How to Solve the Content Discovery Problem

Transcription

1 How to Solve the Content Discovery Problem David Wentworth Principal Learning Analyst, Brandon Hall Group Sponsored by: Daniel McKelvey Vice President, Partner Solutions EdCast

2 Thank You To Our Sponsor! Brandon Hall Group

3 HCM Research and Advisory Firm FOUNDED IN 1993 Sample of Our Clients Community of 300, ,000 Global Clients Leading Independent HCM Research & Analyst Firm Publishing 2+ Pieces of Research Each Day Brandon Hall Group

4 How We Help You Learning & Development Talent Management Leadership Development MEMBERSHIP STRATEGIC CONSULTING EXCELLENCE AWARDS PROFESSIONAL DEVELOPMENT Talent Acquisition Workforce Management Brandon Hall Group

5 Open Surveys Recruitment Marketing Practices 2017 Extended Enterprise Learning 2017 State of Talent Acquisition 2017 HCM Technology 2017 Visit click Open Surveys If you would like to join a panel of survey takers, please contact us at success@brandonhall.com Brandon Hall Group

6 How To Ask Questions Submit your questions or comments about the discussion to our presenters using the Questions tab on your control panel. Presentation slides and giveaways can be found in the Handouts tab on your control panel. Recording & Slides will also be sent out after the webinar. Brandon Hall Group

7 Agenda Content Challenges The Consumer Effect The Learner Experience Use Case Brandon Hall Group

8 How often would you expect your individual contributor population, on average, to need to connect with learning resources to effectively perform their job? Weekly, daily, or more often Source: 2016 Brandon Hall Group State of Learning & Development

9 The Impact of Tailored Content 53% of companies consider the inability to customize content as a significant challenge to implementing the learning strategy Source: Brandon Hall Group, State of L&D, 2016

10 Content Sources 100% in-house developed content 23.0% Mostly in-house developed content, some third-party 39.8% Both in-house and third-party equally 19.5% Mostly third party, some in-house 8.8% 100% third party 8.8% 74% of companies say that learner-generated content is important 82% of companies say it is important learners can share media Brandon Hall Group

11 Content Challenges 94% of companies say that managing the expanding content library is a challenge presented by today s learning environment, making it the #1 Content Challenge The number one most critical feature for a content library is that the system be easy to use. Brandon Hall Group, Content Management, 2016 Brandon Hall Group

12 Today s business environment does not allow for the time it takes to find relevant, useful content. Brandon Hall Group

13 Choices

14 How much is too much? How do we find what s right? Brandon Hall Group

15 Retailers know how to tap into profiles and buying habits to deliver custom, personalized experiences 15

16 P O W E R I N G T H E KNOWLEDGE ECONOMY

17 Information overload accounts for 28 billion hours of wasted hours a year. That equates to almost $1 trillion lost in productivity in the US economy alone. Source: Jonathan Spira, author of Overload! How too Much Information is Hazardous to Your Organization

18 CONTENT OVERLOAD IS ONLY GETTING WORSE WITH SILOED ORGANIZATIONS USING THEIR OWN TOOLS Knowledge Management (KM) Group OVERWHELMED EMPLOYEES Marketing Group Jessica Marc Sarah Free/Open Content ( s/Newsletters Print Publications, LinkedIn posts) Learning & Development (L&D) Group OVERWHELMED CUSTOMERS/ CLIENTS

19 CURRENT NEEDS OF THE LEARNER EXPERIENCE 3Js - Just the right amount, Just in time, Just for me Unified discovery and federated search Optimal experience is contextual Mobile is the primary consumption point Need expert and peer based collaboration Experience must be intelligent and agile - learn, experience, improve continual process. 1 Human Capital Institute and Fuse Survey, Summer 2016

20 The New Learning Experience 75% of Google s training is G-to-G.

21 THE NETFLIX OF LEARNING CONTENT AGGREGATION-CURATION- PERSONALIZATION +Over 10,000 Sites on Internet with Learning content, Internal content repositories & Your experts content

22 PATENTED & BREAKTHROUGH TECHNOLOGY Knowledge Discovery Knowledge Creation TECH CONTENT Internal Content & LMS YOUR EXPERTS Record your pitch AI-Driven Role Taxonomy & Ontology Machine Recommendations Free/Open Content YOUR EXPERTS Post to a channel Get feedback from your Manager/Peers Social Ratings Social Ratings Premium Content Learning Style

23 MEET THE USERS WHERE THEY ARE MOBILE FIRST WEB APP STUDIO WIDGET IN APP (SF, SAP, MSFT CRM, etc.) BOTS (Slack, Skype, etc.)

24 Customer Use Case Search Technology Company Inside Sales Goals: Increase live sessions with prospects Convert opportunities into revenue Performance Support Solution Results 26% increase in live customer sessions 18% increase in converting live sessions to revenue

25 Takeaways Traditional content models cannot keep up with modern business needs Keeping content current and fresh can be a challenge Legacy content can also become unusable The modern learner wants choices, personalization, and a familiar interface Subject matter expertise exists farther and wider than most organizations can reach Brandon Hall Group

26 Questions?

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