Franchising and Multiple Bottom Lines

Transcription

1

2 Franchising and Multiple Bottom Lines Peter D. Holt CFE, Moderator President & CEO, The Joint Corp. Colette Hittinger, Senior Manager, Franchise Operations & Development Ben and Jerry s Victor Chambayika Mhango, Founder and Executive Chairman Ziweto Enterprise Tariq Farid, CFE, Founder and CEO Edible Arrangements International, LLC Aslam Khan, CEO Falcon Holdings, LLC

3 Summary Franchising by it s very nature is multi-bottom line focused There are a remarkable variety of methodologies to adapt and incorporate into your own franchise system Franchising at its best is the business of improving quality of life for the people we serve

4 Commercial franchisors that have donated units to non-profits Colette Hittinger, Senior Manager, Franchise Operations & Development Ben and Jerry s

5 Franchising & Multiple Bottom Lines When opportunity & purpose meet

6 Ben & Jerry s PartnerShop Program What is it? What worked and what didn t? Some outcomes Open to suggestions for 2.0! PartnerShops offer job and entrepreneurial training to youth and young adults that may face barriers to employment. Ultimately, they help people build better lives.

7 What is it? What worked and what didn t? Some outcomes What is next? (Hoping you can help!) If someone works at Ben & Jerry s and thinks they just sell ice cream we have failed

8 Social franchisors using the franchise model towards humanitarian ends Victor Chambayika Mhango, Founder and Executive Chairman Ziweto Enterprise

9 ABOUT ZIWETO ENTERPRISE Our vision is to revolutionize the way that livestock and veterinary services are offered to smallholder farmers in Malawi by creating a more sustainable entrepreneurial model

10 FARMER VALUE PROPOSITION Accessibility Quality & affordable products Technical training On-farm diagnosis and treatments Linkage to markets Ziweto Agrovet Franchising Model FUTURE INVESTMENTS I-2 Vaccine Production Wholesale Distributor Stock feed production Livestock breeding (dayold-chicks) Chitipa Franchise Karonga Franchise Management Board Ziweto Central Pharmacy (Franchisor) Rumphi Franchise SMALLHOLDER FARMERS Mzimba Franchise FRANCHISEE VALUE PROPOSITION Access to finance Supply chain management Quality affordable products Branding & marketing Business training Technology support Technical training

11 Investing in Youth as Franchise Holders

12 Working with Lead Farmers Trained 16 Community Animal Health Workers Supplied 16 bicycles for transportation Drug boxes Provide products on credit

13

14 Expanding in underserved communities Tariq Farid, CFE, Founder and CEO Edible Arrangements International, LLC

15 Areas of Focus Mentoring and coaching $1 million store initiative Employee to employer program Edible Cares

16 Mentoring and Coaching Connecting new, inexperienced franchisees with experienced, successful franchisees Biggest areas of focus Understanding cash management How to build a bigger enterprise $1 million store initiative

17 Employee to Employer Program Goal: Lead top employees toward store ownership Identify exceptional managers and employees Provide assistance with financing and other needs Result: Amazing success stories

18

19 Created to support employees and franchisees in times of need Natural disasters Medical expenses Unexpected emergencies Relieves stress that can impact ability to run business

20 Expanding Underserved Markets Mentoring and coaching $1 million store program Employee to employer program Edible Cares

21 Franchisees innovating to make franchise ownership accessible to new populations Aslam Khan, CEO Falcon Holdings, LLC

22 Background Information Aslam Khan 30 years plus of multi-unit operations Strong people development skills Solid business acumen Strategic planner Analytical marketing expertise Extensive turnaround experience Visionary

23 Franchisors and franchisees innovating to make franchise ownership accessible to new populations Developed a program to provide assistance for a path to franchisee ownership Assistance as a financial partner in order to reward the sweat equity that the owner operators have created Evaluated the individuals who had entrepreneur spirit and desire to move forward and be entrepreneurs Rewarded the individuals that made the commitment to their brands and themselves to something different

24 (Cont.) Willingness to be creative and think outside of the box has assisted and suited this approach well. People first philosophy provides the direction and ability to make this happen Creating other avenues that are outside the ordinary to assist people and utilize their talents

25 (Cont.) Opportunities are created when people are willing to make a change and take charge of their future Leadership can guide and move people to make that commitment if they are willing to do so We are surely blessed living here in the US to have these types of opportunities

26 Summary Franchising by it s very nature is multi-bottom line focused There are a remarkable variety of methodologies to adapt and incorporate into your own franchise system Franchising at its best is the business of improving quality of life for the people we serve

27 Thank You!