Strategic Recruitment

Transcription

1 Strategic Recruitment Building a stronger talent pipeline Michelle Earley, Office of Personnel Management Senior Executives Association April 4, 2018

2 Mission: Finding the right people for the right jobs at the right time

3 Sounds easy? Piece of cake? 70% of organizations have a weak pipeline 82% of organizations believe they are not winning the war for talent Current practices lead to safe hires, not extraordinary hires Source: HCI 2016 Cost of losing a talented employee: at least 1.5 times burdened salary Cost of poor hire: $300K - $500K

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5 Federal Career Portal: More than a Job Board Aggregating and promoting career content Opportunities Job Ads Developmental Opportunities Career Sites Internally hosted Externally hosted Career Events Post to USAJOBS Include in How did you hear about this job? Engaging candidates through a personalized experience

6 Federal Career Portal: Eligibility Objectives Create an optimized path, a trail, that directs users to the new application guide. The trail includes a new landing page, updated profile, revised search and updated job announcements with the hiring path information to address eligibility. Why? To change the perception of the hiring process to increase engagement. Improve confidence in the federal hiring process by guiding users to relevant jobs. Reduce the number of ineligible applicants to lower the workload of HR and improve the system.

7 Federal Career Portal: Open Opportunities Development Opportunities Micro Details Details Rotational Assignments Mentoring/Coaching Job Shadowing Volunteer/Internships Features: Leverage USAJOBS Profile Create Skills Inventory Experience API Continue to build the resume with skills, qualifications, and experience gained Continue to build the resume with skills, qualifications, and experience gained through through developmental developmental activities. activities. Create Create a coast-to-coast a coast-to-coast Federal Federal network network solving solving needs needs across across government government.

8 Federal Career Portal: Customer Experience Touchpoints along the candidate journey 50% Traffic Jobs Search USAJOBS Federal Career Portal and Talent Network Apply Invite Career Site Event How do we strategically build the talent pipeline?

9 Candidate Value Proposition Deliver a brand first experience to connect job seekers to the agency brand and value first, opportunity second, through a multi channel marketing approach. Deliver the right message in front of the right candidates at the right time. Provide an intuitive, simple and effective means to search and apply for Federal opportunities and present the best openings to each applicant for their skillsets and interests. Make the application process transparent, understandable, and easy to track progress. 9

10 Strategic Recruitment: Agency Talent Portal Campaigns/ Events/ Mining Network / Branded Sites Market Research Communication / Engagement $ Measure Results ROI Fostering collaboration and connections to build agency brand awareness 10

11 Strategic Recruitment: Collaborative Platform Recruitment Partners Events Social Media Campaigns USAJOBS Talent Network Resume Mining (ElasticSearch) Contact Lists Nurture Relationships Messaging Manage Content Mobile / Rich HTML Branded templates Job Boards Academia Affinity Groups Prof. Orgs Jobs Career Sites (Community Talent Networks) Balancing technology with the human touch is critical

12 Strategic Recruitment: Data Analytics Job Announcement Developmental Opportunity Career Site Campaigns and Events Govt-Wide Benchmark Recruitment Data How many visitors viewed your job? How did they find your job? How many visitors viewed your developmental opportunity? How did they find your opportunity? How many visitors to your page? What content is engaging? How is your campaign performing? How many people were interested in your event? View aggregate job data by organization, location and series. Demonstrate more data driven approaches and make evidenced-based decisions

13 Agency Value Proposition Recruiters and HR Specialists want to be seen as value-added or strategic contributors to the organization USAJOBS wants to help agencies Connect business strategy to workforce planning Build a relationship with the hiring manager and their peers Conduct strategic sourcing to build the talent pipeline 13

14 Michelle Earley USAJOBS Program Manager (202)