JOB PROFILE. We do whatever it takes for children every day and in times of crisis transforming their lives and the future we share.

Transcription

1 JOB PROFILE Job Title: Department: Direct Marketing Executive (Acquisition) Fixed-term contract (6m) Individual Giving Location: London Reports to: Direct Marketing Manager (Acquisition) Grade: 4 30,000-32,000 Budget responsibility: None Line management responsibility: None Child Safeguarding Level: Level 1 This post has been classified to be a Level 1 position. A Disclosure and Barring Service (DBS) basic check or equivalent overseas police check will be obtained for employees at this level prior to their Start Date. As the post is not covered by the Exceptions Order 1975 to the Rehabilitation of Offenders Act 1974, any spent criminal convictions will not be considered when considering suitability for the role. Background Save the Children believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children s unique needs are met and their voices are heard. We deliver lasting results for millions of children, including those hardest to reach. We do whatever it takes for children every day and in times of crisis transforming their lives and the future we share. In Individual Giving, we raise funds from the mass market through online and offline direct marketing, enabling the general public to be part of transforming children s lives in the UK and around the world. The Acquisition team is responsible for recruiting high volumes of new financial supporters every year. Our acquisition programme is sector leading and we have successfully driven rapid growth in supporter volumes and income. We are committed to continuing to learn and break new ground in acquisition. Currently, we recruit new financial supporters through a variety of acquisition channels including direct response TV, face-to-face, telemarketing, online, press and mobile. We have a supporter focussed approach which we believe is essential to strengthening our performance and protecting future income. The Acquisition team s success relies upon individuals who have specialist knowledge and experience in direct marketing. Our team need a broad range of skills, both creative (to deliver engaging propositions that trigger response) and analytical (in order to monitor the long-term profitability of the campaigns we run).

2 This role requires a commitment to achieving objectives and exceptional interpersonal skills, creativity and numeracy, as well as team working. Developing strong working relationships with our external agencies and internal stakeholders is essential to success as is a healthy balance of supportercentricity and business acumen. This role is ideal if you are looking to develop your career within the charity sector. You ll be working for a well-known international development charity, in a role that offers excellent learning and development opportunities. You could gain exposure to a wide range of fundraising and marketing activities and project manage multi-channel campaigns on a substantial scale. Our mission is to inspire breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives. If you are a direct marketer who shares our mission, are passionate about making it happen and strongly believe you can contribute, then we d love for you to join us. Job Purpose: We re trying to do acquisition differently. Whether it s the latest technology, more efficient processes, cross-organisational partnerships or brand new products, we want to maintain our place as a sector-leading fundraising programme. We re looking for an experienced Direct Marketing Executive who wants to help us make that happen. Someone who can do the basics brilliantly but also someone that make things happen to continually improve the programme. Initially we want you to help us rethink the way think about face to face fundraising, supporting our Direct Marketing Manager to develop and deliver private sites and payroll giving fundraising campaigns that are both supporter-centric and profitable. But moving forward, we want to recruit someone with a broad enough range of experience to pick up projects, innovate and drive change across the team. You ll build great relationships with our agency account teams and be comfortable holding them to account, and you ll build great rapport with our fundraisers through training, ongoing communications and incentives. But you ll also keep an eye on the day to day mechanics that make the numbers add up KPIs, financials, attrition modelling, dataflow and a fantastic early welcome experience. Whilst you ll initially be managing face to face campaigns, we re looking for candidates with a broad range of experience that can spot opportunities to integrate activity across our programme more effectively. We like our team to have the flexibility to support on other projects, whether it s responding to a natural disaster with a press ad, integrating digital marketing into face to face campaigns, or working across the team to cover holiday and specific projects. 2

3 Key accountabilities: Planning and executing inspirational direct marketing campaigns, primarily face to face fundraising, helping to deliver change for children around the world. This includes: o Project managing campaigns from planning and briefing to execution and results evaluation. o Considering audiences, products, propositions and channels at all times to ensure campaigns deliver agreed strategic objectives. o Collaborating with colleagues across the organisation including the CRM, Data and Insight teams to ensure that campaigns are shaped as a result of rigorous testing, learning and insight. o Ensuring that campaign results are thoroughly analysed, evaluated and shared across the department Rigorously managing campaign budgets, including income and expenditure targets and ongoing supporter attrition. Driving recruitment quality by managing and monitoring financial and nonfinancial KPIs Forging excellent relationships with key stakeholders across internal teams, such as retention, digital marketing, brand marketing, campaigns and supporter care. Cultivating collaborative relationships with fundraising agencies and other external stakeholders, both offering support and holding agencies accountable to deliver on the agreed contract. Delivering emergency activity as needed (this may mean occasional out of hours work). Delivering fundraiser training as needed (including national travel). Ensure that all face to face fundraising is carried out in a way which is compliant with all relevant regulation, reflects Save the Children's Supporter Promise, and preserves the organisation s commitment to safeguarding children in accordance with the Child Safeguarding Policy. Support the wider Acquisition team in the delivery of campaigns as necessary. Carry out other reasonable tasks requested by colleagues and managers. A commitment to Save the Children s vision, mission, values and approach. Person Profile: 1) Direct Marketing Significant experience of managing direct marketing campaigns across a range of channels, ideally including face-to-face fundraising or face-to-face sales. A good understanding of face-to-face fundraising, and ideally at least one other of the following marketing channels: telemarketing; press; ; paid social; direct mail. A good understanding of the principles of digital marketing. Experience with social media, digital display, VOD, digital radio or digital experience is very much desired. Experience of customer service, including handling complaints. 2) Managing long-term return on investment Experience of managing budgets (both income and expenditure), monitoring KPIs (including ongoing attrition) and understanding data and analysis to inform decision-making. Experience working with long-term financial models. 3

4 Experience of analysing financial and non-financial results by multiple variables, manipulating and drilling down into data to produce actionable insight. Strong numerical and critical thinking skills. 3) Proposition & creative development Experience of creative development processes and developing supporting marketing materials for fundraising or sales teams. A keen creative eye for powerful stories, impactful statistics, USPs, product benefits and other details that will create the most powerful, impactful propositions possible. Direct fundraising or other cold sales experience may be beneficial. Outstanding literacy skills, specifically the ability to produce and critique copy and creative briefs. 4) Project management An outstanding project manager with a proven ability to plan and manage activity that delivers complex projects on time, on budget and that achieves strategic objectives. Confident and able to work both independently and in a team. Excellent attention to detail. Good working knowledge of MS Office and Excel. Strong attention to detail and organisational skills with the ability to multi-task effectively. 5) Managing data and processes Experience of using databases, developing import specifications and managing a dataflow. Experience of managing projects or processes involving multiple stakeholders. 6) Problem solving The ability to understand complex problems and work across a large, complex organisation to solve them. Initiative and entrepreneurial spirit to drive change and make things happen. 7) Relationship management Experience of building excellent relationships with external suppliers and internal teams. Experience of managing performance (either directly or external agency performance) Excellent written and verbal communication skills, including negotiation and influencing skills. An engaging and motivating trainer with experience of producing and delivering presentations to small and large groups. Outgoing personality and confident approach to effectively engage fundraisers. 4

5 Personal competencies: Working effectively with others You will have exceptional collaboration skills, and the ability to work with and unite a variety of stakeholders to deliver against ambitious goals. Delivering results You will thrive in the fast-paced, ambitious environment in which we operate, and are able to plan and prioritise your work, and to manage competing tasks effectively. Communicating with impact You have a clear ability to communicate effectively and with credibility, both in person and in writing, and with stakeholders at all levels. You are an assertive and persuasive negotiator. Leading and inspiring others You are passionate about delivering inspirational experiences to Save the Children supporters, in order to achieve our organisational mission of delivering change for children. To keep our promises to children, to safeguard our staff, and to meet our obligations to those who support us and give us funding, we must identify and effectively manage the risks we face in all we do. We believe that managing risk is the responsibility of everyone within Save the Children UK, so you will be expected to play your part by: understanding what we mean by risk, and by identifying, reporting and managing the risks associated with your role; and operating within the policies, procedures and controls set out by the charity from time to time. 5