ASIC Strategic Plan. March American Society of Irrigation Consultants. Adopted April 26, 2010

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1 ASIC Strategic Plan March 2010 Adopted April 26, 2010 American Society of Irrigation Consultants

2 American Society of Irrigation Consultants

3 Mission Statement Vision Statement Core Values of ASIC ASIC is a society of professional irrigation consultants dedicated to representing the best interest of the client while advocating the responsible use and preservation of water resources. ASIC strives to represent the most experienced and responsible irrigation professionals in the world. Its members facilitate successful water resource management through design expertise, client advocacy, public service, education, accreditation, and the promotion of allied green industry partnerships. As ASIC members, we: 01. Protect public health, safety and welfare through the responsible use of water resources. 02. Apply sound science and industry knowledge to provide the highest caliber of consulting services, integrating such elements as design, product selection, and application according to the needs and resources of the client. 03. Protect the availability and quality of water resources throughout the hydrologic cycle. 04. Assure the highest levels of respect and responsibility toward water to assure future generations access to that essential resource. 05. Pursue appropriate alternative sources of water in developing integrated wateruse plans, such as rainwater harvesting and storage, cooling tower condensate recovery, water recycling, and other strategies. 06. Work as part of a collaborative team that includes clients, stakeholders, project engineers, landscape design consultants, product suppliers, installation contractors and others. 07. Respect the value of responsible landscaping and available water supplies. 08. Stay current on products and techniques related to irrigation water development and delivery. 09. Provide water resource guidance related to water policies and programs though member expertise. 10. Recognize local codes and water conservation programs to ensure project performance, fulfillment and compliance. 11. Promote public awareness of the responsible use and preservation of water resources. 12. Provide training and educational opportunities in accordance with the Society s Mission and Vision. 13. Educate clients and end-users on product application, system management and maintenance techniques to increase efficiency and ensure proper use. 14. Strive for professionalism in every endeavor

4 The Future of ASIC For forty years, the american society of irrigation consultants has represented independent professionals ensuring that our clients receive the most proficient design solutions possible. Today, the landscape within which we work has changed. We have become astutely aware of the economic, political and environmental challenges we face. To effectively serve the profession, our members, and our clients, ASIC must recognize and contribute to these changes by shifting from being strictly irrigation professionals to being outdoor water management professionals. With the publication of this document, our Board of Directors and our members have committed to a number of significant new initiatives. Our client services will extend beyond innovative, durable, efficient irrigation design to the development of water use/demand reports for sites; diligent review of regional regulatory opportunities, requirements and constraints; commitment to the long-term protection of our water resources; and exploration of alternative water sources to further safeguard potable supplies. Our goal is to demonstrate to the marketplace that ASIC members apply proven science to their deep knowledge of available equipment and technology to ensure that clients receive the highest performing water delivery systems based on their needs and resources within the physical constraints of the regional environment. We will strive to be recognized for our expertise in integrating applied science, state-of-the-art research, and available technology as they relate to water management and healthy soil-plant-water relationships.

5 STRATEGIC PLAN Objective 1: Position/Brand ASIC as the top-tier body representing water resource development, design and management professionals with a commitment to environmental stewardship and the responsible use of water. Tactic #1: Incorporate the identifying tag line A professional organization of responsible outdoor water use consultants into our logo, our masthead and all identifying graphics. Resources: Board of Directors Tactic #2: Adopt the mission statement and Core Values as presented in this Strategic Plan. Resources: Board of Directors Tactic #3: Adopt an optional certification program that demonstrates stringent professional standards and expectations to the marketplace. The certification process will entail clear, unambiguous requirements. Resources: Board of Directors subcommittee and Staff

6 Objective 2: Publicize the value of ASIC to expand available market opportunities, as well as to build membership and alliances, and to educate customers. Tactic #1: Pursue strategic partnerships with related organizations, including trade associations, professional associations, and governmental organizations. In creating these relationships, analyze the benefits to both organizations from the outset. Time Frame: 1 2 years Resources: Staff, Board, and Membership Tactic #2: Publish articles and papers in relevant publications on technical developments, successful project details, and advances related to the level of professionalism within ASIC. Resources: Full Membership Tactic #3: Submit abstracts for conferences, such as WaterSmart and AWWA, to present the ASIC to the greater water use community. Resources: Staff, Consultant, and Membership Tactic #4: Support pre-qualified, trained members speaking at professional conferences. Resources: Staff, Consultant, and Membership Tactic #5: Provide educational tools and support to local chapters, the membership, allied associations, regulatory agencies and educational and training institutions. Resources: Members and Consultant Tactic #6: Conduct irrigation workshops for developers, managers, designers, landscape architects, municipal officials, and other relevant potential customers. Resources: Members Tactic #7: Develop and publish position papers on controversial topics, such as the use of turf grass in specific applications and the use of landscape irrigation in general. Resources: Members

7 Objective 3: Increase the level of and awareness of the professionalism of ASIC members. Tactic #1: Increase the level of objectivity and opportunity within the ASIC structure to move beyond the good-old-boy perception to one that combines competence, professionalism, life-long learning, camaraderie, and community. Resources: Staff, Board, and Membership Tactic #2: Provide career development opportunities for aspiring young professionals through scholarships and through the formation of a journeyman membership category with the objective of mentoring members toward professional status and certification as they acquire experience. Time Frame: 1 2 years Resources: Staff, Board, and Membership Tactic #3: Provide regular outreach from ASIC to members and affiliates on new products, technical information, marketplace changes and innovative solutions to shared problems. Resources: Staff and Consultant Tactic #4: Offer CEUs for on-line courses, conference courses, and local chapter courses. Time Frame: 1-5 years Resources: Staff and Consultant Tactic #5: Encourage members to teach and provide support to local institutions of learning, such as community colleges. Time Frame: 1-5 years Resources: Members Tactic #6: Continue to build on the educational content and value of the ASIC website. Resources: Staff, Members, and Consultant Tactic #7: Provide forums and discussions to respond to member s questions and to provide professional information on an ongoing basis. Resources: Staff, Members, and Consultant