Overseeing the corporate communication portfolio of materials including publications, newsletters and digital platforms.

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1 Job Description General Details Job Title: Faculty/School/Service: Normal Workbase: Tenure: Hours/FT: Head of Communications (MPR16/13) Marketing and PR Stoke Campus Permanent Full Time, 1.0fte Grade/Salary: Grade 9 Date Prepared: July 2017 Job Purpose To oversee the external and internal communications strategy of Staffordshire University, to capture the attention of the broad audience of stakeholders to increase the share of voice and reputation of the University regionally, nationally and globally. Relationships Reporting to: Responsible for: Director of Marketing and PR PR & vents Team Main Activities Creating annual campaigns for local, regional and national, educational & business media channels that reflect the University strategy and Schools as well as Schools plans. Overseeing the corporate communication portfolio of materials including publications, newsletters and digital platforms. Overseeing an annual corporate public engagement programme both of and on campus to strengthen our reputation across our stakeholders including staff and students To establish a Government relations and H agenda facing function, working with SLT and xecutive to deliver public affairs activity to raise awareness of the University. To develop and promote the University s research and academic expertise profile amongst consumer and trade influencers to raise the University s reputation and to ensure the University is the go-to regional university for comment and provide expert opinion.

2 Responsible for creating communication plans for Board, xecutive and SLT, staff and students prior to engagement with the media and external and internal stakeholders. Responsible for delivering the internal communications strategy across all platforms, working with HR, Finance and SLT to create a two-way, productive working environment to improve employee engagement scores. Responsible for delivering the student communications strategy across all platforms, working SaAS, Students Union and Schools to create a two-way, collaborative environment improving and impacting the student experience. To be the key department lead in Crisis and ssues PR Management. Supporting nternational Office, Partnerships and mployer Partnerships in Communication planning and supporting the creation of a Communications network across the University s stakeholders, partnerships and agents Oversee the University s investment in sponsorship and brand alignment activity in liaison with mployer Partnerships. Providing relevant media analysis and communication campaign reporting to assess impact of activity for both internal and external stakeholders and against the University s KPs. Oversee the University s submissions to H and ndustry awards. Working closely with the Head of Marketing to ensure effective delivery of PR content through all digital platforms Responsible for the management of departmental budgets and business planning, ensuring n monthly cost centre reports and quarterly forecast and budget planning. Management of tenders and contracts of external PR and event resource as and when necessary. To undertake any other reasonable duties as determined by the Director of Marketing & PR Special Conditions To be committed to working with the University to further improve the carbon footprint/environmental issues. Variation to Job Description Staffordshire University reserves the right to vary the duties and responsibilities of its employees within the general conditions of the Scheme of pay and conditions and employment related matters. Thus, it must be appreciated that the duties and responsibilities outlined above may be altered as the changing needs of the service may require.

3 Conditions of Service The post is subject to such terms and conditions of employment as negotiated between the Board of Governors of the University and the recognised trade unions, and the employees of the University. n negotiating such terms and conditions the Board of Governors will consider any appropriate advice received from the Universities and Colleges mployers Association (UCA). Application Procedure We encourage you to apply on-line at our website as the system is user friendly and simple to complete. f you wish to apply for this post please use the 'Apply Online' link to complete the university s online application form. We would ask all applicants to ensure that they have provided comprehensive information under each criteria in the Supporting Statements section of the application form and, if necessary, add any relevant additional information in the Additional nformation Section. n addition, please attach the following documentation with your application:- Full Curriculum Vitae Covering Letter - setting out your interest in the role and details on how you match the role and specification Should you wish to discuss this vacancy informally before making an application please contact: Georgina Kelly; Director of Marketing and PR, (Tel)

4 Person Specification Job Title: Head of Communications (MPR16/13) Faculty/School/Service: Marketing and PR The qualifications, experience, knowledge skills and personal qualities outlined below provide a summary of what is required to carry out this job effectively. They also form the selection criteria on which a decision to appoint will be made. Please ensure that you provide evidence of how you meet the criteria in your application. No Selection Criteria Description ssential [] or Desirable [D] Assessed by * 1 Qualified to Degree level or have equivalent professional experience A 2 xperience of leading and managing communications within a complex organisation, ideally H. of creating and developing high level Communication strategies including brand platforms A/ 3 Possessing a strong and established network of national/international contacts within consumer, trade and business environment, with a track record of and identifying appropriate PR opportunities that deliver impact 4 Understanding and experience of creating and developing high level Communication strategies to both internal and external stakeholders 5 Numerate with the ability to analyse performance and RO as well as manage budgets and KP targets and contracts and tenders with external suppliers 6 xperience of organising and promoting a range of communication events, such as conferences, launches and hospitality A/ 7 Significant xperience of successfully leading and motivating staff and teams 8 xpertise in digital and social media communications A/ 9 xcellent planning and organising ability with demonstrable project management skills and an ability to build effective networks across organisations 10 xcellent written and oral communication skills with the ability to communicate effectively with a range of audiences A/ 11 Hold a professional qualification in Marketing D A *Key [A] Application form [] nterview To be assessed against the information provided in the relevant steps of the application form and the evidence required under Section 4, Supporting Statements and accompanying letter and cv To be assessed during the interview process including selection tests or presentation, as appropriate

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