health and Developmental Services to build on the findings of the annual Employment First Summits promoting Employment First Initiatives which will lead to increased employment opportunities for individuals with disabilities, resulting in immeasurable benefits for individuals, families, employers, and communities across the Commonwealth. I hereby call upon all state agencies to collaborate with the Virginia Values Veterans Initiative of the Department of Veterans Services in developing and supporting additional employers committed to hiring veterans with disabilities. Veteran specific resources, such as the Virginia Wounded Warrior Program and the DVS Jobs Board, should be utilized to the fullest extent possible. I hereby call upon the Department of Human Resource Management to publicly disseminate on a periodic basis the guidelines for hiring veterans with a service-connected disability rating. This information should also be displayed on the Department of Human Resource Management website and listing of state job openings. Within 120 days of the signing of this order, I call upon the Virginia Workforce Council to work in conjunction with the Virginia Employment Commission and with the Workforce Development Services Division of the Virginia Community College system in order to convene a workgroup to identify and develop strategies for expanding the employment of individuals with disabilities in the private sector in the Commonwealth. The workgroup should include representatives of the Departments for Aging and Rehabilitative Services, Blind and Vision Impaired, Veterans Services, Behavioral Health and Developmental Services, and other experts in the employment of persons with disabilities along with decision makers from large, small and mid-sized businesses from throughout the Commonwealth. Effective Date of the Executive Order This Executive Order shall be effective November 16, 2012 and shall remain in force and effect unless amended or rescinded by further executive order. Given under my hand and under the seal of the Commonwealth of Virginia this 16th day of November, Attest: /s/ Secretary of the Commonwealth /s/ Robert F. McDonnell, Governor

27 TITLE: UPDATED AND PROGRESS ON WORKFORCE INVESTMENT ACT (WIA) SCORECARD Old Business (Performance and Accountability, Agenda Item I.A.) BACKGROUND: Rationale: At the January 2012 VWC meeting, the Performance and Accountability met and identified the need to develop metrics and a scorecard for WIA to better understand how the locally operated programs performed. The expected outcome of the scorecard is to provide a tool that would: (1) provide easy to access data on the performance of WIA programs; (2) to identify areas of improvement for the system and (3) facilitate policy and decision making for stakeholders of the system. The Committee reviewed several metrics and surveyed the full Council to provide input. The following is a table that includes the metrics identified and those selected by the committee: Metric Program Area US DOL Common Measures Retention rate Adult/Dislocated Worker Entered employment rate Adult/Dislocated Worker Increased earnings Adult/Dislocated Worker Placement in employment and Youth education Attainment of a degree/certificate Youth Literacy/numeracy gains Youth State Measures CRC attainment Adult/Dislocated Worker/Out of School Youth Other general data (no goals at this time) Employer and Customer Satisfaction* Workforce Centers/WIBs ROI* Adult/Dislocated Worker/Youth Credential and employment Adult/Dislocated Worker Training related employment Adult/Dislocated Worker Participants served Adult/Dislocated Worker/Youth Employers served* WIBs Top training occupations Adult/Dislocated Worker Cost per participant Adult/Dislocated Worker/Youth *Measures are in development and expected summer 2013 (see description below on status of these) 19

28 Scorecard Progress to Date Redesign Website: In January 2013, staff contracted with a vendor to advise on enhancement/improvements to the website. The new look provides more user-friendly navigation Add Contact Information and Data Sources: Staff added contact information and data sources to the website. Add link to VCCS website to scorecard: Staff added links from the VCCS website to the scorecard in two areas: (1) under the Workforce Council tab at the bottom of the page and (2) under the workforce professionals tab under other-resources Add Quarterly Data: The Council requested to have the quarterly data added to provide more real time data. Staff are currently working to turn the manual process to compile the performance data to automated. This step requires working with USDOL to identify the programming code its uses to compile the data to ensure data reported to USDOL matches the data provided in the scorecard ROI Study: Staff worked with Virginia Commonwealth University (VCU) staff to identify required data elements to begin the ROI study on WIA adult, WIA dislocated worker, Trade Act, and Wagner-Peyser/Employment Services programs. Data sharing agreements were executed and completed and data were sent to VCU. Business Measures: Staff are implementing the data collection pilot to develop baseline data. These data will be presented at the next Council meeting. These items are described in more detail on the business measures agenda item Status Complete Complete Complete In progress (June completion) In progress In progress Discussion items: Training Related Employment and Credential Attainment Measures At the last Committee meeting, members expressed concern regarding setting goals for measures related to training and credential attainment. The concern involved whether setting a measurement goal in this area would cause WIBs and staff to put individuals into training that: (1) may not be interested in training or (2) that need to find employment in order to meet financial commitments. As a note, the Credential and Employment Attainment Measure is based on the performance of only those participants that receive training. This is a decision that should be based on participant interest in consultation with the case manager. In addition, this measurement was included in the US DOL and Governor approved and WIA/Wagner-Peyser State plan. Based on these concerns and the additional factors outlined above the Committee could consider the following options: 20

29 Option 1: Remove the measures entirely and do not set performance goals. This would include data on training related employment and credential and employment attainment. Option 2: Keep the measures on the scorecard, but consider it as other data that are provided for information purposes only. The Council could determine at a later time if additional actions should be taken for goal setting. Option 3: Set a benchmark that aligns with the state goals (set at 61% Adults and 65% Dislocated Workers) submitted in the state plan and include them in the scorecard. Determine whether they count towards incentives and sanctions policies. Next Steps: In addition to the WIA scorecard, the Council is interested in development of performance metrics for workforce programs. The VCCS is working closely with the Governor s office and Virginia Commonwealth University to collect these data and met with agencies operating workforce programs are March 1. As part of this project, members of the committee may be interviewed to gain their input on expected metrics. A progress report will be provided in the Governor s briefing. Proposed metrics are expected to be provided at the next Performance and Accountability meeting. ACTION RECOMMENDED: Identify next steps for training related employment and credential and employment attainment based on the options outlined above. Provide input on version 2.0 of scorecard and identify additional enhancements. PREVIOUSLY REVIEWED BY: VCCS Workforce Development Services Staff RESOURCE PERSON: Wendy Kang Assistant Vice-Chancellor Workforce Research and Evaluation Workforce Development Services Virginia Community College System wkang@vccs.edu 21

30 TITLE: WIA INCENTIVE AWARDS Old Business (Performance and Accountability, Agenda Item I.B.) BACKGROUND: Each year, based on VWL policy #05-02, the Virginia Workforce Council offers incentive awards to local workforce investment areas. These awards recognize the hard work of local areas to meet past performance standards and offer an incentive to local areas to increase partnerships both locally and regionally to meet the changing needs of the economy and Virginia s workforce and to improve performance through WIA common measures. The awards are available through four major areas: (1) regional collaboration, (2) local coordination, (3) exemplary performance, and (4) most improved. The first two focus on methods to improve local and regional partnerships within and across WIB areas, while the last two focus primarily on performance. As with last year, $175,000 in funds are available for incentive awards. Competitive Awards: The Regional Collaboration and Local Coordination award categories are issued through a competitive grant application process. At the November 2012 Performance and Accountability meeting, the committee agreed to use the same application, review criteria and award amounts as the prior year. In February 2013, VCCS issued the RFP and provided WIBS and provided a webinar to review the application and guidelines. Three awards of $75,000 each are available for the top applications. Staff from eleven of the 15 WIBS attended the webinar. Applications are due May 1 with an expected award date of July 1, Copies of the grant application, guidelines and recorded version of the webinar are on the VCCS Workforce Grants page. Performance Awards: The performance awards are based on performance based on the criteria provided below. A total of $25,000 is available for areas that meet these criteria: Exemplary performance: WIBs must meet or exceed the same number of targets as the state. For FY 2012, the state met or exceeded all 9 performance targets. Most Improved: For the most improved category, selection criteria are based areas that improve the most based on increases in performance in each area from the prior year. Next steps: At the November VWC meeting, four council members volunteered to participate in the incentive award process: Jeanne Armentrout, Mark Herzog, Elizabeth Creamer and Bill Thumel. In early May, these members will meet via conference call to review RFP criteria and scoring template. Members will have the month of May to review and score applications. In early June, members will participate in a conference call to discuss final scores and determine awardees. Note: In prior years, the Council approved recommendations by the committee at the June meeting. However, it is expected that the Council may meet after the July 1 timeframe. Staff propose an option for the Council to approve the overall funding award and provide the authority to the Committee members listed above to make the final award determinations. ACTION RECOMMENDED: It is recommended that the Performance and Accountability Committee review, edit, and approve the incentive awards to move forward to the full Council. 22

31 It is recommended that the Virginia Workforce Council approve the incentive awards. PREVIOUSLY REVIEWED BY: VCCS Workforce Development Services Staff RESOURCE PERSON: Wendy Kang Assistant Vice-Chancellor Workforce Research and Evaluation Workforce Development Services Virginia Community College System

32 TITLE: BUSINESS MEASURES IMPLEMENTATION Old Business (Performance and Accountability, Agenda Item I.C.) BACKGROUND: Employer/Customer Satisfaction and Employers Served VCCS staff have been working to identify approaches to measurement of the employer/customer satisfaction and employers served goal for the VWC and scorecard. Through meetings with the Virginia Employment Commission (VEC) and additional research on available data in the online system used by participants, staff and businesses -the Virginia Workforce Connection (VaWC), staff have identified methods to track the majority of employer services provided by both WIBs and VEC staff at the local level. The table on the following page provides summary data on employers served through job orders for calendar year 2011 and These results are limited to only those employers that placed job orders, but VEC and VCCS staff are working collaboratively to explore methods to include other services provided. This could include: businesses that participate in job fairs; rapid response services (employer layoff or downsizing); direct services to an employer, such as assisting with job placements, interview screening, etc; or use of one-stop center space for interviews and/or training. In addition, staff are exploring the collection of customer and employer satisfaction through the VaWC. Currently surveys are administered to both participants and employers to assess satisfaction of the VaWC (A sample of the results of this survey is attached as well). VCCS and VEC staff are working with the vendor of the VaWC to determine costs and implementation plan to enhance the surveys to assess program satisfaction as well. While this will result in greater efficiency in the administration of the survey, this may delay implementation. VCCS staff plan to provide an update on the vendor response at the Performance and Accountability meeting. 24

33 Employers Served through Virginia Workforce Connection (Job Placement Orders) Calendar Year 2011 Calendar Year 2012 Job Job Job Job Area Name Employers Orders Referrals Employers Openings Referrals 1 SW VA 517 1,894 25, ,831 23,292 2 NR/Mt ,581 78, ,213 75,509 3 W VA 541 2,430 52, ,115 40,032 4 SV 677 2,976 60, ,651 48,041 6 Pied 546 3,507 35, ,496 36,328 7 R ,142 28, ,340 22,893 8 SC , ,355 9 Capital 709 5,654 58, ,485 45, N VA 387 1,785 14, ,412 9, Alex 1,823 27,248 71,224 2,010 29,258 29, Bay 563 2,575 30, ,518 23, Greater 586 3,066 73, ,635 46, Crater 456 1,574 30, ,904 22, Hamp Rd 980 5, ,300 1,028 7,027 77, W Pied 275 1,254 27, , *** No LWIA Total 9, , ,075 10, , ,095 Source: Virginia Workforce Connection (VaWC), Virginia Employment Commission 25

34 Customer Satisfaction Virginia Workforce Connection Calendar Year 2012 Which type of user best describes you? Answer Response % of Total Youth (18 or less) 78.4% Jobseeker 19, % Employer 149.8% Other % Labor Market Analyst/ Researcher 30.2% Total 19,695 Indicate the primary purpose for which you will be using this information Answer Response % of Total Job Search % Career Planning/Occupational Research % Locate education or training providers % Find employer contact information % Research/Reports 37.2% Planning/Policy making 11.1% Just looking around 160.8% Employer looking for candidates % Other 185.9% Total 19,585 It was easy to find information Answer Response % of Total Strongly Agree % Agree % Neither Agree or Disagree % Disagree % Strongly Disagree % Total 19,585 26

35 The data were easy to understand Answer Response % of Total Strongly Agree 3, % Agree 10, % Neither Agree or Disagree 4, % Disagree % Strongly Disagree % Total 20,034 The data met my needs Answer Response % of Total Strongly Agree % Agree 9, % Neither Agree or Disagree % Disagree % Strongly Disagree % Total 20,114 Overall, how would you rate your visit with this website? Answer Response % of Total Excellent 4, % Good 9, % Fair 3, % Poor % No opinion 1, % Total 20,063 27

36 ACTION RECOMMENDED: Review existing data and provide input on additional services that should be capture by staff to demonstrate how businesses are served. PREVIOUSLY REVIEWED BY: VCCS Workforce Development Services Staff WIB Directors RESOURCE PERSON: Wendy Kang Assistant Vice-Chancellor Workforce Research and Evaluation Workforce Development Services Virginia Community College System

37 TITLE: POLICY REVISIONS: NUMBERS 5-02 ON INCENTIVES AND 5-03 ON SANCTIONS FOR LWIA PERFORMANCE New Business (Performance and Accountability, Agenda Item II.A.) BACKGROUND: In response to Virginia Workforce Council (VWC) and US Department of Labor interest to further align local workforce areas (LWIAs) performance to: (1) the incentive process and (2) to the sanction process, the VCCS developed draft updates to the following Virginia Workforce Council policies: Incentives for Local Workforce Investment Boards (#05-02) and Sanctions for Insufficient Performance under the Workforce investment Act (#05-03). The changes to the incentive process include a minimum requirement that a WIB must not fail to meet performance on any one US DOL approved or VWC approved measure for two consecutive years. Areas that meet these criteria are under the formal sanction process as required by WIA legislation and should not be eligible for incentive awards. The changes to the Sanction process describes corrective actions for WIBs that fail to meet performance on a measure in the first and second year. It also describes sanctions that may be imposed as a result of areas that fail to meet performance. Complete copies of these policies are attached. VCCS staff distributed draft versions to WIB directors and requested comments. ACTION RECOMMENDED: It is recommended that the Performance and Accountability Committee review, edit, and approve the revised Sanctions and Incentive policies to align with the WIB performance, WIA policy numbers 5-02 and It is recommended that the Virginia Workforce Council approve the revised Sanctions and Incentive policies to align with the WIB performance, WIA policy numbers 5-02 and 5-03 to be revised. PREVIOUSLY REVIEWED BY: VCCS Workforce Development Services Staff WIB Directors RESOURCE PERSON: Wendy Kang Assistant Vice-Chancellor Workforce Research and Evaluation Workforce Development Services Virginia Community College System wkang@vccs.edu 30

38 COMMONWEALTH OF VIRGINIA Virginia Workforce Council Policy Number: Effective Date: October 23, 2008 Revision #: 1 October 17, March 14, 2013 Rescission Date: Title: Incentives for Local Workforce Investment Boards PURPOSE The Commonwealth envisions a workforce development system that has demonstrated results and value, and meets business needs through performance measurement and assessment. The Workforce Investment Act (WIA) makes funding available to the Commonwealth to provide incentive grants for regional cooperation, local coordination of activities and exemplary performance This policy outlines the minimum criteria and categories for awarding incentives to local workforce investment boards that contribute to the performance excellence of the Commonwealth as determined by the Virginia Workforce Council on an annual basis. REFERENCES 1. P.L Workforce Investment Act (WIA), Section CFR Part Code of Virginia, Section Governor Timothy Kaine s Workforce Development Strategic Plan (December 2006) MINIMUM CRITERIA: In order to be eligible to apply or receive awards from the categories described below, Local Workforce Investment Boards (WIBs) must meet the following minimum criteria in a given program year: The WIB has not failed to meet negotiated performance on any one measure for the WIA common measures or negotiated performance of Virginia Workforce Council approved measures for two consecutive years as described in policy Sanctions for Insufficient Performance DEFINITIONS AWARD CATEGORIES For purposes of this policy, the followingthe Virginia Workforce Council will offer awards across definitions the categories described belowapply: Exemplary Performance Until reauthorization of the Workforce Investment Act (WIA), WIBs local performance that meets or exceeds as many of the federal WIA measures as the state and meet or and customer satisfaction standards as the state. Once the Virginia Workforce Council System Measure are implemented, a local area

39 must also exceed performance in each of those measures on any Virginia Workforce Council measures. Local Coordination - Local Workforce Investment Boards (LWIBs) providing leadership within the local workforce investment area by partnering with entities representing key policy makers in the local area in developing tangible strategies and processes for strategic planning, and efforts that achieve goals and strategies as identified in the Governor s Workforce Development Strategic Plan. Regional Cooperation - More than one WIB working together as a cooperative unit to address issues related to regional economies, such as sectoral strategies, economic and workforce development collaboration or other delivery and coordination of business or participant services that align with the strategies of the Governor s Workforce Development Strategic Plan across several labor market areas, one large labor market, or one labor market joined together with several adjacent rural districts. A region may be intrastate or interstate. Most Improved Program Performance The local areawib that has improved the most in its performance against negotiated WIA standards and Virginia Workforce Council measures from the previous program year. POLICY STATEMENT The Commonwealth of Virginia will recognize local performance in the following four categories: 1. Regional Cooperation 2. Local Coordination 3. Exemplary Performance 4. Most Improved Incentive funds will may be awarded in the categories above, and may be used to carry out local coordination and regional cooperation activities and services to target populations. By December February 1 of each calendar year, the Virginia Workforce Council (VWC) will issue instructions that will include the total amount of funds available, the distribution of funds to be awarded within each of the award categories and directions for submitting applications for all incentive awards. The Performance and Accountability Committee (or its successor) will make recommendations to the full Council on the distribution of funds based upon review of the applications that are submitted and the weighting distributions proposed among the four award categories. Awards will be granted by April July 1 of each calendar year. RESCISSIONS: N/A REVISION/RESCISSION Mr. Huey Battle, Chair, Virginia Workforce Council

40 Dr. Glenn DuBois, Chancellor, Virginia Community College System DATE: March 14, 2013

41 COMMONWEALTH OF VIRGINIA Virginia Workforce Council Policy Number: Effective Date: October 23, 2008 Revision #: 1 - October 17, March 14, 2013 Rescission Date: Title: PURPOSE Sanctions for Insufficient Performance under the Workforce investment Act Performance standards have been established to measure the results of programs under Title I of the Workforce Investment Act (WIA). When local workforce investment boards (WIBs) fail to meet negotiated levels of performance, it affects the performance of the entire state. Therefore, sanctions may be applied to those WIBs who fail to perform sufficiently for two consecutive years. This policy describes the guidelines for applying sanctions to local workforce investment boards (LWIBs) for insufficient performance in the WIA program in Virginia. REFERENCES 1. P.L Workforce Investment Act, Sections 136 and CFR Part Federal Register. Vol. 64, No. 150, Thursday, August 5, 1999, Notices. U.S. Department of Labor, Consultation Papers on Performance Accountability Under Title I of the WIA. 4. Training and Employment Guidance Letter No and subsequent changes. POLICY STATEMENT If a WIB fails to meet negotiated levels of performance for the common measures of WIA program performance or negotiated levels for Virginia Workforce Council approved measures If a WIB fails to meet the levels of performance negotiated with the State for the core indicators of WIA program performance or customer satisfaction indicators for any program year, the Virginia Community College System will make technical assistance available. Technical assistance can include meetings, additional training on matters related to performance measures, and assistance with data analysis. For WIBs that fail to meet performance in one year, Technical assistance may include any of the following actions will occur: 1. The WIA Program Administrator will prepare formal notice to the WIB Director and Chair outlining the impacted performance measures within 30 days of the final performance measure reporting period;

42 2. The WIB will be required to develop a Performance Improvement Plan covering a period of not less than one program year, that includes the following items: a. Identification of specific areas of performance challenges; b. Analysis of factors that contribute to performance failure; and, c. Description of activities to address factors, including timeline, responsible parties, and intended outcomes The WIB will be required to provide a Performance Improvement Plan progress report to the WIA Program Administrator on a quarterly basis for the duration of the Performance Improvement Plan time period. 1. The development of a performance improvement plan; 2. The modification of a local plan; or 3. Other actions designed to assist the WIB in improving performance. 4. For WIBs that fail to meet performance If a WIB falls below 80% of the negotiated levels of performance for the core indicators of WIA program performance or customer satisfaction indicators for two consecutive program years on any one measure, the following actions will occur:the 1. The WIA Program Administrator will prepare formal notice to the WIB Director and Chair outlining the impacted performance measures; 2. The WIB will be required to develop a Performance Improvement Plan covering a period of not less than one program year, that includes the following items: a. Identification of specific areas of performance challenges; b. Analysis of factors that contribute to performance failure; and, c. Description of activities to address factors, including timeline, responsible parties, and intended outcomes. 3. The WIB will be required to provide a quarterly Performance Improvement Plan progress report to the WIA Program Administrator on a quarterly basis for the duration of the Performance Improvement Plan time period. 4. The WIB will be ineligible to apply for Virginia Workforce Council Incentive Awards for the duration of the Performance Improvement Plan time period. In addition to the actions noted above, the Governor maywill enforce further corrective actions if a WIB fails to meet negotiated levels of performance on any one measure for two consecutive program years. These actions may include the any of the following: 1. The imposition of a reorganization plan; 2. The application of a S.W.O.T. analysis (Strengths, Weaknesses, Opportunities and Threats) strategies for determining target areas of improvement; or 3. Other actions designed to assist the LWIB in improving performance For WIBs that do not comply with the actions outlined above or that continue to fail

43 performance in any one measure for two consecutive years, additional sanctions may be imposed as described below and outlined in If overall performance is unacceptable for two consecutive years, additional sanctions may be imposed. Virginia Workforce Letter (VWL) #05-01, OVERSIGHT AND COMPLIANCE ACTIVITIES FOR LOCAL WORKFORCE INVESTMENT ACT AREAS 1. Reallocation of unexpended funds (WIA 128 (c); 133(c)) 2. Disallowing costs associated with a particular violation or deficiency and the seeking of repayment (WIA 184(c)) 3. Disapproval of requests for specific or all WIA fund drawdown requests from an area until the violation or deficiency has been corrected. (WIA 184(b)(B)(v)) 4. The state may deduct the amount of mis-expenditure from the local area s amount of allowable administrative funds from of the subsequent program year s allocation. (WIA 184(b)(4)) 5. Development of a performance improvement plan or the requirement for a modification to the approved local plan. (WIA 136(h)) 6. Monetary sanctions may be imposed to reduce the funding allocation for the next program year by up to 5 percent based on the degree of failure to meet the state adjusted levels of performance [in conformance with the federal policy imposed on the state - Section 136(g)(1)(B)]. Using the average percent achieved across relevant indicators for each program, and for the overall program based on customer satisfaction, there will be a 1 percent monetary sanction for every 3 percentage points below 100 percent cumulative attainment of the lower limit of the ranges established. As an example, achievement between 97.0 and percent of the lower limit would result in a one percent reduction; achievement between 94.0 and percent would result in a two percent deduction, etc. (as per DOL Consultation Paper on Awarding Incentive Grants and Applying Sanctions 7. Revocation of a local area plan approval until required corrections or actions have been taken by the local area. (WIA 184(b)(1)(A)) 8. Imposition of a reorganization plan, pursuant to Sections 136(h)(2) and 184(b) of WIA, including but not limited to: a. Decertifying the WIB b. Prohibiting the use of specific providers c. Selecting an alternate entity to administer the WIA program locally d. Merging the local area into one or more local areas e. Making other such changes as determined necessary to ensure compliance 9. Should the state determine it necessary to protect the integrity of the funds or to ensure the proper operation of the program or activity involved, the state may determine it necessary to suspend future federal awards completely or terminate the awards in place. ((WIA 184(b)(B)(v); 184(e)) RECISIONS: This policy replaces the portion of the rescinded policy including this topic, Policy 00-11, Continuous Improvement, Incentives and Sanctions for the

44 Workforce Investment Act. APPROVED: Robert Huey J. BattleP. Leber, VWC Chairman Glenn DuBois, VCCS Chancellor Virginia Community College System Workforce Development Services

45 Thursday, March 14, 2013 Virginia Workforce Council Commonwealth Center for Advanced Manufacturing 5520 West Quaker Road Disputanta, VA Full Business Meeting Agenda Board Room I. Organizational Items 12:00 p.m. A. Call to Order and Roll Call B. Welcome and Overview of Commonwealth Center for Advance Manufacturing (CCAM) Brian Warner, Rolls-Royce North American-Crosspointe Overview of the Boston Consulting Group Report Barry Johnson, University of Virginia C. Approve Minutes from meeting of November 1-2, 2012 D summer meeting date II. Public Comments 12:30 p.m. III. Chairman s Report 12:35 p.m. IV. Governor s Report 1:00 p.m. The Honorable Laura Fornash, Secretary of Education Carrie Roth, Deputy Secretary of Commerce and Trade V. Committee Reports 1:40 p.m. VI. Member Roundtable 2:40 p.m. VII. Announcements 3:00 p.m. VIII. Tours CCAM 3:15 p.m. IX. Adjourn 4:00 p.m. 31

46 TITLE: WELCOME AND OVERVIEW PRESENTATIONS (Full Business meeting, Agenda Item I.B.) 32

47 CCAM A Game Changing Partnership for Growing Advanced Manufacturing in the USA

48 CCAM Membership Industry Driven Partnership Growing Advanced Manufacturing Capabilities Delivering production-ready manufacturing solutions at the speed of business with the intellectual rigor and innovation of universities.

49 Vision A global Center of Excellence in advanced manufacturing research Manufacturing Systems Surface Engineering Focus on translational research Accelerate new technologies into commercialization Reduce cost and improve quality Complement with workforce training efforts CCAM growth in ~5 years to: ~60 Employees (49 PhD Researchers) 35 graduate research assistants resident at CCAM 35 undergraduate interns resident at CCAM More than 30 Industry Members $15-20 Million annual research budget Transportation Energy Electronics Defense Shipbuilding Aerospace Automotive

50 Mission Bridge the gap between fundamental research and commercialization Accelerate technology into markets Demonstrate technology on real problems Foster collaboration among diverse industry sectors Directed Research for the exclusive proprietary benefit of an individual member Generic Research for the benefit of all member companies Lower R&D costs for member companies Shared facilities and personnel Shared pre-competitive research Train next generation of technology leaders Provide market ready experience to students Connect industry with students Virginia State University

51 CCAM Core Research Focus Areas CCAM Initial Core Research Focus Areas Surface Engineering & Manufacturing Systems Surface Characterization Coating Application Methods Material Handling Digital Manufacturing Modeling & Simulation Inspection, Testing & Validation Techniques Surface Preparation Material Development Design for Manufacturing Manufacturing Process Control Data Collection & Management Human Factors/ Knowledge Capture This list will be refined and expanded as CCAM membership grows.

52 CCAM Governance Multiple levels of membership Organizing Industry Members Organizing University Members Tier 1, 2, and 3 Industry Members Academic Members Board of Directors Establishes all policies and approves budgets One member from each Organizing Member Chair of Industrial Operations Board is a member Industrial Operations Board Provides oversight of day-to-day operations One member from each Tier 1 and Organizing Member One member elected by Tier 2 Members One member from each Organizing University Member Technical Advisory Council Establishes technology roadmap Creates research agenda One representative from each member organization Technical Advisory Council Chief Technology Officer Research Staff Industrial Operations Board Executive Director Compliance Officer Intellectual Property Export Controls Board of Directors Corporate Services Administrative Staff

53 Funding Model Tier 2 Fees 50% Generic Research All Members have nonexclusive, royalty-free license to IP from Generic Research OIM/Tier 1 Fees 50% Directed Research Tier 1 Members will own IP generated from the Directed Research that they sponsor. Federal Funding Collaborative Research

54 CCAM Value Proposition Shared resources Facilities Research staff Research equipment Unique intellectual property policy Member owned Directed Research All members share intellectual property that is jointly funded as Generic Research Focus on translational research Understanding of fundamentals Solution of industry problems Transfer of technology Bridging the gap between research and commercialization Industry/University collaboration Industry directed and university executed research program Industry / University partnerships on government projects Access to world class universities Workforce training and development Students graduate with industry relevant experience Students work on industrial scale equipment

55 CCAM Research Center 60,000 ft 2 : 16,000 ft 2 high bay; 12,800 ft 2 labs ~50% populated with industry scale equipment 10 research labs; metrology center; characterization labs, 3D visualization room Shop equipment integrated with the building s IT infrastructure

56 Facility Capabilities Currently equipped with a surface characterization lab, surface prep lab, CMM, thermal spray cell, laser deposition equipment, media blast, and EDM Updates Planned Compressor upgrade 1Q13 3D Powerwall Install 1Q13 Hermle C42 5-Axis 3/2013 NC turning Install 4/2013 TCT-Blast (Hard Coatings Removal) 2Q13 MillTap 4Q13 10

57 CCAM Research Campus Additional acreage available Career Center

58 Milestones: Completed Member Recruitment 14 7 Organizing Industry Members 4 Tier 2 and 3 Tier 3 members 3 University members CCAM Facility 2012 Facility completed 9/10/12 to plan Research Program Completed Directed Research Technology Roadmaps for existing members. Authorized Initial 6 Generic Research Projects & first 5 Directed Research Projects Hired 3 of 4 Research Project Team Managers 2013 Member Recruitment Increase from 14 to >28 by year end CCAM Facility Launch in house research; Continue equipment installs and grow to meet member requirements March 25 Grand Opening Research Program Authorize additional generic & directed projects, secure grant funding Build the Research Team fill key engineering positions Manufacturing Systems Lead Principal Scientists /Technologists Undergraduate and Graduate Internships

59 Questions & Contact Detailed information available at