GRADUATION LEVEL Enterprise Management & Communication

Transcription

1 SYLLABS 2016 ICMAP G2 - GRADATION LEVEL Enterprise & Weightage Part-B Part-A Part A : Enterprise 50% Part B Business 50% Syllabus Overview: This course comprises two parts, i.e., enterprise management and business communication. This course is designed to help the students in identifying, correlating and applying the concepts to the profession of management accounting vis-à-vis planning, decisionmaking and communicating. Learning Outcomes: pon completion of this course, students will be able to: nderstand the basic concepts of management Learn planning and decision making process Apply leadership skills and learn how to motivate employees nderstand the operations management Learn about production planning and control Perform demand management and capacity management Execute inventory management and scheduling Apply human resource management in an organization se 7 P's in marketing Perform marketing research nderstand the basic concepts of business communication Elucidate types of communication Know about today's communication challenges Write report, Business Proposal and perform Employment Correspondence Develop managerial soft skills 1. Introduction to 2. Planning and Decision Making Detailed Contents Weightage Level of in % Study Required PART - A: ENTERPRISE MANAGEMENT Describing & A Managerial Functions & A Skills, and Roles of Managers Managerial Levels, and Managerial Structures Challenges for Managers Discipline Grievance Termination of contract Equal opportunities The practical implications of legislation Diversity 50 Meanings of, and Rationale for Planning Planning Process (Goal Setting Process) & A Types of Goals and Plans Decision, and Decision Making Decision Making Process & A Decision Making Considerations including Rationality, Intuition etc. Types of Decisions, and Decision Making Conditions, Constraints, Biases and Errors 77

2 SYLLABS Organizing 4. The Financial Function; Conflict 5. Leading/ Leadership & Motivation 6. Operations, Production Planning and Controlling 7. Demand and Competitive Strategy Meaning, and Significance of Organizing Organizing Decisions and Functions Designing Organizational Structure Authority, Delegation of Authority, Responsibility, Accountability, and Ethical Behaviour Contemporary Organizational Designs Organizational flexibility Staffing: Hiring right number and kind of people at right posts and ranks at the right time The role of the finance function The nature of conflict Causes of conflict Managing conflict nderstanding Leadership Attributes Manager VS Leader VS Politician and leadership Power and its types Theories of leadership including Trait Theories, Behavioural (Style) Theories, Situational Theories and Contemporary Theories& Concepts Meaning and se of a Team-based Structure Distinction between a Team and a Group nderstanding Motivation, and its Constituents Theories of Motivation including Early Theories of Motivation and Contemporary Theories of motivation Motivation and Team Building nderstanding Operations, its Importance for Business, and Operational Decisions Competitiveness, Strategy, Productivity and Reliability Elements of Production/Operations Planning Nature of Product (Goods or Services), and its Impact on Production/Operations Planning Classification of Production Systems nderstanding controlling function Control vs Assurance The Control Process, and Types of Control Features of a reliable Internal Control System Tools and Techniques for controlling Organizational Performance Controlling health and safety Mentoring Capacity Planning for Products (Goods or Services) Process Selection, its Reliability and Facility Layout Location Planning Analysis and p-gradation/change Plant Maintenance Techniques Techniques and Tactics of attaining, maintaining and enhancing Efficiency and Competitiveness A & A & A & A & A & A & A & A 78

3 SYLLABS Inventory and Scheduling 9. Quality Assurance and 10. Human Resource 11. Global Business Environment-Social, Political and Economic Context 12. Marketing and Customer Centricity Rationale for Inventory and Scheduling Approaches to Inventory and Scheduling including Material Requirement Planning (MRP), Manufacturing Resource Planning II (MRP II), Enterprise Resource Planning (ERP), Optimization Production Technology (OPT), Lean Systems, Just-in-Time (JIT) and any other contemporary approach Comprehending the Concept of Quality The Scope of Quality Quality Approaches including Total Quality (TQM), Continuous Improvement, Lean Production, Total productive maintenance (TPM), TQMEX Model etc. International Organization for Standardization, and Quality Control and Assurance Maintaining and Improving Services Quality nderstanding the concepts of HR,HRM and HRD, and Significance of HRM and HRD Comprehensive Human Resource Process Contemporary Issues in HRM Workforce Diversity Technological Involvement Equal Employment Opportunities Downsizing Termination Equity & Fair Treatment Flexible Working Arrangements Discipline Professional Behaviour and Professional Ethics Grievance Handling and likewise Issues The global business environment International environment influences Economic context Emerging economies Different types of organisation Culture and the global organisation nderstanding Marketing, Marketing Process and its Significance nderstanding the Market Place and Customer Needs in order to design and implement a customer-driven marketing strategy Preparing and applying an Integrated Marketing Program Building Customer Relationships and maintaining Customer Relationship (CRM) Capturing and Maintaining Value from customers & A & A 79

4 SYLLABS P's in Marketing 14. Marketing Channels and Research Product and Product Decisions Price, and Pricing Strategies Place, and Placement Choices and Decisions Promotion, and related Activities and Decisions Services, its Features and Services Marketing Role and Significance of People in Marketing Process in provision of services to customers Impact of Physical Evidence on Marketing Brand Development Strategies Defining Marketing Channel and Distribution nderstanding how Marketing Channel Members add Value to Marketing Process Channel Levels and Forms Distinction between Value Chain and Supply Chain Grasping the Significance of Marketing Research The Marketing Research Process, and its Implications 15. Introduction to Business 16. in Organization 17. Tools for and today's Challenges PART-B: BSINESS COMMNICATION Importance of skills at workplace & A Purposes of Process of Components of & A Importance of giving and receiving feedback Media Richness and Choice of medium Barriers of communication and ways to overcome,a & D Principles of effective communication: 7C' & A Verbal communication Listening, Writing, speaking and Reading skills Listening barriers and ways of improving listening Non-verbal communication: Importance and Types of non-verbal communication Role of effective communication in organization 50 & A Networks: & A o Formal and Informal communication Advantages and Disadvantages o Dimensions of : Vertical, Horizontal and Diagonal o Negotiation and communication Internet and intranet E-Commerce Webhosting Weblogs Social networking Telecommunicating s Video conferencing Globalization, A & D Workforce diversity, A & D Intercultural & A Difference between Culture and Subculture Cultural Barriers & A Ways of Overcoming Cultural Barriers High Context Culture and Low Context Culture 80

5 SYLLABS Types of Oral and Developing Managerial Soft Skills 19. Report Writing, Business Proposal Writing and Employment Correspondence Meetings Team briefings Job interviews Conferences Workshops Mock interviews Extempore speech Interactive/ group discussions Difference between hard skills and soft skills Soft skills for successful career Critical thinking ability Teamwork and collaboration Stress management Conflict management Problem solving Emotional intelligence Leadership skills Objectives of Reports Long Reports & Short Reports Kinds of short Report Parts of Report Formal & Informal Reports Request for proposal (RFP) Business proposals Writing CV/ Resume Cover Letters Letters of Resignation Joining Report & A & A & A & A & A, A & D & A & A, A & D & D TOTAL WEIGHTAGE 100 NOTE:- = nderstanding A = Application D = Decision 81