Ideal Business and Vision In the space below, provide a summary description of your business vision and ideal business model.

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1 Practice Management Creating Your Strategic Plan Use this Strategic Plan Worksheet to help define the elements of your annual strategic plan, your commissions to fees transition or other business planning projects. By creating the elements of your strategic plan, you can have a clearer idea of where you want to go and what you need to do to get there. Firm name: Year: Ideal Business and Vision In the space below, provide a summary description of your business vision and ideal business model. Business Financial Goals In the space below, input your financial goals for the upcoming year. Assets Under Management: Input your AUM goals below. AUM: Recurring Revenue: Input the types of recurring revenue you generate (i.e. asset management fees, insurance renewals, trails, etc.) and your goal for each below. Type: Type: Type: Type: AssetMark, Inc. is an investment advisor registered with the Securities and Exchange Commission AssetMark, Inc. All rights reserved. For advisor use only. PM M /17 EXP 06/01/18 1

2 Non-recurring Revenue: Input the types of non-recurring revenue you generate (i.e. financial planning fees, up-front commissions, etc.) and your goal for each below. Type: Type: Type: Type: Economic Model: Input your goals for expenses and profit as a percentage of total revenue below. Direct expenses are expenses directly related to revenue generation or client management (advisory) roles such as owner and non-owner advisor compensation and solicitor / referral fees. Indirect expenses are indirectly related to revenue generation, non-advisor comp and general business expenses such as staffing / non-advisor compensation as well as overhead and all general and administrative expenses. Profit is what s left over, pretax. Direct expenses Indirect expenses Profit Key Performance Indicators: Input you key performance indicator goals below. Recurring revenue / client Recurring revenue / advisor Total revenue per client AUM / client AUM / advisor Profit / client Profit as a percent of revenue Clients / advisor 2

3 Business Development In the space below, input client and business development goals for the upcoming year. New Client Goals: Summarize your new client goals by first defining you ideal client. Your definition of an ideal client could include the client s age, occupation, amount of investable assets, special interests, or any number of other factors. Next, set your goal for number of new clients and average client size. In this section, you may want to also consider establishing goals for your different segments of clients (i.e., A, B, C, etc.). Ideal client definition Number of new clients Average revenue per new client Business Development Goals: Summarize your goals for developing centers of influence, generating referrals or implementing other business development initiatives. Centers of Influence Referrals Other Marketing Plans and Initiatives: Summarize your key marketing activities and goals. To supplement the below, we recommend outlining an annual marketing plan that identifies marketing campaigns, activities and communications, budget and the person responsible for each item. 3

4 Business Systems Projects and Goals In the space below, input goals or projects for each of the business systems areas. When possible, goals should be SMART (Specific, Measurable, Achievable, Realistic, and Time-bound), and each project should define what steps are needed for completion and who is responsible for each step. Business Management (i.e., Develop a formalized financial benchmarking process ) Human Capital Projects (i.e., Hire an associate advisor or Update the firm compensation plan ) Marketing Projects (i.e., Create a formal referral management process, or Update the prospect process ) Operations Projects (i.e., Implement a new CRM system ) 4

5 Personal and Professional Goals In the space below, input personal and professional development goals for firm leaders (typically owners / advisors) and staff. Staff goals may be a starting point for drafting individual development plans for each staff member. Leadership Personal and Professional Development Goals (i.e., Attend 2 educational conferences and Take four weeks of vacation ) Staff Professional Development Goals (i.e., Become proficient in new CRM system, or Jane to obtain Series 6, or John to speak at 2 client events ) 5