Fresh Produce GDSN Implementation: Are you Prepared? Session (214/314)

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1 GS1 Connect 2017 June Fresh Produce GDSN Implementation: Are you Prepared? Session (214/314) Ed Treacy, Vice President, Supply Chain Efficiencies, Produce Marketing Association Sudu Gupta, Sr. Product Manager, Master Data Services Platform, itradenetwork Ann Korte, Assistant Project Manager, Data Flow - Kroger Item MDM/VIP, The Kroger Company Abel Valdez, IT Manager, Tanimura & Antle June 22, 2017

2 Antitrust Caution GS1 US is committed to complying fully with antitrust laws. We ask and expect everyone to refrain from discussing prices, margins, discounts, suppliers, the timing of price changes, marketing or product plans, or other competitively sensitive topics. If anyone has concerns about the propriety of a discussion, please inform a GS1 US representative as soon as possible. Please remember to make your own business decisions and that all GS1 Standards are voluntary and not mandatory. Please review the complete GS1 US antitrust policy at: 2

3 The Produce Supply Chain is really a Open Field Production Greenhouse Production Field Packing Packing House Greenhouse Packing Repacking Re-grading Fresh-Cut/ Value- Added Processing Storage Retail Distribution Centers Wholesalers Foodservice Distributors e-tailers Retail Stores Foodservice Outlets Subscription Services Consumers a Supply Web 3

4 Transitioning to Unique Identification PLU coded items transitioning to carrying the GS1 DataBar Generic GTIN items transitioning to company specific GTINs 4

5 Uniqueness of Fresh Produce Only department in the store with a one-to-many relationship Sell by the commodity 5

6 Global Data Synchronization Data synchronization is the electronic transfer of standardized product and entity information between trading partners and the continuous synchronization of that data over time. Sellers Buyers Manufacturer Wholesaler Wholesale r Distributor Operator Distributor Grower Global Data Synchronization Retailer Healthcare Provider Others Online Retailer Raw Material Supplier Regulator Consumer Customs/ Border Control Mobile/ Online Search 6

7 Steps to synchronize data There are 5 steps to synchronize data for a Trade Item Steps 1 & 2 can occur before or after Step 3 - Steps 1, 2, and 3 must happen before Steps 4 and

8 Benefits of Global Data Synchronization Network (GDSN) Accurate, timely, complete and consistent product information helps increase sales and wins customer loyalty. Standardized and validated product information helps increase efficiency across supply chain; Manufacturing, Warehousing, Transportation, Procurement etc. Promotes collaboration by bringing people, process and technology together. 8

9 Challenges and Opportunities with GDSN and Fresh Produce Abel Valdez, IT Manager, Tanimura & Antle Sudu Gupta, Sr. Product Manager, Master Data Services Platform, itradenetwork Ann Korte, Assistant Project Manager, Data Flow, Kroger Item MDM/VIP, The Kroger Company 9

10 Contact Information Ed Treacy V.P., Supply Chain Efficiencies Produce Marketing Association T E etreacy@pma.com Sudu Gupta Sr. Product Manager, Master Data Services Platform, itradenetwork T E sgupta@itradenetwork.com Abel Valdez IT Manager Tanimura & Antle T E abel@taproduce.com Ann Korte Assistant Project Manager, Data Flow Kroger Item MDM/VIP, The Kroger Company T E Ann.korte@kroger.com 10

11 Trademark Notices DataBar, EAN, EPC, EPCglobal, GDSN, GS1 Global Registry, GTIN, and Global Trade Item Number are registered trademarks of GS1 AISBL. GS1 US and design is a registered trademark of GS1 US, Inc. Trademarks appearing on this site are owned by GS1 US, Inc. unless otherwise noted, and may not be used without the permission of GS1 US, Inc. The letters U.P.C. are used solely as an abbreviation for the Universal Product Code which is a product identification system. They do not refer to the UPC, which is a federally registered certification mark of the International Association of Plumbing and Mechanical Officials (IAPMO) to certify compliance with a Uniform Plumbing Code as authorized by IAPMO. 11