Telefónica O2 Secrets of efficiency XIII Retail Summit Prague, 6 th February 2007

Transcription

1 Telefónica O2 Secrets of efficiency XIII Retail Summit Prague, 6 th February 2007 Alejandro Maroto Director of Product for Business

2 Telefónica Slide2 O2 C.R. a new BIG company Integration into a single company Rebranding 193,7 M accesses (1st in Europe) 1st Telco company in Europe in Revenue Growth 2nd Telco company in the world in Value Ranking Presence in 23 countries ICT* solutions for all segments and industries *ICT: Information and Communication Technologies

3 Retail Sector and ICT Solutions

4 Slide4 Distribution identification of critical processes 1 2 Provisioning Distribution Extended Procurement Chain/Integrated Logistics 3 4 Internal Clients Suppliers Dealers Business Sales and Marketing Stores Logistics Clients and Shops Logistics Process Support PoS Procurement Distributors planning IT and communicat. Customer Care

5 Slide5 Distribution ICT Solutions 1 2 Provisioning Distribution Extended Procurement Chain/Integrated Logistics 3 4 Internal Clients Digital Invoicing + Archiving Suppliers Dealers Stock management RFID Dynamic Marketing Business Sales and Marketing Dynamic Marketing Extranets Collaborative Appl Cash Desk Mng. Stores Logistics Collaborative Websites EDI Clients and Shops Logistics Bss Continuity Process Support Mobility solutions On-line sales PoS Food tracking Procurement Distributors planning Logistics Visibility &Fleet IT Outsourcing IT and communicat. Servers consolidat. Payment Means Customer Care CRM multimedia

6 Slide6 Distribution 2 Specific Solutions 1 2 Provisioning Distribution Extended Procurement Chain/Integrated Logistics 3 4 Internal Clients Digital Invoicing + Archiving Suppliers Dynamic Marketing Dealers Business Sales and Stock management RFID Dynamic Marketing Stores Logistics Extranets Collaborative Websites EDI Clients and Shops Logistics Collaborative Appl Bss Continuity On-line sales Process PoS Support Mobility solutions Food tracking Logistics Visibility Distributors &Fleet Procurement planning IT Outsourcing IT and communicat. Servers consolidat. Payment Means Customer Care CRM multimedia

7 Example of Specific Solutions

8 1. Logistics Visibility & Fleet Slide8 Logistics Visibility & Fleet Simplification of administration Automatic log book generation How the system works Complex control of your fleet company s cars Automatic report tax allowed evidence Actual overview about your company cars movement Reduction of car accident Routes management More info in

9 1. Example Slide9of Client DRINKS UNION a.s. Logistics Visibility & Fleet DRINKS UNION a.s. Notable Czech beverages company, which produces and put up for sale beers and spirits. Company components are 4 brewhouses (Krásné Březno, Velké Březno, Louny and Pivovar Kutná Hora), liqueur factory Krásné Březno and malt house Jarošov fleet cars cars accidents car fleet management -20% - 40% Time saved not doing paper log book System O2 Car Control provide us distinctively improvement for all activities and processes in fleet management. Ing. Ladislav Lukšík Transport manager -15% Up to 2 hours per user/month Pay back max.1,5 year

10 2. Digital Invoicing Slide10 & Archiving Central hosted archive, connected directly to O2 EDI transaction system Digital Invoicing & Archiving Since May 2004, EDI invoices can be sent electronically without digital signature Telefónica O2 CR is the first and only company in the EU in offering archiving services (Dec. 2006) Paperless invoicing fulfills all legal requirements at a lower cost, avoiding all problems related to storage of paper O2 monitoring Security and legal issues (audit and certifications) managed by O2 Security Unit One safe storage of electronic invoices both for suppliers and clients

11 2. Example Slide11 of Client OBI (in pilot) Digital Invoicing & Archiving OBI is the leader brand in the German and European building and DIY market Main benefits: - The EDI archive service helps saving costs on document processing without any additional investment - Telefónica O2 takes over legal responsibility for the compliance of our documents - Telefónica O2 archiving services bring us the full benefit of paperless EDI communication Leona Němečková (Accounting Manager) and Radka Havleová (EDI project manager)

12 Example of Global Solution

13 Global project Eroski In 2005 GRUPO EROSKI hit the consolidated sales mark of million, once again placing it among the first in the sector Format Offering Gamma m2 Num. Hypermarket Food, Cleaning, Home, Textile, Trips, Finance services, Petrol stations 30-50* * 69 Big Supermarket Food and Cleaning products 3-5* 0.7-2* 516 Supermarket Food and Cleaning products Around * Units in thousands

14 1st Phase: Analysis and consultancy Company activity Business Environment Financial Analysis Market Context What is Eroski s business and positioning in the sector Customers loyalty Customers Retention Employee s recruitment Employee s satisfaction Customers Employees Customers attraction Relations Environment Employee s retention Players, relations in the business model. Processes Stockholder s Retention Stockholders Partners and suppliers Alliances Stockholder s Satisfaction Stockholder s Attraction Technology Environment Multicanal integration Technology as key factor to integrate aforementioned elements and enabler of operative efficiency

15 2nd & 3rd Phase: Opportunities and Initiatives Opportunities Description Initiatives Include new self-service functionalities in the company intranet Optimize the use of customers information from the different business areas Reduction of losses caused by robberies Decrease phone call costs in shops Introduce the company and its culture to employees in a direct way. Training Few processes are currently in the intranet: we propose new ones Presently partial studies are realized for each business area or for particular necessities Losses are increasing and it is necessary to focus on minimalization of this problem Analysis of calls destinations and profile of callers Presently realized via supervisors. Increase polyvalence Intranet evolution Analytic CRM / BI Contact Center Remote Monitoring & Cash Desk Voice over IP E-learning Intranet evolution

16 Summary

17 The Secret of Efficiency Telefónica O2 can help as a partner in specific ICT solutions as well as in global ones Efficiency is not just a matter of saving costs, but also of improving the company performance and flexibility by quality services Our goal is your success For more information: Corporate line: or *77 (from O2 mobile) korporace@o2.com