Understanding Own Marketing Communications - Advertising Employer and its Market Unit Level: Unit Credit Value: 5 GLH: 24 J/504/3077

Transcription

1 Unit Code: This unit has 3 learning outcomes. 1. Understand own marketing communications (advertising) employer 1.1. Identify own employer 's: (a) brand(s) (b) market position(s) (c) departments 1.2. Review own employer 's: (a) communication methods (b) financial processes (c) culture (d) ways of working 1.3. Explain how the commercial goals and priorities of own employer impact on budgets 1.4. Review key features and benefits of services offered by own employer 1.5. Explain key motivations and priorities of people delivering services offered by own employer 1.6. Summarise the responsibilities of people in different business functions in own employer 1

2 Unit Code: 2. Understand the environment in which own marketing communications (advertising) employer operates 2.1. Review the roles of other agencies in marketing communications 2.2. Identify the major clients of own employer s competitors 2.3. Identify ways in which the activity of own employer s competitors is changing 2.4. Summarise key information about the sector, geographical area and market in which own employer operates 2.5. Summarise the requirements of typical clients in own employer s target market 2.6. Analyse current and potential future trends in marketing communications (advertising) within the United Kingdom, the European Union and globally 2.7. Evaluate sources of additional information about client sectors 2

3 Unit Code: 2.8. Keep up to date with changes in the products, services and processes of: (a)own employer (b) own 's clients (c) own 's competitors (d) technological advances 2.9. Identify new innovations in marketing communications (advertising) which are of potential benefit to own employer and its market 3

4 Unit Code: 3. Be able to carry out own role in a marketing communications (advertising) employer 3.1. Summarise the responsibilities of own role 3.2. Identify the information needed to carry out the responsibilities of own role 3.3. Explain how own work contributes to the vision and activities of own employer 3.4. Explain when and how own work requires liaising with other people in own employer 3.5. Monitor the market and competitors of own employer 3.6. Maintain accessible records of internal and external information in line with data protection regulations 3.7. Explain how current laws, regulations, codes of practice and guidelines relating to information affect own work and employer 3.8. Analyse and process data and information for own and other departments in own employer

5 Unit Code: ASSESSMENT INFORMATION Specific Requirements for Assessment and delivery of this unit. ASSESSMENT AND DELIVERY INFORMATION Centre devised assessment tasks should be approved by the internal verifier for the course before delivery takes place in order to ensure the assessment is fit for purpose and meets the standards required. Delivery Requirements/Recommendations Assessment tasks will be devised to meet needs of the learning group and to cover all the criteria. 5

6 Unit Code: Owner: Unit Grading Structure Sector Subject Areas (SSA) PASS 9.3 Media and Communication Unit Review Date 31/12/2017 Availability for Use Restricted s Assessment Guidance Equivalences Shared N/A N/A N/A 6