Palmerston North City Council Job Profile

Transcription

1 Palmerston North City Council Job Profile Position Title Reporting to Unit Marketing and Communications Officer Planning & Performance Manager City Library & Community Services Date Created June 2014 Values We are committed to fostering an environment where our values of Trust, Worth, Service, and Transformation form the cornerstones of our interactions with each other and the city we serve. We believe it is essential to treat each other with respect and dignity, take responsibility for own actions, and have a positive, friendly, and professional approach. Context City Library and Community Services creates opportunities for individual and community wellbeing, development, and engagement by providing comprehensive resources, expertise, services and communication with our users and potential users. Key strategic outcomes of this unit include providing customers, clients, and communities with access to information, ideas and works of the imagination; support for lifelong learning; enabling online access to the digital world; community engagement and participation; sustainable funding and service delivery; development of staff and organisational capacity. Engagement, information, knowledge, and content are core products and services of City Library and Community Services. The Planning and Performance Team provide support to the Unit in achieving its operational and strategic goals in an effective manner. This is achieved through the development and implementation of strategy; performance, systems, process analysis, and administration support. The Marketing and Communications Coordinator contributes to this team s effectiveness through the implementation of unit-wide marketing and communications plans, and provision of advice on marketing initiatives and measurement activities. Main Purpose The Marketing and Communications Coordinator plays a vital role in ensuring that the Library and Community Services Unit engages with the community as effectively as possible. This role ensures cohesion of the unit s marketing activities to enhance brand recognition, and uptake of products and services. This includes driving the implementation of the marketing and external communications plan, ensuring internal

2 communications channels keep staff up to date with critical information, and ensuring that the Unit s marketing and communications objectives and activities align with those of the Council. Key Activities and Deliverables - Implement internal and external communication plans that have been developed and approved by the Strategic Leadership Team. - Ensure that unit-wide marketing and communications processes and systems are effectively implemented across the unit, and alignment with the Council and City s communication plans is maintained. - Ensure the production of all marketing and communications material is consistent with the unit s policies, guidelines, processes and practices, and distributed in a timely manner. Work with a designer to develop templates and guidelines to enable staff to develop promotional materials. - Produce a range of internal and external publications to keep staff and the community informed as required. - Manage the coordination of the unit s social media activities including Facebook, Twitter, website, electronic newsletters, YouTube, Flickr and others. - Analyse the effectiveness of the unit s marketing activities and events; recommend ways to improve the effectiveness and efficiency of future programmes: Effectiveness of present branding, publications, and communications taking account of purpose, products and services, distribution avenues and networks, and service sustainability Promotion and event management activities - Provide marketing and communications advice to the Strategic Leadership Team as required. Gather, analyse and report on marketing intelligence as required. - In conjunction with the Planning and Performance Analyst develop an implementation and monitoring system to ensure that the marketing and communications plan achieves its outcomes in an effective and timely manner. Report on the progress of the plan to the Strategic Leadership team as required. - Contribute to defined back-up arrangements for support of other teams within the unit as required. Note this may include some weekend work. Please note: Key areas of responsibility are likely to develop and change over the course of an employee s tenure at Council as the employee grows in skills and competencies. These key tasks and areas of responsibility are not an exhaustive list, nor will they remain static. The annual Performance, Planning and Evaluation (PPE) will supersede this job description. In addition, employees may be asked to do tasks outside of this description as and when required Risk Management accountabilities for all employees - Council Policies and Procedures: Ensure self and team comply with applicable council policies and procedures.

3 - Environmental: Reduce environmental impacts that may arise from work. All activities and communications must be conducted in accordance with applicable environmental laws and council policies. Promote the proactive management of environmental issues associated with conducting business. - Health & Safety: Comply with Health and Safety obligations (e.g. observe and practice safe work methods, ensure your own safety and that of others, report any hazards or potential hazards immediately, use protective equipment and wear protective clothing provided where appropriate, only operate equipment that you have the necessary license and skills to operate, make unsafe situations safe or report unsafe working conditions to your supervisor, report all accidents including near misses promptly) - Employment Legislation: Comply in full with employment legislation and adherence to applicable policies in the areas of employment, EEO and recruitment. Key Relationships Internal: - Strategic Communications Manager, Palmerston North City Council - Strategic Leadership Team - Organisational Leadership Team - Individual staff responsible for specific communications activities External: - Communities - Users of the unit s products and services - External agencies and cultural institutions from time to time Typical knowledge, skills, and attributes: Knowledge (qualifications and experience) - A tertiary Communications or Marketing Qualification, or similar complemented with experience in a marketing or communications role. - Experience negotiating agreements with others to achieve completion of defined activities to deadlines. - Experience working collaboratively with external parties to achieve a shared outcome or goal. - Knowledge and experience in managing a brand, and an understanding of brand theory and practice. - Membership to recognised Communications and Marketing best practice organisations or interest groups is desirable. - Experience in managing projects is advantageous.

4 Skills and Attributes - Exceptional standards of written and verbal communication in a range of styles, formats and contexts, and suitable for a range of communication channels - Demonstrated skills in coordinating the marketing and communications efforts of others - Ability to use influence to achieve outcomes and work priorities - Ability to maintain currency of professional knowledge and best practice - Ability to contribute to a positive team environment - Ability to be flexible in duties and take initiative - Self-starter and ability to manage own time and work - Ability to work in a public environment, which can be noisy and demanding at times - Ability to meet the physical demands of this position, which may include standing and walking for extended periods of time, pushing carts of books, and shelving of books. Remuneration - This role is graded at GP5 on the Council s remuneration system, i.e. between $49,540 (85%) and $58,282 (100%) depending on the Manager s assessment of the skills/experience of the jobholder and any other relevant factors (pro-rata based on part-time hours). - In addition, a benefit entitlement of 3% of base salary is available. Hours of Work - 20 hours per week worked between Monday to Friday. Some flexibility outside the usual hours and days of work will be required to assist with routine back-up activities for the Central Library. This may involve working on some weekend days.

5 Competencies Core Service Communication Business ethics Information technology Role specific Professional Skills Relationship Building Organisation Achievement Team Work Able to identify and understand customers needs, find solutions, seek feedback and follows up on solutions. Able to provide clear communication, seek clarification and communicate with a variety of people Good understanding of and able to implement an ethical approach to work. Able to utilise the relevant computer packages used at Council Developed a body of professional knowledge reflected by an appropriate tertiary qualification and/or equivalent experience. Knowledge base is current and regularly updated and extended. Allocates and manages resources within area of expertise. Able to build and maintain strong networks both internally and externally. Has an understanding of stakeholders needs and the drive to deliver on commitments. Has understanding of underlying drivers at the group and individual level, and the impacts of diversity. Able to deal with and resolve conflict. Demonstrates understanding sensitivity to other groups and values diversity Pro-actively plans work cycle and identifies required resources and deliverables. Ensures that planning and action is aligned with the vision and direction of the organisation. Monitors and takes appropriate action to ensure goals and outputs are achieved. Reports regularly on progress. Seeks world class solutions to performance. Is an active and contributing team player. Models the standard for teams and teamwork. Understands team dynamics and is able to use these in building and developing teams.