FOOD SAFETY WITH AN INTELLIGENT LABEL MARKO AROLA, CEO

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1 FOOD SAFETY WITH AN INTELLIGENT LABEL MARKO AROLA, CEO

2 2 AWARD WINNING TECHNOLOGY

3 3 HOW SECURE IS THE FOOD YOU ARE BUYING?

4 4 THE COLD CHAIN FROZEN AND CHILLED PRODUCTS CAN SUFFER THROUGH MISHANDLING IN TERMS OF TEMPERATURE AT ALL STAGES BEFORE THE CUSTOMER BUYS THEM NO ONE CAN SEE WHETHER A PRODUCT HAS BEEN EXPOSED TO TEMPERATURES THAT ARE TOO HIGH WHAT IS CHECKED AT THE MOMENT IS THAT THE CORRECT TEMPERATURE IS BEING MAINTAINED JUST AT THE PRESENT TIME MANY FOOD PRODUCERS DON T FULLY TRUST THE COLD CHAIN OF TODAY. THEY HAVE BEEN FORCED TO REDUCE DAYS FROM THE LAST EXPIRY DATE DUE TO THIS FACT.

5 PROBLEMS IN THE COLD CHAINS DUE TO MULTI DROPS/STOPS AND OPENING AND CLOSING OF DOORS ON DELIVERY, CAUSES TRUCK TEMPERATURE VARIATIONS AND INCREASE IN TEMPERATURE DELIVERY VEHICLES WAITING PERIODS TO OFF LOAD LONGER THAN EXPECTED, CAUSING PRODUCT TEMPERATURE DAMAGE RETAIL FRIDGES DEFROST CYCLES ARE TOO FREQUENT AND AT TOO HIGHER TEMPERATURES CONSUMERS MISPLACING FRESH OR FROZEN PRODUCTS IN ROOM TEMPERATURE ISLES AND BEING PUT BACK TO FRIDGES RETAIL FRIDGES NOT RUNNING AT THE REQUIRED TEMPERATURES RETAILER AND MERCHANDISING DELAYS ( STOREROOM TO FRIDGE) Tempix SA

6 6 TEMPIX SECURE THE COLD CHAIN ON EVERY PACKAGE COLD CHAINS ARE UNIQUE FOR EVERY SINGLE PACKAGE The size of the areas above this line indicate the amount of temperature abuse. 10 THE COLD CHAINS ARE REPEATED. WHAT FUNCTIONED YESTERDAY MAY NOT FUNCTION TODAY Monitoring temperature. Temperature abuse above this line! MANY VARIATIONS OCCUR EVERY DAY, DIFFERENT LOCATIONS, CONDITIONS, TIMES, DRIVERS, TEMPERATURES. ROUTINES VARY TOO Packing Transport In cold cabinet Defrosting Product moved Transport In fridge MANY PRODUCTS ARE KEPT REALLY COLD SOME ARE NOT 0

7 7 TEMPIX PRODUCT VIDEO

8 THE TECHNOLOGY TECHNOLOGY The Tempix system for quality assuring of frozen and refrigerated products is based on thermo-print labels that are the most common option for general every day products 8 THE ACTIVATOR LIQUID PROPAGATES IN THE LABEL EVERY TIME THERE IS A TEMPERATURE ABUSE. ACTIVATOR LIQUID APPLIED WHEN LABELING THE PRODUCTS BIG TEMPERATURE ABUSE = FASTER PROPAGATION NO TEMPERATUREABUSE = THE PROPAGATION STOPS

9 9 SETTING THE TEMPERATURE THE FORMULA OF THE ACTIVATOR IS PRESET FOR A CERTAIN MELTING POINT THE MONITORING TEMPERATURE EXAMPLES - 40, YEAST - 18, ICE CREAM - 12, FROZEN MEAT - 5, FROZEN YOGHURT + 2, FISH + 4, MINCED MEAT + 6, MILK, VEGETABLES + 8, CHEESE, YOGHURT + 35, PLASTICS THE ACTIVATOR LIQUID THAT IS USED DEPENDS ON THE PRODUCTS REQUIREMENTS THE MONITORING TEMPERATURE

10 10 SETTING THE TIME AND ALLOWED TEMPERATURE ABUSE THE TIME IS SET BY THE DISTANCE OF THE ACTIVATOR LIQUID TO THE BAR(S) OR BARCODE. THE DISTANCE IN MM SETS THE TIME AND THE SIZE OF THE TEMPERATURE ABUSE. THE LONGER THE DISTANCE THE BIGGER THE TEMPERATURE ABUSE

11 SETTING TIME AND ALLOWED TEMPERATURE ABUSE MULTIPLE INDICATOR BARS AND THE BARCODE 11 THE INDICATOR CAN BE MADE ACCORDING TO THE CUSTOMERS NEED. WITH OR WITHOUT THE BARCODE. ONLY BARCODE WITH OR WITHOUT THE INDICATOR BAR(S) ANALOG BAR WITH HORIZONTAL BAR OR MULTIPLE BARS.

12 12 TEMPIX SYSTEM BENEFITS SIMPLE, INEXPENSIVE SYSTEM ADAPTED TO ALL CASHIERS LONGER TIME TO EXPIRY ENABLES LONGER SHELF - HIGHER SALES LESS WASTE BETTER QUALITY CONTROL - REDUCES CUSTOMER CLAIMS REDUCTION OF BADWILL AND FOOD SCANDALS MARKETING BENEFITS FROM THE TRANSPARENCY AND THE HIGH QUALITY HANDLING OF PRODUCTS CONSUMERS FEEL SECURE AND WANT TO STAY SECURE IF WANTED, THE END CUSTOMERS CAN SECURE THEIR COLD CHAINS INCREASED SALES IF CONSUMERS CAUSE TEMPERATURE Copyright ABUSE THEMSELVES THEY WILL MAKE REPEATED BUYS 2011

13 WHAT DOES THE CONSUMERS WANT? WILL THEY PAY 1 EURO CENT EXTRA? 5,87 5,88 13 GUARANTEED QUALIITY IN THE COLD CHAIN NOT GUARANTEED QUALIITY IN THE COLD CHAIN WHICH ONE WILL THE CUSTOMER CHOOSE IF THE PRICE IS THE SAME, OR ALMOST THE SAME?

14 14 THE POTENTIAL IS ENORMOUS! MOST PART OF THE FRESH FOOD BROUGHT HOME IS EITHER CHILLED OR FROZEN. ONE SHOPPING BAG COULD CONTAIN SEVERAL TEMPIX TTI LABELS.

15 LIDL - BEST IN CLASS BELOW +2 C ON ALL FISH, POULTRY AND MEAT IN THE ENTIRE COLD CHAIN FROZEN FOOD KEPT AT -23 C TO -28 C ARE RETAIL STORES HAVE SECURE AND STANDARDISED SETUP MODERN EQUIPMENT FOOD SAFETY FOCUS LIDL S COLD CHAINS ARE A MARKET ADVANTAGE

16 RSA EXAMPLE - CHICKEN 4 C FROM PRODUCTION TO STORE Tempix SA

17 RSA EXAMPE MUSHROOMS 6 C FROM PRODUCTION TO STORE Tempix SA

18 Supplier to DC - 100% of the labels were correct with the visible indicator line % of labels LABEL PERFORMANCE - RSA DC to Store 10% of labels starting to activate DC to Store - 90% of the labels were correct and 10% had been activated with the indicator line starting to fade due to temperature abuse DC In Store - 20% of the labels were correct and 80% had been activated % of labels Supplier Tempix SA In Store Fridges 80% activation In-store fridge Supplier to DC 0% activation DC STORE

19 19 PATENTS AUSTRALIA AUSTRIA BELGIUM BRAZIL CANADA CHINA CHECH REPUBLIC DENMARK EUROPE FINLAND NORWAY INDIA HUNGARY ICELAND USA INDONESIA IRELAND ITALY JAPAN KOREA (SOUTH) NEATHERLANDS NEW ZEALAND GERMANY POLAND PORTUGAL RUSSIA SINGAPORE SOUTH AFRICA SPAIN SWEDEN SWITZERLAND UNITED KINGDOM FRANCE PHILIPPINES

20 20 TEMPIX IN THE WORLD NEW INDUSTRY/BRANCH GUIDELINES WILL BE IN PLACE IN SWEDEN OCTOBER 2015 RECOMMENDING THE USE OF TTI INDIA PRINTER DELIVERED. AGENCY ESTABLISHMENT. TRIALS WITH DAIRIES, VEGETABLE AND MEAT PRODUCERS. FAST FOOD CHAIN. AUSTRALIA PRINTER DISPATCHED AND AGENCY DEAL SETTLED. PROJECTS IN SWEDEN, MEAT AND SALAD. PROJECT ON BABY FOOD AND HAMBURGER (SALAD) CHAIN. TWO RETAIL CHAINS EVALUATING TECHNOLOGY. IN THE NORDICS 5 YEAR RETAIL CHAIN EXCLUSIVITY DEAL. SOUTH AFRICA PRINTER RUNNING. PILOTS DONE ON MUSHROOMS, CHICKEN. NEXT READY MADE MEALS AND POSSIBLY FROZEN YOGHURT. HOLLAND SUPERMARKET EVALUATING TECHNOOGY AGENTS STARTING TO MARKET TEMPIX IN GERMANY, UK, FRANCE, ITALY, AUSTRIA AND TURKEY. NEW PRINTERS TO BE DELIVERED. SINGAPORE, MALAYSIA, INDONESIA AND THAILAND SEVERAL PRINTERS ON ORDER AND AGENCY DEAL SETTLED. USA, BRAZIL, COLOMBIA, BOLIVIA AND SPAIN. DISCUSSIONS.

21 TEMPIX BUSINESS MODEL THE CUSTOMER BUYS FROM TEMPIX: TEMPERATURE INDICATORS APPLIED TO A LABEL (COVER LABELS AND ACTIVATOR LIQUID) APPLICATION EQUIPMENT (PRINTER) CONSULTANCY SERVICING THE CUSTOMER BUYS FROM LABEL SUPPLIER: BASE LABELS (FAFLATAC, KANZAN)

22 22 TEMPIX IN INDIA REPRESENTED BY WRH GLOBAL MR KAWAL ARORA

23 TEMPIX VISION 23 T-SIGN IN THE STORES GUARANTEES THE QUALITY OF THE COLD CHAINS WHEN THE CONSUMERS SEE THE T-SIGN IN THE STORE ENTRANCE THEY IMMEDIATELY ARE AWARE THAT THE ACTUAL STORE HAS SECURE COLD CHAINS.

24 24 TACK SÅ MYCKET! TEMPIX AB MARKO AROLA Stationsgatan 27 CHIEF EXECUTIVE OFFICER Järvsö M +46(0) T +46(0) T +46(0) F +46(0) marko.arola@tempix.se info@tempix.se