BA 101 COURSE SYLLABUS WINTER TERM 2017

Transcription

1 BA 101 COURSE SYLLABUS WINTER TERM 2017 Instructor: Office Hours: Ron Neeley Office: M4-D Phone: Monday Thursday: 8:00 10:00 AM, Noon 1:00 PM, Or by appointment Course Credits 4 Week Monday Tuesday Wednesday Thursday Jan Role of Business Role of Business Jan Jan Jan. 30 Feb. 2 Feb. 6 9 MLK Day No Classes Economic Environment Global Environment S-1 due Legal Environment Business Ethics Workshop Financial Markets and Systems Legal Environment Feb Legal Ownership Workshop S-2 due Feb Entrepreneurship Management Feb. 27 Mar. 2 Motivating Employees S-3 Due Teamwork and Communications Mar. 6 9 Marketing HR Management Mar Workshop & S-4 Reports Finals Week March S-4 Write Up 5

2 GRADING 1) Module Quizzes 14 at 25 points each 350 points 2) Stock Market Game 4 at 25 points each 100 points 3) In Class Discussions 10 at 40 points each 400 points Total 850 points COURSE GRADES points A points B points C points D points F ASSIGNMENTS The due dates on the four Stock Market assignments are shown on the calendar, and the due dates for the weekly In Class assignments are shown in Canvas. Per the Business Department policy on late work, scores for assignments and exams submitted after the due date will be reduced by 50%. Unless arrangements are made with the instructor, assignments submitted more than one week after the due date will not receive any credit. EPECTED STUDENT BEHAVIOR Students enrolled in this course are expected to exhibit conduct considered to be acceptable in a college setting. Disruptive behavior is any type of student activity that interrupts the normal flow of information exchange in the classroom in a negative way. Examples of disruptive behavior include: excessive talking without being recognized by the instructor, late arrival in class, argumentative behavior that extends beyond normal classroom interchange, name calling, profane or racist statements. Such disruptive conduct will not be tolerated because such conduct interferes with the financial and educational investments of other students. The instructor will request that a student leave the classroom if their behavior is deemed disruptive. Re-admission to the class can occur only after consultation with the instructor and/or the dean of instruction depending upon the severity of the incident. SPECIAL SERVICES AND STUDENT ACCOMMODATIONS Blue Mountain Community College is committed to providing inclusive learning environments. Please notify us if there are aspects of the course that result in disability-related barriers to your 6

3 participation. For assistance with disability accommodations, please contact the Health and Wellness Center at , TDD or Contact should be made 72 hours in advance of the event. ACADEMIC DISHONESTY All forms of academic dishonesty are prohibited at Blue Mountain Community College. Academic dishonesty includes, but is not limited to, plagiarism, cheating, furnishing false information, forgery, alteration or misuse of documents, misconduct during a test situation, and misuse of identification with intent to defraud or deceive. All work submitted by students is expected to be the result of the student s individual thoughts, research and self-expression. Whenever a student uses ideas, wording or organization from another source, the source shall be appropriately acknowledged. When the instructor has reason to believe that an act of academic dishonesty has occurred, and before sanctions are imposed, the student shall be given informal notice and an opportunity to be heard by the instructor. Any student determined, by the instructor, to have been guilty of engaging in an act of academic dishonesty shall receive a zero for the assignment, examination, or project. SYLLABUS SUBJECT TO CHANGE The Syllabus may change depending upon the needs of a particular class. Please verify test dates and due dates with the instructor. 7

4 ASSIGNMENTS FOR BA 101 The Stock Market Game Stock Market Game Assignment 1 (S-1) Respond to the following. 1. Identify the specific changes in the business environment (interest rates, industry competition, etc.) that may have caused the stock price to change. 2. Did your stocks price increase or decrease in response to changes in the business environment? Explain. Stock Market Game Assignment 2 (S-2) Respond to the following. 1. Identify the specific changes in the business environment (interest rates, industry competition, etc.) that may have caused the stock price to change, and how your stocks price increased or decreased in response to changes in the business environment. 2. Determine whether specific managerial changes caused your stocks price to increase or decrease. Explain. Stock Market Game Assignment 3 (S-3) Respond to the following. 1. Identify the specific changes in the business environment (interest rates, industry competition, etc.) that may have caused the stock price to change, and how your stocks price increased or decreased in response to changes in the business environment. 2. Determine whether specific changes in managerial policies related to motivation or personnel decisions caused your stocks price to increase or decrease. Explain. Stock Market Game Assignment 4 (S-4) Respond to the following. 1. Identify the specific changes in the business environment (interest rates, industry competition, etc.) that may have caused the stock price to change, and how your stocks price increased or decreased in response to changes in the business environment. 2. Determine whether specific changes in marketing policies caused your stocks price to increase or decrease. Explain. In Class Assignments In Class assignments, which will be due each week, will be posted on Canvas. These assignments are in addition to the Stock Market Game. 8

5 BA 101 INTRODUCTION TO BUSINESS OUTCOMES Role of Business Define the nature of U.S. business and identify its main goals and functions. Describe the external environments of business and discuss how these environments affect the success or failure of any organization. Describe the different types of global economic systems according to the means by which they control the factors of production. Show how markets, demand, and supply affect resource distribution in the United States, identify the elements of private enterprise, and explain the various degrees of competition in the U.S. economic system. Explain the importance of the economic environment to business and identify the factors used to evaluate the performance of an economic system. Business Ethics and Social Responsibility Explain how individuals develop their personal codes of ethics and why ethics are important in the workplace. Distinguish social responsibility from ethics, identify organizational stakeholders, and characterize social consciousness today. Show how the concept of social responsibility applies both to environmental issues and to a firm s relationships with customers, employees, and investors. Identify four general approaches to social responsibility, and describe the four steps that a firm must take to implement a social responsibility program. Explain how issues of social responsibility and ethics affect small business. Entrepreneurship, New Ventures, and Business Ownership Define small business, discuss its importance to the U.S. economy, and explain popular areas of small business. Explain entrepreneurship and describe some key characteristics of entrepreneurial personalities and activities. Describe the business plan and the start-up decisions made by small businesses and identify sources of financial aid available to such enterprises. Discuss the trends in small business start-ups and identify the main reasons for success and failure among small businesses. Explain sole proprietorships, partnerships, and cooperatives and discuss the advantages and disadvantages of each. 9

6 Describe corporations, discuss their advantages and disadvantages, and identify different kinds of corporations; explain the basic issues involved in managing a corporation and discuss special issues related to corporate ownership. The Global Context of Business Discuss the rise of international business and describe the major world marketplaces and trade agreements and alliances. Explain how differences in import-export balances, exchange rates, and foreign competition determine the ways in which countries and businesses respond to the international environment. Discuss the factors involved in deciding to do business internationally and in selecting the appropriate levels of international involvement and organizational structure. Describe some of the ways in which social, cultural, economic, legal, and political differences among nations affect international business. Business Management Describe the nature of management and identify the four basic functions that constitute the management process. Identify different types of managers likely to be found in an organization by level and area. Describe the basic skills required of managers. Explain the importance of strategic management and effective goal setting in organizational success. Discuss contingency planning and crisis management in today s business world. Describe the development and explain the importance of corporate culture. Organizing the Business Discuss the factors that influence a firm s organizational structure. Explain specialization and departmentalization as two of the building blocks of organizational structure. Describe centralization and decentralization, delegation, and authority as the key ingredients in establishing the decision-making hierarchy. Explain the differences among functional, divisional, matrix, and international organizational structures and describe the most popular new forms of organizational design. Describe the informal organization and discuss intrapreneuring. Employee Behavior and Motivation Identify and discuss the basic forms of behaviors that employees exhibit in organizations. Describe the nature and importance of individual differences among employees. Explain the meaning and importance of psychological contracts and the person-job fit in the workplace. Identify and summarize the most important models and concepts of employee motivation. 10

7 Describe some of the strategies and techniques used by organizations to improve employee motivation. Leadership and Decision Making Define leadership and distinguish it from management. Summarize early approaches to the study of leadership. Discuss the concept of situational approaches to leadership. Describe transformational and charismatic perspectives on leadership. Identify and discuss leadership substitutes and neutralizers. Discuss leaders as coaches and examine gender and cross-cultural issues in leadership. Describe strategic leadership, ethical leadership, and virtual leadership. Relate leadership to decision making and discuss both rational and behavioral perspectives on decision making. Human Resource Management and Labor Relations Define human resource management and explain how managers plan for their organization s human resource needs. Identify the tasks in staffing a company and discuss ways in which organizations select new employees. Describe how managers develop the workforce in their organization through training and performance appraisal. Describe the main components of a compensation system and describe some of the key legal issues involved in hiring, compensating, and managing workers in today s workplace. Discuss the legal context of human resource management and identify the contemporary legal issues. Discuss workforce diversity, the management of knowledge workers, and the use of a contingent workforce as important changes in the contemporary workplace. Explain why workers organize into labor unions. Describe the collective bargaining process. Marketing Processes and Consumer Behavior Explain the concept of marketing and identify the five forces that constitute the external marketing environment. Explain the purpose of a marketing plan and identify the four components of the marketing mix. Explain market segmentation and how it is used in target marketing. Discuss the purpose of marketing research, and compare the four marketing research methods. Describe the key factors that influence the consumer buying process. Discuss the four categories of organizational markets, and the characteristics of Business-to-Business (B2B) buying behavior. Discuss the marketing mix as it applies to small business. 11

8 Developing and Pricing Products Explain the definition of a product as a value package and classify goods and services. Describe the new product development process. Describe the stages of the product life cycle (PLC) and methods for extending a product s life. Identify the various pricing objectives that govern pricing decisions, and describe the price-setting tools used in making these decisions. Discuss pricing strategies that can be used for different competitive situations and identify the pricing tactics that can be used for setting prices. Distributing and Promoting Products Explain the meaning of distribution mix, identify the different channels of distribution. Describe the role of wholesalers and explain the different types of retailing. Describe the different types of retailing and explain how online retailers add value for consumers on the Internet. Define physical distribution and describe the major activities in the physical distribution process. Identify the objectives of promotion, the considerations in selecting a promotional mix, and discuss kinds of advertising promotions. Outline the tasks involved in personal selling, describe the various types of sales promotions, and distinguish between publicity and public relations. The Role of Accountants and Accounting Information Explain the role of accountants and distinguish between the kinds of work done by public accountants, private accountants, management accountants, and forensic accountants. Explain how the accounting equation is used. Describe the three basic financial statements and show how they reflect the activity and financial condition of a business. Explain the key standards and principles for reporting financial statements. Describe how computing financial ratios can help users get more information from financial statements to determine the financial strengths of a business Discuss the role of ethics in accounting. Describe the purpose of the International Accounting Standards Board and explain why it exists. Money and Banking Define money and identify the different forms that it takes in the nation s money supply. Describe the different kinds of financial institutions that compose the U.S. financial system and explain the services they offer. Explain how financial institutions create money and describe the means by which they are regulated. 12

9 Discuss the functions of the Federal Reserve System and describe the tools that it uses to control the money supply. Identify three important ways in which the money and banking system is changing. Discuss some of the institutions and activities in international banking and finance. Managing Finances Explain the concept of the time value of money and the principle of compound growth. Identify the investment opportunities offered by mutual funds and exchange-traded funds. Describe the role of securities markets and identify the major stock exchanges and stock markets. Describe the risk-return relationship and discuss the use of diversification and asset allocation for investments. Describe the various ways that firms raise capital and identify the pros and cons of each method. Identify the reasons a company might make an initial public offering of its stock and explain how stock value is determined. Explain how securities markets are regulated. 13