SENGA Consulting Inc. Business Coaching

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1 SENGA Consulting Inc. Business Coaching We help entrepreneurs, CEO s, managers and their teams achieve aspirational business results. Aspirations achieved

2 What is Business Coaching? SENGA LOGO Imagine having the capacity and control to reach extraordinary business results... You have a clear vision of where you want your business to go and a plan to get there. You are focused and accountable to achieving what is most important to your success. Your business is growing profitably and beyond what you thought was possible. You make fewer mistakes, solve more problems faster and make better decisions The excellence of your workforce is driving strong competitive advantage Sales and marketing are effective and working in harmony. Your customers immediately see why they should buy from you. Your suppliers see your business as a premier partner access As an owner or CEO, business coaching offers you the consistent support of a trusted advisor and business expert. The core goal of this growing professional service is to help you and your business become more successful. Investment returns of engaging a business coach have consistently been recognized by tangible improvements in bottom-line performance, productivity and competitive advantage. Business coaching has also been highly accredited for building confidence, capacity and resilience in leaders and their management team. Business Coaching offers you a valuable opportunity to view your business from an outside perspective. Your coach will share insight, expertise, help you bring aspirations into focus, create and implement a realistic action plan to move the business forward. You become more accountable to achieving the right goals and gain expertise that might take years to learn. When is the right time to engage a business coach? Time is non-recoupable. Every day you lose in not addressing issues impacts business performance, bottom-line and long term sustainability. Why wait? If you are experiencing one of the following challenges the time to invest in a business coach could be right now! An objective view and new expertise can accelerate your goal achievement. Business is growing, but things are falling behind. Errors and problems are rising. Actions that support rapid growth are not being addressed due to lack of time, resource or expertise Business growth has stalled. Errors and problems are rising, you losing marketshare. Business has reached a plateau. You need the company to move to the next level, you are feeling frustrated, unsure of what to do or where to start? Management lacks the skills to influence the success of their teams. Productivity and morale is low your best talent is leaving critical goals are not being achieved. Business is transitioning. You are confronting expansion, market entry, technology upgrade, acquisition or merger that requires a unique set of expertise you do not have internally.

3 Our clients engage us to help them achieve the following results. Our business coaching clients are entrepreneurs and CEO s of small and medium sized organizations (5-200 employees). Our services help them to build capacity, achieve results today and move closer to reaching their personal and business aspirations for the future. Exit Planning Coaching Successor Development Sale Readiness Strategies LEGACY CREATION Valuation Improvement Plan Exit Transition Plan Organizational Business Plans Rapid Growth Strategies Transition Planning (M&A, Change, Other) BUSINESS TRANSITIONS Technology Transition-People Transition Implementation Coaching STRATEGY & IMPLEMENTATION Cashflow Improvement plans Market Growth/Market Entry Project Mentorship Customer /Business Growth Plan Business & Marketing Plans Supplier Negotiations Meeting Facilitation Facilitation of Strategy Creation Marketing Strategies SALES & MARKETING Sales Skills Improvements Channel Development Sales Pipeline Growth Competitive Analysis Customer Service Improvements Product Launch Management Customer Loyalty Programs PRODUCTIVITY & PEOPLE PERFORMANCE New Management Transitions Talent Development & Retention Leadership Succession Management Skills Development Sales & Marketing Training Team Building Our business coaches are executives, strategists, business operations and organizational development experts. Clients engage their services because we provide a broad range of tactical business leadership and business practice expertise. They return to us and refer our services because of the exceptional treatment and value they receive.

4 The Personal Benefits of Engaging a Business Coach For entrepreneurs and CEO s - a major personal benefit of business coaching is having someone who helps you see your core strengths and barriers and shows you how to accomplish your goals. The International Coaching Federation surveyed 100 plus small and medium business leaders to get their feedback on the top personal value benefits of business coaching. Access to a trusted source of business expertise and resource. Seeing the business from the objective view of an outsider. The new knowledge and business techniques learned. Brainstorming and strategy planning with the coach. More confidence in their ability to grow the business. Encouragement of the coach to keep focus and accountability on achieving critical tasks Less stress overall Anxiety eliminated from decision making The amazing feeling of being in control of their time and future IFC Survey Top Personal Value Benefits of Business Coaching The Impact and Differentiation of Business Coaching This matrix demonstrates how business coaching relates in respect to other types of performance improvement interactions. HIGH Personal Interactions LOW Business Focus INDIVIDUAL COACHING PERFORMANCE TRAINING BUSINESS COACHING BUSINESS CONSULTING HIGH Business Focus LOW Personal Interactions

5 Senga Business Coaching Approach Our Coaching Process Our commitment to every client is to speak with honesty, integrity and always with the intention of achieving their expectations. We strive to ensure that you feel comfortable with the direction of the work and we believe in achieving results together - we do not tell you what to do, judge or create a plan that is unrealistic or will gather dust on a shelf Your coach will listen with the attention to understand your needs, guide your way, share knowledge, insight and expertise. You are supported throughout the process with feedback and tools to help keep you accountable to the actions agreed upon between you and the coach. Business coaching is a highly collaborative initiative where both client and coach agree on commitments and process. The initial stage is dedicated to developing the relationship, evaluating the business performance against where you want it to be and creating a plan of actions to get it there. Once plans are in place, your coach will then meet with you on a regular basis typically once or twice a week by phone or in person depending on location - to support plan implementation and help solve any unexpected problems. We fully understand that you have a unique set of needs. Our business coaching programs are founded on proven process and best practices yet flexible enough to be customized to meet your specific requirements and budget. Doing it alone is a trait that too many entrepreneurs possess. Why, because it is one of the key reasons why many companies fail. No one has all of the right ideas, expertise and control everything that needs to happen in a business. Let us help... Contact us for a Complimentary Business Coaching Assessment ext 3252 Bizcoach@Senga.ca