CSR & NGO-Corporate Partnerships: Building the Business Case & Leveraging CSR structures for RH/FP

Transcription

1 CSR & NGO-Corporate Partnerships: Building the Business Case & Leveraging CSR structures for RH/FP David Wofford Shawn MacDonald Extending Service Delivery Project October 9, 2009

2 What is the Extending Service Delivery Project (ESD)? Global project in reproductive health and family planning (RH/FP) funded by USAID Addresses unmet need for RH/FP and increases access to services by the poor and underserved at the community level Managed by Pathfinder International in partnership with MSH, IntraHealth, and Meridian Group International, Inc. Meridian provides CSR expertise

3 What is Corporate Social Responsibility in terms of NGO-Corporate Partnerships? CSR is a movement to integrate social and environmental considerations into business practices In practice, CSR is a growing infrastructure of standards, policies, and practices For ESD, CSR means partnering with the NGOs and private sector based on mutual interests and leveraging the CSR partnerships to improve health

4 What is ESD s approach to corporate partnerships and CSR? CSR/partnerships embedded in the project part of ESD program description CSR supports ESD s mission of extending access to RH/FP services ESD develops models to leverage NGO and corporate networks at workplace and in supply chains: Corporate Structure Model Global Business Association Model Global Standards-Setters Model

5 Why focus on Women in the Workplace?

6 Why focus on corporations and their suppliers? Companies have access to large target populations: Unilever: employees (Asia, Africa, Central & Eastern Europe) Nike suppliers: 800,000 employees, 700 factories in 52 countries 80% of these workers are women between the ages of 1824 GAP suppliers: 130, 000 employees in 2,000 garment factories Levi Strauss suppliers: 11,400 employees worldwide

7 What evidence is there for workplace health services? ESD s Return on Investment Study, Bangladesh: Chittagong Garment Factory: 450 workers, 86% female, with no onsite health services Absenteeism/Turnover major business problem Program Introduced comprehensive services including RH/FP half day/week paid for by the factory Clinic use promoted by worker peer educators Absenteeism, turnover, attitudes studied over 18 months

8 What evidence is there for workplace health services? Results Clinic highly valued 30% of services for RH/FP Absenteeism/turnover decreased over 18 months estimated $3 return for every $1 invested Quantitative survey/focus groups improved attitudes toward management

9 What s different in this CSR approach for the non-health sector? Workplace health programs are NOT new BUT Now: There are sufficient regulatory mechanisms ( CSR System ) and more opportunities for influencing the system ESD leverages the new business context and structures based on: New incentives New accountability systems Better program models Increased sustainability

10 The CSR System - United Nations Global Compact - Equator Principles (Private Banks) - Calvert Women s Principles - NGO standards groups (Ag, Electronics, Toys, Mining) - Industry Associations - IFC/World Bank - Global Business Coalition on HIV/AIDS, TB and Malaria - Business for Social Responsibility - UN Global Compact - Verité - COVERCO - ITS, SGS, STR - Rainforest Alliance - Fair Trade Labeling - Retailer/Brand compliance staff - Sustainable Agricultural Network - Global Reporting Initiative - U.N. Global Compact - Calvert Women s Principles

11 So why hasn t business done more in RH/FP & women s health? There was no Business Case: No No No No incentives enforcement practical experience data on benefits Women s health has not been a top priority in the supply chain of corporations

12 1. The Corporate Structure Model Unilever Tea Tanzania Ltd

13 How has ESD leveraged Unilever Tea s structures? Launched partnership in 2008 to improve UTT peer education program and health services Linked into UTT s business needs, CSR codes, and existing UTT structure Piloted Healthy Images of Manhood (HIM) approach at workplace First male engagement program tailored to the needs of the workplace Furthered ESD priorities in gender and FP-HIV integration

14 Background on Unilever Tea Tanzania Unilever strong commitment to CSR and employee health 6000 employees, 25,000 dependents, 100,000+ in surrounding rural community HIV is a major concern - 21% of its people in region are HIV(+) Unilever Health system Full service hospital and 12 dispensaries HIV/AIDS Care and Treatment Center, VCT Family planning and maternity care 160 worker Peer Health Educators

15 Impact at Unilever Tea FP services, not previously offered in UTT HIV services, show uptake in FP by HIV clients: 17 new FP clients and 70 repeat visits Jan-June 2009 Slow increase overall of new FP clients: 16/month Jan-June 2009 compared to an average of 11/month for Jan-June ,492 male and 5,321 female condoms distributed by HIM-trained PHEs over 17 months

16 How had ESD leveraged corporate structures for HIM? Through Unilever Scale Up: UTT has expanded HIM training to 50 new PHEs (75 trained in total), managed by UTT project coordinator Replication: Unilever Tea Kenya to incorporate HIM into current peer educator program Through other business structures Kenya business groups to incorporate HIM into existing workplace programs

17 2. Global Business Association Model Business for Social Responsibility (BSR)

18 2. How is ESD leveraging global business associations for RH/FP? The BSR health initiative: HERproject ( Health Enables Returns ): In 5 countries and 30 factories to date 9 major brands and long-term influence on 250 BSR members and their suppliers Return on Investment data business case Women s health programs designed for the factory

19 Who is Business for Social Responsibility? World s premier CSR business organization Companies look to BSR on CSR guidance 250 Corporate Members : Nearly 100 Staff in Asia, Europe, and North America: San Francisco New York Paris Beijing Guangzhou Hong Kong Apple AT&T BP Caterpillar Citigroup The Coca-Cola Company Dell Ford Motor Company Gap GE GlaxoSmithKline Goldman Sachs Hitachi Home Depot HP IKEA Levi Strauss & Co.

20 What is impact of HERproject? BSR s primary technical partner: Global TA to BSR on model, RH/FP programs and ROI and NGOs in Egypt & Pakistan HERproject impact: Broad dissemination of model through BSR Planned expansion in Pakistan New $1 grant from Swedish development agency Scalability/Replicability workplace model tested widely

21 3. Global Standard-Setters Model The Calvert Group Verité Brand codes of conduct framed at the Lotus jeans factory in Egypt

22 How has ESD leveraged standardssetters in the CSR system? The Calvert Group A leading financial firm specializing in socially responsible investments. Launched the Calvert Women s Principles for corporations in 2006 Verité A leading NGO that monitors factories and trains monitors Works in 60 countries, operates a global system for training monitors, and has conducted 1000s of workplace audits

23 What is ESD s role in the Women s Principles? The Women s Principles launched in 2006, required further company guidance and performance indicators ESD role: Providing TA in the re-drafting of standards and development of guidance and indicators Impact: The UN Global Compact to adopt the Women s Principles a stakeholder process for adoption launched in June 2009

24 How is ESD working with Verité? ESD provides TA to Verité in two areas: Training of workplace monitors: ESD is helping to integrate RH/FP and health into compliance program of monitors Standards for Monitor Trainings (US State Department process): ESD is providing input in global accreditation standards for all monitors worldwide to ensure inclusion of RH/FP & women s health in training curricula

25 Leveraging all parts of the CSR System for RH/FP & Women s Health - Guidance and compliance metrics for Women s Principles - RH/FP input on U.S. State Department monitors accreditation standards - RH/FP into monitor training curricula - Data on country laws relating to women s health - Practical Models for Factory programs - How-to implementation guides for suppliers/ngos - Lessons learned - ROI Studies/Methodology - Business Case data - Male Engagement HIM model for workplace