Digital Communications and Marketing Officer Recruitment pack

Transcription

1 Digital Communications and Marketing Officer Recruitment pack

2 Digital Communications and Marketing Officer 26,000-30,000 pa Thank you for your interest in working for LandAid. We are the property industry s charity whose purpose is to help end youth homelessness in the UK. We bring remarkable businesses and individuals from across the property industry together to support charities delivering life-changing services for young people who are or have been homeless, or who are at risk of homelessness in the future. Through a unique network of corporate partners, we invest funding and expertise where we can achieve lasting impact. We are currently seeking an experienced Digital Communications and Marketing Officer to join our busy team. The successful post-holder will work closely with our Communications and Marketing Manager to raise LandAid s profile and build supporter engagement. They will lead on LandAid s digital channels, marketing and communications for a portfolio of LandAid supporter events and provide support to the wider team across all marketing and communications activities. The successful candidate will have experience working in a similar role, preferably in the charity sector. They will be creative, organised, a self-starter, a great team player, have enthusiasm for working collaboratively with a high-achieving team, and be passionate about our cause. It s an exciting time to be involved with an ambitious and growing organisation that s committed to bringing an entire sector together to create real social change. To apply for this role, please send a copy of your CV and a supporting letter that provides evidence of how you meet the criteria of the person specification, and what you feel you would bring to this role. More details on applying can be found on page 7. We look forward to hearing from you. Queries If you have questions about the job description in this pack or you would like to have a conversation with someone before applying please contact Emily Hamilton, Communications and Marketing Manager: emily.hamilton@landaid.org

3 About us Our vision: An end to youth homelessness in the UK. Our mission: Every year, thousands of young people in the UK find themselves homeless. It s a problem that we re here to tackle. We bring the property industry together to support charities delivering life-changing services for young people who are or have been homeless, or who are at risk of homelessness in the future. Through a unique network of corporate partners, we invest funding and expertise where we can achieve lasting impact. Together we can end youth homelessness. We aim to: Provide accommodation, support and training for those who have been homeless Profile youth homelessness within the property industry, especially where we can offer young people a platform to have their voices heard Our values: We collaborate We re stronger in partnership We enable We empower charities We learn We embed learning in everything we do We are responsible We are accountable and transparent in the use of donations We demand better We always believe there s room for improvement

4 Job description Title: Digital Communications and Marketing Officer Reporting to: Communications and Marketing Manager Salary band: 26,000-30,000 pa Location: Central London, occasional travel as necessary Overall purpose To provide digital communications, marketing and brand support, working closely with the Communications and Marketing Manager to raise LandAid s profile and build supporter engagement. This includes: managing and developing LandAid s social media channels; day-to-day management and development of our website; leading on marketing and communications for LandAid and partner events; managing the delivery of our communications; developing content and stories and contributing to the development of LandAid s profile in the trade, local and national press. Main responsibilities Manage the delivery and development of LandAid s digital channels including communications, website and social media channels, including supporting at events with live communications Produce content that clearly demonstrates LandAid s mission and objectives for use across all platforms including digital, print and verbal Monitor, analyse and produce a report on website, social media and digital communications analytics on a monthly basis, use analytics to inform future activity Produce and deliver marketing plans for LandAid Midlands 10K and all partner events in conjunction with Events and Fundraising Officer Ensure the collection and communication of relevant project and case stories in line with campaign outlines Manage content library and ensure that permissions are adhered to Assist the Communications and Marketing Manager with the development of media library including film Keep abreast of developments in digital marketing, and suggest and champion new ways of working Respond to requests for information and materials from partner organisations or individuals. Ensure brand guidelines adhered to in all external communications produced by third parties

5 Monitor press coverage and maintain an archive of press cuttings. Attend regular meetings with PR agency. Assist Communications and Marketing Manager with general press activity including writing press releases Keep abreast of developments in the homelessness, general charity, and property sectors. Present and share data, opinions and news, and use to inform our work Carry out any roles and tasks as required to support the Communications and Marketing Manager, the Chief Executive, and the priorities of the charity Occasional travel outside of London and evening work relating to events Person specification Essential At least 1 years experience working in a marketing or communications role, preferably within the charity sector Demonstrable experience of producing content for digital platforms including web, social media and communications Demonstrable experience of managing a website, preferably using Drupal Excellent copy writing skills and strong editorial capabilities Ability to effectively engage and with external stakeholders including corporate partners, charities and consultants Strong attention to detail and good organisational and administrative skills Experience of managing a diverse workload and supporting colleagues High levels of IT literacy, including Office package, data management and websites Demonstrable interest in charity and homelessness sectors Excellent written and verbal communication Understanding of and commitment to LandAid s mission and values Desirable Educated to degree level in a relevant subject Experience using Drupal as a content management system

6 Experience of Adobe Creative Suite, particularly InDesign and Photoshop Ability to use and interpret Google Analytics to monitor web traffic Experience of producing multimedia content including photography and video Experience working in the homelessness sector Terms and conditions Hours: Holidays: Pension: 9:00am - 5:30pm (37.5 hours per week) 25 days per year (not including bank holidays) Employer pension contribution of 5% into a personal pension, this does not have to be matched by the employee. Benefits include: Opportunities for flexible working Investment in learning and development ½ day per month volunteering with a charity of your choice Cycle to Work Scheme Access to LandAid s Perkbox offering staff discounts and benefits Free fruit Interest-free travel card/season ticket loan Time to Change Pledge LandAid is committed to changing how we think and act about mental health in the workplace and making sure that employees who are facing these problems are supported.

7 How to apply Apply for this job by submitting a CV and covering letter (no more than 600 words) that provides clear evidence and examples of how you meet each point on the person specification, and what you feel you would bring to this role. You should give the name, positions, organisations and telephone contact of two referees, one of whom should be your current/most recent employer. The reference from your current/most recent employer will only be taken once your permission has been granted. Please also let us know if you require any special provision should you be called for interview. Finally, please ensure that you have included mobile and home telephone numbers as well as any dates when you will not be available for interview. Send your application by to: emily.hamilton@landaid.org Or by post: Emily Hamilton Communications and Marketing Manager LandAid St Albans House, 5th Floor Haymarket London SW1Y 4QX Closing date for applications: 5pm Friday 6 July 2018 First interviews: w/c Monday July 2018