AdvoCare SUCCESS CURRICULUM. In Preparation for Gold 3-Star

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1 AdvoCare SUCCESS CURRICULUM In Preparation for Gold 3-Star Module 201 Module 101and 102 were designed to get Advisors off to the right start they provide the foundation upon which you can now begin laying the cornerstones of what can become your own personally constructed and highly rewarding business structure. It is the foundational concepts contained in the first Learning Modules that will determine the strength and the durability of your evolving business. Attention and adherence to those principles and concepts in Module 101 and 102 never end, nor are they subject to significant revision. Strategy and tactics may change, but adherence to principles must never change, and the content of the first Learning Module presented the basics the compass to which you constantly refer in order to confirm that you are on course in your AdvoCare journey toward wealth and happiness. It was the specific intent of Learning Module 101 and 102 to prepare you with the concepts that lead to one specific objective the attainment of Silver Advisor. If you have adhered to the information given thus far, and if you have applied those ideas and insights on a consistent basis, then reaching Silver Advisor should have at least become a closer reality for you, and for some, you find yourself wearing that first symbol of progress in the marketing plan the Silver Advisor lapel pin. Whether you are wearing that pin, or still in its pursuit, it is time to add some additional insights that can solidify and clarify your understanding of the information provided in Learning Modules 101 and 102. The ideas in Learning Module 201 will give you an even stronger base upon which to stabilize the momentum you ve achieved, whether that s a little or a lot. For those who have attained the Silver Pin, this information will help you attain the Gold Advisor position, and even more specifically, to lay the groundwork for becoming a Gold 3-Star Advisor. This is where you begin to learn the skills of leading others, and when you succeed in that endeavor, you open the door leading to a new world of results in many forms that may be beyond your current ability to fully comprehend. 1

2 USING THE ADVOCARE SUCCESS SYSTEM In Learning Module 101, we mentioned the AdvoCare Success System several times, and it is just that a system that, if you follow consistently can get your business moving forward, with a growing customer base and a growing team of Distributors, who see what you see, feel what you feel, and who begin the process of knowing what you know. We mentioned many of these essential tools earlier, but remember, repetition is the mother of skill. We often have to hear or read the same ideas several times, because getting it is a lot different than just hearing or reading it. The component parts of the Success System are: Success School The Success Curriculum AdvoLink The AdvoCare website The DebtBuster System The Charlie Ragus Notes on Success CD Series The GAP Information Hotline ( ) Corporate Meetings and events 3-Way Calls Bonuses and Incentives Literature and Sales Aids Conference Calls Nutritional Mixers 2-on-1 and 1-on-1 meetings The AdvoCare Leadership Team Each of the items can be used as talking points when engaged in a conversation with others. You don t have to use every one of the parts of the Success System in order to make progress and establish momentum in your business. The first seven are at the very core of what it takes to stay informed, to help create a clear vision and purpose for why you are involved with AdvoCare, and to help you stay emotionally connected to that reason and purpose. The other tools on the list can each make a major contribution toward establishing and advancing your business momentum. They are the concepts you can use in establishing your own Daily Method of Operation, and once you establish your own personal DMO to the point that it becomes a natural part of your daily activity, you ll be headed toward your own personally designed adventure in achievement. Remember, however, that progress in AdvoCare is a marathon, not a sprint. You build this business like you build anything else that can endure and grow one brick at a time, one activity at a time, one block at a time and one person at a time. For some, the use of Nutritional Mixers will prove to be the most effective tool while for others it could be 2-on-1 meetings. The best formula is to use 2

3 all the tools until you discover which is bringing the best results and that best match your natural skills and personality. 3

4 GETTING YOUR UPWARD MOMENTUM STARTED If you are now an Advisor, or still in pursuit of that position, it s necessary to know that an Advisor receives the highest discount of any Distributor position in AdvoCare, and the Advisor has full access to all five areas of income, which are: Retail profits from your sales (40%) Wholesale profits (5-20%) Overrides (5-7%) Leadership bonus (3-19%) Special bonuses and incentives Of the five sources of income above, only the first is earned for and by yourself. To enjoy wholesale profits, Overrides, leadership bonuses and, in most cases special bonuses and incentives requires a team of people that you have recruited. Why are four of the five income sources dependent upon your ability to build a team of people? It s because of the method of marketing we use to spread the word about our products. We don t put our products in stores, and we don t spend money on advertising. Instead, our marketing and compensation plan encourages the Distributor to seek out the people who are dissatisfied and to persuade those people to use our products, and in doing so the Distributor can share in the products that a conventional company would spend on advertising. It s a slower process, but Charlie Ragus wanted to reward people based upon their results and upon demonstrated self-discipline and self-responsibility. In essence, then, we are in the people business. The bigger your team, the more dramatic the reward, because with lots of people on your team, you ll be tapping into the time, the talent, the contacts, the creativity and the imagination of lots of other people, and once you get people momentum going, the reward momentum can really begin to accelerate. 4

5 A Reflection On Getting to Silver Advisor Moving from Advisor to Silver Advisor brings a benefit of three percent in Leadership Bonus earnings, and it s the first step up the Leadership Bonus ladder that can become as much as 19 percent. Qualifying for the 3-percent Leadership Bonus reward that comes from being a Silver Advisor carries the responsibility for accumulating $100 in total earned Overrides from all those Advisors in your organization whose purchases are contributing toward your Override. (Refer to Learning Module 101 for the schedule on Overrides). It may be a bit confusing to keep this concept clear in your mind in the beginning, so try to remember that it s your earned Overrides (a minimum of $100) that moves you to a pin level (Silver, in this case) and it s in obtaining Silver Advisor or the next pin level - that makes Leadership Bonuses possible. As you sometimes hear in AdvoCare, your next raise in AdvoCare becomes effective when you become more effective. At this point, you may be a Distributor who has not yet achieved Advisor status, achieved Silver Advisor status, or in a few cases, possibly even Gold Advisor. The key is to keep your focus and to keep your attitude intact. Things don t come in your time, they come in due time. Some people achieve Silver Advisor in just a few months, and others take longer. We each learn the concepts in a different time span, so don t make the error in judgment that finds you becoming frustrated because someone made it to Silver who joined AdvoCare after you did. You are not in competition with anyone but yourself. It s easy to get excited about the opportunity AdvoCare offers, but with the passing of time, it s easy to drift off course and to start to mistake motion for progress; we can find ourselves doing the things we should have left undone, and leaving undone the things we should have done, so lets look at what our basic objectives should be. 1. Define your purpose, and commit your goals to writing. 2. Get serious and get to the Advisor position as soon as possible. 3. Use the products consistently and correctly. 4. Create a written list of names your Warm Market List. 5. Share the products and your opportunity with those on your list. 6. Use the tools in the Success System to support your efforts. 7. Stay connected through events, calls and Success School. 8. Engage in some form of business activity each day. 9. Duplicate these steps with the Distributors on your team. 5

6 Getting To Gold Advisor As you know, an Advisor must accumulate a total of $100 in earned Overrides from among all of his or her personally sponsored Advisors not $100 from each, but a total of $100. That could, for example, come as a result of five Advisors in your front-line organization from which you earned an Override of $20 each, or $100 total. In any pay period in which you earned $100 in total Overrides, you would be paid the 3 percent Silver Advisor bonus, and when you achieved those requirements in each of two consecutive pay periods, you will be awarded the Silver Advisor pin. To become a Gold Advisor, your total Overrides must reach $500. That Override level signifies that you have assembled a number of team members who have become Advisors, and whose business growth has earned for you a significantly higher Override total. Upon enjoying a pay period where your total Overrides are $500 or more, you will have earned not only the Silver Leadership bonus of 3 percent, but an additional 2 percent in the form of a Gold bonus, for a total of 5 percent Leadership Bonus. 6

7 Getting To Gold 3-Star And now we enter a realm of business growth and momentum wherein a new area of activity becomes essential, and that is not only the building of your Advisor team, but also the advancement of that team of Advisors to a much higher level of individual results. The specific requirements for Gold 3-Star are: 1. $500 in total Overrides from all personally-sponsored Advisors 2. A minimum of three (3) personally sponsored Advisors from which you have received (in a single pay period) a minimum of $100 each in Overrides (Star Legs). In the pay period in which you have three personally sponsored Advisors who have each provided the required minimum of $100 in your Overrides, you will be paid an additional 2 percent in the form of a Gold 3-Star Leadership Bonus. NOTE: WHEN ONE OF YOUR PERSONALLY SPONSORED ADVISORS REACHES APPROXIMATELY $3,000 IN P/GV IN A PAY PERIOD, YOUR OVERRIDE WOULD BE $100. NOTE: WHEN ONE OF YOUR PERSONALLY SPONSORED ADVISORS HAS SUFFICIENT BUSINESS THAT PROVIDES AN OVERRIDE OF $100 FOR YOU, THAT ADVISOR LEG IS REFERRED TO AS A STAR LEG. TO BECOME A GOLD 3-STAR, YOU MUST HAVE AT LEAST 3 SUCH STAR LEGS AND MAINTAIN NOT LESS THAN $500 IN TOTAL OVERRIDES. It should be obvious to everyone that in the Distributor and Advisor position, you could very well build a rewarding business just by establishing a product user customer base to which you supply products at a retail price. Of course, at those two positions, you could start to develop a team of customers who register as a Distributor, and that could develop a wholesale income for you. It s at the Silver and the Gold Advisor position where the development of your own team of Advisors plays the pivotal role in starting the Override income and the Leadership Bonus income. As you become more proficient in training and leading that team of Advisors, you re starting the process of movement toward Gold 3-Star, and it s at that coveted position that, when achieved by you, becomes the first cornerstone in what it takes to become a Diamond Advisor, as we ll see in future Learning Modules. Finally, the Income Disclosure Statement, computed and issued by the Legal Department of AdvoCare for the previous year, shows the average annual income for a Gold 3-Star to be $40,655. This computation also shows that on average, it takes 23 months for a new Distributor to become a Gold 3-Star, 7

8 which as we mentioned in an earlier Learning Module demonstrates that AdvoCare, and your growth within our structure, is a work program. It is a marathon in which those who are serious earn the rewards, and not a sprint where the competitors seek quick money with a minimal effort. The additional facts taken from the 2006 Income Disclosure Statement are: The average Distributor earns $629 annually. The average Advisor earns $1,807 annually. The average Silver Advisor earns $706. It takes 13 months to attain the position. The average Gold Advisor earn $30,456, taking 21 months to become Gold. The average Gold 3-Star is stated above. ($40,665) It takes an average of 28 months to become a Ruby; income averages $83,554 It takes an average of 33 months to become Ruby 6-Star; income average, $110,489 It takes an average of 40 months to reach Emerald; income average, $187,708 It takes an average of 48 months to reach 9-Star Emerald; income average, $280,244 It takes an average of 50 months to reach Diamond; income average, $961,615. 8

9 WHO ARE YOU LOOKING FOR AS YOU BUILD YOUR BUSINESS? AdvoCare is fundamentally about products that lead to better nutrition, to looking better, feeling better and performing better. But we are also a people business. Remember, our products can only be acquired through our Distributors they re not in stores and we don t advertise so building a team of people who want to become part of our marketing effort is essential. There are 300 million people in our nation, and only a precious few thousand are Distributors and of those, fewer still are serious business builders. The question becomes What kind of people should we be looking for? The answer, more often than not, is dissatisfied people! We live in an age where millions of people are dissatisfied with: Their appearance Their lack of energy Their occupation and its uncertainties Their lack of an inspiring purpose Their growing amount of debt A growing sense of growing away from the dreams they once had There are about 253 major metropolitan areas across America that have a population density of 100,000 or more. Of those 253, AdvoCare has a reasonable presence in about 11 of those cities. That should speak volumes about just how big our opportunity really is; we have 15 years of experience, and the credentials of a Scientific and Medical Advisory Board that brings enormous credibility. We have thousands even tens of thousands of product testimonies, income testimonies and debt freedom testimonies that prove that our products work and that they are safe, and that the opportunity is life changing. And, perhaps above all else, a person seeking a chance to show what they can do can become part of our opportunity for less than $100, and virtually without any undue risk. Think about it! You are part of such a venture, and you are one of very few across America at this stage of our development. By looking for dissatisfied people, and learning to package your story effectively, there are no limits on how wide and how deep your organization of customers and Distributors can become. This is the package that has found its way into your life, and if you will treat it with the seriousness it deserves, you can not only change your life for the better, but the lives of thousands of others was well. In the final analysis, your results will not be determined, however, by what you know about AdvoCare. It will be determined by how you feel about what you know, and by how persuasive you can become as you go about sharing the message of AdvoCare. 9

10 LEARNING WHAT YOU GET PAID FOR This is one of the major subjects everyone in AdvoCare must learn; of course, most people who read this or hear this is thinking I know the answer; we get paid for making sales! Stop right there! If a Distributor gets paid for making sales and gets rejected nine out of ten times in the beginning, he or she may become dejected over the rejection and give up. After all, on nine occasions, the Distributor did not get paid, unless he or she can retrain the brain to accept the fact that we don t get paid for making sales, we get paid for talking to people. Success Is An Attitude Adjustment Let s say you talk to ten people and make only one sale, and let s also assume that in the one sale, you made $100 in profit. This would suggest that perhaps you should give up; after all, you had to talk to ten to get one sale. Well, if you put all the emphasis on the sale and how much you had to do to make it, then you very well could become disillusioned. However, isn t it fair to say that $100 divided by ten is $10? Depending upon how you choose to look at it, isn t it also fair to say that you earned $10 each time you talked to someone? With that kind of attitude, you ll stay in the game and not be as likely to become overwhelmed with what some would consider to be the negative side. After you ve told your story many times, you ll get better, and your ratio will get better; you may soon find that you re making two or three sales out of ten; if you made three sales out of ten, and $100 on each sale, you ve talked to ten and made $30 on each sale and also, $30 on every person who said no. Don t you feel better already? 10

11 THE MAGIC OF SETTING GOALS Here s a subject that could have well been covered in the first Learning Module, because right after becoming a product of the product by using the products each day, we need to know in clear and specific detail why we ve decided to be one of the business builders in AdvoCare. We call this process finding your purpose and reason, or to be even more precise, it s setting your goals and writing them down. If you ve listened to the CD s of Charlie Ragus s Notes on Success, or any of many training subjects, you ve surely heard about the importance of defining your goals, purpose and reasons for joining AdvoCare. It s as importance for your success in AdvoCare as bee s are to the creation of honey. No bee s, no honey no goals and reasons, little, if any, success. Here are some thoughts on the role of and the power of setting goals: With enough strong reasons (goals), people can do the most remarkable things. Everything, including the quality of our life, is actually finished twice; once on paper, and once again in the form of a new reality. Success in AdvoCare isn t so much what you learn or what you know, it s mostly how you feel about what you know. Defining your goals and writing them on paper gives a greater intensity to all that you do to build your business because the goals provide strong, specific emotions within you and help define your purpose. An Urgent and Powerful Assignment Just as activity must precede results, so must goals and reasons precede activity. There are two lists that are essential for progress leading to success in AdvoCare, and both lists must be personally compiled by you: 1. Your first list must be a list of thing and circumstancess that you want, but that you don t currently have. This takes imagination, and it requires that you take the lid off the jar of your ability to dream. Here are some examples: To not have to work and leave your children at a daycare center because of your need for money. To become debt free the one freedom that makes all other freedoms possible. To not have to become preoccupied with the cost of things, but driven by the value of your choices instead. 11

12 To discover the hidden talent you have, and the hidden purpose that resides within you. To identify the material achievements you really want to enjoy, and to acquire them without guilt. To help you recognize the human virtues you wish you had, and to fashion the changes that make those virtues a part of who you are. To not have to be part of the plan others have for you. 2. Your second list is a list of those things, thoughts and conditions you now have that you do not want anymore. The past tends to encumber us all with a set of habits and circumstances that act as an anchor around our neck, holding us back from making the kind of progress we once dreamed about. Among the material things and the circumstances you may have and that you don t want anymore can be: Working at a job that tends to limit you much like a thoroughbred racehorse in a ten-by-ten corral. Living in an environment that tends to limit your ability to see and pursue something better. Living where you don t want to live, and having to suppress your ability to dream of a better place. Being exposed to people who, on a frequent basis, limit your ability to dream and believe in your chances for capturing a better life and lifestyle. Being smothered by a growing debt, and the increasing tendency to accept personal debt as a normal way of living and acquiring material things (the trinkets of life), while missing out on the treasures. Being unduly influenced by your past experiences to the point where you have begun to accept those memories as evidence of your destiny. Some people see things as they are and ask why? While others dream of things that never were, and ask why not? Because of the influence of your past, you may have come to accept things as they are with total disregard to the fact that on any day, you can make the decision to change them. Why not make today that day? The only real limitations that hold us back are those that are self-imposed. It isn t easy to build your way out of something that doesn t inspire you and bring results that are better, but with the vehicle of AdvoCare, it can be done. Whatever limits you, you must put aside, so begin your growth toward greatness written by Will Durant in Lessons of History, who said, To endure what is, we must remember what 12

13 was, and dream of things that will one day be. That promise of the future becomes possible for you when you ve tapped into the magic of setting goals. 13