2020 Census Update. Chicago Regional Census Bureau Marilyn A. Sanders Regional Director

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1 2020 Census Update Chicago Regional Census Bureau Marilyn A. Sanders Regional Director

2 A Message from the Director Marilyn A. Sanders Chicago Regional Director The Chicago Region is pleased to share our plans for the upcoming 2020 Census, Geographic Partnership Programs and our Current Survey Regional data collection activities. We look forward to this opportunity to meet and engage our partners in support of our 2020 Census mission: to conduct a census of population and housing and disseminate the results to the President, the states and the American people. Our goal is to count everyone once, only once, and in the right place! We want to share the many opportunities available for you to be engaged and to partner with the region. We promise to listen to your valuable input. With your assistance and support, we will take every opportunity to work in concert with each of the eight states in our region: Arkansas, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri and Wisconsin. As the operational design for the 2020 Census is still being tested and not yet finalized, it is important to keep in mind the purpose of the 2020 Census and how the data will be used in the future. Please accept my sincere thanks to each of you for attending and hosting this crucial meeting with the Chicago Region s 2020 Census Leadership Team. I am certain you will find the information shared informative and staff from the Chicago Regional Office 2020 Census Team responsive to your questions. Please feel free to me or contact me by telephone or schedule a meeting if you desire. I can be reached at marilyn.a.sanders@census.gov or Looking forward to the 2020 Census Experience! 2

3 Chicago Region Marilyn A. Sanders, Regional Director Gail A. Krmenec, Asst. Regional Census Manager Debra Stanley, Asst. Regional Census Manager Mark Mitchell, Asst. Regional Census Manager Ellisa Johnson, Partnership Coordinator State 2016 HU Est 2016 POP Est Arkansas 1,354,762 2,988,248 Illinois 5,326,970 12,801,539 Indiana 2,854,546 6,633,053 Iowa 1,380,162 3,134,693 Michigan 4,560,055 9,928,300 Minnesota 2,409,935 5,519,952 Missouri 2,760,084 6,093,000 Wisconsin 2,668,444 5,778,708 TOTAL 23,314,958 52,877,493 4

4 The 2020 Census Count Everyone, Only Once, in the Right Place 5 4

5 2020 Census Cybersecurity Approach Our approach will continually be refined as threats emerge and evolve. We will: Maintain the public s trust and confidence by protecting their data and keeping them informed Protect, detect, and respond through technology and partnerships Adjust solutions accordingly within our flexible design Work with federal and industry partners to help us fill gaps 6 5

6 2020 Census Cybersecurity Summary 7 6

7 2020 Operational Schedule Key Operational Milestones Date May 2018 January-February 2019 Activity Regional Census Center Social Opens (Chicago, IL) Open 5 Wave 1 Area Census Offices 2019 Complete Count Committees Active June-Aug 2019 August 2019 February 2020 End of March 2020 End of March-July 2020 April 1, 2020 Late April-August 2020 August 2020 December 31, 2020 March 31, 2021 Open Wave 2 Area Census Offices Begin In-Field Address Canvassing Group Quarters Operations Begin Self-Response Field Enumeration (in Selected Areas) 2020 Census Day! Conduct Nonresponse Follow-Up (NRFU) Complete NRFU Deliver Apportionment Counts to President Deliver Redistricting Counts to States 8

8 2020 Local Update of Census Addresses LUCA Social All materials shipped to participants (Feb-April 2018) 120 day review period coming to a close Currently processing submitted files LUCA feedback scheduled to start in August 2019 LUCA Appeals Federal Register Notice published (comments due 6/21) 2020 New Construction Program: open to eligible participants in Spring

9 Participant Statistical Areas Program PSAP Schedule Date Complete July 2018 Fall 2018 January 2019 January 2019 January 2020 Activity Social Invite 2010 PSAP participants for 2020 participation Census sends official letter to PSAP participants Final criteria for standard statistical areas published PSAP Delineation/Review Phase (120 days) PSAP webinar training begins PSAP Verification (90 days) Note: CTPP being discontinued by AASHTO; census TAZs and TADs discontinued. Replaced by standard census block group. 3

10 Early Operations: Address Canvassing Goal: Deliver a complete and accurate address list and spatial database for enumeration Social Estimate ~30% of addresses Production Field Work 8/19 10/19 Verify and Update the address list and feature data using the LiMA on laptop or tablet Verify, update, add, and delete addresses for all living quarters (LQs) Living quarters = housing units and group quarters Collect map spots for structures containing LQs Recruit for Recruiting Assts. 8/18 9

11 The 2020 Census 2018 End-to-End Census Test Overview Test Goals Validate that the operations in scope for the 2018 End to End Census Test are ready to go into production for the 2020 Census Test and validate major operational threads, procedures, systems, and infrastructure (IT and non IT) together to ensure proper integration and conformance with functional and non functional requirements Produce a prototype of geographic and data products Operations & Final Planning Finalize and integrate all CEDCaP and non-cedcap systems ahead of 2018 End-to-End Census Test Includes system integration, beta, performance, production, and security testing of entire IT infrastructure Conduct Address Canvassing operation for 2018 End-to-End Census Test (August 2017) 2018 End-to-End Census Test (April 1, 2018 Census Day) Hire, equip, and train field staff Validate that all reengineered field operations, systems, and infrastructure are working together and meeting all requirements

12 2018 End-to-End Test U.S. Postal Service Test the feasibility and use of Self- Response Kiosks to complete the 2018 End-to-End Census Test questionnaire online Purpose: Increase self-response by placing internet-enabled tablets at Post Offices in Providence, RI Kiosk: Tablet secured to a stand with signage, with access only to the online questionnaire 12

13 The 2020 Census Environment 13

14 2020 Partnership Program Social Census Bureau Headquarters National Corporations, Non-Governmental Orgs, Media, Academia, and More Census Regional Census Center State, County, Local Governments, Non- Profits, Organizations 11

15 2020 National Partnership Mission Use strategic national partnerships to increase public trust, awareness, and support of the Census Bureau s mission to accurately measure the nation s population and economy Sponsorship and Promotions Message and Brand Awareness Activities and Events Social and Digital Engagement Increase Response Rates Data Use and Feedback Policy/Advocacy 15

16 Community Partnership and Engagement Program Goal: Partnership for best census for your community Summary: CPEP focuses on building community or grassroots level partnerships throughout the U.S.: Educate people about the 2020 Census and foster cooperation with enumerators Encourage community partners to motivate people to self-respond Engage grass roots organizations to reach out to hard-to-count groups and those who aren t motivated to respond 16

17 Integrated Partnership and Communications Phased Research Approach Research to identify what audiences need to know and how Creative concepts and pieces Qualitative and Quantitative Testing Iterative refinement for strongest possible product 17

18 CBAMS 2020 Research Census, Barriers, Attitudes, and Motivators Survey The Qualitative Component Designed to draw input from a wide variety of stakeholders at the very beginning of the message/creative development process. The Quantitative Component Consists of a survey that will test the message frames that will be used to shape actual messages, rather than the messages themselves.

19 Integrated, Data-Driven Campaign

20 Target Demographics Veterans People with disabilities Farm workers Homeless Immigrants Senior citizens Language constrained Children under five

21 Working Together for a Strong 2020 More Response options: Easy to respond Available in multiple languages National Communications Campaign Strong Partnerships - Engage all community members in the process 21

22 Identifying Low Response Areas 2010 Mail Participation Rates 2010 CENSUS PARTICIPATION RATES STATE 2010 Rate Rank Arkansas 69% 38 Illinois 76% 11 Indiana 79% 3 Iowa 79% 3 Michigan 78% 5 Minnesota 81% 2 Missouri 74% 24 Wisconsin 82% 1 United States 74% NA n/a 0% For your area mail participation rates go to: 22

23 Response Outreach Area Mapper (ROAM) ROAM Mapper 23

24 State Complete Count Commissions Organized by Governors Office/State Data Center Formed by executive order or by legislation Governor appoints members of the commission Commission organizes census outreach efforts for entire state Provides resources and support for census implementation STATE GOVERNMENT 24

25 Community Partnership and Engagement Program Complete Count Commission/Committee HIGHEST LEVEL PARTNERSHIP Develop partnerships at the highest levels within each state State Complete Count Commission may be codified and grounded in law, if desired PURPOSE Act as 2020 Decennial Champion for the State by providing leadership and support for 2020 Census Provide trusted voices to act as Census Ambassadors Provide authoritative and knowledgeable contact point for Regional Director to meet goal of timely, accurate and cost-effective Census count GOALS AND OBJECTIVES Monitor Census participation to target outreach efforts and support Focus attention on low response rate areas Marshall financial and staffing resources to support Complete Count Commission goals Promote the formation of Complete Count Committees at the county and municipal levels, with support from the Census Bureau Regional Director and partnership specialists 25

26 Complete Count Committee Formation 26

27 A Partnership for Success Census Staff Partnerships Specialists Tribal Partnership Specialist Regional Data Specialists Support local CCC efforts National Media Campaign National Partnerships National Promotional Items State/Local Community Provide Trusted Voices Form State Complete Count Commission Form County, Local, Tribal Complete Count Committees Provide Local Resources for Your Tailored Promotion 22

28 Personnel Needs ACO Managers ACO Staff Level Positions Area Census Office Manager Recruiting Manager Administrative Manager IT Manager Lead Census Field Manager Census Field Managers (~ 7-8) Recruiting Assistants Office Operations Supervisors Clerks Census Field Supervisors Enumerators Apply in Recruiting & Assessment System (R & A) Generally, apply using USAJobs 28

29 Recruiting and Assessment (R&A) System Advertise Jobs & Online Application Applicant Goes to Recruiting Website Applicant Completes Application & Assessment Questions Online System Transfers Application to Applicant Database Go Live! 9/4/

30 Early Operations Recruiting Schedule Activity Date(s) Description Recruit Wave 1 ACO Recruiting Managers Recruit Wave 1 ACO Managers Start Recruiting for Recruiting Assts, Office Operations Supervisors, & clerks for Early Ops Recruiting (Wave 1 ACOs) Bring Wave 1 ACO Recruiting Managers Onboard Summer 2018 Late summer/fall 2018 September 4, 2018 October 1, 2018 RCC begins recruiting for the Recruiting Manager who will supervise the Recruiting Assistants RCC begins to recruit remaining ACO management staff (other than Recruiting Managers) The Recruiting & Assessment (R&A) System (online job application and assessment questions), Recruiting Website, Toll-free Jobs Line, R&A Customer Engagement Center (technical help desk) will Go Live! RCC hires first round of ACO Recruiting Managers to supervise Early Operations recruiting.

31 Early Operations Recruiting Schedule Activity Date(s) Description Select Recruiting Assistants October 22, 2018 Job offers made to Recruiting Assistant candidates. Open Wave 1 ACOs January March 2019 RCC opens Wave 1 ACOs on a flow basis. Wave 1 ACOs Begin to Select & Hire Office Operations Supervisors & Clerks Recruiting Managers & Recruiting Assistants Recruit Field Staff for Address Canvassing Operation January March 2019 January 7, 2019 June 7, 2019 ACO managers begin to staff the office and recruiting office activities are transitioned from the RCC to ACOs. RAs begin recruiting activities to attract candidates for Census Field Supervisor and enumerator positions. Address Canvassing Production Field Work, including QC 8/19 10/11/19

32 Resources 2020 Information: LUCA: Geographic Partnerships: 26

33 Questions? Marilyn A. Sanders, Regional Director Rosa Estrada, Regional Deputy Director Gail A. Krmenec, Asst. Regional Census Manager (312) Partnership: Ellisa Johnson (312) Chicago Regional Census Center U.S. Census Bureau 175 West Jackson Blvd., Suite 600 Chicago, Illinois (312)