If you ve got it. Flaunt it!

Transcription

1 If you ve got it. Flaunt it! Benefits communications case studies UK Employee Benefits Watch 2017/18 series

2 Introduction Are your benefits going unloved and unnoticed? Are you striving to make them central in improving your employees experience at work, but don t have the time or budget to achieve this? Our latest research shows you are not alone! To help you overcome this challenge, check out these case studies from some of our award-winning and market-leading clients. Be inspired with examples of how to create a benefits brand, use multi-channelled communications, drive engagement and measure your success. Plus much more! So are you ready to start having fun with your benefits communications?

3 Creating an internal benefits brand Inspired by its digital banking service, B, the team at Clydesdale and Yorkshire Banks worked with Thomsons to create a vibrant internal brand. With eye-catching communications and an emotive tone of voice, they launched: Teasers for the new benefits site, shared via their e-newsletter, plasma screens and intranet An animated video introducing the new benefits portal and flex allowance An internal message sent from their Group HR Director to all employees on launch day, along with supporting user guides s sent out at different stages of the launch to every employee Over 90 % 75 employees visited the site on launch day interacted with the new site and made benefit selections interactions with the communications four and five star ratings of the branding teasers

4 Taking a multi-channelled approach to communications As a pharmaceutical company with a huge diversity of field, manufacturing, lab and office-based roles, Mundipharma took a multi-channelled approach to communications to engage employees with their benefits. They used: Flex Videos and user guides to introduce Flex and explain reward Town hall and 1-to-1 meetings Posters and banners in the offices Branded giveaways including tote bags and stickers Frequent digital communications your benefits, your choice Pick your benefits online! MY WEALTH increase of employees have logged into Flex to select their benefits in engagement with the benefits scheme MY LIFESTYLE MY HEA LTH is now strong and easily identifiable, driving continued benefits engagement Munidpharma-Pull Up Banner-2015-V6.indd 1 02/02/ :48

5 Continuously communicating with employees W OOO O! FEElING spooked by your finances? MONEy MONTh Is here TO help! DURING OCTOBER Share your top money tips for a chance to win a great prize - look out for more details! Avoid a fright later in life - take 5 minutes to review your Pension at Take a look into the future Download the free AgingBooth app to see how you may look in 20 years time! Samsung took a continuous communications approach to increase employees understanding and appreciation of their benefits. Their yearly calendar of communications included 22 events, 284 sessions, 12 newsletters and 4,232 personalised hom ers. They removed all the jargon to keep communications simple and they used an informal, personable tone of voice. In October their Halloween-themed communications played on the spook factor around finances. They created table-talkers, ran interactive competitions and provided financial education all to increase employees understanding of their finances. psst! Remember to enable NFC on your phone! My Money Tap here TO GO TO playstore and download The app MONEY MONTH 2016 increase of employees logged into their benefits portal in pension uptake average financial knowledge rating by employees

6 Driving engagement with employees To drive employee engagement and appreciation of benefits, Sage went all-out with a festival-themed communications campaign based on selecting your benefits line-up. The festival was launched with wristbands, posters, s and flyers. The benefits line-up was announced on their internet and on festival-style lanyards. Sage Crew members spread the word and created excitement. of employees logged into their benefits portal increase in appreciation of benefits flexibility increase in appreciation of benefits choice Following the success of the campaign, Sage is embarking on a journey with Darwin TM Analytics Centre to support a continuous communications approach. They re using data to plan targeted campaigns, aimed at increasing engagement with their workforce, and to design seasonal communications that will promote benefits at appropriate times of the year.

7 Changing tone of voice By working closely with Thomsons, Munich Re were able to create a friendly, informal tone of voice for their communications. For this tone of voice, they wanted to treat their employees like consumers and make their communications personalised. You only have to look at the poster to see that this has been achieved! Munich Re has shown it is possible to make a small change in your benefits communications to create a huge increase in your employees engagement. Flex Re: Benefits Scheme TWO WEEKS. A The time it takes to fall in love. B The time it takes to break a habit. C The time you have to change your benefits. Select your 2018 benefits at between 1 st and 15 th December 2017

8 Engaging different employee groups As a printer manufacturer and servicer, Ricoh wanted to increase their field workers engagement with, and understanding of, their benefits offering: The first step was to refresh their branding. They introduced a brighter palette to create a feeling of energy around their communications. Next, they adopted a continuous communications approach. Their once-annual (and very popular) newsletter is now sent multiple times throughout the year. Plus, a toolkit of branded templates help Ricoh integrate their campaigns with their brand and make the most of their internal communication channels. Logins increased within one year from

9 Measuring the success of communications To see how benefits communications resonate with employees, Samsung creates infographics to show campaign achievements. Highlights include: Employee logins Benefit selections Attendance at benefits events To create the infographics, Samsung analyse their employee data continuously throughout each campaign. The infographics help drive Samsung s strategy going forward and help gain permission to try new things and increase benefits spend.

10 So are you ready to start having fun with your benefits communications? Of course you are! We hope you ve been inspired by the case studies from our clients and that you ve come away with new ideas to flaunt your own benefits. Can we help? Our very own benefits communications team worked with all of these clients on their campaigns. If you d like advice or help with your benefits communications, please get in touch below.