An established business with over 30 years experience selling industry-leading data communications devices through the wireless evolution Unique

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Vanessa Gaines
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2 An established business with over 30 years experience selling industry-leading data communications devices through the wireless evolution Unique engineering capabilities and high profile partnerships Global, high growth, high value opportunities within the wireless Machine to Machine (M2M) sector

3 We are a leading developer of M2M and mobile broadband devices for Carriers and global M2M markets

4 M2M BENEFITS FOR BUSINESSES Improve efficiencies Increase revenue Improve customer service Reduce operational & maintenance costs Create safer working environments Faster decision making Control remote assets from a central location Achieve real-time awareness Track mobile assets Monitor temperature, patient vital signs, fluid levels etc Receive malfunction warnings, stock level and other alerts Process and productivity improvements 4

5 NETCOMM: Tracking, Tracing and Monitoring Mobile Assets

6 NETCOMM CONTRACTS: CUBIC TRANSPORTATION SYSTEMS Swipe card system for trains, busses & ferries Government funded broadband initiative

7 For more information contact Terra Bastolich VP of Sales - North America m e terra.bastolich@netcommwireless.com 7

15 Optimized Recording: More Value for Less MB Curve-based algorithmic recording in vehicle 1x/Sec Speed, 10x/Sec Trip 1 Trip 2 Trip 3 Trip 4 Trip 1 Trip 2 Trip 3 Trip 4 GPS Trip Breadcrumb (Engine Hr & Locate) Ignition Odometer Accelerometer X Y Z Engine RPM Driver Seatbelt Passenger Occupancy Cranking Voltage Engine Coolant Hybrid Engine State Charge State Trip Fuel Consumed Trip Fuel Idling High Resolution Event Detect - 100x/Sec for 60 seconds upon Event Detect (1 every 3 miles) Event Detection (accelerometer) Clean, High Resolution, Low Data Payload/Storage Curve-based recording provides more useful, high resolution (100x per second) eventassociated data with 60% less overhead than basic 1 second + 10x per second accelerometer data. Copyright Geotab, All Rights Reserved, 2014

18 Track & Trace Essentialism Craig Montgomery SVP of Marketing & Product ORBCOMM

Where We Are Going With Tracking IoT + big data + M2M growth rates = factorial information growth. The Internet of Things (IoT) can be viewed as a network of networks.

19 Where We Are Going With Tracking IoT + big data + M2M growth rates = factorial information growth. The Internet of Things (IoT) can be viewed as a network of networks. Between 2011 and 2020 the number of connected devices globally will grow from 9 billion to 24 billion as the benefit of connecting more and varied devices is realized. The Connected Life: A USD4.5 trillion global impact in 2020, February 2012 by Machine Research for the GSMA

20 This Math Spells Danger Device & User Generated Data Higher frequency of reporting Danger Position pings Sensor pings Health/Status Pings Bill of lading information Other corporate info Demo/Socio graphic data Intense bread crumbing Multiple sensors Geofencing Complex report behavior What is critical? Measuring everything? Slower decisions? Incorrect decisions?

21 Things Have Become More Complex Yesterday s Supply Chain Today s Supply Chain Customers Customers Retail Warehouse Retailer Retailer Wholesale Distributor Retail Distributor Manufacturing Suppliers Sub- Contracted MFG Suppliers MFG

22 Today s Many Touch Points Temperature Control Violations Damaged Goods Bill of Lading Integration Higher Insurance Costs Automated Delivery Information Online Lower Customer Care Costs Lower Inventory Costs Geofence Alerts (road/rail/water) JIT Manufacturing Planning

23 It s About Command & Control

24 Let s Do Some Basic Math Old world of : Trailer tracking at two position reports a day (fixed time) Average fleet of 500 trucks rolling per day (small fleet) 1,000 position reports a day New world: Event based tracking at five alerts a day (door open, closed, arrival, temp etc.) Average fleet of 500 trucks rolling per day (small fleet) 10,000 alerts a day More devices on more assets with more sensors = INFORMATION OVERLOAD

25 We Are Facing The Paradox Of Choice More choices (e.g. decisions) make us less likely to take action, and to be less satisfied (e.g. confident) with our eventual decision. Barry Schwartz, author of The Paradox of Choice: Why More Is Less TODAY, we are moving to more choices (reports, alerts, updates), not less.

26 A Simple Experiment The Experiment Stanford Grad Student Study promoting jars of jam at a local grocery store. Every few hours they would alternate between two quantities of jam flavors being tested (six vs. 24 flavors) The Result Common sense tells us more choices of jams to taste, the sales should increase. Conversely, with less choices sales should drop. Not so fast!

27 A simple Experiment The Result While the table of 24 samples attracted more shoppers, the table offering only six flavors generated more purchases. 30% of tasters stopping at the six flavor table bought jam while only 3% of those stopping and tasting from the 24 flavors made a purchase. Why? Too many choices leaves us overwhelmed making it tougher to make a choice. Having to choose from too many options frequently leaves us concerned with our decision so we don t make one.

28 Why Does This Matter In Tracking? When faced with too many choices, we become more concerned about making the wrong decision versus the idea that we ll make the right choice. We Become Mentally Paralyzed. Are we putting our ability to manage the supply chain at risk by moving towards measuring everything (or too many things)?

and ensure your operations are highly effective and efficient on managing and planning for them.

29 The Future Is Track & Trace Essentialism Big Data Smart Data Identify the key areas of your business that have the largest impact (80/20) on your operational efficiency Go deep on the 20% and ensure your operations are highly effective and efficient on managing and planning for them. Tracking and tracing assets creates reporting noise. Focus on the essential items and don t react plan and act.

30 How to Become Operationally Essential Distinguish the vital few alerts from the trivial many alerts Make the hard trade-offs on what to monitor and why Says yes to only the top 20% of your reporting abilities Makes one decision that eliminates 1,000 later decisions Stick to the limits you set or become totally limited Create buffers for your operations by pre-planning

31 Example Of Asset Tracking Essentialism Pre-identify the alerts that are the exception to the rule. Did the door open on the truck in an urban housing area and not in front of a store? Know what each exception to the rule costs your business. If a shipment of ice cream deviates from a temperature range by one degree, how does that translate into in fuel consumption for the reefer unit? Plan how to react to an exception. If a customer unloads a trailer and reloads it days later and leaves it in the yard, is this not an opportunity to call and offer for detention billing rates (e.g. they are using it for extra storage)? Educate your staff and take the time to configure your systems. Abe Lincoln once said, if you give me six hours to chop a tree, I will take four hours to sharpen the axe. Configure. Train. Test. Reconfigure. Test. Retrain.

32 Thank you. QUESTIONS?