ORGANIZATIONAL STRATEGIC ANALYSIS AT PT. MARINE YARD SURABAYA

Transcription

1 FINAL PAPER ORGANIZATIONAL STRATEGIC ANALYSIS AT PT. MARINE YARD SURABAYA Submitted as a final requirement to obtain the degree of Sarjana Ekonomi Strata Satu By: NAME : ROINARDES WILLYAN L. NPM : PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS PELITA HARAPAN SURABAYA 2014

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5 ACKNOWLEDGEMENT Praises and gratefulness are delivered to The Almighty God - Jesus Christ, for all of His kindness and greatness in helping and guiding the author starting from the first preparation of the thesis until the end preparation of the thesis as the final paper for the undergraduate study. In this chance also the author also would like to greetly many appreciation for the following people for their contributions in supporting and helping the author from the beginning untill the end of the completion of the thesis: 1. Mr. Stenvens Handry Lesawengens and Ms. Wisye Kansil - as the author s parents that always support with the endless love. I love you both so much. There is nothing in this world that can change my love for you two. 2. Oliandes Sondakh S.E., M.M - as the first advisor who always give me a guidance to complete this paper, thank you for the time that you give, thank you for the patience that you show, thank you so much. I finally did it mam. 3. Evi Thelia Sari S.E., M.A - as the second advisor who helping in giving advice, solution and ideas in the completion of this paper. Altough, it is often for the author to meet with the advisor but still, you are the one of the inspiration to finish the paper 4. Ronald Suryaputra, S.T., M.M - as the Head of Management Department of Business School, the coolest and one of the most impressive lecturer i have ever met. 5. Mr. Sahid - as the Director operation of PT. Marine Yard Suraabaya that give the time to support this thesis from the beginning. May this result of this paper could become the greater, bigger company. 6. CEO PT Marine Yard Surabaya thank you for your time sir, i know that you are a very busy person but thank you fpr the time that you already give me. I aprreciate it, i really do. Hopefully this thesis could become a something importnat for the company. 7. Siti - as the author s best best friends, soulmate, that always support me whatever the situation, whatever mood, you cheering me up, and motivated to complete vi

6 this paper. If only there is word to describe how thankful i am is gonna be love. I superbly love you. 8. Arief, Ephine, Bezaleel, Nico - as the author s.. what should i call you guys. Great friend? I don t think so. Best friend? No you guys don t deserve that. Because one thing that i know about you guys, you never leave friend alone. Maybe after this we will be often to meet up, but i just want you to know one thing and one thing only, that i am going to miss the way we support each other about this paper. I love you guys. Thank you for your time. 9. Vincent, Olivia, Lois, San Richardo, Tasha, Phina - as the author s classroom mates since 2011 that always support in giving information regarding the thesis and others things. You guys such a rock friend. Let us keep this friendship last forever. 10. The regular class of as the author s mate from the beginning and still continued. Hopefully our friendship will be last forever. 11. Prof. Maria Rochelle G. Divinagracia, M.Sc., DBA. - as the panelist during the thesis proposal examination and final proposal examination. Thank you mam for your inputs and comments for the better research paper. All your comment that really make me a stronger student, i learnt a lot from you mam. 12. Hastuti Naibalo, S.E., M.Si., - as the panelist during the final paper examination. Thank you for your time for attending and examining my final thesis so it will be a useful and better thesis. 13. Prof. Louie A. Divinagracia, M.Sc., DBA - as the dean of UPH Surabaya Business School for giving the opportunity for the author and others to conduct and experience this research. Although this thesis is still behind from being perfect, but still the author believe this thesis will be useful for the further research and usage. As the thesis is completed with the effort, support, help, and love from all the parties whom involved in the vii

7 preparation of this thesis, to them, the author would like to thank you again and the author would also dedicated this Final Paper. Surabaya, 03 rd December 2014 Roinardes Willyan Lesawengen viii

8 TABLE OF CONTENTS Page TITLE PAGE... i STATEMENT OF ORIGINALITY OF FINAL PAPER... ii AGREEMENT OF MENTORING GUIDANCE FOR FINAL PAPER.. iii FINAL PAPER EXAMINATION COMMITTEE... iv ABSTRACT... v ACKNOWLEDGEMENTS... vi TABLE OF CONTENTS... ix LIST OF TABLES... xi LIST OF FIGURES... xii LIST OF APPENDICES... xiii CHAPTER I INTRODUCTION Background of the study Research Problem Research Objectives Research Contributions Research Limitation Research Outline... 6 CHAPTER II REVIEW OF RELATED LITERATURE SWOT Analysis EFE & IFE Matrix SPACE Matrix BCG Matrix IE Matrix Grand Strategy Matrix Quantitative Strategic Planning Matrix Strategy Business ix

9 2.8.1 Differentiation Strategy Advantage of Differentiation Disadvantage of Differentiation Cost Leadership Strategies Advantages of Cost Leadership Strategies Disadvantages of Cost Leadership Strategies Focus Strategy Advantages of Focus Strategy Disadvatages of Focus Strategy Sustainable Strategy Operational Framework CHAPTER III RESEARCH METHODOLOGY Research Design Research Object Methods of Data Collection Methods of Data Analysis CHAPTER IV RESULTS AND DISCUSSION Description of PT Marine Yard Surabaya Strategy Analysis CHAPTER V SUMMARY,CONCLUSION,AND RECOMMENDATION 5.1 Summary Conclusion Reccomendation REFERENCES APPENDICE x

10 LIST OF TABLES Table 1. The diferrence between micro, small, medium entrprise... 2 Table 2. The number of SME and GDP from SME... 2 Table 3. The example of EFE Matrix... 8 Table 4. The example of IFE Matrix Table 5. The example of CP Matrix Table 6. The example of QSPM Table 7. EFE Matrix of PT. Marine Yard Surabaya Table 8. IFE Matrix of PT. Marine Yard Surabaya Table 9. SWOT Matrix of PT. Marine Yard Surabaya Table 10. SPACE Matrix of PT. Marine Yard Surabaya Table 11. BCG Matrix of PT. Marine Yard Surabaya Table 12. IE Matrix of PT. Marine Yard Surabaya Table 13. QSPM of PT. Marine Yard Surabaya xi

11 LIST OF FIGURES Figure 1. SPACE Matrix Figure 2. BCG Matrix Figure 3. IE Matrix Figure 4. Grand strategy Matrix Figure 5 Organizational Structure of PT. Marine Yard Surabaya Figure 6. Coordinates Vector Direction xii

12 LIST OF APPENDICIES Appendix A Appendix B Appendix C Interview Guide Questions Transcript of Interview Financial Data xiii