DEVELOPING A MISSION STATEMENT & A VISON STATEMENT

Transcription

1 DEVELOPING A MISSION STATEMENT & A VISON STATEMENT BEGINNING FARMER TRAINING PROGRAM LAURIE WOLINSKI UNIVERSITY OF DELAWARE COOPERATIVE EXTENSION FEBRUARY 20, 2018

2 BUSINESS PLAN Executive Summary Mission Statement, Vision Statement, Goals, Plan Summary, Capital Request Business Description Overview, Location, Facilities, Business History Operations Products, Services, Inventory, Risk Management Marketing Plan Market Trends, Contracts, Pricing, Comp. Advantage Management & Organizations Personnel Plan, Professional Services Financial Plan Historical Performance, Asset Management, Benchmarks, Capital Request

3 Why have a Business Plan? Helps you set specific objectives Allows you to share your ideas, plans and action items with family and employees Helps in decision making (new rental agreements, new employees, capital purchases) Share with lenders requesting a loan Know the value of your business Strategy for growing your business Strategy for transitioning your business

4 DO YOU KNOW WHERE YOUR BUSINESS WILL TAKE YOU? You ve got to be very careful if you don t know where you re going, because you might not get there. Yogi Berra

5 WHERE ARE YOU GOING? What economic standard of living do you want to maintain? How long do you want the farm business to continue? Do you enjoy off-farm activities (traveling, date-nights, kid s activities) Are you connected to your community? What values do you live by? What would you like to see happen over the the years as you work toward toward retirement?

6 THINK ABOUT BUSINESS PLANNING AS A TWO-STAGE PROCESS Stage One: Writing or Creating a business plan Should involve others Serve as a promotional document Be honest, not overly optimistic

7 TWO STAGE PROCESS Stage One: Writing or Creating Should involve others Promotional document Be honest, not overly optimistic Tell your story address relevant issues Take the time needed not done in a day or week Not once and done

8 TWO STAGE PROCESS Stage Two: Implementing the business plan Include steps required to implement A timeline or milestones

9 Typical Plan: Executive Summary Mission Statement and Vision Statement Business Description Operations Marketing Plan Management & Organizations Financial Plan

10 MISSION STATEMENT Defines your business. Is independent of time, space, people, form or situation. Is short and simple one sentence is best. Anchors the central principles in your life. Is action oriented. Want it to wow people! Is simple to live, yet is a life-long journey that is never finished. Projects confidence and gives you energy.

11 QUESTIONS TO CONSIDER: What is the purpose of my farm business and what will it be in the future? What would happen if my farm didn t exist (or went of out of business tomorrow)? What would the impact be on my my family and community and customers?

12 IS MY PLAN REALISTIC AND PRACTICAL? Farming looks mighty easy when your plow is a pencil and you're a thousand miles from the corn field. -Dwight D. Eisenhower

13 ORGANIZING YOUR THOUGHTS FOR YOUR MISSION STATEMENT Phrase that describes what your farm business does What we do For whom Value and/or Unique

14 ORGANIZING YOUR THOUGHTS FOR YOUR MISSION STATEMENT Phrase that describes what your farm business does What we do Products and services For whom Customers & Community Value and/or Uniqueness Affordable, safe, fresh, local

15 ORGANIZING YOUR THOUGHTS FOR YOUR MISSION STATEMENT Our farm grows fruit and vegetables U-pick pumpkins and strawberries Families, school groups, church groups Local, educational, safe, fun, and affordable

16 EXAMPLE MISSION STATEMENT The mission of MLF is to provide quality instruction while maintaining the highest standard of safety and well-being for both the horse and rider. We offer a friendly, relaxed atmosphere providing a tranquil environment for harmony between horse and rider. We will work with any breed of horse and any level of rider to develop the best partnership plus we have the unique ability to cater to youth and adult riders alike.

17 EXAMPLE MISSION STATEMENT Action Word The mission of MLF is to provide quality instruction while maintaining the highest standard of safety and well-being for both the horse and rider. We offer a friendly, relaxed atmosphere providing a tranquil environment for harmony between horse and rider. We will work with any breed of horse and any level of rider to develop the best partnership plus we have the unique ability to cater to youth and adult riders alike.

18 THOUGHTS FOR MISSION Action words Expression of value to customer

19 EXAMPLE MISSION STATEMENT The mission of MLF is to provide quality instruction while maintaining the highest standard of safety and well-being for both the horse and rider. We offer a friendly, relaxed atmosphere providing a tranquil environment for harmony between horse and rider. We will work with any breed of horse and any level of rider to develop the best partnership plus we have the unique ability to cater to youth and adult riders alike. Values

20 EXAMPLE MISSION STATEMENT It is our mission at Snowdrift Farm to cultivate an organic community that encourages the creation and use of handcrafted soaps and body care products, and other handmade and small batch products. We strive to operate our Company honorably, with creativity and profitably, and with the utmost respect for those our products and services touch.

21 EXAMPLE MISSION STATEMENT Action Word It is our mission at Snowdrift Farm to cultivate an organic community that encourages the creation and use of handcrafted soaps and body care products, and other handmade and small batch products. We strive to operate our Company honorably, with creativity and profitably, and with the utmost respect for those our products and services touch.

22 EXAMPLE MISSION STATEMENT It is our mission at Snowdrift Farm to cultivate an organic community that encourages the creation and use of handcrafted soaps and body care products, and other handmade and small batch products. We strive to operate our Company honorably, with creativity and profitably, and with the utmost respect for those our products and services touch. Values

23 EXAMPLE MISSION STATEMENT Our mission is to provide a better life for everyone involved in Valley Farms. We seek to maximize returns and create value for those involved while at the same time be good neighbors in our community.

24 EXAMPLE MISSION STATEMENT [This company s] mission is to organize the world s information and make it universally accessible and useful.

25 EXAMPLE MISSION STATEMENT Google s mission is to organize the world s information and make it universally accessible and useful.

26 EXAMPLE MISSION STATEMENT To be Earth s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.

27 EXAMPLE MISSION STATEMENT To be Earth s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.

28 EXAMPLE MISSION STATEMENT Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

29 EXAMPLE MISSION STATEMENT Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.

30 EXAMPLE MISSION STATEMENT Bring inspiration and innovation to every athlete in the world.* If you have a body, you are an athlete.

31 EXAMPLE MISSION STATEMENT Bring inspiration and innovation to every athlete in the world.* If you have a body, you are an athlete.

32 ONE ADITIONAL THOUGHT ABOUT A MISSION STATEMENT Do you run your company? Do not outsource the writing of your mission statement it completely defeats the purpose.

33 IS IT ACHIEVABLE? FOR YOU AND YOUR EMPLOYEES? If your company really expects your employees to live its mission, then you need to create a mission statement which you and your employees can ACTUALLY achieve.

34 VISION STATEMENTS

35 VISION STATEMENT Vison = Future Inspirational Your Dreams Measureable Expectations Company focused

36 SMART GOALS VISION STATEMENT Specific Measurable Attainable Relevant Time-bound

37 SMART GOALS A GOOD PLACE TO BEGIN VISION STATEMENT Specific We will increase ice cream sales by 10% per year. Measurable We will devote one hour a day to social media toward promoting our ice cream sales Achievable We will hire several new part-time employees and use our mobile kiosk to sell ice cream at more venues. Realistic Three new housing developments are drawing families to the community increasing ice cream sales. Timely In five years, our ice cream sales will increase by 50%.

38 SMART GOALS A GOOD PLACE TO BEGIN VISION STATEMENT Daily Scoop Dairy will develop three new products and increase its sales through social media promotion and increased visibility at local venues by 50 percent within 5 years while serving the established and new customer base in the area.

39 EXERCISE DEVELOPING A MISSION STATEMENT Think Shark Tank!

40 AGPLAN Online Resource

41 AgPlan is powerful website developed to help rural businesses develop a business plan. AgPlan is free of charge for anyone to use individually or in educational programs.

42 Completing the Evaluation helps us to provide programs that help you manage your risk!

43 QUESTIONS? THANK YOU FOR ATTENDING AND PARTICIPATING! LAURIE WOLINSKI

44 In the words of Walt Disney: The way to get started is to quit talking and begin doing. - Walt Disney