MBA (HR) 201 SOCIAL PSYCHOLOGY

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1 MBA (HR) 201 SOCIAL PSYCHOLOGY The Objectives of this course are to understand human behavior in social and industrial settings. A student will be able to comprehend the causes of behavior as well as the methods of improvement by going through this course. The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which best two will be considered. The end semester examination will be worth 1. Introduction to Social Psychology: Nature and concept of social psychology and social psychology related to other disciplines, Methods of social psychology, Current trend in social psychology and ethical issues 2. Social Perception: Non-Verbal Communication, theo0ries of Attribution, Impression formation and impression management. 3. Social Identity: Self Concept, Self-esteem, Self-efficacy, Self-monitoring and self-focusing. 4. Social Influence: Conformity, Compliance and Obedience. 5. Group Dynamics: Introduction to Group, Formation, and types of group, Group dynamics, Crowding, Cooperation, competition and conflicts Text Readings: (Latest Edition) 1. Myers D.G, Social Psychology, New Delhi, Latest edition, Tata Mc-Graw Hill Publishing. 2. Robert A Baron, Donn Byrne, Nyla R Branscombe, Gopa Bhardwaj, Social Psychology, latest Edition, Prentice-Hall India: New Delhi. 1

2 MBA (HR) 202 HUMAN RESOURCE DEVELOPMENT The objectives of this course are to help the student gain an understanding of the need and methods of HRD, and insights in the design, development and delivery of HRD Programmes. The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which best two will be considered. The end semester examination will be worth 1. Basics of Human Resource Development: Evolution of HRD, Ethical Dimensions and issues in HRD 2. HRD Systems: Design and development of HRD systems and Strategies. HRD Model 3. Training and Development System: Training process- planning, designing, Pedagogy and Evaluation, Management development process: Need assessment, design, implementation and evaluation 4. Performance Management and Development: Performance Appraisal and Potential Appraisal, Career Planning and Development, Succession Planning,, 5. Employee Counseling, Coaching, Mentoring 6. Behavioral Tools: FIRO-B, Johari Window, Transactional Analysis, MBTI-16PF, Emotional Quotient, Emotional Intelligence, 1. Tapomoy Deb, Human Resource Development: Theory and Practice, Ane books Pvt. Ltd. New Delhi. 2. Uday Kumar Haldar, Human Resource Development, Oxford University press. 3. Jerry W. Gilley and Steven A. England, Principles of Human Resource Development, U.S.A, Addison-Wesley. 4. T.V. Rao, HRD Audit, New Delhi, Sage Publications. Suggested Readings (Latest Edition) 1. Satish Pai, Ravishanker, Upinder Dhar and B. Pattanayak (Eds), HRD Skills for Organizational Excellence. Mumbai, Himalaya. 2. Ashok Chanda and Shilpa Kabra Human Resource Strategies-Architecture for Change New Delhi, Response Books. 2

3 MBA (HR) 203 LABOUR LAWS The objectives of the course are to expose the student to the multidimensional complexities of labour laws to enable him to develop the right perspective of this delicate responsibility to deal with union constructively. 1. Factories Act, 1948, 2. Industrial Relations, overview and Appraisal, The Industrial Disputes Act, The Industrial Employment (Standing Orders) Act, The Trade Union Act, E.S.I.C. Act, The Maternity Benefit Act, Payment of Gratuity Act, Contract Labour (Regulation and Abolition) Act, The payment of Bonus Act, R. C. Chawla and K.C. Garg, Industrial Law, Ludhiana, Kalyani Publishers. 2. P.L. Malik, Industrial Law, Lucknow, Eastern Book Co. 3. J.K. Bareja, Industrial Law, New Delhi, Galgotia Publishing Co. 4. M.Y. Pylee and George Simon, Industrial Relations and Personnel Management, New Delhi, Vikas Publishing House. Suggested Readings (Latest Edition) 1. P Subba Rao, Essentials of Human Resource Management and Industrial Relations: Text, Cases and Games, Mumbai, Himalaya. 2. S.C. Shrivastava, Industrial Relations and Labour Laws, New Delhi, Vikas, Publishing House. 3. Jerome Joseph, Industrial Relations: Toward A Transformational Process Model, New Delhi, Global Business Press. 3

4 MBA (HR) 204 OPERATIONS RESEARCH Course Objective The objectives of this course are to help the students acquire quantitative tools, and use these tools for the analysis and solution of business problems. The emphasis will be on the concepts and application rather than derivations. 1. Quantitative Techniques and Operations Research: Meaning, Scope of Quantitative Techniques and Operations Research in Management, Advantages and Limitations of Quantitative Techniques/Operation Research. 2. Linear Programming: Meaning of Linear programming, General Mathematical Formulation of LPP, Graphical Analysis, Simplex Method, Big-M Method, Advantage and limitations of LPP. 3. (a) Transportation Model: Transportation Problem as a particular case of LPP Mathematical Formulation, Initial Basic Feasible Solution, Vogel s Approximation Method, Optimization (Minimization and Maximization) using Modified Distribution Method and Stepping Stone Method. (b) Assignment Problem: Assignment Model as a particular case of transportation model, formulation of assignment problems, Solution of assignment problems using Hungarian Method (Minimization and Maximization) Route Allocation. 4. Dynamic Programming, Goal Programming, Integer programming and Quadratic Programming Concepts and Applications only. No numericals. 5. Waiting Line Models: Introduction, Scope in Management Decisions, Queuing Models M/M/1 (Infinite and Finite Population), concepts and applications of M/M/C. 6. Replacement Models: Introduction, Scope in Management, Single Equipment Replacement Model and Group Replacement. Replacement of items which deteriorate with time and items which fails suddenly. 7. Game Theory: Introduction to Games, Maximin and Minimax Principles, Pure and Mixed Strategies, Rule of dominance, Solutions of Games using Algebric and Graphical Methods, Game Theory and Linear Programming. 8. Markov Chain Analysis: Computation of sequential probability of states for different periods, Steady State Probability of states and application of Markov Chain. 9. Simulation: Introduction to simulation, Monte Carlo Technique and its applications. Text Reading (Latest Editions) 1. S. D. Sharma, Operations Research, Meerut: Kedar Nath Ram Nath and Co. 2. N. D. Vohra. Quantitative Techniques, New Delhi: Tata McGraw Hill Publications. 4

5 3. Hamdy A. Taha, Operations Research: An Introduction, New Delhi: Prentice Hall of India Pvt. Ltd. 4. Haruly M. Wagner, Principles of Operations Research with application to managerials decisions, New Delhi: Prentice Hall of India Pvt. Ltd. 5. V. K. Kapoor, Problems and Solutions in Operations Research, New Delhi: Sultan Chand and Sons. Suggesting Readings (Latest Editions) 6. P. K. Gupta and D. S. Hira, Operations Research, New Delhi: Sultan Chand Publications. 2. U. K. Shrivastava, G. V. Shenoy, S. C. Sharma, Quantitative Techniques for Managerial Decisions, New Delhi: Wiley Eastern Ltd. 3. Bobby Srinivasan and C. L. Sandblom, Quantitative Analysis for Business Decisions, Singapore : McGraw-Hill Publications. 4. C. R. Kothari, Operations Research Quantitative Techniques, Delhi: Vikas Publications. 5

6 MBA (HR) 205 HR RESEARCH METHODS The objectives of the course are to equip the students with the concept and methods of Business Research. The students will be able to plan, design and carry out business research using scientific methods and prepare research report(s) / paper(s). 1. Introduction to Research Methods: Role and objectives of business research, types of research, research process: Overview, problems encountered by researcher. 2. Research Design: Selecting research problem, defining research problem, objectives and Hypothesis development, need for research design, features of a good research design and different research designs and types of research design.(exploratory, descriptive, experimental and diagnostic research). 3. Sampling Theory and Design of Sample Survey: Census Vs Sample Enumerations, Objectives and Principles of Sampling, Types of Sampling, Sampling and Non-Sampling Errors. 4. Data Collection and Analysis: Collection, Organization, Presentation, Analysis: Univariate, bivariate and Multivariate ( Multiple Regression, Factor Analysis, Cluster Analysis, Perceptual Mapping, Multi dimensional Scaling ) 5. Measurement and Scaling Concepts: Measurement in research, measurement scales, sources of errors in measurement, Techniques of developing measurement tools, classification and testing (reliability, verification and validity) scales, Designing questionnaires. 6. Report Writing: Meaning of interpretation, techniques of Interpretation, precautions in interpretation, significance of report writing, steps in report writing, layout of report and precautions in writing research reports. 1. William G. Zikmund, Business Research Methods, Orlando: Dryden Press. 2. C. William Emory and Cooper R. Donald, Business Research Methods, Boston, Irwin. 3. Fred N Kerlinger, Foundations of Behavioural Research, New Delhi: Surjeet Publications. Suggested Readings (Latest Edition) 1. David Nachmias and Chava Nachmias, Research Methods in the Social Sciences, New York: St.Marlia s Press. 2. C. R. Kothari, Research Methodology: Methods and techniques, New Delhi: Vishwa Prakashan. 6

7 MBA (HR) 206 MARKETING MANAGEMENT The objectives of this course are to provide the students exposure to modern marketing concepts, tools, and techniques, and help them develop abilities and skills required for the performance of marketing functions. Evaluation Scheme : 1. Marketing Concepts: Customer Value and Satisfaction, Customers Delight, Conceptualizing Tasks and approaches to Marketing Management, Value chain, scanning the Marketing Environment. 2. Market Segmentation, Targeting, Positioning: Market segmentations, patterns, procedures, requirement for effective segmentation, Niche Marketing, selecting the market segments, tool for competitive differentiation, developing a positioning strategy. 3. Marketing Information System and Marketing Research Process, SERVQUAL AND SERVPERF 4. Product Decision: Objectives, Product classification & Product Portfolio, Product life cycle strategies, branding, packaging, labeling,. 5. Pricing Decision: Factors affecting price, pricing methods and strategies, Types of competition. 6. Distribution Decisions: Importance and Functions of Distribution Channel, Considerations in Distribution Channel Decisions, Types of Channel Members, Retail formats. 7. Promotion Decisions: A view of Communication Process, developing effective communication, Promotion-Mix elements Advertising, Personal Selling, Sales Promotion and Public Relation. 8. Introduction to International Marketing : EPRG framework, Deciding to go abroad, deciding which markets to enter, Deciding on the marketing program, Country of origin effect. 9. Emerging Trends in Marketing: An introduction to Internet Marketing, Multi level Marketing, and Introduction of CRM & EVENT marketing. Rural, Services Marketing. 1. Philip Kotler, Kelvin & Keller, Abraham Koshy, Mithileshwar Jha Marketing Management, A South Asia perspective Twelth Editio, New Delhi : Pearson Education. 2. Rajan Saxena Marketing Management, TMH. 3. Dhiraj Sharma, Marketing Cengage. 4. Czinkota & Kotabe Marketing Management Cengage. 5. Baines, Fill & Page Marketing Management, Oxford University Press, 7

8 MBA (HR) 207 BUSINESS ENVIRONMENT Course Objective The course shall provide an understanding of the different aspects of Business Environment at the determining element in management of business in a society, with special reference to business in India. 1. Nature of the Environment of Business: Interacting and interdependent set of forces affecting business operations in a given social frame work. 2. Business Environment in India: a. Economic Environment : Business as an economic institution, Economic System, Economic Structure economic growth & development, Economic Policies, Industrial Monetary & Fiscal. b. Social Environment : Business as a social institution operating for economic goals, social trends, Culture and Organizational Behaviour, Demographic features, poverty and poverty alleviation programmes, Labour and employment, Women in the Workforce, Child Labour, Education, Health, Population & family welfare. c. Corporate Governance & Corporate Social Responsibility. d. Legal Environment : Mergers & Acquisitions / MRTP Act, 1969 & Competition Act, Securities law, SEBI, Securities Contract Regulation Act, 1956 (SCRA). e. Technological Environment: Concept and Significance of Technological Environment, Government Guidelines, TQM, Regulation of Foreign investment & Collaborations. 3. Global Issues : Foreign Direct Investment, Market Freedom, Globalization, WTO and its impact, Consumer Protection & Disinvestments. Text Readings: (Latest Edition) 1. Justin Paul, Business Environment Test & Cases, Tata McGraw Hill Companies, New Delhi. 2. Bhagwati J., India in Transition, New Delhi, Oxford University Press. 3. Steiner & Steiner, Business, Government and Society, Western Publishing. 4. Aswathappa K, Essentials of Business Environment, Himalaya Publishing, New Delhi. 5. Adhikari M., Managerial Economics, N.D. Khalsa Pub, 1999, New Delhi. 6. David J.R. & Chang Managerial Economics, Prentice Hall, 1999, New Delhi. 8

9 MBA (HR) 208 BUSINESS PROCESS TRANSFORMATION AND HRM The objective of the course is to study business transformation through managing people with special emphasis on innovation, Creativity, team building, TQM and BPR 1. Innovation and Creativity: theories of innovation and creativity, Managing People Side of innovation, Resistance To innovation, the Creative Process, Releasing Creativity, Creative Techniques of Problem Solving, the Creative Environment, Creative Organization, Creativity Training, Introduction To Learning Organizations, Architecture of Learning Organization. 2. Team Building: Redesigning Work, Developing Teams, Building Teams Structure and Skills, Managing Disruption and Conflict, Improving Work Process and Work Flow, Appraising Team Performance, Leading High Performance Teams. 3. Total Quality Management: History & Philosophy of TQM, Total Quality As A System, Step By Step TQM Implementation Process, ISO 9000 & ISO Process Implementation and Obtaining Certification, Malcolm Baldridge Award Criteria, Deming s Award, Rajiv Gandhi National Quality Award. 4. Basic HR issues in Total Quality Management: Leadership Vision and Continuous Process of Improvement, Kaizen, Performance Appraisal and TQM, People Capability Maturity Model (PCMM), Quality Based HR Practices. 5. Business Process Re-Engineering: Basic Concepts, Process Mapping, Work Flow Mapping, Effectively Applying BPR in the Organizations 6. Balanced Score Card and HR Score Card, Lev and Schwartz Model based on Human Resource Accounting, Human Capital And Accounting. 1. Pradip N. Khandwala, Fourth Eye: Excellence Through Creativity, Wheeler Publishing, New Delhi. 2. Knouse B Stephen, Human Resource Management Perspectives on TQM: Concepts and Practices, Milwaukee Klisconsin, ASQC Quality Press Latest Edition. 3. Bill Creech The Five Pillars of TQM New York, Truman Talley Books. 4. Lt. Gen. Ahluwalia J. S (Ed.) TQM: The Transforming Role of Quality in a Turbulent World New Delhi, Tata McGraw Hill. 5. Robert A. Paton and James Mccalman, Change Management: A Guide to Effective Implementation New Delhi, Response Books. 6. Poornima Charanthimath-Toatal Quality Management-(Indian Original)Pearson 9