FOOD RECALLS & TRACEABILITY SUMMIT

Transcription

1 REGISTER BY AUGUST 22, 2014 AND SAVE $200! FOOD RECALLS & TRACEABILITY SUMMIT October 27-28, 2014 Hilton Old Town Alexandria, VA Build a Pre-Emptive Recall Strategy Adapt to FSMA Regulations Optimize Product Traceability to Mitigate the Impact of Recalls FEATURED SPEAKERS INCLUDE: Roberta Wagner, Deputy Director, Regulatory Affairs, CFSAN, Susan Linn, Director, Quality Assurance, Sysco Elise Fennig, Vice President, Industry Affairs, Grocery Manufacturers Association Steve Mavity, Senior Vice President, Technical Services and Corporate Quality, Bumble Bee Tuna Nancy Higley, Vice President, Regulatory and Scientific Affairs, Kerry, Inc. ALSO FEATURING CRITICAL INSIGHTS FROM Center for Disease Control CFSAN CORE Global G.A.P. North America GS1 Stericycle And Many More! The Recalls Summit is the optimal collaborative recall conference between manufacturers, FDA, 3rd party recall specialists and end users that provides clarification of the roles and expectations of these vital groups. Previous Attendee, Food Safety Project Leader, Houston Food Bank Media Partners: REGISTER AT

2 Take a deep dive into building a recall plan, developing strategies to improve response time and identify a potential recall early on to minimize the scale and severity. CONFERENCE HIGHLIGHTS INCLUDE: Industry guidance on the requirements of FSMA and how to build an adequate recalls plan A case study on how to execute a product recall Utilizing rapid recall exchange to maximize consumer safety Determining when to implement a voluntary recall WHO SHOULD ATTEND: You will benefit from attending this event if you are a senior vice president, vice president, senior level director or director from the food manufacturer or supplier with responsibilities or involvement in the following areas: Recalls Quality Control Quality Assurance Crisis Management Crisis Communications Legal Communications This conference will also benefit retailers, wholesalers, distributors, consultants, software providers, data analysts, contact centers or law firms that partner with food manufacturers or producers. CONFERENCE SPONSOR: A GREAT PLACE TO MEET YOUR MARKET! Take advantage of the best opportunity to meet potential clients face-to-face. Build relationships while demonstrating thought leadership and sharing expertise. For more information on how to position your company as a sponsor or exhibitor, contact Lauren Moras at or lauren.moras@cbinet.com

3 DAY ONE Monday, October 27, :30 Conference Registration and Continental Breakfast 8:30 Chairperson s Welcome and Opening Remarks Nelia Alamo, (Former) Vice President, Sales and Marketing, Gills Onions Ms. Alamo served as recall coordinator for Gills Onions during their 2012 recall. In that position, she was required to manage the communication strategy, coordinate consumer messages, as well as lead the company s coordinated effort to execute multiple recalls. Navigate through Regulations to Develop a Proactive Recall Strategy 8:45 FDA KEYNOTE The Food Safety Modernization Act (FSMA) and Recalls The FDA is proposing that manufacturers and processors implement preventive controls, including, in part, process, sanitation, food allergen and recall controls. FSMA provides the FDA with the authority to mandate a recall. This address explores FSMA requirements as they pertain to recalls and includes a discussion on minimizing the need for conducting recalls or limiting the scope of recalls should they be necessary. Ensure that preventative controls are robust enough to prevent the occurrence of recalls in the first place, or ensure that a recall can be handled quickly and appropriately Assess recall plans and controls to make sure that they are effective Roberta Wagner, Deputy Director for Regulatory Affairs, CFSAN, FDA 9:30 Identifying the Source of a Contaminated Product Before the FDA can initiate a product recall, the foodborne illness needs to be classified and associated with the food that is causing the illness. This session explores the CDC s investigation into determining the source of a contaminated product and how they work with the FDA leading up to a recall to better assist in preventing a future recall. Arthur P. Liang, M.D., MPH, Senior Advisor, Food Safety, CDC 10:15 Networking and Refreshment Break 10:45 Coordinated Outbreak Response and Evaluation (CORE) How Foodborne Outbreak Investigations Lead to Recalls Once the CDC and FDA determines the implicated food product in an outbreak, it is critical to understand how to proceed with an investigation, the steps necessary in tracing the affected product(s) and to understand criteria for conducting a recall. This session describes how to comply with FSMA by navigating the CORE processes leading up to a product recall. Understand the CORE investigation guidelines Discuss the steps and procedures necessary to quickly and effectively traceback the implicated affected product(s) Understand challenges faced during the traceback process Roberta Hammond, Response Manager CORE, FDA 11:30 RETAIL PERSPECTIVE Time Is Of the Essence Utilize Rapid Recall Exchange to Maximize Consumer Safety This session details how Rapid Recall Exchange (RRE) simplifies the customer notification process, improves accuracy and speeds communication between brand owners and retailers by providing consistent information to all. RRE allows targeted communication to specific customers based on shipments of recalled products; tracks who received and opened the notification; ensures notifications are sent to the right people; and drives clarity about recalled products. Understand the capabilities of the RRE Assess how this protocol optimizes communications between brand owner and retailer Elise Fennig, Vice President, Industry Affairs, Grocery Manufacturers Association 12:15 Luncheon 1:30 Assess FSMA s Impact on Recalls As the revolution in food safety continues, it is necessary to understand how to design and implement food recall plans and protocols to CASE STUDY comply with FSMA. This session analyzes the potential legal implications of the FSMA and discusses how that changes the procedure for running a recall.

4 Assess current recalls procedures and how they have to change to comply with FSMA requirements Discuss the potential impact food recall plans could have on liability in the event of a recall Sonali Gunawardhana, Counsel, Wiley Rein s Food and Drug Law Practice Group Manage a Recall Swiftly and Effectively to Minimize Scope and Severity 5:15 Close of Day One Networking, Wine and Cheese Reception immediately following the final session on day one DAY TWO Tuesday, October 28, :00 Continental Breakfast 8:30 Chairperson s Review of Day One Nelia Alamo, (Former) Vice President, Sales and Marketing, Gills Onions 2:15 Determining When to Initiate a Voluntary Recall Identifying a product issue early on is critical to minimizing the scope and severity of a recall. This session analyzes at what point a product should be voluntarily recalled and how to quickly and effectively perform a voluntary market withdrawal. Understand warning signs for when a product may need to be pulled from the market Discuss tactics for getting ahead of a recall to minimize its impact Effectively coordinate with the government on a voluntary recall Steve Mavity, Senior Vice President, Technical Services and Corporate Quality, Bumble Bee Tuna 3:15 Networking and Refreshment Break 3:45 EXECUTIVE WORKING GROUP Best Practices for Preventing and Handling Recalls In this interactive working group, attendees are divided into roundtables to drill down on best practices that can be applied across the industry. This gives each group the opportunity to contribute their best practices so that the food industry as a whole can prevent recalls more often and handle recalls more effectively. I. Discuss strategies for minimizing the scale of a recall with key opinion leaders in produce, poultry, meat, seafood and packaged foods II. Assess best practices for improving the response time to a recall III. Learn tactics that can increase the safety of your food product Ryan Gooley, Recall Consultant, Stericycle Industry Standards and Best Practices in Executing a Recall 8:45 DISTRIBUTOR PERSPECTIVE Strategies for Collaborating with a Distributor on a Recall Food distributors are affected by hundreds of recalls and withdrawals every year. The session presents best practices from the distributor perspective on how to execute a recall including: Learn the role distributors play in a recall Review key components of an effective recall management program and hear what has and has not been successful in past recalls Develop a communication plan and gain an understanding of what information a distributor would need in the event of a recall Susan Linn, Director, Quality Assurance, Sysco 9:30 Optimizing Communication Analyzing a Response to Recalls With the proper resources in place, a recall can be handled swiftly and effectively. This session analyzes how to effectively execute a recall communications strategy to precisely execute a recall plan. Discuss the major challenges encountered during a recall CASE STUDY Identify who is responsible for what during a recall and learn the steps and procedures for executing a recall Nelia Alamo, (Former) Vice President, Sales and Marketing, Gills Onions 10:30 Networking and Refreshment Break

5 Optimize Product Traceability to Improve Recall Response Time 11:00 FDA Town Hall Exchange During this interactive discussion, hear perspectives from regulators that are integrally involved in the recall process. Hear firsthand how your organization can better prepare to meet FDA focal points. Gain a clear understanding of any inconsistencies in the recall and reconditioning process and how your organization can better partner with the FDA to meet requirements. All conference participants have the opportunity to submit questions in advance of the conference for the FDA to address in this town hall style interactive session. Kerri Harris, Team Lead, Recall and Product Reconditioning, Office of Compliance,CFSAN, FDA Bill Correll, Branch Chief, Food Adulteration Assessment Branch, Division of Enforcement Office of Compliance, CFSAN, FDA 11:45 Leverage Traceability to Develop an Ingredient Recall Strategy Ingredient recalls have the potential to affect food manufacturers on a very large scale. This session analyzes strategies for preventing ingredient recalls and tactics for utilizing traceability to minimize their impact. Discuss best practices for minimizing potential contamination from ingredients Assess the role traceability plays in ingredient recalls Nancy Higley, Vice President, Regulatory and Scientific Affairs, Kerry, Inc. 12:30 Luncheon 1:45 Leverage Unique Identification to Improve Trace-Back Capabilities Traceability can become impossible when organizations have limited or no access to data describing the product s journey through the supply chain. This session discusses how supply chain visibility can be leveraged to improve trace-back capabilities that assists in minimizing the impact of a recall. Learn how unique identification creates supply chain visibility Discuss how supply chain visibility enables traceability and minimizes the size and scale of a recall Michele Southall, Director, Implementation Services, GS1 US 2:30 Optimize Traceability to Meet Retailer Standards With a globalized food supply chain, traceability capabilities are a critical factor in preventing recalls and increasing food safety. This has led to high standards being set by retailers to determine which food gets to the marketplace. This session discusses how to leverage food safety standards and to improve traceability and reduce the scale and severity of a recall. Understand common standards that are being adopted and what requirements they impose on food producers Learn how reputational risk impacts the ability to sell a product on the market Discuss the impact and severity of increased reputational risk has on future recalls Jonathan Needham, Vice President, Operations, Global G.A.P. North America 3:15 Close of Conference CO-LOCATED WITH THE PREMIER RECALLS EVENT FOR THE PHARMACEUTICAL AND BIOTECH INDUSTRIES: 10TH ANNUAL roduct ecalls OCTOBER 27-28, 2014 ALEXANDRIA, VA

6 FOOD RECALLS & TRACEABILITY SUMMIT October 27-28, 2014 Hilton Old Town Alexandria, VA Build a Pre-Emptive Recall Strategy Adapt to FSMA Regulations Optimize Product Traceability to Mitigate the Impact of Recalls 4 CBI 70 Blanchard Road Burlington, MA WAYS TO REGISTER NOW! WEBSITE REGISTER BY AUGUST 22, 2014 AND SAVE $200! SCAN HERE cbireg@cbinet.com PHONE outside the U.S. LIVE CHAT ANY QUESTIONS OR TO REGISTER CALL Michael Berube, M.ED OR FAX TO MY ATTENTION michael.berube@cbinet.com Food Recalls & Traceability Summit PC14012 REGISTRATION FEE: ADVANTAGE PRICING Standard Conference $899 $1099 Register by August 22, 2014 and SAVE $200. Fee includes continental breakfast, lunch, wine and cheese reception, refreshments and conference documentation. Please make checks (in U.S. funds drawn on a U.S. bank) payable to: CBI. (No personal checks accepted.) PLEASE NOTE: All advertised discounts are taken from the final, Standard Rate. TEAM DISCOUNT: For every three paying registrations from your company, you will receive a fourth complimentary* registration to the conference (must register four at same time to qualify). To receive the team discount you must register with our customer service department by calling * Advantage pricing rates do apply when applicable. Offer may not be combined with any other special pricing promotions. Offer may be used at CBI co-located events. SATISFACTION GUARANTEED: CBI stands behind the quality of its conferences. If you are not satisfied with the quality of the conference, a credit will be awarded towards a comparable CBI conference of your choice. Please contact for further information. Advanced preparation for CBI conferences is not required. VENUE: Hilton Old Town Alexandria 1767 King Street Alexandria, VA Phone Reservations: Hotel Direct Line: ACCOMMODATIONS: To receive CBI s special discounted hotel rate online or by phone, please go to: Online: Phone reservations: and mention CBI s Food Recalls Summit Book Now! The Hilton Old Town is accepting reservations on a space and rate availability basis. Rooms are limited, so please book early. All travel arrangements subject to availability. SUBSTITUTION AND CANCELLATION: Your registration may be transferred to a member of your organization up to 24 hours in advance of the conference. Cancellations received in writing on or before 14 days prior to the start date of the event will be refunded, less a $399 administrative charge. No refunds will be made after this date; however, the registration fee less the $399 administrative charge can be credited to another CBI conference if you register within 30 days from the date of this conference to an alternative CBI conference scheduled within the next six months. In case of conference cancellation, CBI s liability is limited to refund of the conference registration fee only. CBI reserves the right to alter this program without prior notice. Please Note: Speakers and agenda are subject to change. In the event of a speaker cancellation, every effort to find a suitable replacement will be made without notice. The opinions of the conference faculty do not necessarily reflect those of the companies they represent or CBI. REGISTER AT