Position: Team Leader Marketing and Communications. Marketing and Communications Advisors (1-2 FTE)

Transcription

1 Position: Team Leader Marketing and Communications Purpose of Position The Marketing and Communications Team Leader is responsible for directly leading, mentoring and coaching the Marketing and Communications Team. They will support the uptake of project management methodology and empower a positive proactive team environment. Utilising their extensive marketing knowledge they will lead the team to achieve specific outcomes relating to the marketing and communication of Careerforce as a whole. This role will also provide design support across Careerforce as and when required. Reporting Relationships Reports to: Direct Reports: Manager Products and Marketing Marketing and Communications Advisors (1-2 FTE) Delegated Authority Financial Other As delegated from the Manager, Products and Marketing Work within agreed and approved budget framework As per delegations policy External Relationships Internal Relationships Committees/Groups o Website developers and users o Careerforce customers (current & potential) o Product suppliers o Other stakeholders including employers across the sectors we support, as applicable o Manager, Products and Marketing o Programme Managers o Product Development Leads o Other Product and Marketing team o Assessors, National Moderators o Employer Services team o CWA s and Business Development Consultants o Wider Careerforce staff & management March Marketing & Communications Team Leader JD 1

2 Careerforce Key Result Area Strategic and business planning General Activities Contribute to the strategic and business development of Careerforce if/where appropriate. Overall performance Proactively contribute to Careerforce s overall achievement of key strategic priorities, significant projects, compliance requirements and quality processes. Support the development, implementation and review of Careerforce s policies and procedures. Risk management Identify risks and impacts, and identify, implement and review solutions. Project support Take a support role and contribute as required to project development and management. Performance Measures All identified tasks/areas of responsibility are managed in an effective and pro-active manner. Evidence of contributions to meeting key strategic goals and all compliance and QA requirements. Contributions to policies and procedures within scope of responsibility are evident. Risk management strategies/plans are developed and implemented. All assigned project support roles and responsibilities are undertaken and discharged successfully. Position Key Result Area Specific Activities Performance Measures Leadership Build a high performing team who work collaboratively towards achieving Product and Marketing team delivery plans Product delivery plan targets met Creative solutions are offered Manage the day to-day planning, operation, problemsolving, of the team Work with individuals in the team to identify required training and professional development Participate in the recruitment, selection and general induction process for all new Marketing and Communications Team Participate in the performance review process for all team A training and professional development plan is developed for all Marketing and Communications Team An induction and training plan is developed for all new team Team are provided with objective feedback on performance and performance reviews are completed within agreed timeframes Digital media Develop, maintain and Website information is March Marketing & Communications Team Leader JD 2

3 implement a digital media management strategy. Develop and maintain systems to effectively measure the use of the web as a marketing/ communications tool. Design Use briefing documents to create designs, concepts, and sample layouts based on knowledge of layout principles and aesthetic design concepts. Marketing, communications and brand consistency Careerforce promotional material Co-ordinate and oversee the work planning and implementation of marketing and communication activities Review and update brand guidelines and ensure brand quality requirements are supported across Careerforce. Review communications developed by the team to ensure that they are meeting the needs of the organisation Oversee the development of Careerforce promotional material (e.g. banners and branded items) and arrange updates. Overseeing contracts with external agencies in the development of Careerforce marketing and conference collateral. Health and Safety Act responsibly and proactively as required by current health and safety legislation and by: o Identifying and reporting new hazards and incidents and accidents through the HRSS (System we report into) o Undertaking health and safety training as required by management o Responding appropriately to emergency management and evacuations accurate, up-to-date and audience friendly, and provides clarity around Careerforce s activities. Regular reports on the use of the web site are provided. Designs deliver key Careerforce messages with high visual impact A yearly marketing and communications plan is developed and followed Brand quality and consistency of content is maintained through all communication channels. Current, accurate and consistent messages through all channels. Promotional material is current, fit for purpose and available as and when required. March Marketing & Communications Team Leader JD 3

4 Person Specification Essential Desirable Education, qualifications, training A tertiary qualification A degree or diploma in communications/marketi ng. Knowledge and experience Sound knowledge of and experience in product release process, including working with external suppliers. Experienced in marketing/communications. Evidenced ability to contribute to the development and maintenance of IT based communication channels. High level of computer literacy and well-developed working knowledge of , on- line applications, maintaining websites and MS applications. Previous database experience. Skills Proven ability to communicate effectively with colleagues and a wide range of external stakeholders. Excellent planning, scheduling, organisational and problemsolving skills, with an ability to meet quality outcomes (targets) and deliverables. Well-developed inter-personal skills. Well-developed written and oral communication skills; able to prepare formal written documentation which informs and engages different target audiences. Strong attention to detail and ability to maintain such when working to tight deadlines. Attributes Commitment to ongoing improvement and high standards of customer service. Willingness to accept responsibility for own performance, and for monitoring systems and processes set up by March Marketing & Communications Team Leader JD 4 Experience in a learning delivery environment Knowledge of the role and function of tertiary education. Understanding of Te Tiriti o Waitangi.

5 self or others. Ability to take initiative, and to show flexibility and adaptability. Demonstrated competencies Kaitiakitanga - Commitment to Achievement: Displays personal commitment to excellence and focuses on attaining team goals and objectives. Upholds responsibilities and is constantly and consistently a high performer who aims for quality results. Honesty and Integrity: Models the highest standards of personal, professional and organisational behaviour to ensure a politically impartial and trustworthy Careerforce, and always operates with transparency, fairness, and integrity. Manaakitanga Emotional Intelligence: Demonstrates respect for self and others; uses appropriate interpersonal styles with peers, colleagues, and clients to achieve business goals; modifies behaviour to situations and people involved. Intellectual Capability: Applies an intellectual process which demonstrates an ability to quickly grasp and assess ideas to arrive at well-reasoned solutions that take immediate and longer-term consequences into account. Teamwork/Collaboration: Works effectively with others to accomplish organisational goals, taking actions that respect the needs and contributions of others, putting team objectives ahead of personal objectives as appropriate. Client Focus: Dedicated to meeting the expectations and requirements of internal and external clients; committed to ascertaining clients needs and continuously improving products and services to meet them; provides timely and accurate information to clients; establishes and maintains effective relationships with clients and gains their trust and respect. Kotahitanga - Building and Sustaining Relationships: Builds strong working relationships and alliances, both internally and externally, to capitalise on business opportunities and collaboratively achieve business goals. Change Agility: Flexible and adaptable to change; maintains effectiveness when experiencing changes in work tasks/environment; adjusts to work within new work structures, processes, requirements and cultures. Effective Communication: Clear and effective two-way communication with a wide range of people and in all situations, in order to explain, persuade, convince and influence others. Functional/Technical Skills: Has the functional and technical knowledge and skills to deliver on role requirements at a high level of accomplishment; keeps up to date with developments and trends in field of expertise. Variation of Duties Duties and responsibilities described above should not be construed as a complete and exhaustive list as it is not the intention to limit in any way the scope or functions of this position. Duties and responsibilities can be amended from time to time either by addition, deletion or straight amendment by the CEO to meet any changing conditions as to examine or provide information on any specific project or circumstance. March Marketing & Communications Team Leader JD 5