2013 J. J. Keller & Associates, Inc.

Transcription

1 BONUS Session: On- Going Education & Communication Getting Drivers to Retain and Support Essential Safety & Compliance Requirements for a World Class Operation.

2 Driver Scenarios - Could this Happen? DOT Officer Are you aware of the hours of service changes? How did you injure your hand? Your inspection is clean.you can drive on. [no paperwork] You have 3 lights out and a tire looks bad. What s on your DVIR? Driver Not sure. We talked about it. I don t think they impact me. I was tightening a strap and forgot to put on my gloves. Great! [Not aware clean inspection improves company & Driver CSA scores] Um, I didn t notice those things this morning.

3 Fleet Behaviors Around Safety & Compliance Negligence A company culture that continues at the driver level. Takes a leadership change. Will accept risk of high CSA scores, accidents a cost of doing business Superficial Compliance Minimal training; expectations and burden put on driver. Safety & Compliance Culture Top 10% of organizations adopt. Reinforcement with drivers never ends

4 Poll Which of these categories does your organization fall in? 1. Negligence 2. Superficial Compliance 3. Safety & Compliance Culture 4. Other (please explain) 25% 25% 25% 25% Negligence Superficial Compliance Safety & Compliance Cu... Other (please explain) 20

5 Safety & Compliance Culture? Fact In 2011, 92% of fleets performed CSA training/awareness sessions 5 carrier BASIC scores are publically available (to your customers or anyone) Past violations & crashes are weighted on time & severity Clean roadside inspections improve CSA scores Any inspections can be challenged through the DataQ process Reality 59% of drivers reported receiving training 92% of drivers can t identify which scores are available to the public 50% of drivers are unaware of weighting 18% of drivers don t realize clean inspections are good! 23% of drivers didn t know DataQs exist. Only 7.8% have used DataQs to contest negative information, believed to be in error. Data based on ATRI research.

6 Driver Learning Methodology Information is lost quickly after initial learning. How information is learned, rehearsed, and put into action plays significant role in memory. Less than 10% of standard information is retained without repetition, or use of visual cues/live examples. Retention Repetition Forgetting Curve research proves lack of retention.

7 Driver Learning Methodology Driver Reported Levels of CSA training and Education ATRI research Education frequency can be directly tied to comprehension and concepts actively put into practice

8 Return on Investment Education is the #1 method to reduce: DOT Reportable Accidents Traffic Violation Convictions Property Damage Only (PDO)Accidents Frequent reinforcement has a low cost/high impact on communication and retention of subject matter Data based on ATRI Driver Training Impacts on Safety results

9 Best Practices: Compliance & Safety Memory Retention Create impact in the delivery Content appropriate/pertinent keep at elementary level Active recall quizzes & tests Real situations make it personal Repetition to reinforce Regular, consistent messages in multiple formats Recur within 48 hours of initial training Gradually expanded intervals Multiple Formats

10 Compliance & Safety Retention Best Practices: Multiple Formats Online Newsletters Posters, signs Brief talks, team meetings Story exchange (industry stories/situations) Webcasts Situation Review / Walk-Through Reference materials

11 Example Topic: Cargo Securement Online reminder to students Newsletter refresh key details Posters - at loading dock Signs - at gate 5 Minute talk quarterly Labels/Stickers on equipment Handbook to each driver & supervisor as a reference tool Have the compliant supplies on hand make it easy to do right Many methods of creating awareness and helping safety and compliance retention

12 Poll - What s the frequency of driver safety & compliance communication? 1. At least once a week 2. At least once a month 3. At least once a quarter times per year 5. Once per year 6. Rarely, never 17% 17% 17% 17% 17% 17% At least once a week At least once a month At least once a quarter 2-3 times per year Once per year Rarely, never 20

13 Establish a Culture: Timeline Compliance & Safety Retention Maximizing Results in a Staged, Consistent Delivery 1. Initial Topic Training Establish Awareness 2. Reinforced Messaging Convey Importance (within 2 days) May be corporate communication, employee handbook, reference material 3. Relevant Visuals Corporate Engagement (within 2 weeks) Physical demonstration that the issue is real may be signs, posters, safety equipment (i.e gloves, straps), in-cab kits 4. Regular Delivery Changes Culture (ongoing) Additional training topics, progress reporting (i.e. CSA score change), creates buy-in at all company levels

14 Summary - Research Facts Carriers believe they are training effectively, but drivers not getting the message. Inconsistencies in enforcement could provide opportunity for properly trained drivers to improve roadside inspections. Compliant & effective training, along with regular reinforcement and refreshers has the best chance to increase education and reduce CSA scores. Source: ATRI Research

15 J. J. Keller On-Going Safety & Compliance Best Practices Online & Interactive training Onsite training & seminars Regulatory publications Employee newsletters Instructional handbooks Company forms Personal protective equipment Posters & signs All customizable

16 Online Training J.J. Keller & Associates Partnering with MTA. Discounted Training options video titles and over 260 interactive courses

17 Video On Demand Interactive Online Courses Training Recordkeeping (Free) with service.

18 Flexible Options Points Based Enterprise license option (100+ users)

19 Online Tour

20 Questions?