SYLLABUS FOR PhD ENTRANCE EXAMINATION SCHOOL OF MANAGEMENT STUDIES

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1 SYLLABUS FOR PhD ENTRANCE EXAMINATION SCHOOL OF MANAGEMENT STUDIES PART A Marks 50 Unit-I Introduction to Business Administration Managerial Economics-Demand analysis-production Functions-Cost-output relations - Market Structures-Pricing theories-advertising-macro-economics National Income Concepts-Infrastructure-management and Policy-Business Environment-Capital Budgeting. Unit-II Theories & Schools of Thoughts The concept and significance of organizational behavior-skills & roles in an organization-classical, Neo-classical and modern theories of organizational structure-organizational design-understanding and managing individual behaviour,personality-perception-values-attitudes-learning-motivaiton. Understanding & managing group behavior, Process-Inter- personal & group dynamics-communication-leadership-managing Change-Managing Conflicts. Unit-III Human Resource Management Concepts & perspectives in HRM: HRM in changing environment, Human resource planning-objectives, Process &Techniques-Job analysis- job description- Selecting Human Resources-Induction, Training & Development- Exit policy & Implications-Performance Appraisal & Evaluation-Potential Assessment-Job Evaluation-Wage Determination-Industrial Relations & Trade Unions-Dispute Page 1 of 5

2 Resolutions & Grievance Management Labour Welfare & Social Security Measures. Unit-IV Financial Management Financial management-nature & scope Valuation concepts & Valuation of securities Capital budgeting decisions Risk analysis Capital structure & cost of Capital Dividend policy Determinants long- term & short term financing instruments Mergers & Acquisitions. Unit-V Marketing Management Marketing Environment & Environment scanning: Marketing Information systems & Marketing Research: Understanding Consumer & Industrial markets: Demand Measurement & Forecasting: Market segmentation Targeting & positioning: Product decisions, Product mix, Product life cycle: New product development: Branding & packaging: Pricing methods & strategies. Promotion decisions Promotion mix: Advertising: Personal selling: Channel management: Vertical marketing systems: Evaluation & control of marketing effort: Marketing of services: Customer relation management: Uses of internet as a marketing medium other related issues like branding, market development, Advertising & Retailing on the net. New issues in Marketing, Advertisement, Social Media. Unit-VI Production Management Role & scope of production management: Facility location: Layout planning & analysis: Production planning & control Production process analysis: Demand forecasting for Operations; Determinants of product mix: Production scheduling: Work measurement: Time & Motion study: Statistical Quality Control. Page 2 of 5

3 Role & scope of Operations Research: Linear programming: Sensitivity analysis: Duality: Transportation model: Inventory control: Queueing theory: Decision theory: Markov analysis PERT/CPM. Unit-VIII Operations Probability theory: Probability distributions Binomial, Poisson, Normal & Exponential; Correlation & regression analysis; Sampling theory; sampling distributions; Tests of Hypothesis; large & small samples; t, z, f, Chi-square tests. Use of Computers in Managerial applications; Technology issues and Data processing in organization; Information Systems; MIS & Decision making; System analysis & design; Trends in Information Technology; Internet & Internet based applications. Unit-VIII Strategic Management Concept of corporate strategy; Components of strategy formulations; Ansoffs growth vector; BCG Model; Porter generic strategies; Competitor analysis; Strategic dimensions and group mapping: Industry analysis; Strategy in Industry evolution, fragmentation, maturity and decline; Competitive Strategy & Corporate Strategy; Trans nationalization of world economy; Managing cultural diversity; Global entry strategies; Globalization of financial system & services; Managing International business; Competitive advantage of national; RTP & WTO. Unit- IX International Business India s Foreign Trade & policy; Export Promotion policies; Trade agreements with other countries; Policy & performance of export Zones & Export Oriented Units; Exports incentives. Page 3 of 5

4 International marketing logistics; International logistical structures; Export Documentation frame-work; Organization of shipping services; Chartering practices; Marine cargo insurance. International financial environment; Foreign exchange markets; Determination of exchange rates; Exchange risk measurement; International investment; International capital markets; International Credit Rating agencies & Implication of their ratings. WTO & Multilateral trade agreements pertaining to trade in goods: Trade in services & TRIPS; Multilateral Environmental Agreements (MEAs); International Trade Blocks- NAFTA, ASEAN, SAARC, EU, WTO & Dispute settlement Mechanism. Technology monitoring; Emerging opportunities for global business. Text Books: 1. Managerial Economics D M Mithani, 5/e, Himalaya Publication Managerial Economics D N Dwivedi, 7/e, Vikas Publication Essentials of Management-Koontz, 8/e, McGraw Hill 4. Fred Luthans - Organisational Behavior, McGraw Hill Publishing Company, New York, Human Resource Management by Gary Dessler 6. Financial Management - Khan M. Y.& Jain P. K, 6/e, TMH, Financial Management - Prasanna Chandra, 8/e, TMH, Marketing Management: A South Asian Perspective Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha, 14/e, Pearson, Production and Operations Management: Prof. K. Ashwathappa, K Sridhar Bhat, Himalaya Publications 10. Strategic Management: An Integrated Approach - Charles W. L. Hill, Gareth R. Jones, Cengage Learning. 11. Business Policy and Strategic Management Subba Rao P, HPH. 12. Aswathappa, INTERNATIONAL BUSINESS, Tata Mc Graw Hill publications, New Delhi. Page 4 of 5

5 PART B Marks 50 Research Methodology I) Research and Types of research: Meaning of Research- Objectives of Research- Motivation in Research. Research methods vs Methodology. Types of research Descriptive vs. Analytical, Applied vs. Fundamental, Quantitative vs. Qualitative, Conceptual vs. Empirical. Research Process. Criteria of good Research. II) Research Formulation Defining and formulating the research problem - Selecting the problem - Necessity of defining the problem - Importance of literature review in defining a problem Literature review Primary and secondary sources reviews, treatise, monographs-patents web as a source searching the web - Critical literature review Identifying gap areas from literature review - Development of working hypothesis. III) Data Collection and analysis: Execution of the research - Observation and Collection of data - Methods of data collection Modeling, Mathematical Models for research, Sampling Methods- Data processing and Analysis strategies. Data Analysis with Statistical Packages Hypothesis-testing, Generalization-and-Interpretation. Reference Books: 1. Garg, B.L., Karadia, R., Agarwal, F. and Agarwal, U.K., An introduction to Research Methodology, RBSA Publishers. 2. Kothari, C.R., Research Methodology: Methods and Techniques. New Age International. 418p. 3. Sinha, S.C. and Dhiman, A.K., Research Methodology, EssEss Publications. 2 volumes. ****** Page 5 of 5