Important Legal Notice

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1 Important Legal Notice This Presentation and all the content on these slides are the intellectual property of Bachrach & Associates, Inc. and Bill Bachrach. These slides are for individual use only. Conversion and / or use of these slides, or any of their content, to any medium without the expressed written consent of Bachrach & Associates, Inc. and / or presenting them to any group, in whole or in part, is expressly prohibited and a violation of the copyright laws that protect this intellectual property. Thank you in advance for being respectful and honoring our intellectual property Bill Bachrach & Bachrach & Associates, Inc. For further information contact: Bachrach & Associates, Inc.; 8380 Miramar Mall Suite 200; San Diego, CA P: F: or info@baivbfp.com Bachrach & Associates, Inc For Broker/Dealer Use Only - Not for Use With The Public NFM-8440AO (06/10)

2 We believe in YOU.

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7 We believe in YOU.

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9 Create your Ideal Life in 4 years, or less, by building an Ideal Client Community, by referral only, using the Values-Based Financial Planning complete business model.

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13 YOUR Ideal Life: What does it look like? What does it sound like? What does it feel like? What are you doing? Who are you with? Who are you being? Bachrach & Associates, Inc.

14 Create your Ideal Life in 4 years, or less, by building an Ideal Client Community, by referral only, using the Values-Based Financial Planning complete business model.

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16 What is at first difficult becomes progressively easier and more pleasurable through practice.

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23 Successful people accept that there is no silver bullet. Mastery is a journey.

24 Mastery Client Service Mastery all of your clients have their entire financial house in perfect order and keep it that way forever Client Acquisition Mastery by referral and introductions only Leadership Mastery leading a team of best-in-class subject-matter experts, technical and administrative Mindset Mastery thinking like a business owner vs. technician Mastery of your time, your priorities, and your diary you running your business instead of it running you Bachrach & Associates, Inc

25 Mark Little Before 1243 Clients 17 Ideal Clients $388,000 Production Quality of Life: 80- hour work week Business Value: Not much

26 Mark Little After 91 Clients: 100% Ideal Clients 74 new Ideal Clients, all acquired by referral $1,600,000+ recurring revenue Huge client satisfaction Quality of Life: Happy and balanced. 3-day work week Business value: $3.8M

27 Don Van Landingham Before Hundreds of tax clients Tax practice he wanted out of 10 potential Ideal Clients Inadequate income Quality of Life: Poor Business value: Not much

28 Don Van Landingham After 150 Ideal Clients All acquired by referral $1,500,000+ recurring revenue Clients are happy Quality of Life: happy and balanced Business value: $3+ Million

29 Fred Hurdman Before 500+ clients, very few Ideal Clients Seminar marketing: doing plans for lots of the wrong people $1M business revenue $150,000 personal income hours / week Stress Cash flow always an issue.too many staff

30 Fred Hurdman After 75 Ideal Clients $900,000 business revenue $450,000 personal income 4 day work week I love my life! Time for family and church, recently built dream home

31 Peter Oldziey Before $350,000 business revenue $200,000 Personal Income 500 Clients Five 10-hour work days / week 6 weeks vacation / year My life wasn t bad, but nothing like it is now less resources and time.

32 Peter Oldziey After $690,000 recurring business revenue $480,000 personal income 104 Ideal Clients Four 8-hour work days / week 8 weeks vacation I now have Genuine Balance: Spiritual, Service, Romance, Family, Creative Pursuits, Travel...my life is rich and full.

33 Results Pattern 2-4x increase in Business Revenue Recurring revenue from fee for advice shift from commissions and asset fees 2-3x increase in personal income More Ideal Clients / Fewer Non-Ideal Ideal Clients acquired by referral / introductions Capture 100% of the client s business Higher business valuation Lower compliance risk Better quality of life Bachrach & Associates, Inc

34 An introduction to Values-Based Financial Planning Bachrach & Associates, Inc.

35 The most important language in effective communicating is an almost unspoken language, the language of trust.

36 Know the right questions to ask and when to ask them, Listen with empathy, When it s your turn to talk to be able to articulate your ideas and your advice with conviction so your clients and your prospective clients respond positively and implement Bachrach & Associates, Inc.

37 You build trust by listening to their story, not by telling yours. - Bill Bachrach Bachrach & Associates, Inc.

38 You build trust by inspiring people with positive emotions, NOT with fear or greed. - Bill Bachrach Bachrach & Associates, Inc.

39 A profound first interview experience that engenders a high level of trust and inspiration Bachrach & Associates, Inc.

40 Bachrach & Associates, Inc.

41 The 5 Conversations Opening 1. Values Conversation 2. Goals Conversation 3. All the Money 4. Commitment to Hire 5. Commitment to Implement Bachrach & Associates, Inc.

42 When your values are clear your decisions are easy. - Roy Disney Bachrach & Associates, Inc.

43 What s important about money to you? Bachrach & Associates, Inc.

44 Bachrach & Associates, Inc.

45 The 5 Conversations Opening 1. Values Conversation 2. Goals Conversation 3. All the Money 4. Commitment to Hire 5. Commitment to Implement Bachrach & Associates, Inc.

46 Bachrach & Associates, Inc.

47 Results Discover additional assets your existing clients will move to you. Action on your advice. Earn all of their business Agreement to move from the Old World to the New World. Referrals Bachrach & Associates, Inc.

48 Bachrach & Associates, Inc.

49 21-25 October in San Diego

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51 2 coaching sessions per month to prepare you for the Academy.

52 We believe in YOU.

53 Important Legal Notice This Presentation and all the content on these slides are the intellectual property of Bachrach & Associates, Inc. and Bill Bachrach. These slides are for individual use only. Conversion and / or use of these slides, or any of their content, to any medium without the expressed written consent of Bachrach & Associates, Inc. and / or presenting them to any group, in whole or in part, is expressly prohibited and a violation of the copyright laws that protect this intellectual property. Thank you in advance for being respectful and honoring our intellectual property Bill Bachrach & Bachrach & Associates, Inc. For further information contact: Bachrach & Associates, Inc.; 8380 Miramar Mall Suite 200; San Diego, CA P: F: or info@baivbfp.com Bachrach & Associates, Inc For Broker/Dealer Use Only - Not for Use With The Public NFM-8440AO (06/10)