MCPR Lead role profile

Transcription

1 MCPR Lead role profile Location ICH, London Department Supporter and Community Partnerships Reports to (Job Title) Head of Strategic Communications Salary Band B Matrix manager (if applicable) Role definition Head of Supporter Engagement Competency level 3 To lead the content, PR and media relations strategy for Christian Aid ensuring all messages are on brand and consistent with our fundraising, marketing and communication strategies and have impact across a range of media channels, including social media. The role holder will plan resources to contribute to projects and support the wider organisational needs. They will also lead the professional development for members of their team working on multidisciplinary projects. To deliver the strategic planning and oversight of all story gathering and filming activities, ensuring that the stories of Christian Aid s work and the issues the organisation engages with, are told effectively and creatively. The role holder leads the annual process to set priority countries & themes for communications in line with and to support the fundraising, marketing and communications strategy. To build context and content around each message outlined in the fundraising, marketing and communication strategy for the complete set of Christian Aid audiences, ensuring there is consistency and an appropriate tone of voice. To provide guidance and coaching on successful public relations activities that will bring greater awareness to the impact Christian Aid is having and the work it is doing with its partners. To generate and maximize coverage of the Christian Aid International programmes, emergencies, campaign, policy and fundraising work across all media and broadcast channels to further pursue our agenda of mobilizing and affecting change in line with our values and essential purpose. Role context The strategic communications, creative development and supporter engagement functions work together in a matrix style alongside of the regional and national heads to deliver the projects which have been identified to deliver the communication and fundraising strategy. 1

2 It will be the role holder s responsibility to support this way of working by demonstrating the leadership qualities outlined in the role profile and by releasing their team to work independently on these projects. Christian Aid s vision is a movement of individuals, bringing their gifts, talents and time to impact on poverty primarily through fundraising and campaigning. It is important that we retain as many people as possible to be active as individual supporters and multipliers in their church and community. We seek to work in partnership with our supporters in gaining a deeper understanding of the nature of poverty, and working together to take action to tackle poverty. Supporters are donors, fundraisers and volunteers, they are campaigners, lobbyist and activists; they have influence in church, schools and community, with the private sector and government. We value those who can give a little, and those who can commit to more. Role requirements Relationships External Christian Aid understands supporter engagement to be based on high quality partnership relationships. These include fundraising, campaigns and awareness raising. We are encouraging supporters to be agents of change in church and community, with government and the private sector. Maintaining an in-depth understanding of the target market and other relevant audiences requires a wide range of external relationships and engagement. Builds and maintains strong relationships with journalists and broadcasters working in our target media to generate favourable press coverage. Responds reactively to requests from any media owner for information or comment. Builds and maintains relationships where required with celebrities, ambassadors and their agents. Networking and co-operation with other NGO's (particularly on coalition projects). Management of external suppliers such as PR agencies, freelance PRs and events providers. On occasion act as a spokesperson for Christian Aid. Internal Collaborate and co-ordinate with the country programme communications team to identify suitable stories that demonstrate the impact of Christian Aid work and could be used in a fundraising, marketing or media context. Working closely in conjunction with the Policy and Public Affairs Department in terms of setting policy and strategic campaign direction. Decision making All work being carried out by the Media, Content and PR team will be in support of the brand, fundraising, marketing and communication strategy and will be delivered through the project groups. And linking closed to the work carried out across the four nations. Working with the Head of Strategic Communications this role has important partnerships within the International Department and the policy development which shapes our campaigning in the Policy and Public Affairs Department. They will, working through the Advocacy Project Group provide input into message management. 2

3 The project teams, once set up are self-managed so a leader has less direct control over the team s work but still has responsibility for the outcomes. Budgetary/savings responsibility This role is responsible for overseeing the decisions about salaries in the MCPR Team, and the annual planning and budgeting for around 200,000 of additional budget Analytical Skills This role requires a level of analytical skills to ensure the monitoring and deployment of staffing and activity meets the targets set. The expectation is that this role knows both the numerical success of the work and the depth of the success. It is expected that significant creative and analytical thinking is required to assess progress against targets and to regularly question processes and ways of working to identify changes that will improve performance. A strong level of political or campaigning understanding and ability to see and understand the external view of the organization. Developing self and others Number of Direct reports Four Overall people management responsibility Twelve Has direct responsibility for developing, coaching and motivating a group of individuals, where the skill mix is likely to be diverse. Undertaking performance reviews and development of action plans to improve the performance of others, whether staff or volunteers. Influences the work of others when working in partnership to deliver Christian Aid s aims in England. Role modelling a curiosity and an openness to learning, communicating and listening continuously with team members and other stakeholders Putting the supporter or audience needs at the centre of all the project outcomes Showing emotional intelligence - being self-aware in all relationships The role works within an agile project based context within SPD: Agile working allows Christian Aid to become a networked organisation in which individuals are empowered to work together on projects with a clear outcome that relates to the organisational objectives. To be an effective leader in this way requires a specific behavioral and cultural mindset. In addition to this the leader will be required to work with peer colleagues in a matrix management style to ensure the projects are delivered effectively. The professional teams provide peer support and sharing of expertise while the project teams share ownership of the budget and project outcomes. To be successful in this they need to work with peer colleagues to: Define roles and responsibilities at the start of a project. Agree performance goals and metrics. 3

4 Regularly review the budget and resource allocation for the project in collaboration. If required - establish the process for seeking additional budget or resource. Determine how evaluations and rewards will be decided. Role related checks Child protection clearance Not required Counter terrorism screening Not required Person specification Essential Significant relevant experience in brand management, communications strategies and marketing and media strategies. Educated to degree level or equivalent in communications or a related subject. Experience of working in a cross-discipline, communications setting and able to identify the specific story requirements for copywriting, media, PR, film, and photography. Proven experience as a PR practitioner or a senior manager of a content function in a global development setting with experience of developing stories through overseas partners. Confidence in modern and emergent communications and marketing techniques. Excellent presentation skills in public and the media and ability to represent Christian Aid at a high level. Proven experience in strategic planning, leadership and people management, budget management and decision making. Proven experience of leading a team to work in a creative and collaborative fashion, enabling good decisions to be made and empowering them to flourish in their contribution. Proven ability to plan projects effectively and meet challenging targets collaboratively Experience of coaching and managing individuals to lead, empower and inspire others, while being open to feedback and facilitate working with others. Encouraging an experimental test and learn approach. Ability to develop with colleagues, vision and purpose for the team and translate that vision into practical work plans. Significant experience of negotiating and influencing within a large or complex organisation; ability to work cross-organisationally and building internal stakeholder relationships and delivery outstanding partnership working. Knowledge of the charity sector and international development. Excellent communication and interpersonal skills. Knowledge and understanding of the diversity of churches and church audiences and of how to work in a creative partnership with them Ability to thinking objectively rather than performing well defined tasks and be comfortable with ambiguity - seeking clarity rather than certainty. Experience of leading and managing change, building trust, handling conflict creatively. To handle unsocial and on occasion travel regionally within the U.K and internationally in the developing world 4

5 Desirable Sound knowledge of global development issues and theology with an ability to speak inspiringly on developing world issues. Post graduate qualification, or equivalent in communications. Digital/IT competencies required Word, Excel, PowerPoint Intermediate Web content design & development Basic Internet based collaboration tools and video calling Data Visualisation Intermediate Social Media Intermediate Basic DATE CREATED 20/02/2018 5