Best Practices in Planning & Evaluating Organizational Readiness for Successful Endowment & Comprehensive Campaigns

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1 Best Practices in Planning & Evaluating Organizational Readiness for Successful Endowment & Comprehensive Campaigns Jamie Kelley, Vice President of Development Baltimore Symphony Orchestra Angel Terol, Second Century Campaign Director Baltimore Symphony Orchestra

2 Focusing on the Who, What and Why for Endowment & Comprehensive Campaigns

3 Survey of Campaign Experiences How many of you have been a part of a Campaign? How many of you work for an organization that just finished a Campaign? How many of you work for an organization that is currently in a Campaign? How many of you work for an organization that is planning a Campaign? How many of you work for an organization that is beginning to think about planning a Campaign? 3

4 So You re Thinking About a Campaign? How Do You Know You re Ready? Before launching a Campaign, have you: Established a clearly articulated vision for your organization? Joseph Meyerhoff Symphony Hall Evaluated what it will take to achieve that vision? Examined Campaign readiness? Music Center at Strathmore 4

5 Hmm..we think we re ready, but how do we know? A Campaign Feasibility Study will Assess the feelings, both positive and negative, about the organization and its mission Assess the community s perception of the need for which money is being raised Assess the size of the potential donor bases and the ability to give Assess the availability of strong Campaign Leadership Assess preparedness of organization and resources available Assess external factors that could impact the Campaign 5

6 Hmm..we think we re ready, but how do we know? Campaign Feasibility Study What s involved? What can we learn? What should we take away? 6

7 Important Factors to Consider Before Moving Ahead With A Campaign Do we have a robust Annual Fund/prospect pipeline? Do we have a compelling case for support? What is the status of internal and external leadership? Do we have an active and engaged President & CEO? Do we have a strong Campaign Committee? Do we have a large number of qualified major gift prospects? 7

8 Important Factors to Consider Before Moving Ahead, cont. Is the Orchestra the top philanthropic priority for our donors? Is the Campaign an institutional priority? Do the senior leadership and volunteers believe that the Campaign will succeed? Is the organization prepared to significantly invest in the resources needed? Do we have realistic, measurable and achievable goals? 8

9 What Else is There? When to say no to a Campaign When to announce your Campaign Other Campaign Needs: Gift Pyramid Gift Acceptance Policies Recognition/Naming Opportunities Collateral Materials Volunteer Training Materials Technology Needs 9

10 So You re Already In A Campaign Now What!?!?!? Remember that it is important to: Maintain Momentum - Regular Communication with Campaign Committee - Campaign Newsletters Share Successes - Regular reporting to Stakeholder Groups: CEC, Staff, Board Be Flexible - Monitor shifts in priorities; No pigeon-holing - Be prepared for any challenges that may arise Be Open to New Opportunities - Donor conversations can spark new opportunities for your Campaign 10

11 So You re In A Campaign Now What!?!?!? Remember that it is important to: Launched in 2013 $65 Million Comprehensive Campaign $50 Million Endowment - Secure and strengthen artistic talent - $40M - Invest in innovation and access for future audiences - $10M $10 Million Sustaining Gifts - Expand the reach of BSO s Youth Education Programs - Support Talent Development - Provide Reserve Fund for OrchKids and BSYO Programs $5 Million in Increased Annual Giving/ Working Cash Reserves 11

12 So You re In A Campaign Now What!?!?!? Currently in the silent leadership phase $24.6M+ secured, 38% of goal 85 Campaign Gifts $21.9M+ in Endowment, 44% of $50M goal $1.4M in Sustaining Gifts, 14% of $10M goal $1.3M+ in Increased Annual Fund and Working Cash Reserves, 26% of $5M goal Efforts remain focused on closing the leadership phase in order to go public with the Campaign. 12

13 Questions/Comments Jamie Kelley Vice President of Development Baltimore Symphony Orchestra Angel Terol Second Century Campaign Director Baltimore Symphony Orchestra