WORK SMARTER, NOT HARDER: The 3 R s of Membership Development Recruitment *Retention * Reactivation

Transcription

1 WORK SMARTER, NOT HARDER: The 3 R s of Membership Development Recruitment *Retention * Reactivation

2 What are the 3 R s? The success of the sorority depends on promotion and growth of the organization through Membership Development: Recruitment Retention Reactivation

3 Work Smarter, Not Harder

4 Think SMART SPECIFIC Think of the 5 Ws: Who, What, When, Where, Why MEASURABLE Establish concrete criteria for measuring progress. ACHIEVABLE Identify goals and plan steps to make goals a reality. REALISTIC You must be willing & able to work toward achieving goal. TIMELY Goal should be grounded within a time frame.

5 Workshop Rules Within your sections break up into groups of 10 with the sorors seated around you Identify a group recorder & speaker Pay close attention to the slides we will review in order to remain on task Record all your group ideas on paper because they will be collected at the end of this session

6 Recruitment PURPOSE: Recruitment is the active process of reaching out to qualified women who could be future members of the sorority.

7 Best Practice Suggestion Sigma Tea Invite prospective women several times a year to a formal tea to introduce them to the sorority.

8 Think SMART SPECIFIC How will you recruit? Who will you recruit? MEASURABLE How many new members would you like to add? ACHIEVABLE What resources do we need? REALISTIC Is our goal realistic? How is it important? TIMELY What is our timeline?

9 Retention PURPOSE: The active process of keeping or holding on to members

10 Best Practice Suggestion Intergenerational Chapter Retreat: A chapter retreat for chapter members only that includes training on chapter policies and procedures, but also includes fun bonding activities.

11 Think SMART SPECIFIC How many sorors to retain? At what financial levels? MEASURABLE When X number of sorors are financial by October 1 st. ACHIEVABLE What resources do we need? REALISTIC Are these goals important to the sorority s mission? TIMELY What is the timeframe to accomplish our goal?

12 Reactivation PURPOSE: To reactivate sorors who have been unfinancial and inactive for one or more sorority year

13 Best Practice Suggestion The Gradual Approach: Encourage reactivating members to pay dues and commit to one major project.

14 Think SMART SPECIFIC How will we communicate with sorors? Payment options? MEASURABLE How often do we contact these sorors? ACHIEVABLE We need a committee of 5 sorors responsible for reclamation? REALISTIC Is the activity to the sorority s & chapter s missions? TIMELY What is our first deadline?

15 Idea: Informational Business Card Please call me for information on Membership Reactivation Name Address City Zip Telephone: Day Evening Best time to call

16 Idea: Reactivation Letter Dear Soror, Greetings from Sigma! Your sisters near and far have missed your presence and want to take this time to update you on the wonderful things that the sorority and Sigma Sigma Alumnae chapter have accomplished. Sigma Gamma Rho continues to make an impact on its local community and internationally. In recent years, the sorority has assisted citizens of Haiti through the donation of much needed supplies and aid. Domestically the sorority has joined the 50 Pound Challenge in support of our health awareness initiatives, donated doors to the rebuilding efforts for Hurricane Katrina victims, and has applied to be a member of the United Nations. Sigma Sigma Chapter has also seen much progress over the years. We have collaborated with the Downtown s Women Center sponsoring a health awareness fair for homeless women, hosted the sorority s national project Youth Symposium in conjunction with our long standing Oratorical Contest, and are proud to be hosting the 2010 Boule in Palm Desert. What an honor! We are hoping that you will strongly consider reactivating and taking part of the wonderful things the sorority is accomplishing internationally, nationally, regionally and locally. There are different levels of commitment available to all sorors. You are cordially invited to join us at our Round-up BBQ on Saturday, August 1, 2009 at 2:00pm at 900 Maitland Avenue; Inglewood This will be an opportunity to meet new sorors, reconnect with old sorors, and fellowship over good food and conversation. You can also take the opportunity to ask us any pressing questions regarding your reactivation. Please contact Soror, Membership Chair, at to let us know you are coming. We look forward to connecting with you! Sisterly, Soror Membership Chair

17 Implementation in your chapter Start with your Executive Board and lead by example. Develop a membership plan for the year Incorporate plans in overall chapter plans and calendar

18 Chapter Challenge Look for details of our upcoming membership challenge to all chapters. Submissions will be shared across the sorority in an effort to achieve our national goal of at least 5% growth. Chapters selected as winners will be in the AURORA Magazine.

19 WORK SMARTER, NOT HARDER: The 3 R s of Membership Development Recruitment *Retention * Reactivation