QCF Unit and Assessment Specification

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1 QCF Unit and Assessment Specification Unit title Ofqual Unit code Provide Professional Customer Service in the Taxi and Private Hire Industries M/602/6056 SQA Unit code FF98 66

2 History of changes Publication date: Version: completed by SQA completed by SQA Version number Date Description Authorised by Scottish Qualifications Authority 2011 This publication may be reproduced in whole or in part for educational purposes provided that no profit is derived from reproduction and that, if reproduced in part, the source is acknowledged.

3 QCF Unit specification Title Level 2 Credit value 5 Learning Outcomes Provide Professional Customer Service in the Taxi and Private Hire Industries Assessment Criteria The learner will: 1 Be able to demonstrate professionalism and efficiency. The learner can: 1.1 Demonstrate a professional image to customers including any legal requirements. 1.2 Deal with customers needs efficiently and effectively. 2 Understand the importance of providing a professional service in a competitive passenger transport market. 2.1 Explain how personal appearance can influence a customer s first impression and generate repeat business. 2.2 Describe the choices of transport provider that a customer may have. 2.3 Explain why a customer would chose to travel by taxi or private hire vehicle. 2.4 Explain the importance of projecting a professional image to the customer including: providing a clean vehicle both inside and out being cordial, friendly and welcoming having professional knowledge 3 Be able to deliver quality customer service to customers. 3.1 Meet the customers expectations in terms of arrival times. 3.2 Assist customers with luggage and any other requests at start, throughout and at the end of a journey within own personal responsibilities and ability. FF98 66, Provide Professional Customer Service in the Taxi and Private Hire Industries (QCF Level 2) 1

4 4 Know how to deliver quality customer service. 4.1 Explain the effects of different levels of service quality and how they could influence: customer expectations profitability market share 4.2 Describe services and facilities available and how they are delivered. 4.3 Outline customer services delivered to the taxi and private hire customer. 4.4 Describe the special customer guidance and welcome that a driver can offer travellers arriving and departing at transport hubs and interchanges. 4.5 Explain why it is important that all customers should be treated equally when accessing passenger transport. 4.6 Identify the main legislative acts that protect the taxi/ private hire customer against discriminatory practices. 4.7 Describe what is meant by the terms stereotyping and harassment. 4.8 Describe examples of different types of discrimination that drivers should be aware of. 4.9 Outline the circumstances where a driver could be accused of discrimination Outline how a taxi or private hire operator can amend the service to meet the relevant codes of practice, licence conditions and equality legislation. 5 Be able to work and communicate effectively with people who can support and assist customers. 6 Know how to work and communicate effectively with people who can support and assist customers. 5.1 Work with and alongside people who can support and share knowledge to improve service to customers. 6.1 Describe the importance of working alongside people who can support and share knowledge to improve the business. FF98 66, Provide Professional Customer Service in the Taxi and Private Hire Industries (QCF Level 2) 2

5 Additional information about the Unit Unit purpose and aim(s) The purpose of this Unit is for learners to demonstrate occupational competence providing professional customer service to customers. This Unit is particularly suitable for learners who work as drivers of taxis and private hire vehicles. Unit expiry date 30 September 2015 Details of the relationship between the Unit and relevant national occupational standards (if appropriate) This Unit is mapped to the National Occupational Standards for Road Passenger Vehicle Driving Unit 3 - Provide Professional Customer Service in the Community Transport, Chauffeur, Taxi and Private Hire Vehicle Industries Details of the relationship between the Unit and other standards or curricula (if appropriate) Assessment requirements specified by a sector or regulatory body (if appropriate) When assessing the Unit the following points should be covered as a minimum: Assessment criteria 2.3 Reasons should include as a minimum: Providing a clean vehicle inside and exterior A friendly and welcoming atmosphere Professional knowledge Maintaining punctuality Providing safety and security for vulnerable customers Being honest and truthful Cultivating relationships Driving with care and consideration Assessment criteria 3.2 Assistance can include: Providing onward journey details Loading a luggage cart Helping elderly or disabled customers Assessment criteria 4.2 Examples include: Wheelchair accessibility Card reader Hearing loop FF98 66, Provide Professional Customer Service in the Taxi and Private Hire Industries (QCF Level 2) 3

6 Assessment criteria 4.6 Examples must include: Equalities Act 2010 Health Act 2006 Assessment criteria 4.8 Learners should cover Why drivers should not discriminate against customers on the basis of: Age Race Religion Sexual orientation Nationality Gender Gender reassignment Disability Learners should also show awareness of the circumstances where they could be accused of discrimination Assessment criteria 5.1 and 6.1 People could include: Other drivers Marshals Booking office staff Traffic wardens Licensing officers Staff at transport interchanges eg airports, rail stations When assessing this Unit the following definition must be used: Taxi - A licensed Hackney Carriage vehicle. This Unit should be assessed predominantly in the workplace through observation, along with other sources of evidence including, witness testimony and questioning. Realistic workplace simulation may be used to assess areas that cover non routine situations with the agreement of the awarding organisation. If this Unit is used in an NVQ qualification linked to GoSkills National Occupational Standards the overarching assessment strategy must be followed. This can be accessed via the GoSkills website at the link below: Endorsement of the Unit by a sector or other appropriate body (if required) GoSkills FF98 66, Provide Professional Customer Service in the Taxi and Private Hire Industries (QCF Level 2) 4

7 Location of the Unit within the subject/sector classification system 4.3 Transportation Operations and Maintenance Name of the organisation submitting the Unit People 1st Availability for use Shared Availability for delivery 01 February 2011 Guided Learning Hours 16 FF98 66, Provide Professional Customer Service in the Taxi and Private Hire Industries (QCF Level 2) 5

8 QCF Assessment specification Assessment (evidence) Requirements The evidence requirements for this Unit are shown in the main body of the Unit under the section titled Assessment requirements specified by a sector or regulatory body. Guidance on Instruments of Assessment For a detailed guide to assessment please use SQA s Guide to Assessment, which is designed to provide support for everyone who assesses for SQA qualifications. It looks at the principles of assessment, and brings together information on assessment in general as well as on best practice in assessment. Assessment: A Guide for Centres Offering Ofqual Accredited Qualifications can be downloaded free from SQA s website FF98 66, Provide Professional Customer Service in the Taxi and Private Hire Industries (QCF Level 2) 6