Who may attend: EVERYONE!!! Speaker(s): Kevin Stark, GS1 Global Office

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1 GS1 Standards Event March Jersey City, NJ USA Building standards to deliver business value Session: Lunch & Learn: Consumer IoT & Blockchain Time: 12:30-13:30 Who may attend: EVERYONE!!! Speaker(s): Kevin Stark, GS1 Global Office

2 Anti-trust caution GS1 operates under the GS1 anti-trust caution. Strict compliance with anti-trust laws is and always has been the policy of GS1. The best way to avoid problems is to remember that the purpose of the group is to enhance the ability of all industry members to compete more efficiently. This means: - There shall be no discussion of prices, allocation of customers, or products, boycotts, refusals to deal, or market share. - If any participant believes the group is drifting toward impermissible discussion, the topic shall be tabled until the opinion of counsel can be obtained. The full anti-trust caution is available via the link below, if you would like to read it in its entirety: 2

3 Goals for today Blockchain Myths & IoT Predictions Update on Blockchain & C-IoT learnings Have fun & ask questions!!!

4 Myth #1: Blockchains have to be Public

5 Myth #1: Blockchains have to be Public

6 Public Blockchains vs. Enterprise Blockchains Public Blockchains work fine for e-currency (Bitcoin & Ethereum) Would these work for enterprise applications where Supply Chain parties would have justifiable concerns about visibility of sensitive data? What about access control and permission rules? Enterprise (or private ) Blockchains are, by design, accesslimited to known parties that are trusted. Enterprise blockchains implement a number of layers of authentication and authorisation control to ensure party trust.

7 Myth #2: Everyone on the Blockchain can see all the content about every transaction

8 Myth #2: Everyone on the Blockchain can see all the content about every transaction

9 Blockchains, Off-Chain Resources, & Permissions Owner 1 Owner 2 Owner 3 Owner 4 Node Node Node Node EPCIS Event Rep. Data Store EPCIS Event Rep. Data Store Enterprise Blockchain ledger - Access and permission control layers - Pointers to off-chain data and hashes of off-chain data - Some relevant pieces of data needed for validation and business processes and smart contracts - Identifiers based on GS1 keys (party, location, things, etc) likely obfuscated - Data stored in accordance with GS1 standard data structures Off-chain resources - Access and permission control layers - Event, transaction and master data stored in accordance with GS1 standard data structures (such as EPCIS Event Data Repositories) - Identifiers based on GS1 keys (party, location, things, etc) - Other data resources that may be needed (documents, images, files, etc)

10 Myth #3: Blockchain completely solves traceability and transparency in supply chains

11 Myth #3: Blockchain completely solves traceability and transparency in supply chains

12 Much of the excitement about blockchain is actually excitement about the possibility of sharing data across company lines.

13 Without a common language of identification and data sharing, Blockchain technology (or any shared database) doesn t solve anything by itself

14 From Gartner "Hype Cycle for Blockchain Business, 2017,"10 August 2017(G )

15 There s no need to reinvent the wheel. Work has been done to create a global language of identification and data sharing. This work, and the rest of the GS1 system of standards, can be leveraged to accelerate startups and industry who wish to use blockchain technology to address business applications.

16 Where are we and what s next Activity areas Solution provider collaboration MO-Brand Owner engagement Supporting pilots Monitoring/Collecting information Needs Strategy & Messaging for our MOs A view to activities and initiatives A forum or framework for equating business needs to solutions Standards? 16

17 IoT Prediction #1: How many connected devices are projected to be in the world by 2020?

18 IoT Prediction #1: 21 Billion Gartner press release, 7 February,

19 IoT Prediction #2: What % of these installed devices will be focused on Consumer IoT?

20 IoT Prediction #2: 64%

21 Consumer IoT Many objects, smart devices, machines, consumers, patients, and services being increasingly connected to solve problems in new and more effective ways

22 IoT Prediction #3: # of Connected Devices in each home by 2022?

23 IoT Prediction #3: 500 connected devices in a typical family home

24 What do you have in your home? Smart Phones Bluetooth speakers / headphones Wireless connectivity to your car Smart watch / fitness device Smart thermostat Wifi connected light bulb Smart fridge Streaming video/game hub Digital personal assistants

25 New ways to interact with my products Hey Alexa, I m home, turn on the lights hey Google, set my thermostat to 22 C hey Siri, play some music hey Smart Fridge, do I have enough cheese to make enchiladas tonight

26 And ways my products interact with me Hey Kevin, you re low on yogurt, I added that to your shopping list hey Kevin, there s a sale on your favorite coffee so I ordered some more hey Kevin, Mother s Day is next week, do you want me to order some flowers

27 Core Concepts in IoT Architecture Device Discovery Service Discovery Services Identity Messaging Authorization Data Model Devices and services need consistent verifiable identities Communication between devices need a plethora of messaging protocols suitable for the devices Devices must be authorized to access devices and services to protect users. Data exchange may need common formats so the devices and interpret and use the services/data of other devices.

28 Key learnings from 2017 Product Authentication Digital ownership transfer of a product to a consumer from a brand/manufacturer Product Provenance, Tracking, and History Consumer verification of item history (both from the brand and from previous consumer owners) Replenishment/Home Purchase Seamless integration of smart home devices, the products, and user preferences for payment, shipping, and fulfillment is needed Autonomous Delivery Creating opportunities for autonomous delivery of products directly to the consumer (in their home, at work, in their seat at the stadium, into their moving car, etc )

29 Where are we and what s next Work to date Exploring relevance of GS1 in Connected devices and non-connected (but identifiable) products Began to explore industry appetite Developing architecture concepts around use cases What s Next Continue to highlight unique identification as a key enabler to C-IoT expansion and adoption Expand circle of partners to validate C-IoT drivers and functions Engage industry to socialize thesis and define pilots Standards? 29

30 Questions?

31 Wrapping up Let us know if you have an IoT or Blockchain activity in your region Join the Innovation or Blockchain Interest Groups - MO only for now - See the Community Room at Let us know how we can help disseminate more about these topics

32 Thank you! Kevin Stark Gena Morgan Tim Marsh