Pro V2 Adoption Process Introducing The Pro V2 to Your Decision Maker: Collecting and Assembling Business Data to Support Officer Safety

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1 Pro V2 Adoption Process Introducing The Pro V2 to Your Decision Maker: Collecting and Assembling Business Data to Support Officer Safety

2 Hello, Congratulations! By considering the Pro V2 for deployment in your company, you ve embraced the most effective, cutting-edge development in the security industry today. A growing number of professionals like yourself have demonstrated the courage to commit to this innovative alternative to unarmed or armed security so far, and we re swiftly gaining ground. We re confident that the Pro V2 will soon become essential to the officer tool belt. We appreciate the amount of research that goes into introducing a new tool to your company. At Guardian 8, our mission is to make the security industry safer, smarter, stronger and better and that s a tall order. But we persist because our tool fills an urgent need, and we re passionate about changing the conversation. The Pro V2 is so powerful that it s created an entirely new category of life safety equipment: Enhanced Non-Lethal (ENL). It s more innovative than any other non-lethal tool in the market, and it s already protected officers and citizens in more than 100 hospitals, schools, and companies. We want to help you provide a better security option to your company so your officers can go home safely each night. In the following pages, you ll find tips to guide you through our sales process. Once you finish, we re certain that you ll be prepared to bring the Pro V2 to your decision-maker s attention but we ll be glad to speak with you more if you have further questions. We look forward to doing business with you! Pro V2 guardian8.com

3 Introduction To guide you through the following pages, we ve outlined the entire sales process in the graphic below. This way, you can be prepared for future conversations with your management when you decide to move forward. Our goal is to help you build the business case, define a budget and set your organization s priority to get the gear that you need. Build alliances with your coworkers from the beginning. If your company decides to implement the Pro V2, your officers won t be the only ones affected by the change. Your IT team, legal team, human resources department, and administrator will all need to know how the device will improve their performance. This is a common discussion point during the Peer Review process. Anticipate questions. When something as bold as this comes along, people will naturally be curious about the problem it solves and supporting research that is available. Fortunately, we ve compiled a wealth of resources to help you research your options and build a solid business case. Be assured: intermediate ENL devices like the Pro V2 are the future of security, and adopting it early will give your security a significant edge over companies still using traditional, less effective options. The first step of the adoption process begins on the next page. Pro V2 guardian8.com 3

4 Accurately defining the problem you re trying to solve. Every successful business case begins with a concise description of the problem being solved and its cost to the organization. These costs can be associated with injury rates to your officers, difficulty recruiting new talent, lawsuits and disability claims. If you ve been asked to research better security options, then that indicates that someone knows there is a problem and identifying that problem is a critical first step. It is important to start the conversation with your coworkers because they can also provide insight to the underlying issue. Do nurses feel unsafe when they are harassed by angry patients? Is your legal team concerned about OSHA fines? Ask these types of questions to pinpoint the issues before building your case for the Pro V2. Below are some examples of problems that the Pro V2 has solved for our clients: PROBLEM Last year we experienced over 2,000 hours of lost working time due to injury on the job. Our unarmed officers need more protection in the field. SOLUTION The Pro V2 is an intermediate, inexpensive security device that effectively ends incidents and minimizes risk of injury. The old method of pepper spray places us at risk of CMS fines for potential safety. Guardian 8 built its patented Precision Stream technology into the Pro V2, so the O.C. stream lands only where you want it to. This means less cross contamination and cleanup. We were named in a lawsuite seeking $3 The Pro V2 automatically records audio and video of million in damages for an incident that took every incident, which keeps guards accountable and place two years ago, and we have no protects them from false accusations - and sometimes recollection of the event. prevents lawsuits. Pro V2 guardian8.com 4

5 Research Now that you ve accurately defined the problem that s being addressed, you can begin filtering which products address your needs. Guardian 8 has collected a wealth of materials about the Pro V2 in order to help prospective customers research our product. Our website is an excellent start-ing point to educate yourself about not only the Pro V2, but also the security industry as a whole. We also encourage you to contact peers, read web articles not published by Guardian 8, or even go to conferences and trade shows. In any case, we re confident that what you discover will confirm Step 1: our Pro V2 is an ideal Enhanced Non-Lethal security solution. To get started on your research about Pro V2, we suggest going to our Research Go-Bag. Pro V2 guardian8.com 5

6 Comparison We understand that you ll want to consider our competition before determining whether or not the Pro V2 is right for your company. To help you get started, we ve created the following infographic that breaks down the pros and cons of Pro V2 against other non-lethal security devices. We ve also created a short video that demonstrates why our patented Precision Stream technology makes our OC more effective than any other OC product on the market. If you have any other questions about how the Pro V2 addresses the problems you re trying to resolve, feel free to contact us. We re happy to discuss any reference cases you need. Pro V2 guardian8.com 6

7 Evaluation At this stage, you should have a short list of products that have the potential to meet your company s needs. We strongly encourage you to request an evaluation sample from each of the manufacturers that you re considering. Advertising materials are no substitute for going hands-on with the equipment. Each manufacturer should stand ready to provide introductory training on their product. We also encourage you to download our Evaluation Go-Bag to support your evaluation and further build your business case for better equipment. Pro V2 guardian8.com 7

8 Peer Discussion At this stage in the adoption process, your coworkers will want to know how the Pro V2 would change their day-to-day responsibilities. This means they ll have technical questions about soft-ware, policy, cost, and the implementation plan and since you re the subject matter expert at your company, they ll direct these questions to you. We re willing to provide reference accounts and sample policies if you need them to help build your business case and illustrate that the Pro V2 is well thought out, safe and effective security response. Additionally, we offer a Peer Discussion Go-Bag that provides resources about specialty interests such as legal risk and insurance premiums. It is important to speak with the following people to make sure that your company can realistically implement the Pro V2: IT Manager for installation of our utility software and storage of digital evidence Security Director for training and implementation of any new equipment Legal/Risk for support and input on policies and procedures regarding digital evidence Finance/Purchasing to establish a budget and organizational priority of the business case Training and Policy to collaborate with the legal team to establish training and policy standards We acknowledge that internal discussions take time, so we ll step back during this stage. However, if we haven t heard back from you in thirty days, we ll give you a call so you can update us on your progress. Pro V2 guardian8.com 8

9 Comments As the designated Pro V2 expert in your company, we re confident that you ll have enough information to answer most questions your coworkers have during the peer discussion stage. However, it s impossible to prepare for everything. For example, it can be intimidating to face questions about worst-case-scenarios, children and health risks for specific populations by yourself. If you re faced with a truly puzzling question and you can t find the answer in even our Go-Bags, feel free to turn to us. We ve collected years of research about numerous topics to help potential customers answer even the most baffling questions. Contact us today so we can help you build your business case more fully. Pro V2 guardian8.com 9

10 Finalist. Once you ve received the final go-ahead to implement the Pro V2, then we ll give you any final materials you need, including: A firm pricing quote that we promise to keep for up to 30 days References, policies and training know-how Access to Pro V2 Client Community, an elite group of current Pro V2 professionals on LinkedIn You ll also need to schedule an instructor course and develop an implementation schedule. Upon approval, we ll ship your equipment and introduce you to our world-class customer support team. Our team are experts on presenting and answering questions and objections about the Pro V2. We would be happy to present the Pro V2 to your peer discussion group upon request. Ask your Guardian 8 Sales Director for this. Pro V2 guardian8.com 10

11 Guardian 8 selling process Conclusion: Winner! Congratulations! By purchasing the Pro V2, you ve chosen to give your security officers an edge with the only Enhanced Non-Lethal (ENL) device in the market today. However, before you can deploy these units, we have to iron out some lastminute details, including: Scheduling an instructor course. To ensure smooth rollout of the equipment and to minimize any confusion, we recommend that this take place before any equipment is issued to your officers. Ensure IT installed the Pro V2 software utility and has tested it. Discuss a roll-out plan and the areas on your job site where the equipment will be assigned. Arrange a conference call with the Guardian 8 service team to explain warranty coverage and establish a daily contact person for the account. We re proud to provide equipment that makes the industry safer, smarter, stronger and better. Pro V2 guardian8.com