Measurable Effects Employer Transportation Programs That Work. April, 2015

Transcription

1 Measurable Effects Employer Transportation Programs That Work April,

2 Seattle Children s Hospital 5,000 employees 1,000 patients 1,200 parking spots Residential n hood 2 bus routes Mandate to reduce SOV to 30% of

3 Seattle Children s Major Institution Master Plan

4 Strategic SOV Reduction pt. change 10 pt. change needed

5 Tip the Scale Tip the Scales Make Commute Choices More Attractive

6 Reducing Demand for Parking No Free Parking; charge all hours, all days, all staff No Monthly Parking; only daily rates Variable parking rates; from $ $10.00 /day

7 Alternative Commute Subsidies

8 Pay Staff Not To Drive $ 4 a day each day staff do not drive alone to work = $ 1,000 annually

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11 Five- Year SOV Trend FY : Hospital 24/7 SOV Rate 65.0% 63.0% 61.0% FY11 FY % 57.0% 55.0% 53.0% Aug 18- Sep 14 Sep 15- Oct 12 Oct 13- Nov 9 Nov 10- Dec 7 Dec 11- Jan 4 Jan 5- Feb 1 Feb 2- Mar 1 Series1 55.3% 54.6% 54.0% 54.5% 55.2% 54.2% 54.7% Mar 2- Mar 29 Mar 30- Apr 26 Apr 27- May 24 Series2 63.3% 62.6% 62.3% 62.3% 63.9% 62.9% 63.8% 63.2% 63.3% 60.8% 62.6% 62.7% 62.0% 61.4% Series3 61.4% 61.5% 62.6% 63.8% 62.4% 61.7% 61.0% 59.8% 59.1% 57.3% 58.3% 58.5% 57.4% 57.9% Series4 57.9% 59.2% 59.7% 60.6% 61.6% 60.7% 60.1% 59.7% 59.4% 57.3% 58.2% 59.1% 59.2% 58.4% Series5 58.4% 59.4% 60.0% 60.5% 61.0% 58.3% 58.1% 57.3% 56.2% 54.7% 55.6% 55.0% 55.6% 55.3% Series8 Series9 FY13 FY14 Series10 Series11 Series14 Series15 FY15 May 25- Jun 21 Jun 22- Jul 19 Jul 20- Aug 16 Indicates parking rate increase Aug 17- Sep 13

12 Tip the Scale ($ 2,600) IncenKves Subsidies Convenience

13 UW Transportation

14 A City Within the City >70,000 students, staff, and faculty <12,000 parking spaces City limits on parking and traffic

15 Transit 40% 82% of Seattle campus commuters choose lower-carbon modes! Walk 27% Drive 18% Bike 7% Rideshare 6%

16 Commute Emissions Reductions Goals and Actual 60,000 50,000 40,000 MgCO 2 30,000 20,000 Goal Actual Emissions 10, Year

17 However people get to campus, we want them to have a great commute experience

18 Daily Commute autopilot

19 New Situation deliberate decision-making

20 Price Time Convenience Safety Reliability Comfort & fun Flexibility Ability to carry things/ people Exercise

21 Target Groups

22 Context & Perception

23 Change people s context Context Strategies

24 Examples of context strategies at UW Push > Price of parking > Convenience of parking Pull > U-PASS > Bike parking > Bike lanes, Burke Gilman Trail, etc. > Bike repair stations > Transit service > Transit stops > Light rail > Priority carpool parking > Vanpool subsidies > UW Shuttles (like Night Ride)

25 Change people s perception Perception Strategies

26 Commute Concierge Your services have turned a devoted driver into a happy public transit commuter - Tammara Vermes, UW employee

27 Targeted Messages

28 The Husky Way

29 Measurable Effects Employer Transportation Programs that Work Go Green Conference April 30, 2015

30 238,000 jobs and growing 3 square miles

31 Summary of Findings

32 Summary of Findings

33 Summary of Findings

34 #1: Peer Pressure Works

35 Peer Pressure Works

36 Mode-Split Media Coverage

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38 #2: Size Matters

39 Brains Before Brawn

40 Brains Before Brawn 98% of Seaale Companies have < 100 Employees

41 #3: Fake it till you make it

42 Access to Information

43 Transit Options

44 On-demand Transportation Options

45 Ask the Experts Commute Seattle Staff! Your Staff bike commuters are your best champions!! HR & Finance Understand your parking costs

46 Thank you!

47 LUUM IS AN ENTERPRISE SOLUTION FOR HOLISTICALLY UNDERSTANDING AND OPTIMIZING YOUR TRANSPORTATION NETWORK

48 LUUM COMMUTE HUB: Helping Commuters Make Informed Decisions

49 LUUM S ENTERPRISE TRANSPORTATION SERVICES PARKING OPTIMIZATION

50 LUUM S ENTERPRISE TRANSPORTATION SERVICES COMMUTER BUSINESS SHUTTLE MANAGEMENT SOLUTIONS SERVICES

51 PARKING OPTIMIZATION Parking Hardware Integration Payroll Integration Aggregated Reporting Real-time Parking Occupancy Flexible Parking Rules (pricing) Multi-Tenant Invoicing

52 COMMUTER SERVICES Commuter Hub Incentives Program Transportation Ledger Ride Matching & Carpool Services Commute Statements Alerts/Notifications Transportation Challenge Platform

53 SHUTTLE MANAGEMENT Integrated Fleet Management Services Real-Time Shuttle Status (Where s My Shuttle?) Schedule/Route Optimization Geo-Based Charging Cost Allocation (shared use)

54 BUSINESS SOLUTIONS Employee Onboarding Data Analytics/Reporting CTR/TMP Automation Enterprise Single Sign-On Directory Services Integration Payroll integration Parking Analysis

55 THANK YOU Jamie Cheney Celeste Gilman Jessica Szelag Tyler Simpson

56 Measurable Effects Employer Transportation Programs that Work Go Green Conference April 30, 2015