CONTENT WORLD TRAVELLER COLLECTION LIMITED EDITION PISTACHIO PREMIUM SNACKING MINI PRALINES LINDOR

Transcription

1 SALESFOLDER

2 CONTENT LINDOR PREMIUM SNACKING WORLD TRAVELLER COLLECTION MINI PRALINES LIMITED EDITION PISTACHIO

3 A Global 1Billion Brand With its incomparable and truly unique chocolate experience, LINDOR has achieved a global turnover of CHF 1 billion proving it to be our LOVE brand. Irresistibly Smooth chocolate experience When you unwrap LINDOR and break its delicate chocolate shell, the irresistibly smooth filling starts to melt, gently carrying you away in a moment of bliss. A Secret Recipe since 60 years 3 Over 60 years ago the first LINDOR chocolate truffle was created. Its unrivaled recipe is a well-kept secret and globally unique. More than 4.5 billion LINDOR truffles were sold in 2017 creating irresistibly smooth moments of bliss around the world. With continuous double-digit growth in the past 6 years LINDOR has become one of the TOP chocolate brands worldwide.

4 LINDOR SELLING ARGUMENTS The bestselling and iconic LINDOR Tube as miniature version Targeted at increasingly important self-consumption buyers Reaching the growing lower-spending consumer group 4 Enhanced packaging to increase premiumness and shelf impact

5 LINDOR MINI TUBES LOGISTICAL DATA LINDOR LINDOR 5 MINI TUBE MILK 175G E Units / Case 35 Gross Weight / Case 7.99 kg Volume / Case dm 3 Cases / Pallet 20 Layers / Pallet 5 Bar Code CU Bar Code Case DFE Bar Code Case DF MINI TUBE ASSORTED 175G E Units / Case 35 Gross Weight / Case 7.99 kg Volume / Case dm 3 Cases / Pallet 20 Layers / Pallet 5 Bar Code CU Bar Code Case DFE Bar Code Case DF

6 LINDOR POS VISUALS DIGITAL ASSETS VISUAL MATERIAL Discover the new LINDOR Mini Tubes! 6

7 LINDOR MINI TUBES Built-in screen for captivating movies LINDOR GONDOLA Emotional Gondola end to highlight gifting items POINT OF SALE MERCHANDISING SET UP Eye-catching highlight area for novelties 7

8 LINDOR MINI TUBES LOGISTICAL DATA LINDOR 8 MINI TUBE MILK & MINT 175G E Units / Case 35 Gross Weight / Case 7.99 kg Volume / Case dm 3 Cases / Pallet 20 Layers / Pallet 5 Bar Code CU Bar Code Case DFE Bar Code Case DF SELLING ARGUMENTS Limited flavour edition for lovers of the exciting combination of delicious LINDT milk chocolate & luxurious mint The iconic LINDOR Tube available in a miniature format targeting self-consumption Perfect format and exciting edition for queuing areas Travel friendly format - exclusively available in Travel Retail

9 LINDOR LOGISTICAL DATA LINDOR 9 TUBE DARK SELECTION 387G E Units / Case 16 Gross Weight / Case 8.22 kg Volume / Case dm 3 Cases / Pallet 42 Layers / Pallet 7 Bar Code CU Bar Code Case DFE Bar Code Case DF SELLING ARGUMENTS New LINDOR Flavour Extra Dark 70% excitingly combined with Dark and Extra Dark 60% in an assorted dark chocolate Tube Perfect product addressing the global dark chocolate trend, especially popular with Asian travellers Exclusively available in Travel Retail

10 PREMIUM SNACKING SELLING ARGUMENTS...FOR SNACKING IN TRAVEL RETAIL Self-consumption while travelling is the N 1 reason for confectionery purchases in Travel Retail - especially among travellers below 40 Opportunity to grow average ticket price through ontop impulse purchases 10...FOR LINDT PREMIUM SNACKING LINDT is a leading premium chocolate brand and thus a perfect snack for quality seekers Wide premium snacking portfolio to cater to different consumer tastes

11 PREMIUM SNACKING PORTFOLIO OVERVIEW for nut lovers MAXI PLAISIR DIVERSE PREMIUM SNACKING PORTFOLIO TO CATER TO DIFFERENT CONSUMER TASTES for fruit nibblers FRUIT SENSATION for dark chocolate gourmets EXCELLENCE TABLETS for smooth chocolate adorers LINDOR SINGLES 11 TASTE: Nutty Rich TASTE: Fruity Sweet TASTE: Intense Bitter/fruity/salty (per variant) TASTE: Smooth Rich PRODUCT SPECIALTIES: Filling & satisfying New & exciting A LINDT favourite PRODUCT SPECIALTIES: Bite sized Easy to carry & reclosable PRODUCT SPECIALTIES: Highest & finest cocoa experience Wide range of exquisite varieties, up to 99% cocoa PRODUCT SPECIALTIES: Pure indulgence moments To-go-offer of the LINDT N 1 brand

12 PREMIUM SNACKING MAXI PLAISIR LOGISTICAL DATA MAXI PLAISIR MAXI PLAISIR MAXI PLAISIR 12 MILK HAZELNUT 150G DARK HAZELNUT 150G WHITE ALMOND 150G E Units / Case 78 Gross Weight / Case kg Volume / Case dm 3 Cases / Pallet 28 Layers / Pallet 4 Bar Code CU Bar Code Case DFE Bar Code Case DF E Units / Case 78 Gross Weight / Case kg Volume / Case dm 3 Cases / Pallet 28 Layers / Pallet 4 Bar Code CU Bar Code Case DFE Bar Code Case DF E Units / Case 90 Gross Weight / Case kg Volume / Case dm 3 Cases / Pallet 28 Layers / Pallet 4 Bar Code CU Bar Code Case DFE Bar Code Case DF

13 PREMIUM SNACKING FRUIT SENSATION LOGISTICAL DATA Datei kommt noch FRUIT SENSATION FRUIT SENSATION FRUIT SENSATION 13 RASPBERRY & CRANBERRY 150G BLUEBERRY & ACAI 150G ORANGE & PINK GRAPEFRUIT 150G E Units / Case 20 Gross Weight / Case 3.54 kg Volume / Case dm 3 Cases / Pallet 32 Layers / Pallet 4 Bar Code CU Bar Code Case DFE Bar Code Case DF E Units / Case 20 Gross Weight / Case 3.54 kg Volume / Case dm 3 Cases / Pallet 32 Layers / Pallet 4 Bar Code CU Bar Code Case DFE Bar Code Case DF E Units / Case 20 Gross Weight / Case 3.54 kg Volume / Case dm 3 Cases / Pallet 32 Layers / Pallet 4 Bar Code CU Bar Code Case DFE Bar Code Case DF

14 PREMIUM SNACKING SHELF TOOLS DIGITAL ASSETS VISUAL MATERIAL Shelf strips 14 Shelf dividers Wobblers

15 PREMIUM SNACKING SNACKING PRODUCTS IN AND ON THE CASH TILL COUNTER QUEUING ZONE IN FRONT OF CASH TILL COUNTER POINT OF SALE MERCHANDISING SET UP Offer snacking products in the cash till area to maximise impulse purchases during the payment process. 15

16 PREMIUM SNACKING SHELF HANGER TOWER COUNTER STAND POINT OF SALE MERCHANDISING SET UP 16

17 WORLD TRAVELLER COLLECTION SELLING ARGUMENTS SELLING ARGUMENTS Ethanol-free pralines in miniature format created by the LINDT Maîtres Chocolatiers Unique collector s items in 5 destination designs responding to the increasingly important sense of place desire Perfect of consumers offer to upgrade and convert younger customers to premium gifting buyers Very iconic travel retail gift solution, totally different to the Eye-catching offer on domestic and trendy markets packaging and the core design assortment adding freshness to the shelves Ideal products to upgrade and convert younger consumers to premium gifting buyers Travel retail exclusive Multipack responding to Creating the format strong preferences stopping power of Asian at the customers POS and and driving to impulse travel retail purchasing channel needs.1 (1= TFWA Category Reports 2015) Miniature selection of 6 popular LINDT Tablets individually wrapped Napolitains Premium informal chocolate gift for family and friends. 17

18 WORLD TRAVELLER COLLECTION LOGISTICAL DATA ASSORTED NAPOLITAINS TIN SUITCASE 360G (Switzerland Edition) E Units / Case 16 Gross Weight / Case 8.30 kg Volume / Case dm 3 Cases / Pallet 42 Layers / Pallet 6 Bar Code CU Bar Code Case DFE Bar Code Case DF ASSORTED NAPOLITAINS TIN SUITCASE 360G (Brazil Edition) E Units / Case 16 Gross Weight / Case 8.30 kg Volume / Case dm 3 Cases / Pallet 42 Layers / Pallet 6 Bar Code CU Bar Code Case DFE Bar Code Case DF

19 WORLD TRAVELLER COLLECTION LOGISTICAL DATA 19 ASSORTED NAPOLITAINS ASSORTED NAPOLITAINS ASSORTED NAPOLITAINS TIN SUITCASE 360G (UK Edition) TIN SUITCASE 360G (Spain Edition) TIN SUITCASE 360G (US Edition) E E E Units / Case 16 Units / Case 16 Units / Case 16 Gross Weight / Case 8.30 kg Gross Weight / Case 8.30 kg Gross Weight / Case 8.30 kg Volume / Case dm 3 Cases / Pallet 42 Layers / Pallet 6 Bar Code CU Bar Code Case DFE Bar Code Case DF Volume / Case dm 3 Cases / Pallet 42 Layers / Pallet 6 Bar Code CU Bar Code Case DFE Bar Code Case DF Volume / Case dm 3 Cases / Pallet 42 Layers / Pallet 6 Bar Code CU Bar Code Case DFE Bar Code Case DF

20 WORLD TRAVELLER COLLECTION POS VISUALS DIGITAL ASSETS VISUAL MATERIAL Adaptable shown as an example for 5 destination designs and for 1 destination design 20

21 WORLD TRAVELLER COLLECTION SECONDARY PLACEMENTS POINT OF SALE MERCHANDISING SET UP Adaptable shown as an example for 5 destination designs and for 1 destination design 21 Header Frame with changeable Key Visual SHELF STRIP OVERSIZED DECORATION ELEMENTS

22 WORLD TRAVELLER COLLECTION PROMOTION SET UP ACTIVATION Adaptable shown as an example for 5 destination designs at Zurich Airport 22

23 WORLD TRAVELLER COLLECTION PROMOTION SET UP ACTIVATION Adaptable shown as an example for 1 destination design at London Heathrow Airport 23

24 WORLD TRAVELLER COLLECTION RAFFLE WIN AN AROUND-THE-WORLD TICKET ACTIVATION 24 WIN A LUGGAGE TAG

25 MINI PRALINES SELLING ARGUMENTS Ethanol-free pralines in miniature format created by the LINDT MAÎTRES CHOCOLATIERS Perfect offer to upgrade and convert younger customers to premium gift buyers Eye-catching and trendy packaging design adding freshness to the shelves 25 Travel Retail exclusive Multipack responding to the format preferences of Asian customers and to Travel Retail channel needs Premium informal chocolate gift for family and friends

26 MINI PRALINES Mini Caramel Framboise 4x PRALINE ASSORTMENT Mini Cœur à l'orange 8x Mini Amande Blanche Nougat 4x 26 Mini Chocolat au Lait Croquant 4x Mini Macchiato 4x Mini Caramel Amande 4x Mini Noisette Nougat 4x

27 MINI PRALINES LOGISTICAL DATA 27 MINI PRALINES MINI PRALINES MINI PRALINES MINI PRALINES BOX GOLD 155G BOX PINK 155G MULTIPACK 3x44G BOX GOLD 44G E E E E Units / Case 8 Units / Case 8 Units / Case 12 Units / Case 36 Gross Weight / Case 1.90 kg Gross Weight / Case 1.90 kg Gross Weight / Case 2.93 kg Gross Weight / Case 2.51 kg Volume / Case dm 3 Cases / Pallet 72 Layers / Pallet 6 Bar Code CU Bar Code Case DFE Bar Code Case DF Volume / Case dm 3 Cases / Pallet 72 Layers / Pallet 6 Bar Code CU Bar Code Case DFE Bar Code Case DF Volume / Case dm 3 Cases / Pallet 60 Layers / Pallet 5 Bar Code CU Bar Code Case DFE Bar Code Case DF Volume / Case dm 3 Cases / Pallet 60 Layers / Pallet 5 Bar Code CU Bar Code Case DFE Bar Code Case DF

28 MINI PRALINES POS VISUALS DIGITAL ASSETS VISUAL MATERIAL 28

29 MINI PRALINES SECONDARY PLACEMENTS WALL PLACEMENTS SECONDARY GONDOLAPLACEMENTS SECONDARY POINT OF SALE MERCHANDISING SETUP 29 SHELF TOOLS Shelf strip Wobbler

30 MINI PRALINES SEASONAL PROMOTION GWP PROMOTION PROMOTIONS 30 Exclusive seasonal tags for Valentine s Day and Mother s Day making the Mini Pralines Box 155g the perfect seasonal gift. Mini Pralines Box 44g offered as gift with purchase to provide an additional incentive to trigger impulse purchase and push sell-out.

31 LIMITED EDITION PISTACHIO SELLING ARGUMENTS The creations with the exquisite and popular pistachio flavour, combined with finest milk chocolate, are set to become global travellers favourites Powerful promotion that caters to different travellers needs by offering the three LINDT bestseller brands: LINDOR, Assorted Napolitains and Gold Bars 300g 31 All products are Travel Retail exclusive Eye-catching and tasteful POS design to catch travellers attention and desire

32 LIMITED EDITION PISTACHIO LOGISTICAL DATA 32 LINDOR ASSORTED NAPOLITAINS GOLD BAR 300G TUBE WITH PISTACHIO 400G (Milk, Dark, White, Hazelnut, Pistachio) CARRIER BOX WITH PISTACHIO 500G (Milk, Milk Hazelnut, LINDOR Milk, Dark, CRESTA White, Pistachio) MILK ALMOND PISTACHIO 300G Limited Edition E Limited Edition E Limited Edition E Units / Case 16 Units / Case 16 Units / Case 10 Gross Weight / Case 8.53 kg Gross Weight / Case 9.38 kg Gross Weight / Case 3.24 kg Volume / Case dm 3 Cases / Pallet 42 Layers / Pallet 7 Bar Code CU Bar Code Case DFE Bar Code Case DF Volume / Case dm 3 Cases / Pallet 48 Layers / Pallet 8 Bar Code CU Bar Code Case DFE Bar Code Case DF Volume / Case 4.30 dm 3 Cases / Pallet 112 Layers / Pallet 8 Bar Code CU Bar Code Case DFE Bar Code Case DF

33 LIMITED EDITION PISTACHIO POS VISUALS DIGITAL ASSETS VISUAL MATERIAL 33

34 LIMITED EDITION PISTACHIO PROMOTION SET UP POINT OF SALE MERCHANDISING SET UP 34

35 LIMITED EDITION PISTACHIO GONDOLA CUSTOMER WALL POINT OF SALE MERCHANDISING SET UP 35 SHELF TOOLS Shelf strip Wobbler

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