JOB DESCRIPTION: COMMUNICATIONS OFFICER. Black Umbrellas May 2017 HR/Recruitment

Transcription

1 JOB DESCRIPTION: COMMUNICATIONS OFFICER Black Umbrellas May 2017 HR/Recruitment

2 Job Description Black Umbrellas Black Umbrellas (BU) is a non-profit enterprise development service provider that seeks to deliver real and meaningful transformation of society through empowered, organic business growth. Position Title: Reporting to: Based at: Communications officer To be determined Head Office Job Purpose and Overview: The Communications Officer will report directly to (to be determined) and manage BU s media profile, reputation and brand integrity, stakeholder relations as well as the fundraising for BU. Key Responsible Areas: o o o Manage BU s media profile o Execute on the organisational communication strategy o Produce media releases announcing events, awards and other BU news o Organise media networking activities o Engage public relations (PR) agency to support public relations activities o Produce key messages document, updated regularly, to guide statements and responses to media queries o Develop media protocol document, outlining procedures for engagement with media o Opinion pieces to position BU as a significant voice on enterprise development Manage reputation and brand integrity o Identify and manage reputational risk o Develop procedures for managing reputational crises o Report regularly to the COO on areas of reputational concern o Produce holding statements on areas of concern Oversee BU s digital and social media strategy o Execute on the digital communications strategy o Ensure the BU website is effective, relevant and up-to-date 1 B U : H R / R e c r u i t m e n t / J D / 0 1 5

3 o o o o Manage BU s presence on Twitter, Facebook, LinkedIn, YouTube and other social media platforms BU s marketing strategy o Execute on the marketing strategy for the organisation o Profile BU and BP activities through publications, reports, etc. o Promote BU and BP through display collateral and promotional material o Develop protocol on usage and placement of BU and BP brand in different circumstances o Produce and distribute BU and BP newsletters o Manage production and distribution of BU annual report Stakeholder Relations o Execute on existing stakeholder relations strategy, revised annually o Develop and maintain integrated stakeholder database, outlining contact details, significance, messages and types of engagement o Co-ordinate stakeholder engagement across the group, with specific focus on corporate and government o Organise opportunities for interaction with stakeholders, including road shows, presentations, and informal events o Distribute BU publications and other information to relevant stakeholders o Monitor the policy and regulatory environment for developments that may affect BU Internal communication Ensure internal stakeholders are kept abreast with all developments through a number of mediums including MyBU, , quarterly newsletter and telephonic 2 B U : H R / R e c r u i t m e n t / J D / 0 1 5

4 Qualifications: Under Graduate Degree in Marketing or Communications 3-4 years professional working experience in a marketing or communications environment Experience and Knowledge: Proven knowledge on general business and commercial acumen Stakeholder engagement skills Must have experience and knowledge in the effective implementation of policies and procedures Broad knowledge of all media Excellent written and verbal communication skills Ability to function independently and within a team Conduct To behave in a professional manner at all times, reflecting and maintaining the values and ethos of the organisation and generating a positive image of the organisation To adhere to all the organisation s policies and procedures to ensure that these are maintained at all times 3 B U : H R / R e c r u i t m e n t / J D / 0 1 5

5 COMPETENCY PROFILE The following competencies can be used to guide selection and development decisions: Importance of Competency C = Critical competency I = Important but can be trained N = Nice-to-have Level of competence required to perform 1 = Basic 2 = Moderate 3 = Superior 4 = Advanced optimally in the role ACHIEVING COMPETENCIES DESCRIPTION RELEVANCE TO JOB DESCRIPTION IMPORTANCE LEVEL ANALYSIS The ability to break down and analyse information effectively, identifying the causes of problems and proposing realistic and practical solutions to address them. Research and write analyses of key policy and regulatory developments for internal circulation. Prepare fundraising proposals including any required research in respect thereof. I 3 PLANNING & ORGANISING The ability to arrange and order the key elements of a course of action to achieve the required objective; schedules in advance the steps and resources required in Execute annual communications strategy, covering goals, messages, positioning statements, activities and resources. C 4 4 B U : H R / R e c r u i t m e n t / J D / 0 1 5

6 a task or project; formulates contingency plans. Organise media networking activities. Organise media interviews with CEO and other managers on BU activities. Execute digital communications strategy. Manage production and distribution of BU annual report. Co-ordinate stakeholder engagement across the group, with specific focus on corporates and Government. Monitor the policy and regulatory environment for developments that may affect BU. Conduct research on potential fundraising opportunities. JUDGEMENT & DECISION- MAKING The ability to evaluate and consider all the available sources of information and alternatives in order to make well-reasoned, objective and rational decisions. Identify and manage reputational risk. C 4 INTERPERSONAL SENSITIVITY The ability to take action that indicates a consideration for the feelings, needs, motives and skills of others, being aware of the Will be interacting with stakeholders and media. C 4 5 B U : H R / R e c r u i t m e n t / J D / 0 1 5

7 FLEXIBILITY COMMUNICATION impact of one s own behaviour on others. The ability to adapt to new situations and ways of working by being receptive to changes and demonstrating a willingness to modify thoughts, behaviours and emotions in response to the change. The ability to present information in a clear and concise manner to ensure others understand one s ideas in both individual and group situations; appropriately adapts one s message, style, and tone to accommodate a variety of audiences; actively keeps people informed and openly communicates relevant information to others. Adapting to new situations and ways of working according to research and what is relevant at that moment. C 3 Produce key messages document, updated regularly, to guide statements and responses to media queries. Opinion pieces to position BU as a significant voice on enterprise development. Report regularly to the EXCO on areas of reputational concern. Produce holding statements on areas of concern. Manage BU s presence on Twitter, Facebook, LinkedIn, YouTube and other social media. Profile BU and BP activities through publications, reports, etc. Produce and distribute BU and BP newsletters. C 4 6 B U : H R / R e c r u i t m e n t / J D / 0 1 5

8 Distribute BU publications and other information to relevant stakeholders. Research and write analyses of key policy and regulatory developments for internal circulation. Prepare fundraising proposals including any required research in respect thereof. Prepare reports required by fundraisers in required format and within required timelines. ENTERPRISE COMPETENCIES DESCRIPTION RELEVANCE TO JOB DESCRIPTION IMPORTANCE LEVEL CLIENT FOCUS The ability to identify, understand and respond to the current and future needs of clients in order to ensure sustainability and satisfaction, while at the same time maintaining mutually beneficial relationships. Will be working closely with stakeholders and should be able to manage the stakeholder relations. C 3 RESULTS & QUALITY FOCUS Demonstrates a focus on achieving the desired results and objectives of the organisation, through concentrating effort on goals, and Produce media releases announcing events, awards and other BU news. C 4 7 B U : H R / R e c r u i t m e n t / J D / 0 1 5

9 meeting or exceeding these and carrying out the work in a manner that is consistent with required expectations and timeframes whilst ensuring quality output Produce key messages document, updated regularly, to guide statements and responses to media queries. Develop media protocol document, outlining procedures for engagement with media. Develop procedures for managing reputational crises. Ensure BU website is effective, relevant and up-to-date. Develop protocol on usage and placement of BU and BP brand in different circumstances. Distribute BU publications and other information to relevant stakeholders. SYSTEMS THINKING The ability to demonstrate a holistic understanding of how interrelated elements coexist within an overall process or system, and how changing one element can impact on other parts of the process. Must have experience and knowledge in the effective implementation of policies and procedures. C 3 RELATING & NETWORKING The ability to develop, maintain and strengthen partnerships with others inside or outside the organisation Organise media networking activities. C 4 8 B U : H R / R e c r u i t m e n t / J D / 0 1 5

10 who can provide information, assistance, and support. Engage PR agency to support public relations activities. Organise media interviews with CEO and other managers on BU activities. Develop integrated stakeholder database, outlining contact details, significance, messages and types of engagement. Organise opportunities for interaction with stakeholders, including road shows, presentations, and informal events. Develop integrated stakeholder database, outlining contact details, significance, messages and types of engagement. BUSINESS ACUMEN The ability to identify, understand and act on business priorities, through information seeking whilst understanding the objectives of the organisation. Execute a marketing strategy for BU and BP. Promote BU and BP through display collateral and promotional material. C 3 INNOVATION The ability to formulate original ideas and concepts and to effectively share and implement these; apply Developing different policies and procedures relevant to position. C 3 9 B U : H R / R e c r u i t m e n t / J D / 0 1 5

11 creative problem-solving skills to one s work to develop solutions to problems. LEADING COMPETENCIES DESCRIPTION RELEVANCE TO JOB DESCRIPTION IMPORTANCE LEVEL STRATEGIC THINKING PERFORMANCE MANAGEMENT The ability to formulate effective plans in line with the organisation s strategic objectives and to determine priorities, and identify potential risks and opportunities. The ability to take responsibility for both one s employees and the client s performance, by setting clear goals and expectations, tracking progress against the goals, ensuring feedback, and addressing challenges promptly. Execute stakeholder relations strategy, digital communications strategy, etc. C 3 Responsible for subordinates performance. I 3 APPROVED BY: Incumbent: Line Manager: 10 B U : H R / R e c r u i t m e n t / J D / 0 1 5

12 Job Title: Signature: Job Title: Signature : Date: / / Date: / / CEO / COO: Name: Signature: Date: / / DATE LAST REVIEWED: / / 11 B U : H R / R e c r u i t m e n t / J D / 0 1 5