Internal Communications & Community Specialist

Transcription

1 Internal Communications & Community Specialist Our Purpose Helping New Zealanders get ahead by making banking really easy. Every time. Everywhere. Our Values People first: We put you at the center of everything we do One team: We re stronger together Innovation: We find a better way Integrity: We do right by you Keep it simple: We like things straight forward

2 Internal Communications & Community Specialist Working at TSB Our people are proud to belong to a 100% independent NZ owned Bank and proud to see the results of their efforts invested back into New Zealand. Our people can see the impact of their work benefitting New Zealanders as they work towards the banks purpose: Helping New Zealanders get ahead by making banking really easy. Every time. Everywhere. Our strong corporate values: One Team, People First, Integrity, Innovation, Keep it Simple set our standards and set us apart. We demonstrate our People First value through the distribution of our profit for the benefit of others and by providing our employees with a place to belong, grow, and be recognized. We work together as a One Team community to ensure a sustainable future and we encourage every employee to have a voice and be an active participant in our success. We aim to create remarkable experiences for our people just as our people create remarkable experiences for our customers. Role Dimensions Reports to: Department: Job Family: Location: Direct Reports: Total Employees: Financial Authority: National Manager, Communications & Community Marketing Specialist TSB Centre Building, New Plymouth Nil Three No Purpose of role The primary purpose of the role is to The Communications and Community team is responsible for internal and external communication activity and supporting the Bank s goals through effective engagement with media, delivery of appropriate corporate communications content, building and maintaining sponsorship partnerships and managing key stakeholders. Communications activity is across a mix of TSB internal and external communication channels and tools (e.g. intranet, video, FAQs, website, social media etc) as well as external traditional media channels including media wires, newspapers, online news, radio and TV. The Specialist role is responsible for implementing the Bank s strategic plan for Communications & Community with a focus on internal communications and reputational issues and secondary support to Community aspects of the strategy. The Specialist develops targeted programmes of work for internal communications, reputation management as well as supporting external engagement & sponsorship activities. Initiatives undertaken will

3 deliver to the Bank s strategic plans for internal and external corporate communication, sponsorship and reputation management. Engagement with key stakeholders will be across business units within Marketing as well as establishing effective cross functional relationships throughout the organisation. Role Specific Areas of Responsibility Technical proficiency Dealing with Ambiguity Written communications Organising & Planning Time Management Role Specific Competencies Customer focused Strategic agility Drive for results Understanding others Business Acumen Measuring Work Role Specific Activities Contributes to the internal communication strategy and annual communication & community planning in conjunction with the National Manager, Communication & Community. Supports and collaborates with Communication & Community team across all team deliverables and KPIs. Implements internal communication across sponsorships and issues as assigned. Partners with key internal stakeholders to assist with internal communication needs and planning. Assess employee and business needs, define goals, and engage partners to design integrated communication plans and craft deliverables quickly. Provides advice and counsel for developing clear and concise messages to facilitate understanding and delivery of business goals as well as supporting employee engagement. Supports the Bank through developing proactive and reactive communications for reputational issues as they arise. This may require development of communications plans, key messages and FAQs for external as well as internal audiences. Builds strong, focused narratives to suit individual communication plans and objectives. May include articles, informational posts, engaging videos, etc. Researches best practices and trends in internal communication and provide insight on emerging communication channels and creative ways to engage audiences. Evaluates existing content and communication experiences across TSB to develop success metrics, identify ways to streamline processes, and share results.

4 Develops internal communication tools & processes to improve the efficiency of the formal/informal communication flows through a range of channels (newsletters, e- bulletins, intranet, etc.) to ensure consistent, relevant and timely delivery of internal communication material and avoid message conflicts. Manages the internal communication calendar. Defines and develops internal communication measurement systems, using metrics to measure progress against objectives, identifying strengths and weaknesses, and advises on potential adjustments to continually ensure the effectiveness, value and improvement of internal communications. Maintain effective cross functional relationships within Marketing as well as with Customer Sales & Service, Finance, Risk, Technology & Support and People & Culture. Deliver projects and outputs within defined & agreed budgets. Action all activities related to the purchase order process within the Bank to ensure compliance with purchasing rules and guidelines. Support risk mitigation through appropriate internal sign-off requirements. Implementation of process efficiencies within the communication & community team, including documentation of policy and processes. Achieve defined objectives through explicit KPIs agreed with the National Manager, Communications & Community including proactively developing self-capability through an agreed personal development plan, including coaching, on the job, project involvement and best practice principles All other assigned duties and responsibilities. Generic Responsibilities Keep up to date with and comply with all Bank policy and procedures. At all times demonstrate the Bank s core values: o Integrity o Innovation o People First o Keep it Simple o One team Make use of the Bank s communication channels, particularly the intranet, to ensure that your workplace knowledge is up to date and that you are aware of changes as they occur. Embrace change and act as a change agent accepting, embedding and reinforcing change in the workplace. Comply with all health and safety polices, directions and instructions and ensure that in the performance of duties not to undermine own health and safety or the health and safety of any other person. Be continually mindful of the Bank s Health and Safety Policy : o No business objective will take priority over health and safety. o All incidents are preventable. o Whilst management have ultimate accountability, we all have responsibility for health, safety and wellness. o All employees have the responsibility to stop any job they believe is unsafe or cannot be continued in a safe manner.

5 Person Specification Qualifications Essential: A degree in marketing, communications or related discipline Experience Essential: 5-7 years in a marketing, communications or related role creating and delivering custom communication plans within corporate communications, digital marketing, and/or advertising agency environment. Experience in providing specialist communication advice in project or issues style environment. Direct experience and working knowledge of internal communication practices and channels. Strong writing, editing, proofreading, layout and design, professional printing/publishing skills, and ability to present concepts verbally Strong ability to grow relationships across a wide range of teams Experience working with technical specialists, customer service professionals and a demonstrated curiosity for how audiences consume and experience content Preferred: Knowledge of external communication and public relations. Have previously worked within financial services and have an excellent understanding of the industry Past experience managing a company intranet platform including developing user structure and platform rules. Proven ability to understand very technical and complex operations and content to formulate effective communications that improve business results globally Event management experience considered beneficial. Organisational Competencies Change readiness Adapts to change positively and understands the rationale for change. Willing to learn new processes and systems. Welcomes change and encourages others to accept change. Acts as a change advocate and champion. Risk/Compliance Achieves a standard of excellence with work processes and outcomes, adhering to all policies and all regulatory requirements. Drive for Results Focuses on achieving targets and objectives. Strives to achieve.

6 Developing Self and Others Actively works to continuously improve self. Admits flaws and mistakes. Identifies specific areas for self-improvement. Asks for help when having difficulty. Chooses to learn and grow from experience. Planning and Organising Plans ahead and organises time and resources effectively and efficiently. Problem Analysis and Decision Making Solves problems as they arise. Makes decisions appropriate to role. Accepts responsibility for decisions. From time to time there may be additional activity not contained within this position description that the appointee is to complete in the interests of the appointment and their own personal development. This position description provides a broad overview of responsibilities. The position description is a living document and the Bank reserves the right to amend from time to time as required. [candidate_name] Name of Employee [acceptance_status].... Signature [acceptance_date] Date