Edinburgh based - flexible approach to support delivery of fundraising strategies within localities across Scotland

Transcription

1 Role title Responsible to Location Head of Central Fundraising Director for Finance and Corporate Resources Edinburgh based - flexible approach to support delivery of fundraising strategies within localities across Scotland PURPOSE OF ROLE The role of Head of Central Fundraising will be personally responsible and accountable for supporting the Director in leading, developing and managing the Alzheimer Scotland core central fundraising activities. Primarily leading on Legacy fundraising this role will also be responsible for the development of our Trusts and Grants and Individual Giving programmes to maximise income in line with an annually agreed target. This role will work closely with the Head of Corporate Fundraising and Events and Head of Localities fundraising to build a collaborative strategy that will take Alzheimer Scotland s fundraising to the next level. The Head of Central Fundraising will be responsible for embedding and leading a highly effective, robust and collaborative approach to developing and implementing a new legacy fundraising strategy, a new area of proactive fundraising for Alzheimer s Scotland. Additionally, you will also be part of a team, responsible for leading the development and implementation of a new department that will drive our Individual Giving and our Trusts and Grants fundraising. This will require clear, and highly effective leadership to ensure you build a team who work collaboratively with others, and are always informed of and able to manage and deliver on all key targets and outcomes. Your strategy will be proactive in assessing and staying ahead of sector activity and general trends to ensure the approach and activities within the strategy are closely aligned with key strategic outcomes and towards achieving sustainable income and expenditure budgets for fundraising income. In collaboration with the Director, you will identify, research and approach central fundraising opportunities, alongside working in close collaboration with the Communications team in the design and implementation of new campaigns. The Head of Central Fundraising will be required to stay ahead of new trends within the sector and responsible for driving and delivering new fundraising streams. You will work with partners and stakeholders including but not restricted to, those connected to or affiliated with Charity of the Year, Alzheimer s Society, Dementia Friends, managing and fostering positive and collaborative working relations in the interest of achieving the best outcomes for people living with dementia. You will need to be flexible in your approach in how you work and manage your input in relation to travel as required. You will work in close collaboration with Heads of Localities, to develop a clear understanding of the need to have very strong local connections to donors and supporters, alongside mobilising the collective voice of people with dementia and their carers, our members and activists, using their power as local citizens to influence and effect change There is a specific responsibility to work as part of the leadership team to create and enable the transition towards a future model that is inclusive, engaging, offering support, and a range of activities, and maximising the potential use of our resources and facilities. Working alongside the

2 manager for trusts and grants, you will support Heads of Localities to create a self-sustaining model of activities and support, providing leading advice on how to utilise our fundraised income to best effect and towards building a model of self-directed support, that offers and creates a connection to Alzheimer Scotland for people with dementia as their journey transitions from the first point of contact through to end of life. In addition to working in a role that enables delivery of directorate specific outcomes as outlined in the strategic plan, you will also work as part of the senior matrix team, to enable a strong collaborative style of leadership and management. You will place a significant focus on helping others within the structure, specifically those with a managerial role, to enable and embed a style of management and leadership and close collaborative working that will influence a positive culture of engagement, and one that gives employees an effective collective voice and delivers the vision. This will require the ability to see and challenge behaviours that are contrary to the vision, whilst exhibiting and encouraging behaviours to enable a strong and positive culture of engagement and collaborative working towards our shared vision and mission. KEY STRATEGIC RESPONSIBILITIES The Head of Central Fundraising will be personally responsible and accountable for exhibiting key behaviours and delivering the outcomes aligned to this role. This section describes the key strategic priorities. Delivering the 7 dimensions of the locality vision The primary focus of the role is based on supporting and enabling delivery of the seven dimensions underpinning the Alzheimer Scotland locality vision as outlined below. You will do this through leading a highly effective strategy for delivering a robust and collaborative approach to developing and implementing an approach reflecting best practice in new business prospect identification and event delivery, and in a way that positively supports the priority to ensure the Alzheimer Scotland vision, is actively delivered within localities, through activities and organisational practice specifically designed and targeted to support delivery of this model.

3 Approach You will lead and enable a flexible approach to develop highly effective strategies for fundraising. Creating and enabling a culture of highly effective engagement, ensuring team structures allow for employees to access the principles and dimensions of the Fair-work Framework, and that they have an effective voice, and stake in everything we do. You will demonstrate this through adopting and exhibiting a leadership style and behaviours that demonstrates strong commitment for delivering the transformational change towards more effective use of digital for communication and engagement, reducing the need for presenteeism. You will guide and support your team managers to enable a style of collaborative working, with peers, Heads of Localities and managers across localities as they also adopt this leadership and collaborative style in how they lead and manage teams. Through close collaborative working you will build a good understanding of what issues community engagement groups are raising, and support localities to ensure that there are strong links and support for dementia advisers in their role within these groups, in the context of understanding the potential for fundraising and through an approach directly supported by fundraising coordinators. You will build knowledge of how policy is influenced through the collective voice and the connection with community groups and the voice of citizens. This will also require a close collaborative working relationship with peers at head of service level with responsibility for leading and delivering on fundraising specific outcomes, as well as those leading in communications roles, supporting and enabling the creation a seamless and robust interface between these teams and the localities. Key Relationships Matrix leadership supporting Heads of Localities to develop balanced portfolios, in relation to fundraising strategies for localities. Within the new fundraising structure the Head of Central Fundraising will work alongside the Head of Fundraising for Localities, and Corporate Fundraising & Events, to develop and deliver a new 5 year fundraising strategy. Using this three pronged approach, you will develop a strong collaborative approach, working with colleagues across every aspect of the fundraising structure, to lead the development and implementation of a highly effective strategy to take forward and develop existing fundraising streams in order to maximise current and future income, and towards implementing exciting new approaches for fundraising that will sustain the organisation moving forward. You will build strong collaborative working relations with peers within the fundraising structure, and with other heads of core services, working together as part of the core matrix senior team in place to directly support delivery of the vision and the 7 dimension model across localities. The relationship between the new Heads of Fundraising team will be key to enabling a successful strategy. Fundraising The Legacy Trusts and Grants programme You will have a pivotal role and responsibility in supporting the Director of Finance and Corporate Resources, and also to work in a collaborative style that actively supports heads of localities in leading a change in culture and mind-set. You will work together with the Head of Fundraising for Localities in educating localities about self fundraising, and in helping to create a better understanding about how fundraising works as an integral part of locality planning. You will lead an approach to strategic planning for fundraising that enables locality strategic planning, incorporating an approach and plan that engages local teams and community fundraisers to confidently deliver appropriate and sensitive messaging around legacy fundraising. You will be directly responsible and accountable for agreeing and delivering the fundraising income targets and ensuring that your team and direct reports deliver on this.

4 Employee voice and engagement You will be directly responsible and accountable for making sure those you directly or indirectly line manage within your area of the structure, understand the approach is all about engagement, across every aspect of the organisation, and externally. You will support delivery of the people strategy, by participating in and leading engagement of employees in how they access, contribute to and benefit from the key core priorities and activities described in the strategy and plan. The post holder will be required to understand and support the principles of the overall Fair Work Framework and ensure that this dimension of effective employee voice is delivered, through supporting and sponsoring the delivery of key activities and actions as described in the People strategy, Engagement strategy, and overall the commitment to enabling effective employee voice and stakeholder engagement. Volunteer voice and engagement You will actively support the integration of volunteer activity, in a way that maximises the return on this significant and highly valued resource. You will support and enable ways to coordinate volunteer activities and input, and direct key skills and ability towards the right place and time. You will support and facilitate the Alzheimer Scotland commitment to engagement through effective volunteer voice. Leadership This role will also have a specific place within the overarching team, with responsibility for leading strategic fundraising and communications. This will require a close collaborative style of working, strong cohesive leadership style, and behaviours exhibiting the seamless approach needed to strengthen our ability to deliver the vision. This will be pivotal in creating a strong interface and integrated way of working that actively supports and creates strong links with localities. The Head of Central Fundraising will work in close collaboration with peers, and colleagues representing a cross section of all aspects of Alzheimer Scotland, leading by example and exhibiting behaviours in a leadership style that places engagement at the heart of delivering the best outcomes for people with dementia and their carers. This will mean a focus on using and promoting highly effective use of digital, and reducing the culture of presenteeism where it exists. THE INTEGRATED MODEL FOR LEADING FUNDRAISING CENTRAL FUNDRAISING Key responsibilities to support integrated working and delivering outcomes Aligned to the core function and responsibilities of the role, will be the requirement to work within the matrix structure model for integrated, collaborative working and seamless delivery of outcomes supporting the locality vision. The matrix will sit within the finance directorate, where core functions will be represented by key roles across every aspect of support to deliver the vision across the organisation. The key emphasis will be to deliver shared outcomes as one organisation. The Head of Central Fundraising will be accountable for establishing strong collaborative working, creating one leadership model that exhibits the behaviours and leadership style necessary to remove any existing silo based approaches that remain within senior management directorates. Overall the aim is for this team to model and lead the approach that will be delivered locally. A key measure of success will be the extent to which we effectively engage, and deliver the vision through embedding the approach to fundraising as described in previous sections, and ultimately the extent to which we deliver better outcomes for people with dementia, their carers and families, and our donors, partners and supporters.

5 FUNDRAISING LEADERSHIP TEAM SHARED RESPONSIBILITIES The following paragraphs are aligned to similar paragraphs within this section of the job description for directors. The idea is to bring cohesion and to strengthen and encourage a more seamless leadership view of the strategic plan. Adopt a close collaborative style of leadership able to support the integrated matrix structure of the localities leadership team and a strong collaborative link across the other matrix structures representing core directorates. Provide clear, directional, supportive leadership to direct line reports within teams, and a proactive, positive management style representing the core values, behaviours and outcomes as described in the strategy to deliver the vision. Ensure that the delivery of your fundraising specific key outcomes and priorities are led, communicated, described and delivered in a way that creates a strong collective voice ethos. Support the development and delivery of a people engagement strategy, underpinned by the dimensions of the Fair Work framework, with specific focus on ways to ensure employees have an effective voice and with the aim of improving overall engagement levels across the organisation in the context of how we work with partners, people with dementia and others who have a shared and vested interest in the work of Alzheimer Scotland. Work collaboratively with peers and senior team members to develop strategies and activities that will support the workforce to deliver the Alzheimer Scotland vision and in a way that enables highly effective engagement in how we interact with colleagues, external partners, investors, volunteers and people with dementia and their carers and towards achieving our shared mission to make sure no one faces dementia alone. Ensure that your personal approach and work practices in how you lead and direct your team in their approach to delivering outcomes, supports and enables collaborative working across the organisation and with cognisance to the strategic responsibilities of others. Leading by example, to support and enable an environment of trust, integrity, respect and where creation and innovation are encouraged to ensure that we strive to continually improve the way that we support people living with dementia.

6 Person Specification Skills and Abilities Essential Desirable Evidence of successfully developing, leading and implementing a new legacies fundraising programme. Evidence of leading and managing team to deliver successful outcomes through collaborative working Knowledge and Evidence of developing Trusts and Grants and individual giving income streams. Demonstrable knowledge of sector challenges activities and general trends emerging in the field of highly effective proactive fundraising Evidence of delivering high level fundraising targets and of embedding strategy for sustainable fundraising income streams Evidence of developing and leading implementation of new dynamic and innovative methods of fundraising. Evidence of developing fundraising activities aligned to strategic priorities and outcomes, and of supporting an approach to embed this at operational levels Evidence of designing and implementing new campaigns for central fundraising Evidence of maximising fundraising income streams to achieve targets Knowledge of sector challenges political, environmental, socio economic, impacting on fundraising potential. Demonstrate a good understanding of the Alzheimer Scotland vision and mission Demonstrate a sound ability to describe how to approach the role and work in the first few months.

7 Skills and Abilities Essential Desirable Evidence of the ability to work flexibly nationally and within localities using appropriate technology as appropriate. Evidence of successful partnership working with internal and external stakeholders