2017 CONTINUING PROFESSIONAL DEVELOPMENT PROGRAMME

Transcription

1 INSTITUTE OF PUBLIC RELATIONS, GHANA Image is Everything 2017 CONTINUING PROFESSIONAL DEVELOPMENT PROGRAMME THEME: Upgrading professional knowledge while unlocking your business s great potentials through PR and Communication Venue: IPR Secretariat, Accra

2 INTRODUCTION Training of an organisation s human capital is critical for the success of while enhancing the status of its members as professional that organisation. Appropriate managerial skills are even more critical practitioners. if the organisation is to stay above competition and remain relevant to its 1) This is an annual training schedule facilitated by Institute of consumers and other stakeholders. Continuous training therefore of Public Relations Ghana. critical staff will not only upgrade knowledge but it helps to build the 2) It is aimed at public relations, communications and management critical mass that an organisation needs for business success and practitioners who are interested in upgrading themselves and profitability. building skills for their professional development. The field of Public Relations and Corporate Communications require 3) The continuing professional development programme helps to: that practitioners are adequately informed at all times and sufficiently a. Build skills and update knowledge equipped to lead their organizations and clients to build good corporate b. Promote confidence in professionals bringing them on top of image and reputation for corporate sustainability. current PR/Communication happenings c. Ensures business processes are strategically streamlined The Institute of Public Relations, Ghana, (IPR), is the sole professional d. Provides technical training in the areas of PR, Communication body that trains and accredits Public Relations practitioners in Ghana. and general management IPR provides a professional structure for the practice of public relations Fees: Members GH and Non Members GH

3 Thursday 23rd - Friday 24th February 1 Issues And Situations Management 4:00pm - 6:00pm As well as equipping you to become powerful advocates for your Effective crisis response creates a powerful competitive advantage organisation when carrying out any type of media interview, while ineffective crisis response puts organisations at significant proactive or reactive, it provides insights into reputation crisis competitive disadvantage. In this 2-day workshop, crisis experts will management and disaster recovery. Learn how to prevent your cover best practices in effective crisis response, including practical brand burning during times of crisis. experience and guidance on giving standard media interviews as well as how to handle the media in times of crisis. 1. Identify patterns of occurrence of issues/situations 1. PR Professionals Professionals responsible for managing the 2. Corporate Planners public reputation of their organisation or 3. Marketers/Brand Executives expected to deal with communications at the 4. Risk Managers time of a major incident, will benefit from this 5. Corporate Executives course. 2. Crisis Communication Plan 3. Strategy and organisational Planning in Crisis Response 4. Case Studies and impact 5. Turning Crisis into Opportunity

4 2 Wednesday 15th- Thursday 16th March 4:00pm - 6:00pm Customer/Stakeholder Engagement for Business Growth stakeholders of an organisation? How are they identified? What In today s corporate world, PR is assuming different emphasis and is stakeholder mapping and how relevant is that to managing dimensions. Expectations of PR Practitioners are also moving beyond stakeholders? How do you develop a stakeholder management issues of media and reputation into strategic and value-adding strategy? How does stakeholder management feed into corporate relationship building. Managing the publics of an organisation is the reputation, success of CSR projects and the issue of core of PR. This has translated into what is referred to in most corporate sustainability? Join the IPR as we take you on a journey into this organisations today as Stakeholder Management. Who are the interesting area of PR practice. 1. Who are customers/stakeholders? 1. PR Professionals 6. CEO s 2. What is stakeholder Management? 2. Communication Professionals 7. Media Relations 3. Stakeholder identification and Mapping 3. Relationship Management Officials 8. Professionals 4. Developing a stakeholder Management Plan 4. Corporate Executives 9. Risk Managers 5. The issue management log 5. Senior Managers 6. Learn how to manage changing Stakeholder Expectations.

5 Wednesday 5th- Thursday 6th April 3 4:00pm - 6:00pm Planning & managing PR campaigns It will provide you with the knowledge on project management This course examines the components of public relations campaign practices and tools required for successful campaigns. It will also management and how to apply the principles of project management help you to develop your confidence to plan and manage effective for a successful campaign. public relations campaigns. 1. Plan and set precise objectives to campaign activities 1. Plan and set precise objectives to campaign activities 2. Build a template for planning and managing campaigns 2. Build a template for planning and managing campaigns 3. Recognise the importance of research and carry out research 3. Recognise the importance of research and carry out research for for campaign planning and evaluation process campaign planning and evaluation process 4. Manage resources - people, material and financial resources 4. Manage resources - people, material and financial resources - to - to achieve campaign objectives achieve campaign objectives 5. Use aids to campaign planning and to evaluate campaign 5. Use aids to campaign planning and to evaluate campaign effectiveness. effectiveness.

6 4 Wednesday 10th - Thursday 11th May 4:00pm - 6:00pm Change communication This course challenges the myth that people don't like change and highlights the real sources of resistance and how they can be overcome. Drawing heavily on psychological research, the course provides practical guidance, techniques and real world scenarios of communicating change to internal audiences. 1. Understanding how people perceive and respond to change 1. Managing Directors 2. Practical tips and techniques for increasing stakeholder engagement and 2. Risk Managers reducing resistance 3. Marketing/Brand Executives 3. Understand how communication has such an important role to play in change 4. Sectional Heads 4. Communicate bad news messages 5. Anyone responsible for internal communication 5. Communicate long-term organisation-wide changes in organisations facing frequent or sustained 6. Understand the roles and responsibilities of communicators, leaders and HR change. colleagues during change 7. Understand successful tactics, channels and techniques for communicating change

7 5th June - 22nd July, 2017 IPR MEMBERSHIP ACCREDITATION ACCREDITATION REFRESHER COURSE AND EXAMINATIONS 2017 Accreditation Refresher Course and, or Examinations for all Affiliate and Associate members of the Institute as well as non-member Public Relations practitioners is as follows: Programme Schedules Refresher Course - June 5 July 4, 2017 (4.00pm 6.00pm each day) Examinations - July 10-14, 2017 (4.00pm 6.00pm each day) Level II Interview - July 22, 2017 (8.30am 12.30pm) Exemptions - July 22, 2017, 1pm- 3.30pm (Presentation of Case Study and interviews) Closing Date Closing date for the receipt of application for registration is Friday, May 26, 2017 for the refresher course and Friday, June 23, 2016 for examinations only. Late applications will not be accepted. Full payment of fees should be made before the start of examinations or exemption interviews in defense of case studies. Fees Level 1 Course & Examination Examinations Only Level 2 Course & Examination Examinations Only Exemptions Status Members Non - Members Members Non - Members Status Members Members From Affiliate Member to Accredited Member From Associate Member to Accredited Member GH 1, , , , GH GH 4, ,950.00

8 6 Leadership and Communication Wednesday 12th- Thursday 13th, July 4:00pm - 6:00pm at the time. Effective communication skills are an important aspect of any leader s portfolio of skills and experience. Leading a business requires knowing how to communicate with all elements of the organization, including employees, other managers, customers and investors. Each group may require a different communication style and leadership style. Leaders must be able to adapt based on the group they are communicating with Using communication to 1. CEO s 1. Spearhead organizational change, 2. Corporate Executives 2. Drive performance 3. PR Practitioners 3. Cultivate innovation 4. Executive Assistant 4. Develop your own personal leadership style 5. Top Public Officials

9 7 Wednesday 16th- Thursday 17th, August 4:00pm - 6:00pm Producing Corporate Annual Reports that inspire and build good brands. Are your corporate annual reports noticed as the report card of business? Or are they mundane, dull and lifeless corporate annual ritual that stock office shelves and cabinets? Let s show you how to produce Annual Reports with messages aligned to corporate objectives Which inspire confidence 1. Understand the principles of Annual Reports 1. HR Professionals 2. Understand the writing process 2. Communication Professionals 3. Understand the design process 3. Corporate Executives 4. Understand the production process 4. Brand Executives 5. Case Studies 5. Marketing Executives

10 8 Wednesday 27th - Thursday 28th, September 5:00pm - 7:00pm Corporate Social Responsibility and Sustainability in PR Practice of organisations? In exploring this concept, the IPR will shed The issue of sustainability has gained currency in the operations of most the triple Ps, in the context of the role of the PR practitioner. light on the notion of the triple bottom line, also referred to as organisations in recent times. Increasingly, we are seeing recruitments into the role of Sustainability Manager across industries. What is sustainability? Is there a relationship between Sustainability, CSR and PR practice? How critical is the concept of sustainability to the success 1. Sustainability an emerging concept in PR Practice 1. PR Professionals 6. CEO s 2. Sustainability versus CSR 2. Communication Professionals 7. Media Relations 3. The UN s Sustainable Development Goals (SDGs) - a point to how 3. Relationship Management Professionals critical sustainability is. Officials 8. Risk Managers 4. The concept of Triple Bottom Line.(or the 3Ps) 4. Corporate Executives 5. Embedding sustainability in PR Practice 5. Senior Managers

11 10 Wednesday 11th - Thursday 12th October 4:00pm - 6:00pm Crisis Communication Management cover best practices in effective crisis response and give you Effective crisis response creates a powerful competitive advantage insights into reputation crisis management and disaster recovery. while ineffective crisis response puts organisations at significant Learn how to prevent your brand burning during times of crisis. competitive disadvantage. In this 2-day workshop, crisis experts will 1. Identify patterns of Crisis 1. PR Professionals 2. Crisis Communication Plan 2. Marketers 3. Strategy and Organisational Planning in Crisis Response 3. Brand Executives 4. Case Studies and impact 4. Corporate Executives 5. Turning Crisis into Opportunity 5. Internal Communication Executives

12 9 Wednesday 13th - Thursday 14th December 4:00pm - 6:00pm Creating a PR strategy as an integral part of Corporate Strategy This course highlights the importance of strategy to development of public relations plans and programmes, including implementation and management of public relations activities. By so doing, this course does not only look at practical ways in which a PR strategy can be created, but also establishes how public relations can become an integral part of corporate strategy. 1. Develop your strategic thinking 1. CEOs 2. Use specific techniques to arrive at strategic options 2. Corporate Executives 3. Appreciate the contribution of public relations to organisation decision-making 3. Senior Managers and planning 4. Top Public Officials 4. Understand the PR planning cycle 5. PR Executives 5. Understand the evaluation options 6. Traditional Rulers 6. Set objectives.

13 Contact Address P. O. Box AN 15118, Accra - North, Ghana. Telephone: +233 (0) , Mobile: +233 (0) info@iprghana.com / iprghana2@gmail.com Website: IPR Secretariat is currently located on the Compound of Local Government Services Secretariat, Near Kempinski Hotel, Accra IPR... Image is Everything