Western Technical College

Transcription

1 Western Technical College 400 Seventh Street La Crosse, Wisconsin MARKETING Occupation Report Western Technical College District Economic Modeling Specialists International 1

2 Report Info Dataset Version Class of Worker Categories Class of Worker QCEW Employees + Non-QCEW Employees + Self-Employed Timeframe Region Name Region Description Western Technical College District Western district counties Counties Buffalo, WI (55011) Crawford, WI (55023) Jackson, WI (55053) Juneau, WI (55057) La Crosse, WI (55063) Monroe, WI (55081) Trempealeau, WI (55121) Vernon, WI (55123) Occupation Group Advertising and Promotions Managers ( ) Marketing Managers ( ) Sales Managers ( ) Wholesale and Retail Buyers, Except Farm Products ( ) Fundraisers ( ) Market Research Analysts and Marketing Specialists ( ) Survey Researchers ( ) Fashion Designers ( ) Merchandise Displayers and Window Trimmers ( ) Public Relations Specialists ( ) First-Line Supervisors of Retail Sales Workers ( ) First-Line Supervisors of Non-Retail Sales Workers ( ) Advertising Sales Agents ( ) Services, All Other ( ) Wholesale and Manufacturing, Technical and Scientific Products ( ) Wholesale and Manufacturing, Except Technical and Scientific Products ( ) Demonstrators and Product Promoters ( ) Customer Service Representatives ( ) Economic Modeling Specialists International 2

3 Job Distribution Overview Annual Openings Estimate (2013) 321 Related Completions (2011) 518 Current Job Postings N/A for Multiple Codes Gender Male 52% Female 48% Age % % % % 65+ 4% Economic Modeling Specialists International 3

4 7, % $17.62/hr Jobs (2013) % Change ( ) Median Earnings National Location Quotient: 0.77 Nation: 4.5% Nation: $23.11/hr Western Technical College District Growth 7,191 7, % 2014 Jobs 2018 Jobs Change ( ) % Change ( ) Occupation 2014 Jobs 2018 Jobs Change % Change Customer Service Representatives ( ) 2,271 2, % Fundraisers ( ) % Market Research Analysts and Marketing Specialists ( ) Wholesale and Manufacturing, Technical and Scientific Products ( ) Wholesale and Manufacturing, Except Technical and Scientific Products ( ) Advertising Sales Agents ( ) % % 1,251 1, % % Marketing Managers % Economic Modeling Specialists International 4

5 Occupation 2014 Jobs 2018 Jobs Change % Change ( ) Sales Managers ( ) % Services, All Other ( ) First-Line Supervisors of Retail Sales Workers ( ) First-Line Supervisors of Non-Retail Sales Workers ( ) Fashion Designers ( ) Wholesale and Retail Buyers, Except Farm Products ( ) Merchandise Displayers and Window Trimmers ( ) Survey Researchers ( ) Public Relations Specialists ( ) Demonstrators and Product Promoters ( ) Advertising and Promotions Managers ( ) % 1,497 1, % % % % % % % % % Economic Modeling Specialists International 5

6 Western Technical College District Percentile Earnings $11.31/hr $17.62/hr $30.02/hr 10th Percentile Earnings Median Earnings 90th Percentile Earnings Occupation 10th Percentile Earnings Median Earnings 90th Percentile Earnings Customer Service Representatives ( ) $9.16 $13.58 $20.33 Fundraisers ( ) $12.42 $19.94 $33.67 Market Research Analysts and Marketing Specialists ( ) Wholesale and Manufacturing, Technical and Scientific Products ( ) Wholesale and Manufacturing, Except Technical and Scientific Products ( ) Advertising Sales Agents ( ) $13.73 $20.94 $33.42 $22.77 $35.04 $55.97 $13.50 $22.84 $44.70 $11.66 $20.03 $34.27 Marketing Managers ( ) $20.79 $39.27 $67.90 Sales Managers ( ) $21.25 $37.09 $71.13 Services, All Other ( ) First-Line Supervisors of Retail Sales Workers ( ) $10.17 $16.38 $32.66 $9.31 $13.42 $20.78 Economic Modeling Specialists International 6

7 Occupation 10th Percentile Earnings Median Earnings 90th Percentile Earnings First-Line Supervisors of Non-Retail Sales Workers ( ) $11.33 $15.59 $24.57 Fashion Designers ( ) $20.52 $24.36 $35.49 Wholesale and Retail Buyers, Except Farm Products ( ) Merchandise Displayers and Window Trimmers ( ) $9.54 $14.28 $25.99 $8.64 $10.41 $13.90 Survey Researchers ( ) $15.27 $23.47 $34.42 Public Relations Specialists ( ) Demonstrators and Product Promoters ( ) Advertising and Promotions Managers ( ) $14.75 $23.42 $33.15 $14.89 $17.23 $24.36 $10.60 $19.96 $36.02 Regional Trends Region 2014 Jobs 2018 Jobs % Change Western Technical College District 7,191 7, % State 177, , % Nation 8,915,137 9,316, % Economic Modeling Specialists International 7

8 Educational programs Programs (2011) Completions (2011) Program Business Administration and Management, General ( ) Marketing/Marketin g Management, General ( ) Speech Communication and Rhetoric ( ) Economics, General ( ) Organizational Communication, General ( ) Inverse Staffing Patterns Industry Occupation Group Jobs in Industry (2013) % of Occupation Group in Industry (2013) % of Total Jobs in Industry (2013) Telemarketing Bureaus and Other Contact Centers (561422) % 51.1% Corporate, Subsidiary, and Regional Managing Offices (551114) % 12.2% Warehouse Clubs and Supercenters (452910) % 12.3% Supermarkets and Other Grocery (except Convenience) Stores (445110) % 9.1% Gasoline Stations with Convenience Stores (447110) % 9.1% Economic Modeling Specialists International 8

9 Data Sources and Calculations State Data Sources This report uses state data from the following agencies: Wisconsin Department of Workforce Development, Bureau of Workforce Information Occupation Data EMSI occupation employment data are based on final EMSI industry data and final EMSI staffing patterns. Wage estimates are based on Occupational Employment Statistics (QCEW and Non-QCEW Employees classes of worker) and the American Community Survey (Self-Employed and Extended Proprietors). Occupational wage estimates also affected by county-level EMSI earnings by industry. Institution Data The institution data in this report is taken directly from the national IPEDS database published by the U.S. Department of Education's National Center for Education Statistics. Completers Data The completers data in this report is taken directly from the national IPEDS database published by the U.S. Department of Education's National Center for Education Statistics. Staffing Patterns Data The staffing pattern data in this report are compiled from several sources using a specialized process. For QCEW and Non-QCEW Employees classes of worker, sources include Occupational Employment Statistics, the National Industry-Occupation Employment Matrix, and the American Community Survey. For the Self-Employed and Extended Proprietors classes of worker, the primary source is the American Community Survey, with a small amount of information from Occupational Employment Statistics. Industry Data EMSI industry data have various sources depending on the class of worker. (1) For QCEW Employees, EMSI primarily uses the QCEW (Quarterly Census of Employment and Wages), with supplemental estimates from County Business Patterns and Current Employment Statistics. (2) Non-QCEW employees data are based on a number of sources including QCEW, Current Employment Statistics, County Business Patterns, BEA State and Local Personal Income reports, the National Industry-Occupation Employment Matrix (NIOEM), the American Community Survey, and Railroad Retirement Board statistics. (3) Self-Employed and Extended Proprietor classes of worker data are primarily based on the American Community Survey, Nonemployer Statistics, and BEA State and Local Personal Income Reports. Projections for QCEW and Non-QCEW Employees are informed by NIOEM and long-term industry projections published by individual states. Economic Modeling Specialists International 9