Home Security. Smart Technology Protecting Consumers Homes. Home Security Research

Transcription

1 1 Home Security Smart Technology Protecting Consumers Homes

2 02 2 INTRODUCTION This report presents the research findings from the study commissioned by Ring and produced by Fluent Research. The study was conducted online with a na>onally representa>ve sample of 1,001 homeowners ages 18 to 74, who own a smartphone. In addi>on, we surveyed a separate sample of 100 current users of Ring products. The data was collected in October- November

3 3 Package Theft

4 4 Nearly one in five U.S. homeowners (19%) has been a vic;m of package thea in the last year

5 5 One in two homeowners receive packages delivered to home at least once a week 24% 26% 41% 9% Mul$ple $mes a week Once a week 1-3 $mes a month A few $mes a year or rarely How oken do you receive packages delivered to your home? (Total N=1,001)

6 6 73% of homeowners say the carrier usually leaves packages on their front porch Frequency of packages le= when no one is home 24% 16% 19% 12% 13% 16% Several Once a week 2-3 >mes a >mes a week month Once a month A few >mes a year Rarely When you receive packages where are they usually delivered? (Total N=1,001) How oken would you say packages are lek when no one is home? (Total N=1,001)

7 7 Vic;ms of package thea had a package stolen an average of 2.6 ;mes in the last year Number of packages stolen in the last year (among vic$ms of package the=) 39% 24% 13% 7% How many >mes have you had a package stolen in the last year, that is from November 2016 to today? (among vic>ms of package thek in the last year, N=193)

8 8 The average value of stolen packages in the last year was $140 The value of packages stolen (among victims of package theft in the last year) 42% 42% 27% 26% 20% 9% 14% 8% 4% 4% Less than $25 $26-$50 $51-$100 $101-$150 $151-$200 $201-$300 $301-$400 $401-$500 $501+ Priceless What was the dollar value of the package stolen? (among vic>ms of package thek in the last year, N=193)

9 9 Package thea spikes during the holidays but remains constant throughout the year 35% When the package theft occurred in the last year (among victims of package theft in the last year) 23% 22% 19% 16% 15% 18% 16% 17% 18% 14% 11% Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17 When did the package thek occur? (among vic>ms of package thek in the last year, N=193)

10 10 The number of packages delivered increases during the holiday season, with an average of 9 packages received last year 28% the same 4% less 68% more 68% 1-2 8% % % % % More packages delivered during the holiday season than other $mes of the year Number of packages received during the 2016 holiday season Compared to other >mes of the year would you say you receive more, less or the same number of packages delivered during the holiday season? (Total N=1,001) Approximately, how many packages did you receive last year during the holiday season? (Total N=1,001)

11 11 17% same as other time a year 7% less of a problem 75% more of a problem 31% much more of a problem 44% somewhat more of a problem Three in four homeowners consider package thea more of a problem during the holiday season To what extent do you feel that package thek is more of a problem during the holiday season? (Total N=1,001)

12 12 Package thea is widespread in neighborhoods, increasing homeowners concern for safety of their packages 29% neighborhood the= 69% bigger problem 60% concerned A neighbor has been a vic$m of package the= in the last year Yes 29% No 26% Don t know 45% Package the= a bigger problem than in past years Much more of a problem 30% Somewhat more of a problem 39% The same as in past years 24% Less of a problem 7% Concerned that the package ordered will be stolen Very concerned 15% Somewhat concerned 45% Not too concerned 31% Not at all concerned 8% In the past year, has someone in your neighborhood been the vic>m of a package thek? (Total N=1,001) To what extent do you feel package thek is more of a problem now than in past years? (Total N=1,001) How concerned are you that a package you ordered will be stolen? (Total N=1,001)

13 13 PREVENTION The most common precau>on homeowners take to protect their packages is to stay home when expec>ng a delivery. However, a significant number of homeowners use technology to prevent package thek. Stay home when expec>ng a package to be delivered Installed a security camera Have packages sent to a store for me to pick up later Have packages sent to a friend/family member rather than myself Have packages sent to my workplace rather than my home Leave a note for the carrier to let them know where to hide packages Installed a video doorbell 16% 15% 15% 13% 12% 27% 48% Have packages sent to a holding facility for me to pick up later 10% Leave work early to try to meet the carrier 9% None 12% What precau>ons 13 do you take to protect package thek? (Total sample, N=1,001)

14 14 Media contact: Meredith Chiricosta BIGfish Communica>ons for Ring