WHO WANTS TO JOIN IN CREATING IMPACT?!

Transcription

1 EMPOWER WHO WANTS TO JOIN IN CREATING IMPACT?! (Dissemination)

2 EMPOWER GOALS AND BUILDING BLOCKS

3 What is EMPOWER The main of EMPOWER is to substan'ally reduce the use of conven'onally fuelled vehicles in by fundamentally changing the mobility behaviour of their drivers and users. To achieve this EMPOWER will create a set of tools for industry, policy makers and employers. These will empower them beyond the lifespan of this project to understand, help choose and successfully implement posi@ve evidence- based and cost- effec@ve policy interven@ons, based on new and innova@ve mobility services, and in the context of already exis@ng infrastructure, policy and measures. 3

4 In the four Living Labs: Goals A 15%- 50% reduc'on in the use of conven'onally fuelled vehicles 30% increase in travellers' self- reported posi@ve evalua@on of urban accessibility and a?rac'veness 75% Customer/user sa'sfac'on with the EMPOWER mobility service 10% response rate for vulnerable travel groups Further impact via Take- Up Ci@es and Organisa@ons

5 EMPOWER building blocks We develop and gather knowledge on: Sharing and self- Business models Mobility Services Social assessment This will all feed into a toolbox This will be tested in 4 Living Labs This is input for coopera@on with Follower and Take- Up Ci@es and organisa@ons 5

6 WHAT IS EMPOWER ABOUT?

7 EMPOWER = 7

8 What are Rewards = Recognition Reflector 8

9 What type of ICT will we use? We will use: Web- based tools Smart Phone 9

10 Knowledge and tools will be tested in 4 Living Labs 10

11 Examples of in LLs Bicycle Use current SMART Increase Social networking Expand current Self organising carpool Buddy matchmaker Enable elderly in travel Bus or car A night at the town Reduce CFV use at events for escorts to stay in town, reducing mul@ple trips Shi\ PT demand to spare capacity 11

12 SMART - Enschede Travel Smart Rewards - Singapore Merci Montreal DO THESE THINGS WORK? SOME EXAMPLES 12

13 SMART generated personal mobility profile a scheme of challenges and rewards a web shop all via a smartphone applica@on and a website 13

14 Travel Smart Rewards - Singapore Loyal customers earn cash rewards by using public transporta@on. The traveller will automa@cally earn 1 point for every one kilometre travelled. During deconges@ng hours a traveller can earn 3, 4, 5 or 6 points per kilometre if the traveller has reached Bronze, Silver, Gold or 14

15 Merci - Montreal Merci offers par@cipa@ng public transit users with discounted offers from par@cipa@ng third actors. The more people travel the higher the discounts. The offers people receive are loca@on specific, e.g. based on where individuals travel they get specific offers. 15

16 THE TECHNICAL TOOLS WE HAVE AND SUPPORT 16

17 We don t start from scratch and we re not IT 17

18 We will adjust, combine and connect 18

19 Example of EMPOWER technology 19

20 Mobidot & SMART For awareness with to challenge (groups of) travellers to their travel behaviour in line with city goals. The Mobidot also provides access to a knowledge base of floa@ng traveller data for policy development, monitoring and evalua@on. For public/private transit operators: situa@onal awareness with poten@al to add end- user loyalty and incen@ve programs. For (mobility) service providers and insurance companies: personalisa@on capabili@es with poten@al to add end- user interac@on and incen@ve programs or expand services for employer market. For consultancy firms: big datasets on floa@ng traveller data to provide a knowledge base for policy development, monitoring and evalua@on 20

21 Greener Commute The support ways to measure and reward improved everyday travel behaviours as well as enable smart ride- sharing including social network features. The use of Commute Greener is as a campaign tool crea@ng value The plajorm includes web technology for smartphones, GPS, ICT mechanisms for challenges and points, distances with mul@- modal journey capabili@es to/from work, logs for analy@cs of CO2, health etc. 21

22 TAKE- UP CITIES AND ORGANISATIONS 22

23 Feedback Theory We want impact Technology Expanding 23

24 Therefor we are looking for Follower and Take- UP 24

25 Take- Up and The EMPOWER concept and mobility services will be trialled in large scale living labs involving members of the public in the of Enschede (Netherlands), Gothenburg (Sweden), Helsinki (Finland) and Manchester (UK). In order to deliver our roll- out plans, we wish to recruit a further seven TUCs to provide further large scale real- life implementa@ons. The TUC implementa@ons will start from Autumn 2016 when the EMPOWER services will be mature. The TUC stakeholders will develop and deliver the actual implementa@on, with the help of some funding from the EMPOWER budget of up to 100k. EMPOWER partners will assist with some training func@ons (for example on evalua@on method) and collaborate on the provision of mobility services (as needed). It is expected that the data arising from the TUC implementa@ons (e.g on the effec@veness of different incen@ves) will be fed back into the EMPOWER toolkit. All TUC implementa@ons will take place between Autumn 2016 and June 2017 so that evalua@on results and data will be available within the EMPOWER schedule. 25

26 We offer a toolbox 26

27 We also offer input and feedback Tools, instruments, knowledge workshops and 27

28 We offer 28

29 OPEN COMPETITION 29

30 Please join our open 30

31 Criteria? Some examples Impact Policy schemes Recruitment Geographical Size of region, city City, urban, region scope Support Technical Financial 31

32 Take- Up process Webinar: 26 November GMT/ CET Noon CET, 11 th Dec January 2016 TUC 31 st of January 2016 Legal stuff 32

33 We offer: - Tools - Money - HELP 33

34 Thank you for your Project website: hqp://empowerproject.eu/ Telephone: (Leeds, project- coordinator) Telephone: (Enschede, dissemina@on)