CHINA Z FELLOWSHIP 2.0 PILOT

Transcription

1 CHINA Z FELLOWSHIP 2.0 PILOT

2 About VML VML is a lead marketing agency that transforms brands through a connected consumer experience. VML s clients include Bridgestone, Colgate-Palmolive, Electrolux/Frigidaire, Ford, the Kellogg Company, Kimberly-Clark, New Balance, PepsiCo, Sprint, and Wendy s. Founded in 1992 and headquartered in Kansas City, Missouri, VML joined the world s largest communications services group, WPP, in 2001.

3 CLIENTS

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5 JON COOK GLOBAL CEO

6 SEATTLE WHITE SALMON SAN FRANCISCO CHICAGO KALAMAZOO NEW YORK KANSAS CITY NASHVILLE ATLANTA BOGOTÁ

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8 Z Fellowship 2.0 The Z Fellowship program is in partnership between VML and Syracuse University to develop a connection between VML s two biggest markets - the U.S. and China. VML s Global Headquarters in Kansas City provides training and mentorship to high-potential individuals for 6 months, allowing fellows to then transfer this knowledge and experience to VML s China offices with a 3 year career development plan.

9 The Program 6 MONTHS 3 YEARS POST 3 YEARS VML Headquarters (Kansas City) VML/I.M. 2.0 VML Network Opportunities Onboarding at VML Global HQ s Real time work experience Customized itinerary Exposure to full-service agency and all resources Transition to VML China Onboard as full-time VML employees Job rotation opportunities Customize individual career development plan Discussion about exploring other growth opportunities within the Global network Continue additional training & career development

10 Apprenticeship Kansas City Preparation/Orientation University Kick Off Meeting Z fellowship program briefing Ice breaker activities Kansas Orientation VML onboarding On-site tour Assign mentor First week Understand roles & responsibilities Set expectations Establish monthly meeting schedule Training Program First 3 Months On-the-job Training Online Learning - Mandated learning plan Participate in local learning events Monthly seminar (classroom/ cohort/ speakers) Last 3 Months Midterm performance feedback Check-in with NY HQ s Begin transition process with China s offices Post-Graduation Training Completion Evaluation (performance review) Program satisfaction survey and mentor feedback Graduation

11 Junior Associate (year 1) China Transition Year 1 Kansas Follow up with Kansas networks China Offices Confirm employment details Local office orientation Adjust to new working environment (e.g. social events) On-the-job training Identify/ Introduce mentor NY Headquarters Check in with NY Global HR Team Learning and Development Discuss with HR to review learning plan and options Supervisor Meeting Set expectations & goals Discuss 3 year career path and development plan Mandated Training (Workshops) Annual performance review

12 Associate (year 2-3) China Year 2-3 Learning & Development Evaluation for promotion: Associate-level briefing Supervisor Meeting: Set expectations Conduct annual performance review Discuss future work plan & assignments Supervisory role Responsibilities Direct reports Opportunity to mentor future Zeds Learning & Development Assess gaps/ needs Personalize training plans Development management/ leadership skills

13 WHAT WILL I GAIN?

14 Build skills and gain industry experience working at a global agency On the job training at Global Headquarters in Kansas City Career Planning Mentorship: establish relationships between Zeds and their supervisors Promotion: customized individual career plan at VML China Learning & Development: Access to VML and Y&R network after 3 years to continue personal growth

15 VML China/I.M. 2.0 VML s second largest region 400+ VMLers Locations in Shanghai, Beijing and Guangzhou Named #1 overall digital agencies performance in R3 Agency Scope 2016 (survey of client marketers)

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17 Named #1 Overall Digital Agencies Performance Ranking with Highest Client Satisfaction Knows how to build a Cohesive Digital Ecosystem Proactive Offering Branded Content Original Creative Thinking/Ideas Effective Creativity Strategic Planning Insightful Reporting & Analytics Use of Research in Developing Strategy Strong Technical Capabilities TV Production Transparent Financial System Collaborates well with Other Agencies

18 QUALIFICATIONS

19 General Qualifications Senior or Recent Graduate Bilingual in English & Mandarin Chinese Authorized to work in the U.S. post-graduation (6-9 months) Willing to work in China after U.S. experience Passionate about Marketing, Advertising, Digital Technologies, and Business. Excellent communication, organizational, and analytical skills Motivated, Appreciative, Eager to learn!

20 Job Opportunities ACCOUNT MANAGEMENT STRATEGY PLANNER CREATIVE Brief Preparation Business Proposal Writing Facilitate Meetings/ Workshops Contact Report Preparation Familiar with internal operations Understand local and international advertising trends Understanding of finance Proficient in Research tools Understand local markets and various channels Know when and how to conduct market research/ focus group, etc. Able to think analytically, laterally, and unconventionally Conceptual design abilities Understanding of Western and Chinese consumers behavior Capable of integrating an idea through various channels Knowledgeable in Adobe Creative Suite. Front end programming a plus!

21 THANK YOU!