WOMEN EMPOWERMENT THROUGH VOCATIONAL TRAINING AS A PART OF CSR BY IT INDUSTRIES MYSURU

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1 International Journal of Mechanical Engineering and Technology (IJMET) Volume 9, Issue 1, January 2018, pp , Article ID: IJMET_09_01_039 Available online at ISSN Print: and ISSN Online: IAEME Publication Scopus Indexed WOMEN EMPOWERMENT THROUGH VOCATIONAL TRAINING AS A PART OF CSR BY IT INDUSTRIES MYSURU Rakshitha M and Dr Rampilla Mahesh Department of Management and Commerce, Amrita School of Arts and Sciences, Mysuru, Amrita Vishwa Vidyapeetham, Karnataka, India ABSTRACT This article focuses on the IT industries in Mysuru who are involved in CSR activities to empower women. According to India s companies Act 2013, it is mandatory for all the qualifying companies in India to spend minimum of 2% of their net profit. CSR Activities has taken over a great change since 27 years of companies journey, Companies have spent in various sectors and for various reasons, all these years in India but some have targeted their spending around 2 to 5%of profits on women empowerment, Women have played a very important role in growth of India but day by day their strength and esteem is pulling them down because of the society and poverty for these reasons some companies have shown their great interest in women empowerment and providing vocational training programmes for them in different areas, which would help them to have a better future. In result of this activity many of the women who belong to below poverty line and those who are struggling hard to survive are benefited and many of the women have started their own ventures and earning money now. CSR is a great step for any industry to mark its name in the market as well as society. Key words: CSR, Women Empowerment, Women Strength, Industries, Mysuru. Cite this Article: Rakshitha M and Dr Rampilla Mahesh, Women Empowerment Through Vocational Training as a Part of CSR by it Industries Mysuru, International Journal of Mechanical Engineering and Technology 9(1), 2018, pp INTRODUCTION Empowering women is the process of making them strong and brave enough to understand their position in the society, making decisions on their own, claiming for their rights and to enjoy them. In this male dominating society women are not able to enjoy the equal rights, and they are not given the whole freedom to do what they really want. Due to this situation in the society women are isolated everywhere and they are not encouraged anywhere. We can see a lot of women struggling hard in the society, considering all this many companies have taken up a challenge to empower women as a part of their CSR editor@iaeme.com

2 Rakshitha M and Dr Rampilla Mahesh CSR is a trending business model. Nowadays the customers are supporting socially responsible organizations, so in order to attract more number of customers and to grab market attention companies are taking up more initiatives to benefit the society. CSR is not a new concept; it exists since 1960 s CSR refers to the ethical principle that an organisation should be responsible for how its behaviour might affect society and the environment. CSR is not just doing some activities to benefit people of the Society; it also focuses on the impact of business operations on the society and environment. The growth of the companies completely depends on the people so it s good if a company founds out a way to give back to society and that s how CSR developed. CSR involves various sections and women empowerment is one of them. Companies have found empowering women as an effective initiative which can yield great benefits to the company as well as women. Considering these many companies are working on empowering women by training them to become powerful. 2. REVIEW OF LITERATURE India is the primary nation on the planet to make corporate social responsibility (CSR) compulsory. Ministry of corporate affairs controls corporate issues in India through the Companies Act, 1956, 2013 and other associated Acts, Bills, and Rules. It announced a new circular in the year 2014 to all companies running in the Indian soul, which was according to India s Companies Act 2013 under schedule VII CSR mandatory. Lee Burke and Jeanne M Logisdon(1996) in their article titled How corporate social responsibility pays off said that a company cannot make an investment on something which does not yield any benefits. So every business organizations understand the strategic benefits of CSR initiatives before making an investment. Abagail MC Williams and Donald (2001) single in their research titled Corporate social responsibility: a theory of the firm perspective said that a firm s level of CSR depends on its size, income, development and other factors. There is an ideal level of CSR determined by managers via cost-benefit analysis and there is a relationship between CSR and financial performance.vinita Dave (2013) in her article titled Corporate social responsibility towards women empowerment said that Corporate social responsibility can definitely empower women by supporting and encouraging them to get the education which helps in getting respectable livelihood to become productive citizens. ShulagnaSarkar and Punam Singh(2013) in their research titled Corporate social responsibility: A way forward said that Corporate social responsibility requires commitment by company to manage its role in society as producer, employer, marketer, customer and citizen and CSR initiative of any company should be capable of making an impact in the society. Dimple Tresa Abraham(2013) in her article titled CSR and empowerment of women: the way forward said that every business has to care for the well-being of its neighbourhood and the corporate companies can increase the progress of women by providing employment opportunities. Dr. K Padmasree(2014) in her study titled women empowerment through corporate social responsibility the role of Indian commercial bank stated that only a few banks having lady CSOs/M.Ds/Directors/Chief Managers have taken up empowering women as a part of their CSR activity and none other banks had taken up it. Narendrakumar and MS. Hitu(2014) in their article titled Empowerment of women corporate social responsibility in India stated that women should have awareness about the important aspects of society and they should be able to set the goals and work on achieving them. Kenneth E Aupperle(2014) in his study titled An empirical examination of the relationship between Corporate social responsibility and profitability stated that profitability cannot be assessed by companies social responsibility so there is no relationship between editor@iaeme.com

3 Women Empowerment Through Vocational Training as a Part of CSR by it Industries Mysuru profitability and companies social responsibility. Tania Akter(2015) in her research titled How women empowerment as a CSR topic can be taken as a competitive advantage to stay competitive in RMG industry? said that, no companies can ignore CSR. Now every company sees CSR as a very major activity to be done as a part of the business and she has said that empowering women is not only training them some traditional skills, so the government can think of developing other skills for women. Ashishkumar(2015) in his article titled Women empowerment through CSR in India: with special reference to Uttar Pradesh said that many corporate companies are involved with different CSR programmes to empower women. Women are provided with job opportunities, training, and education programmes. Linda Novick O Keefe in her article titled Doing good is good for business-csr in 2015 stated that CSR is not just an obligation which has to be taken by companies but has become a very important field in a business organisation. Laurence G. Weinzimmer and Candace A Esken(2016) in their article titled Risky business: Taking a stand on social issues stated that taking a stand on societal issues can impact the company s image as well as the customers purchasing behaviour and customers are tend to support companies working on social issues. K.Swarnalatha and R K Anuradha(2017) in the study titled CSR towards women empowerment said that corporate social responsibility should not only concentrate on creating a brand image but also to make an impact on the society and the success of women empowerment can be judged on the basis of various factors. BhaskarChatterjee and NayanaMitra(2017) in their article titled Corporate social responsibility should contribute to the national agenda in emerging economies the Chatterjee model said that India is a country steeped in illiteracy and poverty so CSR should contribute towards the development of the country by taking up initiatives. 3. OBJECTIVES OF THE RESEARCH To find out the level of effectiveness of vocational training as a part of CSR activity. Earning capacity of women before and after training. To find out the relationship between the level of vocational training and women empowerment. 4. HYPOTHESIS The training facilities provided are effective and has increased the earning capacity of women beneficiaries. 5. RESEARCH METHODOLOGY The present research paper is based on both primary and secondary data. The primary data has been collected from the women beneficiaries who have undergone training through questionnaire and random sampling method is used to select the samples, the sample size is 90 and the secondary data has been collected from websites and different journal papers. The tools used to analyse the data are as follows, Standard deviation Correlation editor@iaeme.com

4 Rakshitha M and Dr Rampilla Mahesh Paired two tailed t test 6. ANALYSIS AND INTERPRETATION Level of effectiveness of vocational training as a part of CSR activity A grading table has been created to assess the level of vocational training programmes carried out as a part of CSR activities of IT industries Mysuru. The grading table is as follows, 1 to 12 as low, 13 to 25 as moderate, and 26 to 35 as high. The score and Standard deviation have found out and graded according to the above-mentioned table. Table 1 Vocational training as a part of CSR activity: Descriptive Statistics Descriptive statistics Vocational training Median Mode 29 Standard deviation Skewness Kurtosis INTERPRETATION: The value of score is and Standard deviation is It showed that the level of vocational training programme given as a part of CSR activity is at a high level. Earning capacity of women before and after training Table 2 Paired Samples Statistics Error N Deviation Pair 1 income before training income after training Table 3 Paired Samples Correlations Pair 1 income before training & income after training N Correlation Sig Pa ir 1 income before training - income after training Table 4 Paired Samples Test Paired Differences T df Sig. (2- tailed) Deviatio n Error 95% Confidence Interval of the Difference Deviat ion Error Lower Upper Lower Upper Lower Upper Lower Upper editor@iaeme.com

5 Women Empowerment Through Vocational Training as a Part of CSR by it Industries Mysuru INTERPRETATION: There is a significant difference between the income before and after training. Relationship between vocational training and women empowerment Table 5 Correlations Level of Vocational training Level of vocational training Women empowerment Women empowerment Pearson Correlation ** Sig. (2-tailed).000 N Pearson Correlation.836 ** 1 Sig. (2-tailed).000 N **. Correlation is significant at the 0.01 level (2-tailed). INTERPRETATION: There exist a positive correlation between the level of vocational training programme given as a part of CSR activity by IT industries, Mysuru and Women empowerment. 7. FINDINGS The IT industry in Mysuru is tied up with other institutions which are having training centres all over the Mysuru and they offer training. The training is given by professionals in a very effective way. The training Institutions resides only in Mysuru city and most of the women comes for training are from urban areas and not from rural. The industries are working hard to find and approach the needy women about their training programmes. There is a separate team to take care of the quality of the training. The feedback will be collected from all the women who have undergone training and it can be used to make changes in future. 8. SUGGESTIONS They need to concentrate on rural areas nearby mysuru The financial support can be given to the needy women to start up their own business in the form of loan 9. CONCLUSIONS The finding of the study shows that, the training programmes given to women as a part of CSR are effective and has increased the earnings of the beneficiaries, hence the hypothesis is proved. REFERENCES [1] Dimple TresaAbraham (2013) Corporate social responsibility and Empowerment of women: The way forward, AIMA Journal of Management and Research, volume 7, issue ¼, ISSN [2] Carrol A B(1991) The pyramid of Corporate social responsibility: towards the moral management of organisational stakeholders, Business horizons editor@iaeme.com

6 Rakshitha M and Dr Rampilla Mahesh [3] Tania Akter(2015) How women empowerment through CSR topic can be taken as competitive in the RMG industry TOSA Journal of business and management. E- ISSN: , volume17 [4] Narendra Kumar and Ms.Hitu (2014) Empowerment of women corporate social responsibility in India. IJERED. ISSN: , volume 2 ( ) [5] K Swarnalatha and R K Anuradha(2017) Corporate social responsibility towards women empowerment. International journal of Applied research, ISSN [6] Kenneth E Aapperle, Archie B Carroll and John D Hatfield(2014) An empirical examination of the relationship between Corporate social responsibility and Profitability. The academy of Management journal, volume 28, no 2(jun1985), PP [7] Lee Burke and Jeanne M logsdon How Corporate social responsibility pays off Long range volume 29, No 4, PP 495 to 502(1996). [8] Laurence G. Weinzimmer, Candace A. Esken Risky business: Taking a stand on social issues SUSHOR-1282; Business horizons (2016). [9] Ashish Kumar and Vijayendra PratapGautam Women empowerment through CSR in India: with special reference to Uttar Pradesh Volume 3, No 2, april-june [10] Vinitha Dave(2013) Corporate Social Responsibility towards women empowerment [11] Abhinav international monthly referred journal of research in Management and Technology ISSN , Volume 2. [12] A McWilliams, D Siegel(2001) Corporate social responsibility: A theory of the firm perspective. Doi: /AMR ACAD MANAGE REV January 1, 2001, vol. 26 no [13] Bhaskar Chatterjee and NayanMitra(2017) CSR should contribute to the national agenda in emerging economies-the Chatterjee Model International journal of Corporate Social Responsibility [14] Linda NovickO Keefe(2015) Doing Good is Good for Business- Corporate Social Responsibility in 2015 THE BLOG 12/30/ :20PM ET Updated DEC 06,2017. [15] [16] [17] [18] [19] R. Sathish Kumar and Dr. S. Ramachandran, Are Women Entrepreneurs More Likely To Share Power Than Men Entrepreneurs In Decision - Making? International Journal of Advanced Research in Management, 6 (3), 2015, pp [20] Dr. Ruchi Tripathi and Vinay Pratap Singh, Women Entrepreneurship In Developing Countries. International Journal of Management, 8 (4), 2017, pp [21] Neeti Hooda, Women Entrepreneurship: Genesis For Successful Business Model. International Journal of Management, 8 (4), 2017, pp editor@iaeme.com